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Newsletter Academy

The Mail Designer 365 Newsletter Academy provides you with tips, tricks and best-practice advice on all things email marketing and design. Browse through all our latest posts below…

Tips for summer email campaigns

Red Hot Ideas for Sizzling Summer Email Campaigns

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Summer is here and it's time to shake things up a bit when it comes to your email campaigns. If you're feeling the heat already, don't worry! We've got your…
How to create a welcome email series for your business

How to Create a Welcome Email Series for Your Business

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First impressions are everything and the way your business welcomes new customers on board plays a critical role in how they interact with your business over time. For this reason,…
Best practice guide for writing email marketing disclaimers

What to Include in Your Email Disclaimer: Email Marketing Best Practice

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Even the most seasoned email marketers shudder when they hear the words "email disclaimer." However in reality, writing an effective email disclaimer is actually far more straightforward than it seems.…
How to write effective announcement emails

How to Write Effective Announcement Emails to Share Important News with Subscribers

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Whether you're informing customers about an upcoming product launch, sharing a statement, or communicating important changes to subscribers, being able to write effective announcement emails is a key skill needed…
Creative online event ideas for businesses

Creative Online Event Ideas for Businesses

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There's no denying that online events are massively on the rise. If you take a glance at the average business calendar today, you'll likely see event titles that didn't even…
How to create an email strategy to promote your webinar

Email Marketing Strategy for Webinars: How to Use Email to Promote Your Webinar

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For B2B organizations, a well-executed webinar is often a great way to generate more leads. However, in order to ensure your webinar is a success, you first need to promote…
Our favorite Memorial Day email campaigns

Our Favorite Memorial Day Email Campaign Examples

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With Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we're sharing some of our…
Sending internal emails during the COVID-19 crisis

Sending Internal Emails During the Coronavirus Crisis

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The ongoing coronavirus crisis makes the way you use internal emails to communicate with your team more important than ever. As well as providing colleagues with much needed support and…
Best Mother's Day email campaigns

Amazing Mother’s Day Email Campaign Ideas to Get You Inspired

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Even if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother's Day email campaign is a great way for you to…
Best tools for small businesses

Best Small Business Tools to Help Your Business Survive the Coronavirus Crisis

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Government guidelines put in place to help slow the spread of the coronavirus have meant many drastic changes for businesses and customers alike. If you are one of thousands trying…
Beginner's guide to email design in Mail Designer 365

Beginner’s Guide to Email Design in Mail Designer 365

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Crisis has struck; calling for a massive change to your day to day operations. Email is the best way to to communicate these changes to your customers, but first you need…
Adapt your email marketing strategy in a crisis

Email Marketing in a Crisis: How to Adapt Your Strategy

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As an email marketer, your role is to create relevant and interesting email content for subscribers. This usually involves vast amounts of advance planning. However, when it comes to email…
Business communication tips during a crisis

Business Communication Tips During the Coronavirus Crisis

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Sometimes events can occur that force your usual business schedule to grind to a halt. During these periods, it's critical that you continue to communicate with and reassure your customers.…
Top tips for Easter email marketing

Easter Email Campaign: How to Egg-cel at Email Marketing this Easter

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As one of the biggest holidays of the year, Easter creates the perfect opportunity for your business to do something special. Creating an Easter email campaign is one great way…
Email campaigns for International Women's Day

Best International Women’s Day Email Campaigns

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Creating an International Women's Day email campaign is a great way for your business to show customers that you care about women's rights. As it's such an important occasion, it's…
How to create automated birthday emails

How to Create an Automated Birthday Email

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Who doesn't love a birthday? When it comes to thinking of ideas of how to improve your email strategy, an automated birthday email can be a great addition. Not only is…
7 step checklist for email campaigns

How to Create an Email Campaign: Our 7 Step Workflow

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Just starting out with email marketing, or want to improve your existing strategy? Building an email campaign to be proud of is hard work, but having a solid workflow in…
Email list segmentation tips

Email List Segmentation Techniques to Learn More About Your Subscribers

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Building up your email list is a great start to any email marketing strategy, but the important work does not stop there. Email list segmentation is also a critical factor…
Ideas for Presidents' Day email campaigns

Presidents’ Day Email Campaign Inspiration

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Have you thought about your Presidents' Day email campaign? In the build up to Valentine's Day, Presidents' Day often goes forgotten, but there's no denying a major holiday weekend is…
Inspiration for Chinese New Year emails

Inspiration for Your Chinese New Year Email Marketing Campaign

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As almost 20% of the world's population, China accounts for a huge proportion of the world market. This makes it super important for any business operating globally or in the…
Inspiring ideas for email subject lines

20+ of the Best Email Subject Lines

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A great email subject can be the key to better open rates, but mastering the technique of subject line writing can be a challenge. On the hunt for inspiration, we…
2020 email marketing calendar

Your 2020 Marketing Calendar: Tips, Special Events and Free Calendar Resources

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January is the optimal time to start planning your 2020 marketing calendar. When deciding on your campaign ideas for the year, it's useful to have a clear overview of all key…
New Years email campaign ideas

New Year Email Campaign Ideas to Help You Kickstart the Year

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Just like that, another 12 months have passed and it's time to start looking towards a new year. Working on a New Year email campaign gives you the perfect chance…
Internal holiday emails for B2B

Holiday Emails to Send to Your Employees

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As a business owner, the holiday season is important. Not only do you need to come up with ideas to celebrate with your customers, thinking of holiday emails to send…

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