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Mail Designer 365 Newsletter Academy

Our favorite Memorial Day email campaigns

Our Favorite Memorial Day Email Campaign Examples

By Mail Designer 365 Newsletter Academy

With Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we’re sharing some of our favorite Memorial Day email campaigns, plus a few exclusive tips on how to recreate some of these awesome styles in Mail Designer 365.

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When is Memorial Day?

Traditionally, Memorial Day always falls on the last Monday in May. The holiday honors and remembers fallen US military personell and will be celebrated this year on May 31st.

Memorial Day takes place on the last Monday in May and honors fallen military personell.

The long weekend gives businesses a chance to hold special events, and also means customers have more time to shop; encouraging many businesses to hold a sale or promotion.

Our Favorite Memorial Day Email Campaign Examples

Bed Bath & Beyond

This stars & stripes themed design is super on point for a Memorial Day email campaign and the 3D text effect in the promotional box gets readers all geared up for a great deal.

Memorial Day email campaign by Bed Bath & Beyond

Make it in Mail Designer 365:

You’ll find a star shape among the options in our “Contents” library. You can adjust the size, fill and outline to suit your design.

Then, recreate the sketched headline effect by overlaying “solid” and “outline” styles from the Londrina web font family and mimicking the 3D effect by applying a thick, contrasting shadow to the bottom layer.

 

Vans

Vans also focus their design efforts on a traditional red, white and blue theme. The strong headlines and prominent CTA (call-to-action) buttons really help set the scene for the patriotic occasion.

Memorial Day email campaign by VANS

Anthropologie 

This cute nautical design has us dreaming of a summer vacation. Since Memorial Day weekend kicks off the summer, it’s a great theme to use in your campaign to promote a seasonal sale or new product range.

Memorial Day email campaign by Anthropologie

Michael Kors

Michael Kors are turning up the heat for Memorial Day with this pool-themed email campaign. The water effect headline adds something new to the design and helps draw readers’ attention straight to the sale.

Memorial Day email campaign by Michael Kors

Make it in Mail Designer 365

You can recreate this dazzling water effect headline using the Blend Modes feature in Mail Designer 365. Choose a thick, heavy-weighted typeface such as Helvetica or Arial Black, overlay this with an image of your choice (tip: we found this water image in the Unsplash library) and apply the Blend Mask “Source Atop” to fill your text with the image.

Building a Memorial Day email campaign in Mail Designer 365

Use Mail Designer 365 Blend Modes to recreate this wonderful water effect headline.

Billabong

Surf’s up! In this email campaign, Billabong use Memorial Day as the perfect opportunity to show off a new summer range. The red, white and blue color scheme creates a clear connection to the holiday and a huge feature image helps set the scene.

Kate Spade

This minimalist design by Kate Spade keeps things basic and incorporates a chic, boxy layout to stylishly showcase their very best Memorial Day offers. A splash of color also helps divert readers’ attention to the exciting sales headline.

Memorial Day email campaign by Kate Spade

Make it in Mail Designer 365

Copy Kate’s on-trend boxy layout in your email designs with one of our combi layout blocks. Drag in the layout block from the “Contents” menu, resize and fill with your star products, then add text, buttons and eye-catchers to excite your readers.

Building a Memorial Day email design in Mail Designer 365

Your Memorial Day email campaign made easy

Start off the summer the right way with an exciting Memorial Day email campaign. Get inspired and recreate our favorite styles in Mail Designer 365, or explore our range of creative tools to come up with a brand new idea.

For more tips on creating an email marketing campaign for Memorial Day, check out this post.

Until next time,
Your Mail Designer 365 Team

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using wysiwyg editors to create HTML email designs

How to Build Emails with a WYSIWYG Editor: What to Consider

By Mail Designer 365 Newsletter Academy

In a time where email designers are continuously pushing the boundaries to build awesome email campaigns, creating emails that make a lasting impression can be a challenge.

For many designers, a WYSIWYG email editor is a great solution for easily creating great email content. Not only can you build and test email designs in real time, you’ll also save a vast amount of time doing so!

In this guide, we’re taking you through the ins and outs of drag and drop email design and sharing firsthand our best practice tips on using WYSIWYG editors effectively.

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What is WYSIWYG?

WYSIWYG (aka what you see is what you get) is a design tool used to build content, such as websites, and in our case, HTML email templates.

When using a WYSIWYG editor, your design will be updated in realtime as you edit, meaning you can check and preview your content as you go along.

Generally, WYSIWYG editors provide you with ready-made blocks and graphics to make the design process easier (e.g. the Mail Designer 365 content library) and making changes to your layout is done by dragging and dropping elements in to your design.

Mail Designer 365's WYSIWYG editor

WYSIWYG email editors allow you to create entire HTML email designs by dragging and dropping in elements.

Benefits of Using a WYSIWYG Editor

When it comes to designing emails, a WYSIWYG editor has many great advantages – particularly if you are short on time or don’t have a lot of experience with coding.

Edit and correct as you go

Even the most experienced designers know the frustration of having to continuously revisit email drafts in order to make minor changes. When working in a WYSIWYG editor, you have full control over what you are creating, down to every last pixel.

Change and edit email content with a few clicks, without having to worry about breaking the email code.

Save time for other important tasks

With drag and drop editing, what was previously a largely time consuming job can now be carried out quickly and with ease. This frees up your time to concentrate on other elements of your email marketing strategy.

