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Sending to Individual Recipients in Campaigns Interface

By Team equinux Campaigns

For sending out your Design to individual recipients, you can either use the Direct Mail Option inside the App, or the Direct Mail Option in the Campaigns Interface

To send out your Design using the Campaigns interface, save your Design to the Team. Then open up the Direct Mail Campaigns Interface

 

The latest version of your design will be uploaded to TeamCloud and Delivery Hub will open in your browser:

New Campaign

 

Template and Subject

First check your email Subject. This is the Email Subject message that will be displayed in the recipient's inbox

Check Subject line

Make sure the section Template an Subject has a green checkmark

Template and Subject

Recipient and FROM

Next, open up the section: Recipient and FROM by clicking on the arrow on the left side

Select Individuals if you are sending to individual recipients

Send Email to individual recipientsEnter the recipients email address(es) into the field Specify recipients 

Press Enter or click on Add Contact to confirm adding the contact to your email. The Email Address will appear in yellow once it is added successfully

Add Individual Contact

Email Added

Repeat for any additional recipients you are sending to.

Make sure your FROM address is correct. This is the address your email will be sent from.

 

Once you are finished, make sure there is a green Checkmark next to the section Recipient and FROM

By default, Mail Designer 365 will pre-fill this field with your last-configured address. If you have multiple addresses configured, choose one from the dropdown menu. If you want to add a new address, go to From: addresses in the sidebar menu.

Delivery Date

Open up the section: Delivery Date by clicking on the arrow on the left side

Here you can decide when to send your campaign. Choose to Now to send immediately or Scheduled to schedule it for a future date and time. Alternatively, choose Not decided yet to save it and come back to it later.

Make sure the Delivery Date section has a green checkmark next to it.

Content

Open up the section Content.

Here you can select Banner options if you are on a free Mail Designer Campaigns plan. The Banner will be removed by default with any paid Campaigns plan.

You also have the option to disable link tracking and can give your Campaign an internal name to easier recognition in the interface.

Additional Campaign Settings

Make sure the Content Section has a green Checkmark.

Send

You will be able to send, as soon as you have green checkmarks next to all sections.

Ready to send

Press the green Send Button.

Your email will now be sent and Mail Designer Campaigns will redirect you to the Completed Campaigns section. Here you are able to see if your email was opened and any links were clicked.

 

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Importing contacts from Apple Contacts to Mail Designer Campaigns

By Team equinux Campaigns

Wanting to use Apple Contacts to send with Mail Designer 365 Campaigns? Mail Designer 365 combines flawless HTML email design with easy to use sending tools and tailor-made audiences based on smart and adaptive attributes.

Apple Contacts

To import your Apple Contacts from the address book into Delivery Hub takes a few small steps.

Here's how to do it:

  1. Open up your Apple Contacts App
  2. Select the contacts you would like to import
    • If you want to select all, press Cmd + A
    • To handselect specific contacts hold down Cmd while selecting contacts
    • To select a range of contacts hold down the Shift button
      Select Contacts in Apple Contacts
  3. Next, open up Numbers to a blank document
  4. Drag your selected Contacts into the Numbers Document
    Drag selected contacts into Numbers
  5. Make sure your column titles are listed as follows:
    • Last Name
    • First Name
    • Email
    • You can keep other Colums such as phone number in the document or remove them if you wish. If you keep them in the document they will also be imported into Mail Designer Campaigns as custom Attributes for the contact.
      Change Column Titles
  6. In the File Menu of Numbers select Export to > CSV...
    Export to CSV
  7. Next: Log into your my.maildesigner365.com account
  8. Navigate to the Delivery Hub Menu at the top
  9. In the sidebar on the left choose "Import Contacts"
  10. Choose "CSV" in the main Window
  11. Drag your Exported CSV List to the CSV Import Portal
    Please note: If the list you are importing has over 200 contacts, you will need to upgrade to a Mail Designer 365 Campaigns plan that supports this number of contacts
    Import your CSV List into Mail Designer Campaigns
  12. Next you have the option to assign attributes to your new contacts. Attributes represent different characteristics (e.g. language, interest, country, etc.) and tell you more about the contacts you are adding. This step is important for setting up an audience later.
  13. In the Attribute Dropdown click on "Create New"
    Assign Attributes to your list
  14. Then in the New Attribute Window Choose a name for your Attribute. An example for this import could be
    • Attribute: Origin
    • Value: Apple Contacts
    • Press "Add" to confirm
      Create an new Attribute
  15. You can add as many attributes and values as you like before importing your contacts. Once you are ready press "Import".
  16. Sucess! Your contacts were imported!
    Import Sucess
  17. Now you can proceed to assign additional attributes to your contacts as described in this guide, alternatively set up an audience List, or directly start sending your campaign.

