Using placeholders with Mailchimp

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Using placeholders with Mailchimp

With Mailchimp, you can use “placeholders” or “merge tags” in your email design

Placeholders or merge tags are helpful for creating content. With their help, you will be able to insert your personalized details into your emails automatically.

To use Mailchimp placeholders

‣ Go to a text area within your design

‣ Right-click and choose "Insert" > "Mailchimp"

‣ Choose the placeholder you would like to add:

Adding a Mailchimp placeholder in Mail Designer 365

This will add a placeholder into your text. Remember, this will later be replaced with information from your Mailchimp account.

For more information about Mail placeholders:

More on Mailchimp

This manual covers the basic steps you need to upload your design as a Mailchimp template from Mail Designer 365.

If you want to learn more about the other Mailchimp features, then please visit the Mailchimp support pages for detailed information:

Here, you will find more information on how to manage recipient lists, use merge tags, and customize the Mailchimp footer at the bottom of emails.



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A Quick Tour of Mail Designer 365

Advanced Design Techniques

Appendix: Compatibility

Appendix: Keyboard Shortcuts



Blend Modes

Creative Tools

Exporting a Design to Campaign Monitor

Exporting a Design to Mailchimp

Graphics and Other Objects

HTML Export

Image Areas


Layout Blocks

Optimizing your Template for Mobile

Plain Text

Preparing your Design for Sending

Preview your Design

Send via Mail Designer 365

Sharing your Designs



Text Styles

The Inbox View

Using Retina Images with your Design

Working with Links and Buttons

Working with Text


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