You’ve got the design right – now you’re free to spend more time crafting an effective subject line, optimizing your email copy, and segmenting your email list.

Accessible to your whole team

Due to its intuitive nature, using a WYSIWYG editor allows everyone on your team to carry out complex design techniques without coding knowledge. This way, everyone can become an email pro!

Built in resources on hand

Most WYSIWYG editors provide you with a basic selection of ready-made graphics such as buttons and social media icons that you can conveniently place into your email templates. Especially if you don’t have your own graphics available, this can be a real time saver.

Tips for Creating Emails with a WYSIWYG Editor

Although a WYSIWYG editor makes it much easier to create email templates, there are still some important things to be aware of if you opt to design emails this way.

Email size

Because it’s so easy to create emails using a drag and drop interface, it’s also easy to quickly get carried away when it comes to the amount of content you are adding.

Adding too many elements to your email design will cause the overall file to become too large when you come to send. This can result in slow loading speeds, cut off emails, or your email not being delivered at all.

As well as monitoring the amount of layout blocks in your email design, it’s also best practice to optimize the images in your email in order to reduce the overall file size.

image optimisation tools in mail designer 365's WYSIWYG editor

Optimize your email’s images to ensure the overall size of the exported HTML file is not too big

For more information on this, check out our blog post.

Email compatibility

Compatibility is an important factor of any email design. There are many email clients out there and each one behaves differently. While there is no one size fits all fix, there are steps you can take to ensure your design looks good in all email clients.

One common issue that often arises when creating emails in a WYSIWYG editor is the wrong font being displayed in certain email clients. This usually happens when a font is not available on the recipient’s device. Utilising text styles and email safe fallback fonts is an effective way of preventing this.

adding fallback fonts in Mail Designer 365

Defining text styles and adding fallback fonts helps to avoid compatibility issues in other email clients.

Email accessibility

Accessibility is important however you choose to create your email content. A design that looks good to you may be troublesome for your recipients to process. For this reason, it’s important to put the right measures in place before sending.

One of the most important accessibility measures is the use of alt text. Not only is this important for when images can’t be loaded properly, it also enables screen readers to describe images and other graphics to visually impaired recipients.

 

setting up alt texts for an email design in mail designer 365

Alt text makes your design more accessible for visually impaired readers

Learn more about accessible emails in this post.

Email deliverability

Finally, one last thing to be aware of is spam testing and email deliverability. As well as not reaching your audience, having your emails marked as spam could result in you being blacklisted from certain email clients.

With HTML emails, we recommend taking these three key steps to prevent your email message being falsely identified as spam:

  1. Include a mixture of real text and images. Image only emails are more likely to be marked as spam
  2. Include a visible unsubscribe link in your email (this is a legal requirement)
  3. Avoid using spam-like terms in your email subject line (e.g. “win”, “free”, “money”, “$$$”, etc.)

 

adding an unsubscribe link to an email design

Unsubscribe links are a legal requirement for all promotional emails

This post goes into more detail about how to avoid being marked as spam.

Using the WYSIWYG Editor in Mail Designer 365

Looking for a drag and drop email tool for the Mac? Mail Designer 365 is the best WYSIWYG email editor for macOS.

Alongside a vast collection of ready-made email templates to help you get started, Mail Designer 365 also offers the following great features:

  • Over 1000 possible layout combinations, including table layouts
  • Integrated smartphone view for creating mobile responsive designs
  • Modern preview tools for iPhone, iPad, Apple Watch, and more
  • Dedicated Testmail service
  • Built in web-based Approval tools for easier teamwork (learn more)
  • Direct export to Mailchimp, Campaign Monitor, and Direct Mail plus compatibility with all leading ESPs
create mobile responsive email designs in mail designer 365

Create mobile responsive designs in minutes with Mail Designer 365’s WYSIWYG interface.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

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your one stop hub for all things email marketing strategy and newsletter design.

Best Mother's Day email campaigns

Amazing Mother’s Day Email Campaign Ideas to Get You Inspired

By Mail Designer 365 Newsletter Academy

Even if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother’s Day email campaign is a great way for you to show them how your business can help them thank their moms for all they do.

Email Campaign Ideas for Mother’s Day

Come rain or shine, Mother’s Day is an important occasion for us all, and an opportunity that your business shouldn’t pass up on. Here are some different types of Mother’s Day email campaign, plus examples for you to try out this year…

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Creating Mother’s Day Gift Guide Emails

Choosing a gift to signify just how special your mom is can be difficult. Provide your customers with a guide of your best products for gifting to help give them a little bit of inspiration.

Compiling these gifts on a separate landing page will make it even easier for your customers to shop and find the right items faster.

Here are some great examples of Mother’s Day gift guide email campaigns…

Whistlefish

Nordstrom

GAP

Kate Spade

Mother's Day email campaign by Kate Spade

Sending Mother’s Day Promotional Emails

A holiday like Mother’s Day also provides your business with a great excuse to hold a promotion. At this busy time of the year, this encourages customers to choose your store over other competitors and should help drive sales.

Try offering a promotion which will be practical for your customers, such as free delivery, an extra gift with every purchase, or complimentary gift wrapping.

A percentage discount or sale is another great way to help you get the competitive edge when it comes to prices.

Here are some great examples of promotional email campaigns for Mother’s Day…

Starbucks

West Elm

Avon

Mother’s Day Reminder Emails

Last but not least, a friendly reminder email can make all the difference in securing a sale this Mother’s Day.

