Easter Email Campaign: How to Egg-cel at Email Marketing this Easter

By 6. March 2020 June 15th, 2020 Mail Designer 365 Newsletter Academy

As one of the biggest holidays of the year, Easter creates the perfect opportunity for your business to do something special. Creating an Easter email campaign is one great way in which you can get involved in the seasonal fun this year.

Designing an email template to use for your Easter email campaign is super fun, but with so many businesses competing, you want to make sure your campaign stands out to your customers.

Here are some of our top tips how you can egg-cel (we think we’re funny) at email marketing this Easter season, plus some awesome examples of previous Easter campaigns…

Tips for Your Easter Email Campaign

Try out a new color scheme

With Easter falling in the middle of spring, it’s fun to change things up in your email design and opt for a bright, fresh new color scheme.

Typically, pastel colors are popular at this time of the year and really give your design a springtime feeling. Experiment with different background colors, or just a subtle pop of color in your headline or CTA (call-to-action) buttons.

Bright orange and yellow tones are also typical in many Easter-themed designs. Again, if you want to keep things simple, you can use these colors as an eye-catcher to help highlight important aspects in your design.

Yellow and orange Easter email campaign by J Crew

J Crew go all out with colors in this bold Easter-themed design.

Easter email design by B + C

This design by B + C shop keeps it more simple and uses yellow to highlight headlines and important text.

Include typical Easter themes

Lambs, the Easter Bunny, small chicks, Easter eggs, etc; these are all traditionally associated with the start of spring and the Easter celebration. Incorporating some of these symbols into your email design will help make the Easter theme clear from the get go.

Easter email by Sunuva

Sunuva use a sweet bunny/Easter egg combination as their feature image in this Easter email campaign.

Tip: Check out Unsplash to find a huge range of license-free stock images to use in seasonal email designs. Mail Designer 365 offers direct Unsplash integration in the app, so you can browse our curated collection, or use the search feature to find exactly what you need:

Searching for Easter stock images in Unsplash

Use Unsplash integration in Mail Designer 365 to search for relevant images to use in your Easter email campaign

Hold a sale

Spring is a very transitional time, which makes Easter a great occasion to hold a new season sale or special promotion. Send out an email campaign promoting your latest products, so customers are prepared for the new season.

Of course, a regular X% off sale is also always effective – especially during a special occasion.

Sales such as this work particularly well for fashion brands, furniture retailers, and consumer goods businesses, where stock is frequently being updated.

Easter email campaign by Oasis

Oasis use Easter as the perfect excuse to hold a new season promotion.

Promote family activities

As well as many school holidays taking place around this time, bank holidays also often fall around Easter. This makes it a great occasion for service- or activity-based businesses to profit from.

Use your Easter email campaign to promote fun activities that the whole family can do together and get customers inspired.

Try putting together a holiday activity guide or suggesting some top travel locations for the time of year. Helping customers come up with creative ways to keep their kids entertained over the holidays is always a big win.

Trainline's travel-themed Easter email campaign

Trainline sent out this email campaign to give customers ideas of things to do over Easter.

More Examples of Easter Email Campaigns

Here are some more awesome Easter email campaigns that demonstrate these best practice tips…

New Look

In this colorful email design, New Look include some fun pastel tones to compliment their Easter promotion:

Easter promotion by New Look

Packlane

Packlane also use a seasonal shade of pastel blue in the background. The calendar date at the bottom of the design is also a smart way to remind customers of the upcoming holiday and create a subtle sense of urgency.

Packlane's Easter email campaign

NOW TV

This bold design by NOW TV contains a classic Easter egg graphic to make things seasonal. In addition, it also stays relevant by providing a suggestion of something to do over the holiday weekend.

NOW TV Easter email campaign

Hobbycraft

This sweet Easter email campaign by Hobbycraft simply focuses on wishing all subscribers a Happy Easter. The pop of yellow in the center graphic is also bang on trend for the occasion.

Happy Easter message by Hobbycraft

Fortnum & Mason

What would Easter be without some delicious chocolate? This Easter egg buying guide by Fortnum & Mason incorporates all the right colors and seasonal imagery, while also showcasing their top products.

Easter egg buying guide by Fortnum & Mason

Build Your Easter Email Campaign in Mail Designer 365

We hope these egg-cellent Easter emails have helped you get inspired. Here’s how to get started with an Easter email campaign of your own:

  1. Use the creative tools in Mail Designer 365 App for Mac to create an awesome Easter email template.
  2. Upload your design to Mail Designer 365 Approval to share with colleagues and fellow designers.
  3. Export your template to use with your ESP of choice. (Here’s a list of all of our ESP export guides.)

Don’t have a Mail Designer 365 plan yet? Sign up free today to start building email templates for Easter and all year round!

Until next time,

Your Mail Designer 365 Team

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