Mail Designer 365 Newsletter Academy

Email marketing for schools and universities

Best Practices for Email Marketing for Schools and Universities

By | Mail Designer 365 Newsletter Academy

Email is a flexible communication channel with a huge range of possibilities, including for schools and universities. Getting started with email marketing is a guaranteed way to help your institution connect with your chosen audience.

Sending out internal updates, contacting recent graduates and promoting your institution to new recruits are just a few of the ways you can use email to your advantage.

In this guide, we’re taking you through all the ins and outs of successfully creating an email strategy for your educational institution.

Why use email marketing for education?

As well as having the potential to save your institution thousands on printing costs each year, email is a modern and easy to implement way to optimize your communication strategy.

In a world where students (and many teachers!) are constantly checking their smartphones and tablets, email provides a direct channel straight to them which you can utilise to share important messages and news.

What can I do with email for my school, college or university?

When we think of email marketing, it’s easy to automatically think of flashy sales and e-commerce emails. In reality, email has the potential to be a highly effective way of providing your target audience (e.g. teaching staff, current students, alumni or new recruits) with essential information.

Here are just some great ideas of how you can use email to promote your institution and improve both internal and external communication.


Most schools and colleges are already familiar with the concept of sending out a regular newsletter or magazine to staff, students, parents, governors, etc.

Switching your institution over to email newsletters allows you to continue sharing all your latest news and updates, whilst saving money on printing costs and helping out the environment.

Email newsletter for schools or universitiesStudent orientation

Whether it’s the start of the school year, or you’re welcoming a new cohort of exchange students, your student body needs to feel at home right away.

Greet new students with an information-packed orientation email. This way, they’ll be able to find everything they need in one place.

Student orientation email for colleges and universities

Feedback emails

Valuable feedback is an important asset for any educational institution. Getting feedback from students gives you an insight into how they’re feeling about their course and what you can do to improve things.

Say goodbye to printed out feedback slips and create a quick and anonymous email questionnaire by linking a Google Form or similar online survey inside your email design. This is an effective way to quickly find out more about your students.

Feedback email for teachers and lecturers.Promotional emails

As well as keeping current students informed on the latest news, you can use email as a way to attract prospective new students to your school or university.

Use email to advertise an upcoming open day, present course options, or showcase your latest research findings. These are all great ways to make your institution stand out against competitors.

Open day email invitation for universities and collegesAlumni outreach

Many schools and universities run successful alumni programs to keep in touch with former students. This is a great way to improve your school’s image through testimonials and success stories.

Although some institutions opt to send out letters, this is not a reliable form of contact, especially as young graduates tend to move around a lot. Checking in on former students via a friendly email is the best way to maintain a connection and share your message.

Alumni outreach email for universities and schools

Creating emails for education: Best practice

With a drag & drop email editor like Mail Designer 365, you can build professional email templates for your school or university in minutes. Start with a blank canvas or choose a Design Idea from our selection of email templates for education.

Here are a few key things you should consider along the way…


Every email you send on behalf of your institution should conform to your brand guidelines. Not only does this make it easier for recipients to recognise that the email has come from you, it also helps you to protect your reputation.

Start by inserting the logo or crest for your school in a prominent place in your design. Usually, this would be the email header. You should also keep other aspects such as the font family and color scheme consistent at all times.

Tip: In Mail Designer 365, you can save your logo header under “My saved blocks” to reuse in all future email designs.

University logo in an email designLayout

Especially when you are presenting large amounts of information to your readers, it’s important to opt for a clear layout. There’s nothing worse than trying to navigate your way through a cramped email to locate what you’re looking for.

Be sure to use a healthy balance of text and images and use spacers and headlines to separate different sections of your email.

Tip: Mail Designer 365 offers you a wide range of layout options, including mobile-responsive table layouts, which you can use to clearly present important information.

Email with table layout for universities and collegesTone & Style

When putting together your emails, it’s also best practice to consider your target group. This will help you determine the tone you use in your email copy, as well as other important style elements, such as graphics and eye-catchers.

If you are creating email content for a younger audience (i.e. high-schoolers or college students) it’s generally fine to use a more relaxed tone and even shake things up visually, e.g. with GIFs, memes, emojis, etc.

On the other hand, if the email is intended for a different audience (i.e. parents, governors, etc.), or you are sharing important information, it’s best to keep the tone more formal and to refrain from any style elements which may distract from your key message.

Fun email newsletter for studentsCall to action

Including a call to action (CTA) in your email helps point the recipient towards their next steps. This does not have to be sales-related! Here are a few examples of CTA links you can include in your institution’s emails:

  • Sign up for a class/activity/field trip/extra tuition
  • Get tickets for an event/football game/prom
  • Download an eBook/guide/worksheet/timetable
  • Watch a video lecture/webinar
  • Share your class feedback
  • Follow us on Twitter/Instagram/Facebook/etc…

Whatever you opt for, you should ensure your CTA stands out well against the rest of your email and that the text is clear and concise.