It’s easy for holidays and dates to slip your customers’ minds. Sending out an email reminder not only helps them keep track of the date, it also applies a gentle sense of urgency and could help increase the likelihood of them purchasing from your store.

Here are some examples of reminder emails sent out as part of a Mother’s Day email campaign…

Paperless Post

Mother's Day email campaign by Paperless PostJ Crew

J Crew email campaign for Mother's Day

More tips for your Mother’s Day email campaign

Now you’ve got some ideas of what kind of Mother’s Day email campaign to send, try out these quick tips when building your design in Mail Designer 365…

  • Use a floral theme: Flowers are a common Mother’s Day gift and often associated with the special day. Browse the Unsplash library to find a fitting floral motif or background to use in your email design and set the tone.
  • Pick a vibrant color scheme: Using bright colors is a great way to create a feeling of celebration in your design – perfect for the occasion. Try using fun colors like pinks, purples and oranges to lift the mood.
  • Optimize the call to action: This is the most important part of your email design, as it will take your customer straight to your site, where they will make their purchase. Make sure the links are practical and direct and use a bold design to help them stand out from the rest of the email. Here are some great techniques you could try…
  • Mention Mother’s Day in the subject line: Finally, you need to round off your email campaign with a powerful subject line. This will help your email stand out in a crowded inbox. Be sure to mention Mother’s Day in the subject line so that customers on the lookout for a great gift will be tempted to open your email.

Creating Mother’s Day Email Templates in Mail Designer 365

Mail Designer 365 offers a wide range of stunning seasonal email Design Ideas, including these ready-to send HTML email templates for Mother’s Day:

Mother's Day promotion email template in mail designer 365

html email template for mother's day

Mother's Day gifting html email template in Mail Designer 365

We hope these examples of Mother’s Day email campaigns have helped inspire you and that you will give these tips a go when building your own template in Mail Designer 365.

Not got a Mail Designer 365 plan yet? Sign up here for free and start creating amazing email templates for Mother’s Day and the rest of the year!

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
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First published: April 2020

Updated: April 2021

planet earth poster by Greenpeace

Creating Email Campaigns for Earth Day – Best Practice Tips

By Mail Designer 365 Newsletter Academy

Planet Earth is our home and we owe her a lot! What better way to celebrate the world we live in than by creating powerful email content for Earth Day?

Whether you’re planning an exciting promotion, sharing sustainability tips with subscribers or raising awareness about key environmental issues, you can use email to make this Earth Day really count.

In this post, we’re sharing some of our favorite examples of Earth Day email campaigns, including some best practice tips on how to create your own email template for Earth Day.

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What is Earth Day?

Earth Day is a large global movement, founded in 1970, to promote clean and sustainable living on our planet. It is celebrated worldwide each year on April 22nd.

The focus of Earth Day is on protecting the earth for future generations. This includes raising awareness about important topics such as: climate change, saving energy, wildlife conservation, cutting down on greenhouse gas emissions and reducing waste.

Today, more and more people are actively aiming to become more environmentally friendly. Earth Day provides businesses with a chance to not only raise awareness of topical issues, but also to demonstrate their role in working towards a better, more sustainable world.

planet earth poster by Greenpeace

Earth Day takes place every year on April 22nd and focuses on environmental conservation and sustainability

Best Practice Tips and Ideas for Earth Day Emails

If you’re creating an Earth Day email campaign for the first time, you might be wondering where to begin. Follow these key tips to get started…

Craft an engaging subject line

The subject line is the first thing your readers will see and often determines whether or not they will open your email – especially in email providers like Gmail and Outlook, where promotional emails are kept separate.

For this reason, it’s important you give it your all when it comes to crafting the subject line. Use keywords relating to Earth Day and try including topical emojis to add a pop of color (🌎💚🌲🌱).

Making your email subject as intriguing and interesting as possible helps guarantee your readers will click through to the rest of your campaign.

Write positive email copy

Earth Day is all about encouraging each other to take care of the planet and become more sustainable for future generations. For this reason, it’s best practice to adopt a positive, motivational tone in your emails.

As well as general messages of encouragement, this could also include sharing tips and useful advice on how to become more sustainable, plus highlighting positive progress your business and customers have already achieved.

Include earthy tones in your design

Green, teal, blue and neutral tones are all great for an Earth Day email design. Typically, green is most associated with environmental issues, but including a combination of earthy tones is a great way to mix things up and make your design more visually effective.

Share powerful images

A picture speaks a thousand words. Whether it’s images of your business actively contributing to conservation efforts, product photos of a new sustainable product line or powerful stock photos, the right image can make the world of difference to your email.

Check out websites such as Unsplash, Pexels, and Pixabay for access to high quality, license-free stock images to include in your designs. You can also use the image editing tools in Mail Designer 365 to give your images even more emphasis.

Use social media to your advantage

While email is one effective communication channel, you can also use your other social media platforms to continue the conversation online. Instagram, Twitter, YouTube, etc. are all great platforms for connecting with your customers which can be easily cross promoted in your email campaigns.

Make sure all of your emails contain links to your other social media pages and don’t forget to use the #EarthDay hashtag for even more exposure.

Our Favorite Earth Day Email Campaigns

Discover email design inspiration for your Earth Day email campaigns from big name brands. Want more great examples? Check out our “Spring” Pinterest board for even more inspiring seasonal designs.