Importing Contacts from Campaign Monitor to use with Mail Designer 365 Campaigns

By Gabrielle Campaigns

Making the switch from Campaign Monitor to Mail Designer 365 Campaigns? Mail Designer 365 combines flawless HTML email design with easy to use sending tools and tailor-made audiences based on smart and adaptive attributes.

Delivery Hub makes it super straightforward for you to import your existing contacts directly from Campaign Monitor so you can get started right away. All you need is your Campaign Monitor API key!

Where to get my Campaign Monitor API key

Your API key connects your Campaign Monitor account to Mail Designer 365 Campaigns; giving you access to your email contacts ready to start using with Delivery Hub.

To find your API key, log in to your Campaign Monitor account and go to Settings > API & integrations:

Then, scroll to API Key. Click on Show API key to reveal your unique key to connect Campaign Monitor with Mail Designer 365:

Copy the key to your  clipboard, as you will need it in the next step to import your contacts.

Import your Campaign Monitor contacts

  1. Log in to my.maildesigner365.com and go to Delivery Hub > Import Contacts
  2. Switch to the Campaign Monitor tab in the Import view:
  3. Now, paste the API key you copied in the previous step and click Connect to Campaign Monitor:
  4. Mail Designer 365 will automatically detect all of your existing Campaign Monitor lists and display them to you. Select the list(s) you wish to import, then click Import to proceed:
  5. Once your import is complete, you will be shown a success message, meaning you're ready to start sending to your contacts in Mail Designer 365 Delivery Hub! Mail Designer 365 Campaigns will save the name of the list with the contact, so you can access this later.

Tip: If your Campaign Monitor list has over 200 contacts, you will need to upgrade to a Mail Designer 365 Campaigns plan that supports this number of contacts.

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Sending to Individual Recipients via Direct Mail

By Team equinux Campaigns

Once you're happy with your email design, you can go ahead and send it to your audience.

To get started, click on Direkt Mail in the Mail Designer 365 toolbar:

The latest version of your design will be saved, here you can choose a name and your Team for your design.

Save Dialogue

Afterwards the Direct Mail Window will open:

Direct Mail Interface

 

Subject

First check your email Subject. This is the Email Subject message that will be displayed in the recipient's inbox

Newsletter Subject

To: Field

In the To: field you can enter your recipient addresses. Either copy paste them from a list, manually type them into the field. Contacts can be separated by: Comma ","; Semicolon ";"; "Enter" or "Tab".

To Field

Each recipient will receive a separate email. Recipients will not see each other.

BCC option

For each Direkt Mail you send, you have the option to BCC yourself. You can use this to keep track of emails send out. Just select the checkmark next to "BCC me". You will receive one email for each recipient delivered to your own inbox.

BCC me

From: Adress 

This is the address your email will be sent from. If you have already set up a From Address in your Team, it will show up here.

  • If the field says "No From: address defined"  No From Address,
  • open up the dropdown and select "Manage From: Addresses":Manage From Addresses
  • This will take you to the Campaigns Web interface, where you can configure the From: Addresses for your team.

Once your From: Address is set up, select it in the dropdown menu.

Please note: You need to confirm your email address in order to be able to send your Direct Mail

Attachments

You can add attachments to your Direct Mail by dragging them into the indicated box

There is a limit of three attachments per Direct Mail and the size is limited to 20MB total.

Attachments

Banner

By default your Direct Mail will include a Banner for Mail Designer.Banner

You have the option to select between a light and a dark banner, depending on your design. You also have the option to remove the banner. Including a Banner in your Direct Mail will allow you to save Stamps.

 

Stamps

The stamps bar will show you how many stamps you will need for your Direct Mail and how many stamps you have available.

Stamps Bar

 

Send your Direct Mail

To send your Direct Mail, press the Send Button and your Mail will be sent.

 

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Case Study: Delivery Hub Audience Tools for Segmentation

By Gabrielle Campaigns

Pets Delight is a growing pet store chain based in Germany. They offer products for dogs, cats, rabbits, rodents, and aquatic life, and have a number of physical stores in Germany, as well as an online store that ships orders throughout Germany and internationally to Austria, Switzerland, and France.