Call to action button in a university emailGet started with email marketing

We hope you’ve found this email guide for schools and universities useful and will consider applying some of these tips to your own email strategy. Getting started with email marketing for your institution is easy and affordable:

  1. Open the Mail Designer 365 app (Don’t have a Mail Designer 365 plan yet? Get your free trial here!)
  2. Use one of our dedicated email templates for education, or create your own design from scratch.
  3. Send finished designs directly via the app from your institution’s email account, or export to your ESP to send to a larger list

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

No credit card required
OS X 10.11 – macOS Catalina
How to create anniversary emails

How to Create Awesome Anniversary Emails – Plus Examples We Love

By | Mail Designer 365 Newsletter Academy

A key factor behind successful email marketing is the ability to produce interesting content for your subscribers. One popular trend which has really taken off over the past few years is sending anniversary emails as a way to keep subscribers engaged with your business.

In this guide, we’re showing you step by step, how to create awesome anniversary emails and sharing our favorite examples from the past few years.

What is an anniversary email and why should I send one?

An anniversary email is sent to commemorate a special event or milestone. This can either be a customer’s own personal milestone, or a general business milestone. Typically, the main aim of these emails is to maintain the relationship between your business and your email subscribers.

Here are some great advantages of sending an anniversary email:

  • Make customers feel special. Anniversary emails can easily be integrated into your existing automated email workflow and sent out after certain triggers (e.g. 1 year after signing up). This is a great way to use email to make the customer journey more personalised.
  • Create a new sales opportunity. Many businesses take anniversary emails as an opportunity to launch a sale or offer a discount code.
  • Showcase your achievements. Use your anniversary email as a way to share your success with customers and other key stakeholders.
  • Provide interesting email content. An anniversary email gives you the chance to put a unique spin on your typical marketing emails and provide new content.

Anniversary emails for customer milestones

Every business has a unique customer journey and aims to create a specific experience for both new and existing customers. This plays an important role when considering which milestones to celebrate.

Anniversary emails are a great addition to your automated email strategy, as they are unique to the recipient and therefore offer much more potential in terms of open rates and clicks.

Examples of customer anniversary emails

Here are some great examples of emails sent by businesses to celebrate customer anniversaries.


In this fun, birthday-themed email design by Grammarly, the customer is offered an exclusive discount. We especially like the way the white space in the design makes the messaging even clearer.

Anniversary email by Grammarly


Keeping to the birthday theme, this email by ModCloth uses a colorful center graphic to win over customers and get them shopping on their site.

Anniversary email design by ModCloth


This anniversary email by Twitter has a prominent CTA (call to action), prompting the recipient to spread the word on Twitter right away.

Anniversary email by Twitter


In this anniversary email, Uber reminds drivers of all they’ve achieved during their time together. Celebrating those key moments is an important part of improving the user experience for all and helps motivate drivers.

Anniversary email by Uber


In this mesmerising anniversary email design by Playstation, the customer is rewarded with fun bonus content. Thumbs up for the use of personalization in the main design of the email!

Anniversary email by Playstation

Anniversary emails for business milestones

As well as gaining access to the latest information on your products and offers, many customers signed up to your mailing list to learn more about your business. For this reason, sending out updates on important milestones your business achieves can also be very interesting to your customers.

These emails differ greatly from the customer-specific email examples we just showed. Generally, a business event such as a birthday or sales milestone is a big occasion and an excuse for a grander, one-off mailing.

Examples of business anniversary emails

Here are some examples of firms who have used email to creatively celebrate their anniversary with customers and stakeholders:


Casper stay nicely on brand with this fun anniversary email, sent out to celebrate their 2nd birthday.

Anniversary email by Casper


The Fitbit team takes a slightly more formal approach in this email statement celebrating their 10th birthday. This kind of email is great, as it is also suitable for investors and stakeholders. We love the numbers section in the middle which recognizes their achievements so far.

Anniversary email statement by Fitbit


This anniversary email by DAVIDsTEA is unique, as it combines the customer’s personal milestones with the anniversary of the business. This helps the customer to feel like part of the business and strengthens the B2C relationship.

Anniversary email by DAVIDsTEA

Harley Davidson

Harley Davidson sent out this impressive mail to celebrate the anniversary of one of their classic products. Releasing a unique, anniversary edition is one creative way to get more customers on their site.

Product anniversary email by Harley Davidson

Best Practice Tips and Ideas for Anniversary Emails

Now you’ve seen some great examples of anniversary emails, here are some best practice tips to abide by.

Use personalization

Emails are proven to be much more effective when speaking directly to the recipient. Use personalization in your anniversary emails to capture the reader’s attention and let them know it’s all about them.

Adding a first name placeholder is a simple way to ensure your automated email will address each recipient personally. Mail Designer 365 supports a wide range of placeholders, including Mailchimp, Campaign Monitor, and custom placeholders.

Offer a gift

Every anniversary is a special occasion and warrants a gift. In this case, it’s just the same. Say thanks to your customers for their loyalty over the years and reward them with a free gift or special offer.

Anniversary email promotion by Vimeo

Vimeo offer customers an exclusive discount to celebrate their anniversary.