J Crew

earth day email campaign by j crew

Charitable Earth Day email campaign by J Crew

This powerful campaign by J Crew not only gives back to the Earth by supporting local national parks, it also shares practical tips with readers on how to shop sustainably.

Jurlique

Earth Day email campaign by Jurlique

“Earth Day every day” is the message in this campaign by Jurlique

In their Earth Day campaign, skincare brand Jurlique inform their customers about their efforts to operate sustainably. An eco-friendly free gift promotion also adds an extra element of flair to this email.

P.S. Love the headline effect created in this email? Use Blend Modes in Mail Designer 365 to recreate this cool, natural lettering in your Earth Day campaigns!

Lou & Grey

Earth Day email by Lou & Grey

This pink design by Lou & Grey perfectly incorporates key brand elements into a seasonal promotion

This Earth Day email design by Lou & Grey is another good example of a themed giveaway promotion. Although it’s not a typical design for the theme, we love how Lou & Grey have stayed true to their branding and were still able to spread awareness about this important event.

Adobe

Earth Day email campaign by Adobe

Adobe used this email campaign to celebrate the beauty of planet earth with subscribers.

In this campaign by Adobe Stock, Adobe use powerful imagery to show the beauty of planet earth and promote their dedicated collection of natural images.

Pet Smart

email campaign for Earth Day by Pet Smart

Pet Smart created an email campaign highlighting their most eco-friendly products in honor of Earth Day.

This Earth Day email by Pet Smart showcases some of their top eco-friendly products for customers looking to buy sustainably. The cute dog graphic fits well with the theme and keeps the whole email lighthearted – making the subject matter easier to process and enjoy.

Leesa

Earth Day email promotion by Leesa

Leesa proves their commitment to sustainability with this informative Earth Day campaign

We love the earthy colors and messaging in this Earth Day email by Leesa. In this campaign, they go the extra mile to show their customers how they are actively working to become more sustainable.

Sharing tips and advice with customers is also a great way for them to use their platform for good.

Create Awesome Earth Day Email Templates in Mail Designer 365

Mail Designer 365 has all the tools and resources you need to create powerful email campaigns this Earth Day. From ready-made HTML email templates to eye-catching sustainability graphics, you can build your next email template in minutes – with a little help from the intuitive drag & drop editor.

mail designer 365 email template for sustainability tips

Share sustainability tips with this eye-catching email template: exclusively available in Mail Designer 365

Not got a Mail Designer 365 plan yet? Start your free trial today and start creating amazing email designs for Earth Day and all year round.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
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Enjoyed this post?

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women working on a macbook

10 Awesome Email Designs We Have Loved So Far in 2021

By Mail Designer 365 Newsletter Academy

To say the first few months of this year have been strange would be a a rather large understatement; however, if one thing’s certain, it’s that the quality and creativity of email designs keeps on getting better.

Whether you’re looking for email inspiration for your next campaign or just a general #EmailGeek like we are, you’re in the right place!

In this roundup, we’re covering our 10 favorite emails of 2021 so far, including seasonal campaigns, announcements, product launches, automated mailings, and more. Keep on reading to scroll through our favorite campaigns of the year and get exclusive tips on how to recreate these styles in your own emails!

10 Awesome Emails We Have Loved So Far in 2021

ASOS

When announcing their acquisition of Topshop, HIIT and Miss Selfridge, ASOS launched an exciting promotion, giving customers 25% off their latest brands.

The bright black and yellow color scheme paired with big, bold text immediately attracts attention and creates an email design that just has to be clicked on.

email promotion by ASOS

The yellow and black theme in this design by ASOS immediately draws the customer in

Make it in Mail Designer:

Mail Designer 365 has 1000s of license free web fonts available, as well as ready-made text objects to drag and drop into your design. Use these for call-to-action buttons, eye-catchers, and headlines:

email promotion created in mail designer 365

Really Good Emails

Of course, email campaigns are not always sales and promotion based, as demonstrated here by Really Good Emails. We are all for brands using their platforms to do good and promote key values and that’s exactly what can be seen in this statement.

A simple email header does enough to compliment the layout and show the RGE branding without taking away from the importance of the content.

For subscribers, emails such as this contribute positively towards the overall brand image and help improve the CSR (corporate social responsibility) of the company.

company statement email by Really Good Emails

The message in this email by Really Good Emails shines through loud and clear and does a great job of showing the company’s stance on an important issue

Make it in Mail Designer 365

Mail Designer 365 has a variety of email templates for company announcements and statements. Simply insert your logo and edit to share your important message with subscribers.

HTML email template for company statements

JUDY

Sharing positive reviews is one great way to generate more buzz around your products – as shown in this bright and colorful email design by JUDY.

We love the emphasis created by using a shape to frame the reviewer quote and the hot orange color scheme is also totally on brand. Including a CTA (call-to-action) right after a positive review is a great way of influencing customers to get their hands on a much-loved product.

email design by JUDY

This colorful design by JUDY promotes their emergency kits by including positive customer reviews

Make it in Mail Designer 365

Mail Designer 365  offers a range of shape tools which you can use to create similar eye-catchers in your designs. Whether you’re showcasing a review, building CTA buttons or highlighting product features, you can configure shapes to perfectly fit the overall look and feel of your brand:

customer testimonial accent box created in Mail Designer 365

Bunches

Rule number one of a good gift guide: Include impressive product photos. The rest will come naturally!