The team at Pets Delight use Mail Designer 365 to send regular email campaigns to their customers in which they promote new products, sales, and special offers.

Creating audiences

In Mail Designer 365 Delivery Hub, attributes can be used to create audiences. This allows users such as Pets Delight to send email campaigns to a select group of contacts, based on certain characteristics.

At present, they are using the following attributes in to characterize email contacts:

  • Pet Type (i.e. Dog, Cat, Rabbit, Rodent, Aquatic)

  • Location (i.e. Germany, Austria, Switzerland, France)

  • Language (i.e. English, German, French)

Audiences can be created under Delivery Hub > Audiences. Within this view, a wide range of operators are available to filter contacts based on their assigned attributes.

Use operators to create custom audience queries for segmentation

In this case study, we take you through the different operator options for designing custom audiences so that you can feel confident using them when creating your own audiences.

Operator options

Here are some examples of how Pets Delight use the audience tools in Delivery Hub to create specialized audiences for their campaigns…

Example 1: International Cat Day Campaign (must have all of)

August 8th is International Cat Day. To celebrate, Pets Delight are planning a week-long promotion across all cat products.

Audience setup:

To let all of the relevant customers know, they first need to create an audience consisting of contacts who own a cat. Because some contacts have more than one pet type, they first use the operator “must have all of” with the attribute “Pet Type = Cat” to include all customers who have been marked as cat owners.

These customers must own a cat but may also own other pets:

Example 2: In-store event (equals exactly)

To increase footfall in their stores, Pets Delight are planning a Germany-wide, in-store promotion with 20% off all product lines for one day only. They want to send out an email campaign to all their customers in Germany to inform them about the promotion.

Audience setup:

The audience will consist only of customers who are living in Germany and are able to shop in-store. To filter out these contacts, the operator “equals exactly” is used together with the attribute “Location = Germany”.

This excludes any customers living outside of Germany:

Example 3: Small animals newsletter (has any of)

Pets Delight have recently improved their small animals range and added new product lines for rabbits, guinea pigs, hamsters, rats, and mice. The team wants to send out a campaign to let all customers with a small animal know about the new products.

Audience setup:

The campaign can be sent to customers with a rabbit, a rodent, or both.

Here, the operator “has any of” is used with the attribute “Pet Type = Rabbit, Rodent” to select all of the customers with a rabbit and/or a rodent as a pet:

Example 4: Data collection campaign (is not set)

Let’s assume a percentage of the contacts collected by Pets Delight do not have an associated pet type. In order to improve the email experience for these customers and send them more relevant content, Pets Delight plan to send out a quick email survey to gather information on which pets the customers own.

Audience setup:

To quickly identify the customers with no pet data, they use the operator “is not set” with the Attribute “Pet Type”.

This generates a list of all the contacts who haven’t shared their pet type and are therefore suited to receive the campaign:

Example 5: Re-engagement campaign (not in the last)

Using the analysis tools in Mail Designer 365 Delivery Hub, the Pets Delight team identified a steady decline in email engagement over the last few months. To address this issue, they decided to send a re-engagement email campaign to contacts who had not opened their emails in the last three months.

Audience setup:

Delivery Hub offers a range of system attributes which are automatically assigned to users based on particular events such as open rates, bounces, etc.

To create an audience of churned users (i.e. users no longer engaging with their emails), they used the system attribute “last_opened_at” together with the operator “not in the last…” and set the time period to 3 Months.

This filters out all of the subscribers who have not opened one of their emails in the last 3 months:

Example 6: Welcome campaign (in the last)

Pets Delight send out a recurring welcome campaign to new contacts when they first subscribe to their newsletter. This campaign contains a welcome offer and is typically sent out once a week to all new customers who have signed up that week.

Audience setup:

Thanks to Delivery Hub’s system attributes, the team can easily identify new users. The system attribute “created_at” is used with the operator “in the last…” with the time period set to 1 Week.

This filters out all the new subscribers from that week:

Example 7: Internal emails (contains text)

Pets Delight also use Delivery Hub to send internal emails created in Mail Designer 365. This includes important staff announcements, a company newsletter, and special internal rewards campaigns.

Audience setup:

Because all staff members share the same email domain (@pets-delight.de), the team can use the system attribute “email_address” together with the operator “contains text” and enter the domain to filter out all contacts with this email domain – i.e. all staff members:

Example 8: Localization (combining operators)

Initially, Pets Delight were only sending emails in German. However, after expanding their business to also offer international delivery, email campaigns also needed to be localized for customers who do not speak German.

