Using placeholders with Mailchimp

With Mailchimp, you can use “placeholders” or “merge tags” in your email design

Placeholders or merge tags are helpful for creating content. With their help, you will be able to insert your personalized details into your emails automatically.

To use Mailchimp placeholders

‣ Go to a text area within your design

‣ Right-click and choose “Insert” > “Mailchimp”

‣ Choose the placeholder you would like to add:

Adding a Mailchimp placeholder in Mail Designer 365

This will add a placeholder into your text. Remember, this will later be replaced with information from your Mailchimp account.

For more information about Mail placeholders:

More on Mailchimp

This manual covers the basic steps you need to upload your design as a Mailchimp template from Mail Designer 365.

If you want to learn more about the other Mailchimp features, then please visit the Mailchimp support pages for detailed information:

Here, you will find more information on how to manage recipient lists, use merge tags, and customize the Mailchimp footer at the bottom of emails.



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A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text