This Easter gift guide email by Bunches is a great example of a seasonal promotion. Not only does it stick to the classic Easter color scheme, it also goes the extra mile to point out special details about the advertised products, encouraging the reader to purchase. Of course, the 10% discount also helps seal the deal too!

easter email campaign by Bunches

This warm and inviting gift-guide email by Bunches ticks all the boxes for a classic seasonal campaign with its classic spring coloring

Make it in Mail Designer 365

Proudly show off your best products center stage with an array of eye-catching layout options. Whether you’re looking for a full-width feature image or smaller combi product blocks, Mail Designer 365 has dozens of practical layout options you can use in your designs to let your products steal the show:

html email layout for better product placement - made in mail designer 365

Quizlet

We love businesses that also use their emails to share useful knowledge with customers – just like this email by Quizlet for Women’s History Month.

The layout is clean and easy to read and helps the reader discover useful resources to read up on.

email for women's history month by quizlet

We love how this email by Quizlet goes all out to share useful, educational content about women’s history with readers.

Canva

Sticking to the educational theme, this email by Canva is also an in-depth look at how to benefit from their service.

The topic of the email campaign is video creation and its clear structure allows users to process bitesize information and quickly learn more about the topic, without having to leave the email.

Tutorial email by Canva

Tutorial email by Canva

The search box graphic is a smart way for Canva to get more readers on to their website to browse the designs they have available

Thortful

This email by Thortful may not be winning any prizes for its basic design, but the sentiment behind it is deserving of praise and recognition.

Seasonal events like Mother’s Day, Father’s Day, etc. are huge in the marketing world but can be sensitive to some. By addressing customers in advance in a direct and considerate manner, Thortful are doing a great job of safeguarding them against any content which may not be appealing or relevant.

As well as this, they are also helping to ensure subscribers who do not wish to receive Mother’s Day content will not unsubscribe from their list as a result of too many promotional emails.

Not only is the email personalised for each recipient, it also landed in the “Primary” folder in Gmail, making it hard to miss.

Emails like this aren’t seen often but have a tremendous impact on the customer’s overall experience with your brand

Nintendo

In this eye-catching promotion for the classic and beloved Mario Bros, Nintendo use bold colors and prominent CTAs to tempt recipients into making the most of the 35% off offer.

The star rating at the bottom of the email is also a great way of allowing subscribers to share their response to the email, giving them scope for further optimization in the future.

email promotion by Nintendo

Bold colors, striking CTAs and fun promotional graphics make this sales email by Nintendo one of our favorites of the year

Make it in Mail Designer 365

Recreate these all-important star rating charts in Mail Designer 365 using the star shape tool. In a hurry? Find ready-made ratings graphics in the content sidebar:

star ratings graphic made in mail designer 365

Spotify

Spotify do a great job of segmenting their email list based on the music preferences of users. This allows them to create tailored content like this email promoting an exclusive London Grammar vinyl.

The engaging email copy, use of personal pronouns in the subject line (“London Grammar made you something special) and “thank you” message all work together to give the recipient the impression they are connecting directly with their favorite artists.

email design by Spotify

This email campaign by Spotify is a great example of personalisation and tailoring email content specifically for smaller target groups.

Buffy Inc

Email is a great tool to promote your other social media platforms, such as your Instagram account, and grow your following even more.

This email by Buffy Inc is a great example of how to promote your products and Instagram account at the same time. The real life product photos serve as informal customer testimonials which help influence your readers and reinforce trust in your products.

The social media CTA box rounds off the Instagram-themed email nicely and even encourages customers to share their own product photos: a win-win for the business!

email template by Buffy Inc

html email design by Buffy Inc

This campaign by Buffy not only shows their products in action, it also draws subscribers’ attention to their Instagram account

Make it in Mail Designer 365

The Mail Designer 365 Contents library contains logos and icons for all leading social media platforms, including Twitter, Instagram, Pinterest, Facebook, YouTube, and Tumblr. This makes it easy to build up social media CTAs and promote your platforms in your emails:

social media call-to-action block made in mail designer 365

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

the holy Quran

Sending Emails for Ramadan and Eid ul-Fitr

By Mail Designer 365 Newsletter Academy

As almost a quarter of the world’s population, Islam is the second largest religion in the world, making Ramadan and Eid ul-Fitr two major events in the spring marketing calendar.

Depending on where in the world your customers are located, Ramadan and Eid may already be a key part of your marketing strategy. However, even if you are not planning a major campaign, if you know you have a muslim customer base, it is a kind gesture to recognise these big occasions in some way.

In this guide, we’re taking you through some useful tips on what to include in your email messages for Ramadan and Eid ul-Fitr.

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What is Ramadan?

Ramadan occurs in the ninth month of the Islamic calendar and, as one of the five pillars of Islam, is a very important time for Muslims. The month of fasting begins when the new crescent moon is first visible in the night sky and ends with the arrival of the next lunar month.

During Ramadan, Muslims fast all day from sunrise until sunset. The fast is broken each evening with a special meal known as Iftar, generally celebrated with friends and family. Traditionally, dates and water are the first things consumed after a day of fasting. Before sunrise, many Muslims will also take a pre-fast meal known as Suhoor to help keep their strength up for the coming day.

During Ramadan, Muslims are also expected to help the poor and donate to charity. It is also a very spiritual time and provides many people with the opportunity for meditation and reflection.