Highlight your shared experiences

As we mentioned, the customer experience is an important part of how your business connects with users. Particularly in service-based businesses, it’s a good idea to celebrate your shared experiences with customers to help them feel more connected to you.

In this email by theSkimm, customers are reminded of their personal experience with the business over the last 5 years.

Anniversary email by theSkim

Reflect on shared experiences with customers to help strengthen their connection with your business.

Include a CTA

Every email needs a clear call to action and anniversary emails are no exception. Include a prominent CTA button in your email design to show the reader what their next steps are.

Here are some ideas:

  • Shop now (i.e. with discount or promo code)
  • Refer us to a friend
  • Log in (i.e. to your service)
  • Share the news (e.g. on Twitter)

How to Create an Anniversary Email in Mail Designer 365

Got a big anniversary coming up? Mail Designer 365 makes it easy to celebrate your success with customers and stakeholders.

Choose from one of our many HTML email templates, or use the drag & drop editor to build your own design using an impressive set of creative tools.

Creating an anniversary email in Mail Designer 365

Once you’ve finished building your design, check out the huge range of export options to send your template to your chosen email service provider for a mass, one-time mailing, or a long term, automated campaign.

Not got a Mail Designer 365 plan yet? Download your free trial to get started.

Until next time,

Your Mail Designer 365 team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

No credit card required
OS X 10.11 – macOS Catalina
the essential guide to email marketing for real estate

The Essential Guide to Email Marketing for Real Estate

By | Mail Designer 365 Newsletter Academy

With real estate being one of the largest industries worldwide, the way you market your services to potential new clients is super important. Gone are the days of splashing out for expensive brochures, flyers and printed ads; communication with clients today needs to be direct and straight to the point, in order for you to be heard.

In this quick guide, we’re taking you through the essentials of email marketing for real estate, including best practice tips, template ideas and how to get started.

Why use email marketing for real estate?

There are many reasons why email marketing is a great strategy to explore for your real estate business. First and foremost, email marketing is cost-effective and in comparison to other methods, very easy to implement. In a world where we are constantly checking our smartphones, email marketing is also a proven direct channel straight to your existing clients and potential new customers.

Ideas for real estate emails

Depending on what your agency specialises in, there is a whole world of possibilities for incorporating email into your sales and marketing strategy. Here are some examples of real estate emails you could be sending…

Welcome email

A welcome email is a great way for you to greet new newsletter signups and introduce yourself to new clients. Use a warm and friendly tone to make new clients feel at ease and make sure to show them your current listings.

Welcome email for real estate agencies

Listing newsletter

Send out regular listing newsletters to showcase new properties to homebuyers and keep your clients up to date with the latest listings.

Listing email for real estate agentsOpen house invitation

Invite potential buyers to upcoming open house events or viewing appointments with a friendly email invitation.

Open house invitation for real estate agentsEmail digest and tips

Demonstrate your authority in the real estate sector by sharing blog posts and news in a monthly digest. Sending a regular tips newsletter is a great way to also share your expert tips with first time buyers or sellers who are new to the property market.

Real estate email newsletter ideaFollow up email

Send a friendly follow up email to maintain customer relationships even after a sale has gone through. This is also a good opportunity to ask for feedback or for a referral of your services.

Buyer feedback request email for real estateHow to create email templates for real estate

Now you have some ideas on real estate emails to send, you’re probably asking yourself how to bring them to life. With a drag & drop email editor like Mail Designer 365, you can build professional email templates for your business in minutes. Start with a blank canvas or choose a Design Idea from our selection of real estate email templates.

Here are a few best practice tips to consider along the way…

Brand identity

To get started, make sure your company name and logo is clearly identifiable at the top of every email you send. This demonstrates a sense of professionalism and immediately makes it clear to your clients that the email is from you.

Real estate is a very serious business and it is important your clients feel they can trust you and your business to help them sell their property or find a new home. If you have team photos on hand, it can also be useful to include these in your email so clients recognise a familiar face.

In Mail Designer 365, you can save your company email headers to reuse in future designs and ensure your brand’s identity is consistent in all your emails:

Saving a layout block in Mail Designer 365


The layout you choose for your email design is very important, as it determines the way you present key information to clients. This is particularly relevant when showcasing new listings or updating property information.

Choose a clear layout which clients can quickly scan through to find out more about newly available properties.

Tip: Remember, you don’t have to include too much information in the email. List the key selling points for each property to capture clients’ interest and include a link to the full listing on your website.

In Mail Designer 365, you can choose from a wide variety of layout options. Use the table editor to present your latest listings in a smart, mobile-optimised table, or explore a range of combi layout blocks to showcase a featured property in more detail.

Property listing table for real estate emails

A table layout is a great way to give clients a clear overview of your latest listings.

Call to action

Your call-to-action (CTA) is the most important part of your email as it shows the recipient what they need to do next.

Whatever your intended CTA is, it’s important that it is prominent in your email. Generally, this can be achieved by inserting an eye-catching button somewhere in your email. Opt for a color which will stand out in your design and a short and actionable text.

