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Newsletter Academy

The Mail Designer 365 Newsletter Academy provides you with tips, tricks and best-practice advice on all things email marketing and design. Browse through all our latest posts below…

Adapting your holiday marketing for covid 19

Ways to Adapt your Holiday Email Strategy for Covid-19

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The holidays are a special time for both businesses and consumers worldwide. As well as using email marketing as a method to increase sales, companies can also use email to…
Best Halloween emails of 2019 - two grinning pumpkins

The Best Halloween Email Marketing Campaigns from 2019

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Halloween is one of the highlights of every email marketer's calendar. Whether it's taking a daring design risk, experimenting with new subject line ideas, or simply launching a huge promotion,…
Creating the perfect sales newsletter with Mail Designer 365

Create the Perfect Sales Newsletters with Mail Designer 365

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5 smart tips on how to become a power seller and win-over every would-be buyer Sales campaigns make up a huge chunk of your email marketing strategy. Follow these 5…
Must have features for fall email campaigns

5 Must Have Features for Your Fall Email Campaigns

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A change in season makes for a great opportunity to change up your email strategy. Providing your subscribers with fresh, relevant email content is a good way to keep them…
Email marketing guide for e-commerce

Email Marketing Strategy for E-Commerce – Best Practice Guide

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More and more small businesses are turning to e-commerce as a cost effective way to reach new customers and grow their business. With the number of e-commerce stores rising and online…
Email Marketing for Wedding Suppliers

Using Email Marketing to Promote Your Wedding Business

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Success in the wedding industry is all about being seen. In an industry overflowing with talent, you need to ensure your wedding business stands out against the competition. Whether you're…
How to optimize your back to school communication

How to Use Email to Optimize Your Back to School Communication During the Coronavirus

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Back to School season is upon us again and many of you will be working through your last minute preparation. With the outbreak of the COVID-19, schools, colleges, universities, and other…
Email marketing for schools and universities

Best Practices for Email Marketing for Schools and Universities

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Email is a flexible communication channel with a huge range of possibilities, including for schools and universities. Getting started with email marketing is a guaranteed way to help your institution…
How to create anniversary emails

How to Create Awesome Anniversary Emails – Plus Examples We Love

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A key factor behind successful email marketing is the ability to produce interesting content for your subscribers. One popular trend which has really taken off over the past few years is…
the essential guide to email marketing for real estate

The Essential Guide to Email Marketing for Real Estate

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With real estate being one of the largest industries worldwide, the way you market your services to potential new clients is super important. Gone are the days of splashing out…
How to create a successful internal newsletter

Creating a Successful Internal Newsletter Model – An Inside Look

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No matter the size of your organization, sending a regular internal newsletter to employees has many benefits. Not only do internal newsletters greatly help with internal communications, they also provide…
Tips for summer email campaigns

Red Hot Ideas for Sizzling Summer Email Campaigns

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Summer is here and it's time to shake things up a bit when it comes to your email campaigns. If you're feeling the heat already, don't worry! We've got your…
How to create a welcome email series for your business

How to Create a Welcome Email Series for Your Business

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First impressions are everything and the way your business welcomes new customers on board plays a critical role in how they interact with your business over time. For this reason,…
Best practice guide for writing email marketing disclaimers

What to Include in Your Email Disclaimer: Email Marketing Best Practice

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Even the most seasoned email marketers shudder when they hear the words "email disclaimer." However in reality, writing an effective email disclaimer is actually far more straightforward than it seems.…
How to write effective announcement emails

How to Write Effective Announcement Emails to Share Important News with Subscribers

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Whether you're informing customers about an upcoming product launch, sharing a statement, or communicating important changes to subscribers, being able to write effective announcement emails is a key skill needed…
Creative online event ideas for businesses

Creative Online Event Ideas for Businesses

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There's no denying that online events are massively on the rise. If you take a glance at the average business calendar today, you'll likely see event titles that didn't even…
How to create an email strategy to promote your webinar

Email Marketing Strategy for Webinars: How to Use Email to Promote Your Webinar

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For B2B organizations, a well-executed webinar is often a great way to generate more leads. However, in order to ensure your webinar is a success, you first need to promote…
Our favorite Memorial Day email campaigns

Our Favorite Memorial Day Email Campaign Examples

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With Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we're sharing some of our…
Sending internal emails during the COVID-19 crisis

Sending Internal Emails During the Coronavirus Crisis

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The ongoing coronavirus crisis makes the way you use internal emails to communicate with your team more important than ever. As well as providing colleagues with much needed support and…
Best Mother's Day email campaigns

Amazing Mother’s Day Email Campaign Ideas to Get You Inspired

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Even if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother's Day email campaign is a great way for you to…
Best tools for small businesses

Best Small Business Tools to Help Your Business Survive the Coronavirus Crisis

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Government guidelines put in place to help slow the spread of the coronavirus have meant many drastic changes for businesses and customers alike. If you are one of thousands trying…
Beginner's guide to email design in Mail Designer 365

Beginner’s Guide to Email Design in Mail Designer 365

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Crisis has struck; calling for a massive change to your day to day operations. Email is the best way to to communicate these changes to your customers, but first you need…
Adapt your email marketing strategy in a crisis

Email Marketing in a Crisis: How to Adapt Your Strategy

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As an email marketer, your role is to create relevant and interesting email content for subscribers. This usually involves vast amounts of advance planning. However, when it comes to email…
Business communication tips during a crisis

Business Communication Tips During the Coronavirus Crisis

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Sometimes events can occur that force your usual business schedule to grind to a halt. During these periods, it's critical that you continue to communicate with and reassure your customers.…
Top tips for Easter email marketing

Easter Email Campaign: How to Egg-cel at Email Marketing this Easter

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As one of the biggest holidays of the year, Easter creates the perfect opportunity for your business to do something special. Creating an Easter email campaign is one great way…
Email campaigns for International Women's Day

Best International Women’s Day Email Campaigns

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Creating an International Women's Day email campaign is a great way for your business to show customers that you care about women's rights. As it's such an important occasion, it's…
How to create automated birthday emails

How to Create an Automated Birthday Email

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Who doesn't love a birthday? When it comes to thinking of ideas of how to improve your email strategy, an automated birthday email can be a great addition. Not only is…
7 step checklist for email campaigns

How to Create an Email Campaign: Our 7 Step Workflow

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Just starting out with email marketing, or want to improve your existing strategy? Building an email campaign to be proud of is hard work, but having a solid workflow in…

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