When Ramadan comes to an end, Muslim families across the world celebrate Eid ul-Fitr together. This is a really important occasion and is marked with prayer, gifts and great food.

the holy Quran

Why should I consider sending emails for Ramadan and Eid ul-Fitr?

Due to the special nature of these holidays, your Muslim staff and customers will be highly appreciative of you taking the time to share a special greeting with them.

Not only this, recognising and celebrating diversity also demonstrates your company’s core values and your respect for others. This will go a long way in the long run.

What to Include in Emails for Ramadan and Eid

If you do decide to send out an email greeting for Ramadan and/or Eid ul-Fitr, here are three essential tips on what to include in your emails…

Heartfelt email copy

Even if you do not observe these occasions yourself or would prefer to remain neutral, a simple greeting such as “Ramadan Kareem” (may Ramadan be generous to you) or “Eid Mubarak” (have a blessed Eid) shows solidarity with those who are celebrating and will go a long way in demonstrating your dedication.

If you would like to include a short message, you can concentrate on key themes, such as family, peace, spirituality, and prayer.

Check out this post for more tips on producing better email copy for your campaigns.

Personalization

Including personalization is a good way to show the email recipient you care and have gone the extra mile to tailor the email to them.

If you are sending email greetings to a handful of people (i.e. on your team), you can personalize by hand, however, for a larger list of staff or customers, using placeholders is a quick and convenient way to speak directly to your reader.

Tip: Mail Designer 365 supports the use of custom placeholders, as well as placeholders for major email service providers, including Mailchimp, Campaign Monitor, and Direct Mail for Mac. Learn more.

Relevant graphics

Make your Ramadan and Eid emails look the part by including relevant graphics. Not only does this improve the overall effect of the email, it also shows you have taken the time to research the key themes around these occasions.

Common themes include moon and star graphics to signifying ties to the Islamic lunar calendar, mosques to signify the importance of prayer, and traditional Ramadan lanterns.

Tip: Stock image websites like Pixabay have tons of license-free graphics you can use for your email designs

Great Examples of Email Designs for Ramadan and Eid

Mumzworld

ramadan email template by Mumzworld

This Ramadan email template from Mumzworld successfully incorporates the traditional Ramadan lantern

Nita Cosmetics

Ramadan email design by Nita Cosmetics

This pink design is full of character and represents the Nita Cosmetics brand well whilst also incorporating important themes of Ramadan

Ferns n Petals

Eid Mubarak email template by ferns n petals

The dark sunset theme of this design by Ferns N Petal captures many traditional Eid celebrations

Kalki Fashion

eid email design by Kalki Fashion

This simple but sweet design by Kalki Fashion subtly incorporates a classic moon and stars theme.

My Batua

Eid Mubarak email template by My Batua

This beautiful design by My Batua also offers recipients an exclusive discount for the special occasion

Tumi Malaysia

Eid Mubarak design by Tumi Malaysia

This turquoise and gold themed design by Tumi Malaysia is the perfect simple Eid greeting

How to Create Email Greetings for Ramadan and Eid

Mail Designer 365 has all the resources your business needs to create beautiful email greetings for Ramadan and Eid, including dedicated email templates:

ramadan Kareem html email template

html email template for Eid - exclusively available in mail designer 365

With over 1000 license free fonts, 160+ email templates, plus tons of ready-made shapes, design elements, and layout options, Mail Designer 365 is your one-stop-shop for all things email design.

Try Mail Designer 365 free today and see what you can create.

Get started with Mail Designer 365 today

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medical professional typing on a MacBook

Email Marketing for the Healthcare Sector – What You Need to Know

By Mail Designer 365 Newsletter Academy

With the digital age really taking storm, organizations worldwide are looking for ways to use technology to streamline their workflows. The healthcare sector is no exception: With more and more medical practices taking the plunge and switching over to electronic forms of communication, we’re looking at how email can be utilized in the healthcare industry.

In this guide, you’ll find all you need to know about the benefits of developing an email strategy for your medical practice, as well as some of our best practice tips to get you started!

Why should I use email for my medical practice?

As well as being low cost and super easy to use, email is proven to be a highly effective mode of communication.

Communicating with staff and patients via email is an efficient way to share important news, make big announcements, and help simplify the day-to-day administration of your medical practice.

medical professional typing on a MacBook

What kind of emails are sent in the healthcare sector?

As the healthcare sector spans across such a broad range, the world really is your oyster when it comes to building up an email strategy.

That being said, here are some popular ways medical practices and clinics are utilising email to benefit patients and streamline communications:

  • Welcome emails and important information for new patients
  • Automated emails: Appointment confirmations/reminders, test results, invoices, doctor ratings, feedback forms
  • Promotions: Discounted cosmetic procedures (i.e. teeth whitening, laser hair removal)
  • Informative Newsletters: Medical tips, healthcare advice, pregnancy advice
  • News & Announcements: Clinic closures, new telephone number/opening hours, new equipment, video consultations
  • Targeted campaigns: Flu jabs, vaccinations, pap smear test, dental check up
  • Internal staff updates, medical board, meeting minutes, health & safety policy

What to Include in Emails for Your Medical Practice: The Essentials

Incorporate your practice’s branding

No matter how big or small, every medical practice has its own unique identity which should also be reflected in your emails.