Typical CTAs for real estate emails may include:

  • Get in touch
  • Arrange a callback
  • Enquire today
  • Register now (i.e. for an open house event)
  • Leave a review
Call to Action button in a real estate email

Opt for a vibrant CTA button to help draw your clients in.

Images and eye-catchers

High quality images are a must have for any real estate email. First impressions are important and choosing the best images of your properties will help gain your client’s attention and get them onto your website.

Once you’ve decided on your images, you can integrate them into your layout using the layout block options discussed above. Including an eye-catcher or badge to highlight featured properties is another way to make your design speak volumes.

Explore a range of shapes and graphic elements in Mail Designer 365 to create vibrant badges for your email designs. Use these to point readers towards new listings, price reductions and other key information:

Eye-catchers and badges in a real estate email

Inserting eye-catchers and badges into your design help to present important information more effectively.

Contact Information

Finally, make sure your contact information is also easy to locate in the email. If a client sees something that catches their eye, they don’t want to then waste time looking all over for your phone number. It’s important they are able to get in touch with you quickly and easily.

Add your contact information somewhere prominent in your email design so the recipient can find it faster. Like with your email header and other layout aspects, you can also save this block to use over and over again in future designs.

Including direct mailto and phone links is one super convenient way to make sure clients can reach you directly from your email. In Mail Designer 365, you can even pre-fill email or SMS messages to make things even easier for you and your clients:

Inserting a direct mailto link in a real estate email

Mailto links allow clients to reach you directly from your email

Get started with email marketing for real estate today

We hope you’ve found this guide to email marketing for real estate useful and will consider applying some of these tips to your own marketing strategy. Getting started with email marketing for your real estate business is easy and affordable:

  1. Open the Mail Designer 365 app (Don’t have a Mail Designer 365 plan yet? Get your free trial here!)
  2. Use one of our dedicated real estate email templates, or create your own design from scratch.
  3. Send finished designs directly via the app from your company email account, or export to your ESP to send to a larger list

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

No credit card required
OS X 10.11 – macOS Catalina
How to create a successful internal newsletter

Creating a Successful Internal Newsletter Model – An Inside Look

By | Mail Designer 365 Newsletter Academy

No matter the size of your organization, sending a regular internal newsletter to employees has many benefits. Not only do internal newsletters greatly help with internal communications, they also provide a good way to boost staff morale and maintain a positive working environment.

Starting up an employee newsletter for the first time can be daunting. Which content to include, how to put it together, when to send… These are all valid questions to consider during the planning process.

To help give you some inspiration, we’re giving you an exclusive inside look into the model we use for our own internal newsletter here at Mail Designer 365 HQ, as well as useful tips to consider when creating a successful internal newsletter for your own organization.

How to create a successful internal newsletter

Skip to

Benefits of creating an internal newsletter

You may be asking yourself why you should spend the time creating an internal newsletter when there are so many other communication channels available. Here are 3 key benefits:

1. Communication

While Slack and similar internal messaging tools may be more convenient than email, their fast moving nature makes it very easy to miss an important announcement.  In contrast, an internal email newsletter goes straight to your employees’ inboxes and is much more likely to be opened.

2. Convenience

The number of communication platforms now available (e.g. messaging channels, intranet, bulletin boards, social media groups, etc.) can result in news and announcements being shared in multiple different places. This can be confusing and makes it hard for staff to keep track.

An internal newsletter allows you to compile all of this information into one convenient email so employees can catch up on anything they may have missed.

3. Corporate Identity

Brand image is an important aspect of any business; both internally and externally. While there are many tools that allow you to communicate with staff, an email newsletter is the best way to ensure you’re maintaining your corporate identity whilst doing so.

Creating a custom template for your email newsletter ensures important aspects like your logo, company ethos, brand guidelines, etc., don’t go forgotten. This is especially effective in larger organizations, as it helps give everyone in the team a sense of unity, regardless of their physical location.

Our Internal Newsletter Strategy

For obvious reasons, accessing internal newsletters from other companies to show you as examples is not really an option. Because of this (and because we’re also super proud of it), we’re giving you an insight into how we do things here at Mail Designer 365 HQ.

Here’s a quick profile of our internal team newsletter:

  • Name: Zeitpunkt Journal (named after our beloved HQ, Zeitpunkt Haus.)
  • Editor in Chief: Our very own Lisa Heisenberg
  • Sending frequency: Every week on Wednesdays
  • Topics covered: Office announcements, personell news, important reminders, current affairs, team fun, memes, and more!
  • Newsletters sent: As of today (July 15th 2020), 69 issues
Zeitpunkt Journal logo and internal email header

We start off all our weekly journals with the issue number and a quick introduction message before getting to the main content

What we include in our internal newsletters

Primarily, we use our internal newsletter as a tool to share important news and announcements with the whole team. Good communication is a super important part of our workflow and our newsletter helps keep everyone up to date on new changes.

Here are some recent examples of content we’ve included in our internal newsletter:

Health and safety guidelines: Covid-19 has been difficult for us all to come to terms with. To help prevent the spread, we (like many other businesses) recently reviewed our health and safety measures and shared the new guidelines in our internal newsletter.

health and safety guidelines in an internal newsletter

Your internal newsletter is THE place to let everyone know about important new changes.

