Using the image optimisation tool

By Images

The image optimisation tool in Mail Designer 365 is a great way for you to ensure that your images are the ideal size and resolution for your email design.

Many problems can arise from images which have not been optimised: If images are too big, they will take longer to load for your recipients and the longer it takes for images to load, the less likely it is that your email will be read. To avoid this, Mail Designer 365 automatically applies the optimal settings to your images. Here’s how:

Image Optimisation

To get started, click on the image you want to optimise. This will open the style menu. Click on “Edit link and background.”

Now select “Optimise Image.”

In the optimisation window you can choose a file type for your image from the dropdown menu:

PNG images support transparency and are great for simple images with text. They are lossless, so tend to have larger file sizes for photos and complex images. Mail Designer 365 applies additional PNG crushing algorithms to shrink the file size.

JPEGs support lossy compression, so you can manually adjust the quality level and get really small files sizes. Careful though: if you go too far the image quality will suffer! Text can also appear “speckled” or noisy at lower quality settings. JPEGs also do not support transparency, so transparent or empty areas in an image will be filled in white.

If in doubt, you can select “Smart” and Mail Designer 365 will choose the best option for you.

Depending on which file type you choose, your image will be optimised by Mail Designer 365 to reduce file size. For JPEG images, you can also adjust the quality of your image with the slider.

We recommend sticking with the settings automatically applied by Mail Designer 365, as these will be the optimal settings for your email design.

Once you are happy, click “OK” to apply the settings to your image.

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

How to crop images

By Images

You can enjoy full creative control over your images in Mail Designer 365 with help from the cropping tool.

Image cropping

To begin, drag an image into an image area within your design.

Click on the image and then click on the blue crop icon in the bottom left corner.

Drag the corners of the image to crop into your desired size.

You can then reposition and resize the image to your liking.


Don’t worry if you change your mind about the crop. Simply click on the blue crop icon again and drag to undo your changes.

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Using Unsplash Image Integration

By Images

Unsplash Image Integration

Using Unsplash

Unsplash integration is a quick and convenient way to insert license free photos into your email designs. There are two ways to access the Unsplash library. Firstly, if you click on an image area, this will automatically bring up our Unsplash collection in the “Style” menu in the sidebar. This collection contains images which we have handpicked as influence for your email designs.

You can also access the Unsplash library via the “Contents” menu by clicking on the “Backgrounds” tab. Here you will also find our curated collection.

You can use Unsplash to search for a keyword or phrase of your choice to find a specific image fitting for your design. In the search bar, enter a search term (in this example we have used “Ice”) and hit enter to search.

Inserting Images to Your Design

To use an Unsplash image as a featured image in your email design, simply drag and drop your chosen image into an image area, where you can then edit and resize to your heart’s content.

To use an Unsplash image as a photo background, drag and drop your chosen image into the background area of your design.

You can edit the background (i.e. zoom in or out of the image) by double clicking on the background area of your design.

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Using Retina images for the desktop version

By Images

Retina images for the desktop

Mail Designer 365 allows you to use retina images for the desktop and mobile version of your template. You can turn off and on the retina image support. Just choose “File” > “Design Options…” from the top menu bar:

Check the corresponding checkbox to activate or deactivate retina images for desktop.

 

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Adding your own logos and signatures

By Images

Business logos and signatures

Do you have a stock of your business logos in your files? Or do you have a scan of your signature that you would like to frequently use in your emails designs? No problem. Mail Designer 365 makes adding your business logos and signatures a breeze.

You can add these to the “Photos” tab of the Contents section, so you’ll be able to get to them faster.

Go to the Photos section and right-click underneath the predefined folders that are listed. Then choose a folder with your images that you would like to add.

There you go! Now you can easily access your logos and other company images directly within the Contents section.

 

 

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Filling a mask with your image

By Images

Adding your image to a mask

Choose your mask. You can find the options on the right side of the screen:

When you add a mask to your template, you can then simply drag your own photo onto it in order to apply it for your mask.

Double-click the image placeholder you just added. You’ll see the image zoom slider which allows you to zoom in to your image:

 

 

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Adding image masks

By Images

Masks

For greater flexibility, Mail Designer 365 also includes masks that can be used to crop or resize a picture. You also add different frame designs and masking effects.

Open the Masks tab in the Content section. Mail Designer 365 includes plain placeholders, framed placeholders and even masking effect placeholders, like the t-shirt or flag designs.

Adding a mask to your design

Pick the placeholder style that you would like to use and drag it into your design. You’ll notice that Mail Designer 365 has highlighted the image areas again, so you know which areas you can add your placeholders to.

 

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text

Adding photos

By Images

Photos

As everyone knows, a picture is worth a thousand words. Photos are a great way to grab your readers attention and immediately let them know what the email is about.

Adding photos

Open the Contents panel and choose “Photos.”

The photos tab gives you quick access to your Photos library, as well as other folders that contain images.

To add an image, just drag it into an image area.

Once you’ve dragged your image into an image area, you can use the orange resize controls along the edge of your picture to resize it:

 

 

How Can We Help?

A Quick Tour of Mail Designer 365
Advanced Design Techniques
Appendix: Compatibility
Appendix: Keyboard Shortcuts
Approval
Background
Blend Modes
Creative Tools
Exporting a Design to Campaign Monitor
Exporting a Design to Mailchimp
Graphics and Other Objects
HTML Export
Image Areas
Images
Layout Blocks
Optimizing your Template for Mobile
Plain Text
Preparing your Design for Sending
Preview your Design
Send via Mail Designer 365
Sharing your Designs
Tables
Teamwork
Text Styles
The Inbox View
Using Retina Images with your Design
Working with Links and Buttons
Working with Text