Newsletter Academy
The Mail Designer 365 Newsletter Academy provides you with tips, tricks and best-practice advice on all things email marketing and design. Browse through all our latest posts below…

5 Essential Automated Emails for Online Clothing Stores
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsIn particular for fashion brands, having an effective email automation strategy in place plays an important role in determining the experience customers have with your online shop. Setting up automated…

How to Write the Perfect Abandoned Cart Email
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsAccording to research from Shopify, almost 70% of us are guilty of adding items to an online shopping cart, and not carrying out the purchase (aka abandoning the cart!) This…

8 Things You Need to Include in Your Valentine’s Day Email Campaign
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsValentine's Day is a fantastic marketing opportunity for a wide range of businesses. If you're ready to make the most of this romantic holiday, take a look at our guide…

5 Marketing Emails You Need to be Sending in 2021
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsThe start of a new year offers you a clean slate and a chance to start looking at your email strategy. With email trends changing so quickly, the last year…

How to Achieve a Better Email Approval Workflow in 2021
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsLitmus's Fall 2020 State of Email Report revealed that 30% of marketers consider the email approval process to be "too burdensome." If 2020 has taught us anything, it's the importance of…

Your 2021 Marketing Calendar – Key Dates and Events for 2021
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsIt's no secret that a good email marketer always needs to be two steps ahead in terms of planning. Having your email content mapped out is a good way to…

Creating Email Campaigns for Giving Tuesday – Ideas and Best Practice
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsIn the run up to the holidays, it's easy for businesses to get carried away with sales campaigns and promotional emails. Creating a Giving Tuesday email campaign is one good…

Branding Best Practice for Email Designs
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsNo matter the size of your organization, your branding plays an important role in how your customers perceive you as a business. Along with your website, physical products, social media…

5 Unique Ideas for Your Thanksgiving Email Campaigns
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsAs the unofficial start of the festive holiday season, Thanksgiving is undoubtably a key date for your email marketing calendar. However, thinking of interesting ideas for your Thanksgiving email campaigns…

Ways to Adapt your Holiday Email Strategy for Covid-19
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsThe holidays are a special time for both businesses and consumers worldwide. As well as using email marketing as a method to increase sales, companies can also use email to…

The Best Halloween Email Marketing Campaigns from 2019
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsHalloween is one of the highlights of every email marketer's calendar. Whether it's taking a daring design risk, experimenting with new subject line ideas, or simply launching a huge promotion,…

Create the Perfect Sales Newsletters with Mail Designer 365
Adrian Thomas | Mail Designer 365 Newsletter Academy | No Comments5 smart tips on how to become a power seller and win-over every would-be buyer Sales campaigns make up a huge chunk of your email marketing strategy. Follow these 5…

5 Must Have Features for Your Fall Email Campaigns
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsA change in season makes for a great opportunity to change up your email strategy. Providing your subscribers with fresh, relevant email content is a good way to keep them…

Email Marketing Strategy for E-Commerce – Best Practice Guide
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsMore and more small businesses are turning to e-commerce as a cost effective way to reach new customers and grow their business. With the number of e-commerce stores rising and online…

Using Email Marketing to Promote Your Wedding Business
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsSuccess in the wedding industry is all about being seen. In an industry overflowing with talent, you need to ensure your wedding business stands out against the competition. Whether you're…

How to Use Email to Optimize Your Back to School Communication During the Coronavirus
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsBack to School season is upon us again and many of you will be working through your last minute preparation. With the outbreak of the COVID-19, schools, colleges, universities, and other…

5 Hot Labor Day Email Marketing Tips to Mark the End of Summer
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsAs the summer draws to a close, there is still one more big holiday left on the email marketing calendar. Labor Day marks the end of a long summer and…

Best Practices for Email Marketing for Schools and Universities
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsEmail is a flexible communication channel with a huge range of possibilities, including for schools and universities. Getting started with email marketing is a guaranteed way to help your institution…

How to Create Awesome Anniversary Emails – Plus Examples We Love
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsA key factor behind successful email marketing is the ability to produce interesting content for your subscribers. One popular trend which has really taken off over the past few years is…

The Essential Guide to Email Marketing for Real Estate
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsWith real estate being one of the largest industries worldwide, the way you market your services to potential new clients is super important. Gone are the days of splashing out…

Creating a Successful Internal Newsletter Model – An Inside Look
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsNo matter the size of your organization, sending a regular internal newsletter to employees has many benefits. Not only do internal newsletters greatly help with internal communications, they also provide…

Red Hot Ideas for Sizzling Summer Email Campaigns
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsSummer is here and it's time to shake things up a bit when it comes to your email campaigns. If you're feeling the heat already, don't worry! We've got your…

How to Create a Welcome Email Series for Your Business
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsFirst impressions are everything and the way your business welcomes new customers on board plays a critical role in how they interact with your business over time. For this reason,…

What to Include in Your Email Disclaimer: Email Marketing Best Practice
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsEven the most seasoned email marketers shudder when they hear the words "email disclaimer." However in reality, writing an effective email disclaimer is actually far more straightforward than it seems.…

Email Marketing Guide to Creating Effective Transactional Emails
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsAlthough they may appear dull and insignificant to some of us, transactional emails are probably the most important type of email you will send out to your customers. They're also…

5 Great Fourth of July Email Campaign Ideas for Your Business
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsWith Independence Day coming up, many of you will be thinking about how to celebrate this big occasion with your customers. An effective email campaign is a great way to…

How to Write Effective Announcement Emails to Share Important News with Subscribers
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsWhether you're informing customers about an upcoming product launch, sharing a statement, or communicating important changes to subscribers, being able to write effective announcement emails is a key skill needed…

Creative Online Event Ideas for Businesses
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsThere's no denying that online events are massively on the rise. If you take a glance at the average business calendar today, you'll likely see event titles that didn't even…

Email Marketing Strategy for Webinars: How to Use Email to Promote Your Webinar
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsFor B2B organizations, a well-executed webinar is often a great way to generate more leads. However, in order to ensure your webinar is a success, you first need to promote…

Our Favorite Memorial Day Email Campaign Examples
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsWith Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we're sharing some of our…

Sending Internal Emails During the Coronavirus Crisis
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsThe ongoing coronavirus crisis makes the way you use internal emails to communicate with your team more important than ever. As well as providing colleagues with much needed support and…

Amazing Mother’s Day Email Campaign Ideas to Get You Inspired
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsEven if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother's Day email campaign is a great way for you to…

Best Small Business Tools to Help Your Business Survive the Coronavirus Crisis
Gabi McInnes | Mail Designer 365 Newsletter Academy | No CommentsGovernment guidelines put in place to help slow the spread of the coronavirus have meant many drastic changes for businesses and customers alike. If you are one of thousands trying…
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