Team updates: We are a growing team and enjoy welcoming new people on board (take a look at our current job offers.) The Zeitpunk Journal is the perfect place for us to announce new staff members to the rest of our team and also help newcomers feel welcome when they start.

Important dates: Like many businesses, we hold regular events, such as team building activities, meetings, and social activities. We use the Zeitpunkt Journal to remind everyone in the team about upcoming dates and any events they may want to add to their calendar. Here is a recent example for the Apple WWDC Keynote event.

Event reminder in an internal newsletter

Help the team keep track of important dates by including them in your internal newsletter.

Recurring sections in our internal newsletter

Of course, the content we include in our internal newsletter changes from week to week, but there are a few segments we like to keep consistent. Here are some examples of recurring sections you can typically find each week in the Zeitpunkt Journal…

Zeitpunkt Haus Survival Tips: Useful tips and life hacks to help make office life easier.

Example section of an internal company newsletter

Useful tips to help make life in the office easier.

Tweet of the Week: Because who doesn’t love Twitter? Here we showcase the funniest content found on Twitter that week.

Tweet of the week segment in our weekly internal newsletter

Sad, but painfully accurate.

Team Lunch Friday: On Fridays, we get together and cook great food as a team. What better way to announce this than via a segment in our internal newsletter?

Segment example for an internal newsletter

Feeling hungry?

Team activities: When we’re not busy working on Mail Designer 365, we also love to partake in fun team building activities. In the last few weeks, the whole team has been taking part in an exciting table tennis tournament. Our internal newsletter has been a great way to keep track of results and upcoming matches.

Segment idea for internal newsletters

Use your internal newsletter to promote team building activities.

How to build an internal newsletter in Mail Designer 365

If you’re planning on sending out an internal newsletter each week, you need the right tools to do this with. Of course, we use Mail Designer 365 to build, edit and send our newsletter to the whole team.

Use Mail Designer 365 to build your internal newsletters

Mail Designer 365’s drag and drop layout builder makes it easy to create professional email designs in minutes.

Our top 5 tips for creating internal newsletters in Mail Designer 365:

    1. Save and duplicate your master template to reuse the layout in all your future newsletters
    2. Set up text styles to make editing easy and keep the design consistent
    3. Make your designs fun using tools such as the Unsplash library for photo backgrounds and shapes & graphic elements for buttons and eye-catchers
Creating a button for an internal email newsletter

Mail Designer 365 has a wide range of shapes and graphic elements to help you spice up your designs.

  1. Use the smartphone view to optimize your design for mobile for those viewing it on the go
  2. Send via your work email account in Mail Designer 365 to securely send your newsletter directly to your staff. Here’s how to set this up

We hope you have enjoyed your insider look behind the scenes at how we create our internal newsletters here at Mail Designer 365 HQ. Head over to Mail Designer 365 today to test these tips and try your hand at creating an internal newsletter your team will love.

Don’t have a Mail Designer 365 plan yet? Sign up for your free trial today to test all these features and discover a wide range of creative tools and HTML email Design Ideas.

Until next time,

Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
Sign up
Tips for summer email campaigns

Red Hot Ideas for Sizzling Summer Email Campaigns

By | Mail Designer 365 Newsletter Academy

Summer is here and it’s time to shake things up a bit when it comes to your email campaigns. If you’re feeling the heat already, don’t worry! We’ve got your back. Here are some useful tips and examples of great summer email campaigns to help get you inspired…

Turn up the heat with a summery subject line

The subject line is the first thing your readers will notice about your email campaign. This gives you the perfect opportunity to outline your summer theme early. Try using lots of summer-related language and maybe even throw in a few emojis to really capture the attention of your readers.

Here are a few clever examples we have found:

New Look are bringing the heat by including a fire emoji in their subject line.

Rent the Runway are getting their customers ready for summer with this clever subject line.

summer email subject line example by Boots

The positive message in this subject line from Boots is perfect for summer.

Be bold with your colour choice

Summer is all about bold, bright colours and you should definitely reflect this in your email designs. Try to experiment with combining bright tones like orange, pink, and red. This will bring life to your email campaign and get readers in the mood for summer.

The warm orange tones in this email design by Boots are a great representation of the summer sun.

Mail Designer 365’s image effects are the perfect way to add a pop of colour to your email design. Simply click on an image and choose a filter from the Style menu – we recommend Seville or Barcelona for the ultimate summer feel. Learn more in this guide.

Create a summery feeling by experimenting with image effects and filters in Mail Designer 365.

Brighten up your design with summery graphics

Don’t be afraid to go overboard with summer-related images in your design. Whether they’re planning a getaway, updating their wardrobe or organising a get together with friends, high quality images will help you to inspire your customers.

Try to include the best images of your products in your email design to show readers what you have to offer them this summer.

Customers will be dying to update their holiday wardrobe after seeing this email from New Look.

Clever product placement by Superdry means readers will be eager to get their hands on their summer range.

Struggling to find the right image? Mail Designer 365’s Unsplash collection has thousands of high quality images which you can use freely in your newsletters:

Check out Unsplash for vibrant, summery stock photos.

