Using Blend Modes on Text

You can use the Blend Modes feature to make unique text effects for your email designs. These kind of effects are great for bold headlines or creating text-based eye-catchers like this:

Here’s how it works…

Using Blend Modes for text effects

To get started, go to the “Contents” menu and add a Text Object to an image area:

Edit the text: Adjust the font, size, text etc. to make it fit your design:

To make your text look extra special, choose a vibrant image you would like to use to fill in your text. Use your own image or one from the Unsplash library. This could be a pattern, a textured image, or anything else you think may suit your design.

Drag your chosen image into the image area and position it over the text; making sure all text is covered:

Select the image, go to the “Style” menu and to “Blend Mask.” From the drop down menu, apply the “Source Atop” Blend Mask. The lighter-colored text will now be filled in by the image you have chosen:

You can now carry on and repeat this effect throughout your design to create cool patterned text effects:

 

Search through the manual

A Quick Tour of Mail Designer 365

Advanced Design Techniques

Appendix: Compatibility

Appendix: Keyboard Shortcuts

Approval

Background

Blend Modes

Creative Tools

Exporting a Design to Campaign Monitor

Exporting a Design to Mailchimp

Graphics and Other Objects

HTML Export

Image Areas

Images

Layout Blocks

Optimizing your Template for Mobile

Plain Text

Preparing your Design for Sending

Preview your Design

Send via Mail Designer 365

Sharing your Designs

Tables

Teamwork

Text Styles

The Inbox View

Using Retina Images with your Design

Working with Links and Buttons

Working with Text