Using Blend Modes on Text

You can use the Blend Modes feature to make unique text effects for your email designs. These kind of effects are great for bold headlines or creating text-based eye-catchers like this:

Here’s how it works…

Using Blend Modes for text effects

To get started, go to the “Contents” menu and add a Text Object to an image area:

Edit the text: Adjust the font, size, text etc. to make it fit your design:

To make your text look extra special, choose a vibrant image you would like to use to fill in your text. Use your own image or one from the Unsplash library. This could be a pattern, a textured image, or anything else you think may suit your design.

Drag your chosen image into the image area and position it over the text; making sure all text is covered:

Select the image, go to the “Style” menu and to “Blend Mask.” From the drop down menu, apply the “Source Atop” Blend Mask. The lighter-colored text will now be filled in by the image you have chosen:

You can now carry on and repeat this effect throughout your design to create cool patterned text effects:


Search through the manual

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text