Provide readers with tips and ideas for the summer

With travel options still limited in some areas, many of your customers will be looking closer to home when it comes to finding things to do this summer. Help your customers out and find proactive ways in which your business can help to still make their summer one to remember.

If you provide a fun service during the holidays, you could let readers know to encourage them to come and visit you. Giraffe encourages parents to bring their kids along for a meal with this family-friendly promotion:

Encourage families to visit your establishment during the holidays by showcasing a special offer.

Hold a summer sale to entice customers

Last but not least, the summer season also provides you with the perfect opportunity to run a sale or promotion. During June, July and August, many of us are off work or school and have more free time to get things done.

Whether they’re remodelling the garden, going on a shopping spree for the new season, renovating their home, or going on holiday, a sale gives your customers the final push they need to get the job done.

A summer sale could be the deciding factor for customers on the fence about booking a holiday with easyJet.

We hope you’re inspired and ready to start trying out these summer email campaign ideas. Remember to be bold and capture that summer feeling in your email design in order to convince your readers.

You can try out all of these tips in Mail Designer 365. Download the app for free today and see what you can create.

Get expert tips straight to your inbox!

Sign up here for our email newsletter and enjoy regular tips, tricks and advice for everything relating to email design – delivered directly to your inbox.
There was a problem registering your email address.
Please check and try again.
Thank you for registering! Please check your email inbox.
We've just sent you an email for you to confirm your email address, if you haven't already.

Give Mail Designer 365 a try today for free…

Mail Designer 365 helps you create stylish, professional HTML emails on your Mac. Download for free to see what you can achieve.


Try for free


Article first published: July 2019

Updated: July 2020

How to create a welcome email series for your business

How to Create a Welcome Email Series for Your Business

By | Mail Designer 365 Newsletter Academy

First impressions are everything and the way your business welcomes new customers on board plays a critical role in how they interact with your business over time. For this reason, it’s especially important you pay great attention to your welcome email strategy.

A welcome email series allows you to create a unique customer experience for anyone coming across your business for the first time.

How to create a welcome email series for your business

In this guide, we’ll take you through the most important steps to consider along the customer journey, and show you some great examples of welcome emails we love.

Jump to:

What is a welcome email series?

A welcome email series is an automated string of emails sent out to new customers to help welcome them to your business and guide them towards carrying out a specific action (i.e. making a purchase.)

Your welcome email series works the same way as a restaurant server does. When you arrive, your server will greet you and help you get settled in. They will then point you towards your food and drink options, offer you add-ons, and continue to check up on you throughout your visit.

Types of welcome email series

To begin with, think about your end goal for the welcome campaign. Your chosen CTA (call-to-action) will then help shape your welcome email series and give you the inspiration you need to put together your email content.

Here are a few typical examples of types of welcome email series you may have come across already:

Creating a sales-based welcome email series

This is a common form of welcome email series which you will most typically see from fashion brands and other types of retailer. The CTA tends to revolve purely around sales and the aim of the series is to persuade new customers to make a purchase.

Tactics used often include showcasing new products and offering out discounts and promotional codes. In this example by ASOS, new customers are enticed to start shopping thanks to an exclusive 10% discount.

Email welcome offer by ASOS

A 10% discount helps ASOS get new customers in the mood to shop.

Email subject line in welcome email by ASOS

An effective subject line also helps grab the reader’s attention from the start.

Creating an information-based welcome email series

With an information-based welcome email series, the aim is usually to educate new customers about your business. This could be delivered in a tutorial style, as commonly seen in onboarding email campaigns, to help provide new users with all the information they need to get set up.

Onboarding email by Webflow

This onboarding email shows new users how to get started with using the service.

Alternatively, your business may want to use the welcome series to teach new signups more about who you are and what you do. For example, a charity organisation may want to show potential new supporters where their donations are going and provide them with relevant information and stats.

Welcome email by Be My Eyes charity

Explaining more about what you do to new subscribers helps reinforce their reasons for signing up initially.

Creating an engagement-based welcome email series

Finally, an engagement-based welcome series aims to get new customers using your product or service as much as possible so they can reap the benefits. This is generally done by pointing new users towards their next steps and making it easy for them to familiarise themselves with how everything works.

Welcome email by Glassdoor

This 3 step welcome email shows new users exactly how to start using Glassdoor

Welcome email by Goodreads

In this example, Goodreads also show new users how to use the service to find new books to add to their list.

What to include in your welcome email series

The customer journey is unique to your business and factors like the time span, contents, CTA and intensity of a welcome campaign will vary.

Here are some ideas for emails which you can choose to include in your welcome email series to help new customers form a connection with your business:

Opt in / Verification

Since the introduction of GDPR, the double opt in has become known as the gold standard for email registration and sending these types of emails has become standard practice for many businesses.

Not only does this process help protect your business from spam bots filling up your email list, it also ensures any new signups are happy and willing to receive your content.

Opt in email by Product Hunt

This simple opt in email by Product Hunt fulfils its purpose while also remaining super on brand.

