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Using placeholders with Mailchimp

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With Mailchimp, you can use “placeholders” or “merge tags” in your email design. These are helpful for creating content. With their help, you will be able to insert your personalized details into your emails automatically.

To use Mailchimp placeholders

‣ Go to a text area within your design

‣ Right-click and choose "Insert" > "Mailchimp"

‣ Choose the placeholder you would like to add:

Adding a Mailchimp placeholder in Mail Designer 365

This will add a placeholder into your text. Remember, this will later be replaced with information from your Mailchimp account.

For more information about Mail placeholders:


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