Using placeholders with Mailchimp
With Mailchimp, you can use “placeholders” or “merge tags” in your email design. These are helpful for creating content. With their help, you will be able to insert your personalized details into your emails automatically.
To use Mailchimp placeholders
‣ Go to a text area within your design
‣ Right-click and choose "Insert" > "Mailchimp"
‣ Choose the placeholder you would like to add:
This will add a placeholder into your text. Remember, this will later be replaced with information from your Mailchimp account.
For more information about Mail placeholders:
A Quick Tour of Mail Designer 365
Advanced Design Techniques
Configuring Text Styles
Graphics and Other Objects
Links and Buttons
Optimizing your Template for Mobile
Other Sharing Options
Preparing your Design for Sending
Preview your Design
Using Retina Images with your Design