Pets Delight now regularly send email content in English and French to communicate with their international customers.

Let’s take the International Cat Day campaign as an example. This campaign was sent out in both German and English language.

Audience setup:

We will start with the filter from Example 1 to identify all contacts who own a cat:

For the German language campaign, the operator “equals exactly” is used with the attribute “Language = German” to identify all the German speaking cat owners:

Everyone else should receive the English language email campaign.

In this case, the operator “does not exactly equal” is used with the attribute “Language = German”. This means anyone who does not speak German will receive the English language newsletter:

Try it out

As you can see, the audience operators in Mail Designer 365 Delivery Hub are easy to use and offer a wide range of filtering options so you can implement a successful segmentation strategy in your email campaigns.

Ready to send your next campaign? Here's how to send an email via Delivery Hub →

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Assigning attributes to your contacts in Mail Designer Campaigns

By Team equinux Campaigns

A quick Introduction to attributes

Attributes in Mail Designer Campaigns are basically advanced tags on contacts, that allow you to filter your subscribers based on their profiles.

Attributes are completely flexible and you can assign an unlimited amount of attributes and values to a single contact.

Let's look at some examples for easier understanding.

Let's assume you have the following contacts in your subscriber list

Email Address
Language
Product
maildesigner@gmail.com
English
Men's T-Shirt
spammy@maildesigner365.com
English
Women's Sweater
mdesigner365@yahoo.com
German
Kids Sunglasses
maildesigner365@gmail.com
French
Baseball Cap

As you can see from this list you already have a bunch of information on these contacts based on their interests. How amazing would it be to be able to use this information for targeting your subscribers in your Newsletters? Now let's look into how you would do this in Mail Designer Campaigns.

What are Attributes?

You are probably familiar with Tags. Attributes are basically an advanced version of tags and they work like this. Based on the above list let's say we want to be able to filter the user group by Language. So we would create an attribute called language and attribute values for English, German and French.

Next we could create an attribute for clothing type containing the following example values: T-Shirts, Sweaters, Accessories

You could then add an additional attribute for Gender or Interest groups, etc. You get the idea.

Attributes and values are 100% customisable in Mail Designer 365 Campaigns, so you have full flexibility and you can target your subscribers leveraging all information you have about your users.

Adding attributes to your contacts

Once you have imported contacts into your Mail Designer Campaigns you can assign attributes to them. Let's walk through it step by step.

  1. Log into your my.maildesigner365.com account
  2. Navigate to the Delivery Hub Menu at the top
  3. In the sidebar on the left choose Contacts
  4. In the main window you will now see your existing contact list
  5. Now there are two ways to filter existing contacts to assign attributes to them
    1. You can filter your list based on the parameters of your import. To do this, press the Filter by attributes button
      System attributes are for example:

      • created_at
      • import_origin (set to MailChimp for contacts imported from MailChimp)
      • import_info (set to MailChimp list name for contacts imported from MailChimp)
    2. You can manually add contacts from your list to your clipboard and assign attributes to several contacts at the same time.
      • Use the Clipboard button next to the email address to add the contact to your clipboard
      • To view the list of contacts on your Clipboard, select the blue Clipboard text at the top
  6. Next you want to go to the bottom of your list and click on the dropdown menu next to Action
  7. Choose Add Attributes from the Action Dropdown Menu and press the Button Add attributes to contacts
  8. You will now see the Add attributes Window
  9. Click on the attribute Dropdown Menu
  10. If you already have attributes defined, you can select one from the dropdown. Otherwise select + Create New
  11. Now please create a name for your attribute and the value this attribute should have for your selects contacts. Based on the above example we are choosing Language as the attribute and English as the value. You can use the "+" Button to add multiple values for the same attribute. Press "Add" when you are finished creating the attribute.
  12. Add as many additional attributes as you like and once you are done press the yellow Add attributes button
  13. Repeat this process for other attributes you would like to assign to your contacts.

Once you have assigned attributes to your contacts, let's look into creating audiences for your campaigns

Import Contacts from Mailchimp into Mail Designer Campaigns

By Team equinux Campaigns

Making the switch from Mailchimp to Mail Designer 365 Campaigns? Mail Designer 365 combines flawless HTML email design with easy to use sending tools and tailor-made audiences based on smart and adaptive attributes.

