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How Image Area Links Work in Email Newsletters

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How image area links work in email newsletters

Image area links in email newsletters let you make an email image clickable and send readers to a landing page. In Mail Designer 365, you can add a background image or texture and combine multiple graphic elements within one image area. You can combine multiple shapes and texts and scatter them around within an image area.

Graphic elements combined in a Mail Designer 365 image area

However, you can only add one link per image area. You can add a link by double-clicking a graphic element or the background of the image area. Then, go to the style section and click "Edit Link & Background." You can add the link to your landing page.

Link and background settings for an email image area

 

Why is my link being applied to the entire image area instead of my button or shape?

When your email templates are rendered, an entire image area will become one image. This means that when you send your email designs, all of the graphic elements that you add within one image area will be combined and turned into one image. As a result, the link that you add will apply to the entire image area instead of a single element.

Email image area rendered as one clickable image

 

 

If you want to add multiple links or multiple buttons that lead to different landing pages, then use layout blocks with multiple image areas. This way, you can add a different link to each image area.

Multiple image areas for separate email links

 

 

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