When to send: Schedule your opt in email to send instantly, so that your new customer doesn’t forget to do it later on.


This is your brand’s first real interaction with your new customer and sets the tone for the rest of your welcome email series. In this email, it’s important to firstly thank your customer for signing up, and secondly, make it clear what their next steps should be.

Without a clear CTA in your welcome email, customers are highly likely to ignore it and you will lose your chance to connect with them.

Actionable welcome email by Zoom

Zoom’s welcome email is great, as it outlines the details of the user’s plan and also points them towards actionable first steps.

Superdry welcome email

Superdry not only thank new customers for signing up, they also let them know exactly what’s in store for them in a useful overview.

When to send: A welcome email should be sent soon after opting in. This ensures your customer is still actively thinking about your business.

Segmentation email

Email segmentation is a key aspect of your email marketing strategy, as it helps ensure your emails are being sent to the optimal recipient.

Use your welcome email series to get to know more about your customers’ interests. This will help you tailor your content for them in the future.

Create an email to send to new customers encouraging them to update their email preferences. This will help you find out key information about them, such as location, age, gender, interests, etc. in order to send more relevant email content.

Welcome email by Britannica

Britannica sent out this great welcome mail for better email list segmentation.

New customer survey from a welcome email by Britannica

The questions in the linked survey help Britannica determine what kind of content the reader wants to receive, thus maximising their chances of higher open rates.

When to send: Send this email a few days after your first welcome email. This way, there will be enough distance between the two emails and your business will still be fresh in the reader’s mind.

Action email

Use your next email to direct new customers towards your intended call-of-action. This could be anything, including:

  • Making a purchase from your online store
  • Setting up your first playlist
  • Reading the latest blog post
  • Trying out a new recipe
  • Referring the service to a friend

Make this email super enticing with great email copy, lots of eye-catching visual elements, and a super snappy subject line. This way, new customers won’t be able to resist getting started right away.

Hubspot action email in welcome email series

This email sent by HubSpot as part of their free trial onboarding series clearly points new users towards their exclusive tutorials.

Welcome email promotion by Riley

Riley tempt new customers to start shopping with an enticing $25 discount.

When to send: Give your customers a few days to look around on their own. If you haven’t tracked any notable actions, now’s the time to send this email prompt and jog their memory.

Feedback email

In many cases, it’s also a good idea to offer new users the chance to share their thoughts and feedback about their experience so far. Particularly if you offer a demo or free trial period, getting this feedback early can help you address issues directly and prevent customer churn down the line.

If you have a lot of questions, linking out to a targeted feedback form or survey for newcomers can be a great way to find out exactly what you want to know about new customers’ experience. Alternatively, it can just be reassuring enough to provide a support email address or telephone number to let the customer know your team are there if they need you.

Feedback email in welcome email series by NOW TVWhen to send: If you are offering customers some kind of demo, aim to send this out towards the end of the trial period. Hopefully by this time, new users would have had a chance to use your product and form an opinion.

Remember, a welcome email series is specific to your business and does not adopt a one size fits all approach. Depending on the nature of your business, there could be other emails you want to include which we haven’t mentioned in this article. Some other popular examples include:

  • Referral email (e.g. refer a friend for x% off your next purchase, etc.)
  • Up-sell / cross-promotional email (e.g. you may also like…, upgrade to unlock more features, get premium shipping, etc.)
  • Cross-channel promotional email (e.g. subscribe to our blog / follow us on Twitter / check out our YouTube channel, etc.)
  • Sense of urgency email (e.g. hurry your trial is ending, last chance to get your welcome discount, etc.)

How to create a welcome email series for your business

Creating an automated welcome email series for your business is actually super straightforward. All you need is a well-designed set of email templates and access to marketing automation tools.

Mail Designer 365 has a wide range of HTML email templates ready for you to adapt for your automated email campaigns. Not only this, the drag & drop email editor makes it easier than ever for you to build your own email templates in minutes – no coding skills needed!

Welcome email template in Mail Designer 365

Discover a huge range of design tools in Mail Designer 365 to create effective email templates for your welcome email series.

Once you’ve finished creating your set of email templates, you can export them directly to Mailchimp, Campaign Monitor, or Direct Mail, or as HTML to your chosen email service provider or marketing automation platform, including:

  • SendinBlue
  • ActiveCampaign
  • SendGrid
  • Drip

Not got a Mail Designer 365 plan yet? Start your free trial today to unlock access to 120+ email templates and a wide range of exciting creative tools for your welcome email series.

Until next time,

Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
Sign up
Best practice guide for writing email marketing disclaimers

What to Include in Your Email Disclaimer: Email Marketing Best Practice

By | Mail Designer 365 Newsletter Academy

Even the most seasoned email marketers shudder when they hear the words “email disclaimer.” However in reality, writing an effective email disclaimer is actually far more straightforward than it seems.

In this guide, we’re quickly taking you through all the basics of best practice for email disclaimers to make things easier than ever when it comes to sending your next marketing email.

Jump to:

What is an email disclaimer?