Delivery Hub makes it super straightforward for you to import your existing contacts directly from Mailchimp so you can get started right away. All you need is your Mailchimp API key!

Here's how to do it:

  1. Log into your my.maildesigner365.com account
  2. Navigate to the Delivery Hub Menu at the top
  3. In the sidebar on the left choose "Import Contacts"
  4. Choose "MailChimp" in the main Window
  5. Enter your MailChimp API Key and press the button Connect to MailChimp
    (This is the same key that you enter in Mail Designer to export your Designs to Mailchimp)
    Where can I find the MailChimp API key?
  6. Please note: If your Mailchimp List has over 200 contacts, you will need to upgrade to a Mail Designer 365 Campaigns plan that supports this number of contacts
  7. If you have multiple Mailchimp lists, select the list you would like to import and press Import.
    Removing the checkmark in the yellow box will remove the deselected list from the import process. Only lists with yellow checkmarks will be imported
    Mail Designer Campaigns will save the name of the list with the contact, so you can access this later.
  8. After the Import has been processed, it will appear in the list "The last 10 imports:"
  9. Next you want to assign attributes to your newly imported list.
  10. In order to find your freshly imported list of contacts, go to the Contacts section in the left navigation and set the following filters:
    1. import_origin = MailChimp
    2. import_info = Your List name

Now you can proceed to assign additional attributes to your contacts as described in this guide.

Creating Signup Forms

By Gabrielle Campaigns

Want to offer your customers an easy way to subscribe to your email newsletters?

Mail Designer Delivery Hub can be conveniently connected to your website, offering your website visitors a direct way to sign up to your email list. Here's how it works!

Create a signup form

The signup form builder in Delivery Hub is easy to use and a great way to grow your email list.

Good to know: Signup forms are available in all Mail Designer 365 Campaigns plans. The number of forms you can create depends on your plan tier.

Setting up your form

To get started, go to https://my.maildesigner365.com/team/deliveries/signupForms to set up your new sign up form.

You can begin by giving your form a name, e.g. Website Signups. This helps you identify where the contacts came from and is not visible to customers.

Additionally, you can add a catchy title which will be visible on your site.

Form fields

The next step is setting up the fields of your form. This is an important step, as it determines how contacts will be categorized later in Delivery Hub.

First and last name
You have the option to allow subscribers to enter a first and last name into your form. This can be helpful if you wish to send personalized emails, but also adds an extra step to the signup process.

Automatic attributes
These attributes will be automatically assigned to new contacts who sign up via this form. Subscribers will not be able to see the attribute name when they sign up.

Choose an existing attribute from the list or enter a new one, for example "Source", then click "Create new attribute...":

Following this, enter an attribute value. For example, "Website", then click "Click to create new value...":

New signups via this form will now be automatically assigned this attribute, meaning you can see how many contacts came via your website and even create tailored content for them.

Customer attributes
In many cases, it's helpful for customers to self assign attributes to help show you what type of content they are interested in.

Let's say you are a clothing store and regularly create newsletters with news and offers on women's, children's and men's fashion. You can include these as options in your signup form to let your subscribers determine which newsletters they want to receive.

This is a great way to make sure your email content stays relevant and reduces the risk of contacts unsubscribing later.

Again, you can choose an existing attribute from your list, or enter a new one as described in the previous step. Here, we are using the attribute "Newsletter Type" with the values "Women", "Children", and "Men". These will be the options your website visitors can choose from.

As soon as you've specified these attributes, you can also customize how they are displayed to users.

Check the box "Show Attribute Label" to enter a text which best describes the choices shown to users – e.g. "I'm interested in offers for"

You can now choose a display type. In most cases, "Checkbox" makes sense, i.e. if you want to offer multi selection. However, if users should only choose one option (e.g. location) or can input their own values (e.g. birthday), you can select the appropriate option from the dropdown menu.

Finally, you can enter a custom button text for your signup form in the field provided:

Double Opt-In

A double opt-in email is essential for all new sign ups, as it helps ensure your newly obtained email addresses are genuine – a good measure for preventing email bounces later on. Therefore we recommend keeping this option active.

The Delivery Hub signup form generator allows you to customize your double opt-in emails. Fill out the fields for email subject line, body text, and button.

In this section, you can also specify a custom landing page (e.g. a thank you page) for new subscribers.

Layout & Preview

In the final setup step, you can choose between different layout options for your signup form. For example, light or dark design.