Your branding is what your patients associate with you and often the reason they choose you over other practices. Incorporating important brand elements such as your logo and color scheme helps patients connect the email with your practice and adds to the overall impact.

medical email template in Mail Designer 365

Include your practice’s logo in a prominent position within your design to really emphasise your branding

Use personalisation to connect with patient

Connecting to patients on a personal level is an important way of gaining their trust and helping them feel at ease. This also goes for your emails. Using placeholders for personalisation allows you to go the extra mile for patients and tailor emails just for them.

Mail Designer 365 supports placeholders for Mailchimp, Campaign Monitor and Direct Mail, as well as custom placeholders and merge tags for other ESPs. Learn more.

inserting placeholders in mail designer 365

Insert placeholders into your design to add personalisation for your patients

Keep the tone calm, professional and reassuring

In many cases, your emails will be related to sensitive issues such as medical appointments, test results, and important reminders.

It’s best practice to ensure the tone of your email copy is calm and reassuring, especially when the aim is to encourage patients to book a check up or attend an appointment.

Keep the email text clear and concise so that your message gets straight to the point.

Use sensible font options

Continuing on from the last point, it is also best to use a simple typeface for your email copy. In most cases, sans serif fonts tend to work best as they are clean and  and usually easier to read.

In contrast, using a more elegant or artistic typeface can take away from the key message of your email and also come across as unprofessional. Moreover, elaborate fonts can also be challenging for any patients with visual impairments or reading difficulties to process, making your emails less accessible.

Read more about accessibility in emails here.

Include a range of contact information

As a medical practice, it’s critical your patients are always able to get in touch with you. For this reason, every email you send should contain all your key contact information.

This is particularly useful if patients have questions relating to the content in your email. Having all your contact details on hand makes it easier for them to get the answers they need right away.

Mail Designer 365 offers a range of link types, including mailto links, telephone links and SMS links. Configure your mailto links with a pre-determined subject line and message to speed up the process even more.

configuring contact links in a medical email template in mail designer 365

Configure custom contact links in your emails to make it easier for patients to get in touch

Write a disclaimer and link to your privacy policy

Healthcare is a sensitive topic and for your patients, privacy is key. Ensure every email you send clearly includes all the relevant information in the disclaimer, including links to your practice’s privacy policy, imprint and other general information.

Most countries also require you to give recipients the chance to opt out of receiving emails, especially if these emails are of a promotional nature. For this reason, it’s best practice to include an unsubscribe link, in order to avoid a hefty fine!

 

email disclaimer for medical emails

Be sure to include all key links and information in your email disclaimer, including an unsubscribe link

Find out more about best practice for email disclaimers here.

Email Marketing Techniques for the Healthcare Sector

As well as standard email communications, your practice can also utilise email as a convenient way of marketing your services or reaching out to patients.

Send feedback request emails

Whether it’s a doctor’s appointment, a dental check up or a visit to the eye doctor, it’s important your patients go in feeling at ease and come out feeling satisfied and ready to recommend you further.

Useful feedback is important in the healthcare sector and you can use email to encourage patients to let you know how they found their experience.

As well as Google and Yelp ratings, there are also a number of online rating platforms for doctors which potential new patients may use when making a decision about your practice. Furthermore, you can also set up an anonymous Google Form or survey to get feedback for your own internal use.

However you collect feedback, making the feedback email part of your email strategy is a convenient way to allow patients to anonymously share their thoughts with you.

medical feedback email created in Mail Designer 365

Sending feedback emails – like this one created in Mail Designer 365 – is a great way to find out more about your patients’ experience with your practice

Advertise promotions and new services

If your practice also offers cosmetic procedures such as teeth whitening, teeth straightening, veneers, etc. you can also advertise these in your emails – especially if you have a promotion on!

This also goes for other branches of medicine, including chiropractors, physiotherapists, massage therapists, etc. looking to promote their services.

In addition, if your practice has access to a new piece of medical equipment or state of the art technology, your email newsletter is also a good place to let patients know about this.

Put together targeted medical campaigns 

Flu vaccines, dental check-ups, pap smear tests, eye tests: They’re all commonly known for being put off by patients!

Use email strategically to encourage patients to book in for these all important appointments. Don’t forget to stress the benefits of regular check ups and include easy links to your booking form.

Tip: Using personalised placeholders in these emails is also super effective in making the recipient feel like you’re directly reaching out to them.

Getting Started with an Email Strategy for Your Medical Practice

So, there you have it – our top tips and best practice guidance on utilising email for the healthcare sector. We hope you have enjoyed this guide and will consider taking some of these ideas on board for your medical practice.

Mail Designer 365 has all the tools and resources you need to create a professional collection of email templates for your practice.

How to create an email strategy for your medical practice:

  1. Download the Mail Designer 365 App for free to use on your Mac
  2. Explore a range of pre-made templates and resources, or create your own design with the drag & drop editor
  3. Send your designs directly from Mail Designer 365 via your own email servers, or export to your preferred email service provider

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

email marketing for events

Email Marketing for Events – Best Practice Tips and Template Inspiration

By Mail Designer 365 Newsletter Academy

Whether it’s a virtual meeting, a webinar or a larger physical function, putting together a great business event takes a large amount of hard work and dedication. For this reason, when it comes to promoting your event, you need to have a good strategy in place to ensure all your hard work pays off.

Why should I use email to promote my business event?

Email is a great tool you can utilise as part of your overall event marketing strategy. In comparison to unsustainable flyers, fleeting social media posts, and expensive ads, sending a stylish HTML email is a cost effective way for you to advertise your company’s next big event whilst also including all key information for stakeholders and invitees.