An email disclaimer is a small section of text typically located within your email footer, separate to the main body of your message. It is one of the most important parts of any email you send, as it protects your business from any potential legal issues and contains key information for your customers.

The laws on what information businesses need to provide recipients with differ from country to country. For this reason, it’s imperative that you know exactly what you need to include in your email disclaimer, as your business can receive a hefty fine if certain rules are not adhered to.

Email disclaimer laws by country

Below, you can find a brief summary of the email disclaimer laws for your country or region.

Email Disclaimer Law in the United States

CAN SPAM Act of 2003 requires all businesses sending marketing emails to provide certain information in their email disclaimer. This includes, a physical address for the sender and a clear and functioning unsubscribe option.

You can find more detailed information on this here.

Here is an example by Bed, Bath & Beyond:

Email disclaimer by Bed, Bath & Beyond

Email Disclaimer Law in the European Union

The EU Directive states that all business communication emails must contain a standard disclaimer with the following information:

  • Company registration number
  • Place of registration
  • Registered office address

However, individual countries have slightly different requirements, so it’s important to check based on the country your business is based in.

For example, in Germany businesses are required to include:

  • Company name
  • Office location
  • Court register
  • Registration number
  • Name of the managing director and the board of directors

You can find more detailed information about individual EU countries here.

Email Disclaimer Law in the United Kingdom

Along with a clear unsubscribe link, Trading Standards requires registered companies in the UK need to include the following information in all of their business emails:

  • Registered company name
  • Company registration number and place of registration
  • Registered company address

You can find more detailed information on this here.

Example by Jack Wills:

Email disclaimer example by Jack Wills

Email Disclaimer Law in Canada

According to CASL (Canada’s Anti Spam Law), all businesses need to provide clear contact information for the sender, as well as an opt out link in their electronic marketing messages (including email, SMS, and social media messages.)

Possible fines for non-compliance can reach up to $10 million.

You can find more detailed information on this here.

What else to include in an email disclaimer

As a force of habit, many people receiving your emails will automatically look to the footer area to find important information about your business.

In addition to the mandatory information listed above, there are several other things your business may want to include in your email disclaimer to help protect you from legal issues and also ensure your customers can find the information they are looking for.

Unsubscribe link

As mentioned above, the unsubscribe link is a legal requirement for all marketing emails, with most transactional emails being an exception. Although this does not have to appear in your email footer (some designers opt to place it at the top of the design) the vast majority of customers will expect to find it here.

Your unsubscribe link must be clearly visible and must provide the recipient with a straightforward way to opt out of receiving your emails.

This example by Bunches is great, as it clearly explains to the recipient why they have received the email and where to click to opt out:

Unsubscribe link example by BunchesTerms and conditions

Adding a brief terms and conditions section to your email disclaimer is a good way to clear up any possible confusion surrounding your promotional offer. In this section, you could cover things like offer expiry date, offer validity (e.g. in store or online, on all products or selected, etc.) and eligibility (e.g. new customers only.)

If you wish, you can also use this opportunity to link out to a separate, more detailed terms & conditions landing page.

In this promotional email, ASOS clearly outline the terms and conditions of their sale to customers:

Terms and conditions email disclaimer by ASOSPrivacy Policy

Since GDPR came into force, there has been an emphasised importance on data protection and privacy. Many businesses now use their email disclaimer as a place to also refer to their company’s privacy policy. This is a good way for recipients with questions to locate the information they need.

This email by Bupa Dental Care is a great example of how to use your email disclaimer to make readers aware of your privacy policy.

Email Disclaimer for a UK business

Contact information

In addition to the mandatory information required (i.e. company address), it’s also best practice to give your customers an easy way to get in touch with you.

Many marketing emails come from no-reply addresses, so including a support email address or a link out to a contact form in your disclaimer allows customers to contact you if they have questions.

Tip: Use a mailto link so your customers can contact you in just one click. In Mail Designer 365 you can even configure the email subject line and message to make things easier:

Email mailto link options in Mail Designer 365

Provide readers with a direct way to contact you.

Creating an email disclaimer in Mail Designer 365

One key thing to remember about your email disclaimer is that the core content is often the same. Once you’ve put together an informative disclaimer that meets all the legal requirements, you should be able to keep reusing it in future emails.

Mail Designer 365 allows you to create custom layout combinations and save them for future use. This is perfect for your email footer area:

  • Build up your disclaimer using text blocks, spacers and images
  • Insert all the relevant text, links and contact information
  • Select your group and drag into the sidebar under “Layout Blocks” > “Ready-Made” > “My Saved Blocks” where you can instantly access them in your next design and tweak as needed
Ready made layout blocks for email disclaimers in Mail Designer 365

Drag and drop layout combinations to save them in your ready-made layout blocks collection and use for future emails.

We hope this information has been useful and that you’ll bear these tips in mind when working on your email disclaimers.

As well as the practical, ready-made layout blocks feature, Mail Designer 365 also offers a wide range of email templates, text styles, and mobile optimisation tools to make sure your email disclaimers are clear and effective. Not got a Mail Designer 365 plan yet? Sign up today for your free, no-strings-attached trial.

Until next time,
Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
Sign up