To preview a design option, select your design settings, then click the refresh icon to see the latest version of your form. This also includes a preview of all the form fields selected in the previous step:

Once you're happy with the design, remember to save the form by clicking "Save Form":

Adding a signup form to your website

Adding your finished form to your website is super easy, thanks to Delivery Hub's code generator.

  1. Click on "Generate code" to create the code needed for your form
  2. Click "Copy code" to copy the form code to your clipboard

You can then paste this code into the desired area of your website and start collecting new subscribers!

Your next step - creating an audience

If you have not done so already, now is a good time to set up your email list(s). We call these audiences.

You can base your audiences on certain criteria, known as attributes, i.e. the attributes you specified in your signup form. For example, our clothing store needs at least three audiences for their newsletters: for women's, children's, and men's fashion.

Audiences can be created at: https://my.maildesigner365.com/team/deliveries/targetgroups

Creating a new audience

We will start off with the newsletter for women's fashion. Create a new audience and give it a name (i.e. "Women".)

Now, select the attribute (i.e. “Newsletter Type”) that you created during form setup.

Next, select the corresponding value (e.g. "Women"):

Now all contacts with the attribute value "Newsletter Type = Women" will be displayed below. Click to save your new audience.

Create additional audiences

These steps can also be carried out for the “Men” and “Children” lists by selecting the appropriate attribute values, providing you with dynamic audiences for each newsletter type.

Whenever a subscriber signs up via your website form, they will be automatically added to the respective audience(s) based on the categories they select.

If you want to create one audience with all your website signups, follow the steps above using the attribute and value that you specified during form setup, i.e. "Source" and "Website". All new subscribers will be automatically added to this list – even if they don't select one of your optional fields.

 

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Creating Audiences

By Gabrielle Campaigns

Once you've added some email contacts to Delivery Hub, you can begin setting up custom audiences.

What are audiences?

An Audience is a list of contacts with shared characteristics (i.e. attributes) which you can use to better segment your email campaigns.

For example, if you are running a promotion on kids clothing, you will logically want to inform customers who you know are interested in these products. In Delivery Hub, you can set up an audience consisting of exactly these customers and send a segmented campaign. Here's how!

Creating an audience

To get started, log in to your my.maildesigner365 account and go to Delivery Hub > Audiences:

Next, click on Create audience and select an attribute (e.g. "Interest") from the dropdown menu:

 

Then, using the "equals" filter, select a sub value from the next dropdown (e.g. "Kids Fashion") to filter out all the contacts you have logged as interested in kids fashion:

Below, you will see a count value of how many contacts match the criteria. This number will be the number of recipients in your target group:

If you choose to narrow the search down even more, e.g. to filter out customers interested in kids fashion and living in the US, you can add a further filter group.

After applying further filters, you will usually notice the number of recipients decrease as contacts who don't meet the criteria are filtered out:

Finally, add a name for your audience so you can identify them later and hit Save:

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Background

Blend Modes

Campaigns

Configuring Text Styles

Creative Tools

Editing Text

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Links and Buttons

Optimizing your Template for Mobile

Other Sharing Options

Plain Text

Preparing your Design for Sending

Preview your Design

Tables

TextScout

Using Retina Images with your Design

Adding Email Contacts

By Gabrielle Campaigns

Before you can send your email campaign, you'll need to add your contacts to Mail Designer 365 Delivery Hub. You can add contacts manually via copy & paste or using a CSV file (e.g. when exporting contacts from another service.)

To get started, log into your my.maildesigner365 account and go to Delivery Hub > Add Contacts.

Manual import

Under Add contacts via copy & paste, paste your list of email addresses into the space provided, ensuring that each address is separated with a comma (,) or line break:

Next you have the option to assign attributes to your new contacts. Attributes represent different characteristics (e.g. language, interest, country, etc.) and tell you more about the contacts you are adding. This step is important for setting up an audience later.

Just enter a value (e.g. "Interest") into the attribute field and click on Create:

Then, enter a sub value (e.g. "Kids Fashion") and click on Create:

In this case, all the new contacts you've added will be tagged as having an interest in kids fashion:

Repeat this process to add as many attributes and sub values as you like:

Then, once you are done adding attributes, hit Add contacts to save your new contacts.

CSV import

If you have a .csv file containing email contacts, you can upload this under Import contacts by file or service:

During this step, you can also assign attributes to your contacts as described in this guide.

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