In this guide, we’re sharing some key best practices with you that you should consider when working on emails to promote your next big event.

Email Marketing Best Practices for Business Events

Use clear branding

Generally, hosting an event is a way for your business to show its expertise in a certain area, as well as demonstrating professionalism and attracting potential new clients. For this reason, it’s critical that your event emails are representative of your corporate identity.

When designing your initial announcement emails, be sure to tie in all your usual branding elements. On a visual level, this includes your logo, typeface, color scheme, email layout etc. However, it’s also important that your email copy reflects the tone and standard of the copy used on your website and other marketing literature.

Creating a consistent brand image in your emails will only work in your favor, as both potential and existing clients will be more able to form a connection with you.

email invitation by Facebook Developer Conference

Although simple, this email perfectly matches the overall branding and style of F8.

Tip: Mail Designer 365 has all the tools you need to truly customise your email designs for your brand. With support for custom color schemes and over 1000 available web fonts (including easy import options for custom fonts), your emails will be truly reflective of your brand’s core identity.

List all key details in the email

No matter the size of your event, the initial invitation / announcement email will be the main point of reference for your invitees.

Ensuring all the key event details are listed in one place is a good way for invitees to know exactly where and when your event is taking place, as well as other important information such as:

  • How to register for the event / purchase tickets
  • Online events: Where to access the webinar/livestream/meeting/etc.
  • Equipment needed
  • Travel and accommodation tips
  • Contact information for support and questions

Clearly presenting this information in your email will make it much more useful and informative to the recipient.

Create an event agenda

One way to get invitees really excited for your event is by including an appealing event agenda in your email – this is particularly effective for bigger events like conferences, launch events or retreats.

Not only does this help registered attendees plan for the event and know what to expect, it’s also a fantastic way of convincing those on the fence that your event isn’t one to miss.

webinar promotion by Zapier

Zapier include a useful breakdown of what to expect in this webinar, including the estimated duration.

Tip: Using a bold table layout is a great way to clearly present an event agenda, as shown in this Event Agenda Design Idea –  exclusively available in Mail Designer 365:

html email template for event agenda

Attach calendar event

Most leading calendar services allow users to export events as a practical ICS file that others can import into their own calendars. Attaching this file to your email is a great way to make it easier for invitees to keep track of your event.

Here’s how to attach a calendar file or link to your Mail Designer 365 email.

Tip: Include a reminder with the event file to ensure invitees don’t forget!

Share exciting content from past events

If your event is a recurring one (i.e. an annual conference or monthly webinar), you may want to consider sharing some highlights from previous years. This could include video snippets, presentations, or podcast recordings from successful events of the past.

Not only does this give those first-time invitees a sneak peek of the kind of thing that’s in store, it also helps reinforce the value of your event to previous attendees by reminding them of how interesting and entertaining it was the last time!

Include social media cross promotion

Utilising social media is an effective way to generate a buzz around your event. For example, coming up with a dedicated event hashtag allows attendees, hosts and guest speakers to network before the event and also can help attract the attention of those who have not yet registered or purchased a ticket.

Use your event marketing emails to simultaneously promote your social media platforms and encourage guests to join the online conversation. This will also help you grow your social media following longer term!

Litmus email promotion for an upcoming event

Litmus do a great job of cross-promoting their Twitter account with a dedicated event hashtag.

Tip: Mail Designer 365 has all the resources you need to build eye-catching social media call-to-actions and direct readers to your Twitter, LinkedIn, Instagram, Facebook, etc.

Send out reminders

Even with an automated calendar invitation, sending out a final reminder email is a friendly way to give attendees all the last minute information they may require before the event.

If there were any final details missing from your previous emails (i.e. specific start times, last minute changes), this email is your chance to keep invitees informed and up to date.

event reminder email by CI Radar

CI Radar provide invitees with a really useful overview in this reminder email.

Be sure to include positive phrases such as “we are looking forward to seeing you there…”, “can’t wait to connect…” in order to generate more excitement around your event and also make guests feel reassured and welcomed.

Tip: Mail Designer 365 supports custom mailto, sms, and telephone links. Utilise these and add your contact information so invitees can easily get in touch. You can even add a pre-filled message and subject line to help your team keep track more easily.

Thank attendees after the event

Especially if events are a regular part of your business strategy – sending a warm thank you email to attendees is an important part of their overall experience with your organisation. A positive experience all round can also help ensure guests will return again for future events.

You can also use your thank you email as a way to gather feedback after the event has taken place. For example, including a simple star rating will give you a good idea of how satisfied guests were overall.

If you want to go one step further, you could even link out to a more detailed feedback form or survey – especially if there are particular elements of the event you wish to optimise. As an incentive for taking part in the feedback, you could create a giveaway or offer a discount or free gift. The more creative, the better!

Build Up Your Event Marketing Strategy with Mail Designer 365

We hope you will find these tips useful when planning the email marketing strategy for your next event.

Mail Designer 365 is an essential tool for creating stylish and functional emails for your business. As well as email templates for events, Mail Designer also offers a wide range of designs for dozens more use cases, including seasonal, sales, automated, and announcements. See all our HTML Design Ideas here!

event invitation email template

html email template for online event invitation

html email template for event agenda

Want to create your own design from scratch but don’t have the time? Thanks to the intuitive drag & drop editor, Mail Designer 365 makes it easy to build flawless campaigns in no time. Try for free today and see what you can create for your business!

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.