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Newsletter Academy Mail Designer 365 EN

Your 2020 Marketing Calendar: Tips, Special Events and Free Calendar Resources

By | Newsletter Academy Mail Designer 365 EN

January is the optimal time to start planning your 2020 marketing calendar. When deciding on your campaign ideas for the year, it’s useful to have a clear overview of all key events. This will help you keep track of which holidays are coming up, as well as everything you need to do to get your business prepared.

January is the perfect time to start planning all your campaign ideas for the coming year.

We’ve created some great resources which will certainly come in useful to you when putting together your marketing schedule for the year.

Get your hands on a 2020 email campaign planner (based on our team’s own content marketing plan!), plus a 2020 marketing calendar jam-packed with the most important dates.

Get your FREE 2020 marketing calendar and campaign planner!

Free 2020 marketing calendar and campaign planner

Get your free resources:
Download the calendar here and access the campaign planner here.
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Make the most of your free resources:

Once you have downloaded your free 2020 marketing calendar, you can skim through all the most important dates, holidays and sales periods coming up in 2020. Use these dates and any others you want to include to fill out your  2020 email campaign planner.

Throughout the year, you can note down todos, campaign ideas, important links, etc. and keep track of all your campaign planning in one useful document. We’ve already provided you with some useful links to help you get started.

Getting to work on your first campaign

Ready to get started on your first email campaign of 2020? Check out the Mail Designer 365 workflow! Build your campaign using the creative tools in Mail Designer 365. Then, upload your design drafts to Mail Designer 365 Approval to get feedback and ideas from your team members.

Once your team has approved your campaign, you can go ahead and export directly to use with your ESP.

Want more inspiration for 2020? Keep reading to discover more unique and exciting holidays your business can get involved in this year…

12 BONUS dates that you need in your 2020 marketing calendar 

Stuck for fresh ideas or looking to build a marketing campaign different to everyone else’s? To go alongside the must-have dates in your 2020 marketing calendar, here are some slightly more obscure or unheard-of dates to inspire you to create even more unique and interesting email content for your customers.

January 20th: Blue Monday

Officially named the most depressing day of the year, Blue Monday always falls on the third Monday in January. As marketers, you can be clever and do your best to take advantage of this otherwise miserable day and give your customers something to smile about.

January 20th 2020 is Blue Monday

Get your readers out of the Blue Monday slump with a fun campaign.

February 29th: Leap Year Day

2020 is another leap year; meaning February has an extra day this year. This is a great chance to get creative and think of a promotion to offer customers exclusively on February the 29th. Remember to try and create a sense of urgency here by reminding customers it’s just for one day.

March 8th: International Women’s Day

International Women’s Day is a great opportunity for you to celebrate your female customers and colleagues. A marketing campaign giving back to women’s charities or simply an email recognising the day would be highly effective way to show women your appreciation.

8th March 2020 is International Women's Day - a date for your 2020 marketing calendar

Celebrating International Women’s Day is a great way to show your female customers your appreciation.

April 23rd: World Book Day

If you sell books or e-readers, World Book Day could be a great opportunity for you to launch a promotion. If not, consider holding a special reading event or share your team’s favorite books with your customers to encourage them to read more.

May 4th: Star Wars Day

Calling all Star Wars fans: May the fourth be with you! Depending on which business you’re in, this unofficial holiday might be a little bit out there. However, with a little creativity, some of you may be able to pull off a fun campaign to put a smile on your readers’ faces.

June 20th: Summer Solstice

The longest day of the year is certainly a special day and, with it being right at the start of summer, it can be used as an excuse for a summer sale or promotion. Alternatively, you could consider holding a special event to celebrate with your customers. This could be great themed event for a bar or restaurant.

The summer solstice could be another event worthy of your marketing calendar this year...

Celebrate the longest day of summer with a solstice-themed event.

July 24th: Summer Olympics Opening Ceremony

The Summer Olympics are considered by most as the world’s biggest sporting event and an event which brings dozens of nations together. No matter your field of business, there’s bound to be a way you can stay on topic and incorporate the olympic theme into your campaigns this summer.

August 8th: International Cat Day

Cats are an internet sensation and a funny cat meme or video can be the ideal addition to liven up an otherwise standard email campaign. Of course, if your business is related to cats in any way, or you are a cat charity, then this is a very important date for your diary.

Would you consider adding International Cat Day to your marketing calendar?

Cats make everything better. Celebrate International Cat Day with a fun, cat-themed campaign.

September 12th: International Programmers’ Day

This is one for all the software and tech firms out there… Show appreciation for your fellow programmers by giving a nod to them in your email campaign! Try offering a discount on new software which developers may find useful, or provide programmers with early access to your beta releases. They’ll definitely appreciate you going the extra mile for them.

October 1st: International Coffee Day

This is one for café, and restaurant owners, or any other vendors or retailers selling coffee. Make the most of this one-off celebration with a fun promotion or event.

Apart from celebrating the delicious drink, International Coffee Day also concentrates on promoting fair-trade and supporting the overseas industries behind the production of coffee. This is also a great thing to mention in your campaigns (learn more.)

Why not include a campaign about coffee in your 2020 marketing calendar?

Everyone loves a good cup of coffee! Why not launch a campaign around it this International Coffee Day?

November 11th: Singles’ Day

Originating in China, Singles’ Day is a day dedicated to celebrating single people and is now massively growing in popularity. Many businesses use this as an opportunity to offer discounts and great deals to their customers. In particular, this holiday is popular with younger people in China, the UK and the USA.

December 10th: World Human Rights Day

Why not use the last month of the year to draw attention to a good cause? Take a break from festive sales emails to promote values such as equal rights, peace and tolerance. Holding a special event, launching a product and donating the profits to human rights organisations, or simply raising awareness are all great ways to get involved.

Getting started

We hope we have given you some ideas and inspiration for your 2020 marketing calendar. Alongside the regular holidays and events in your planner, these events should give you some fresh and interesting new subject matter to create engaging emails with in 2020.

Don’t forget to check out our free resources for your 2020 marketing calendar. The extensive email campaign planner and downloadable events calendar are both completely free and a great way for you to get your campaigns organised this year.

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Need help building awesome email templates to use with your campaigns? Check out Mail Designer 365. Sign up free today to discover all the Design Ideas, creative tools and resources you need to create amazing emails in 2020…

Until next time,
Your Mail Designer 365 Team

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New Year Email Campaign Ideas to Help You Kickstart the Year

By | Newsletter Academy Mail Designer 365 EN

Just like that, another 12 months have passed and it’s time to start looking towards a new year. Working on a New Year email campaign gives you the perfect chance to refresh your marketing strategy ready for the coming months.

A new year gives you a blank canvas to start again after all that holiday hype. Take this opportunity to get inspired by these awesome New Year email campaign ideas which you could use for your business… 

New Year greeting

If you’re stumped on what to say, or just want to keep things simple this year, the humble New Year greeting is for you!

A simple and sweet “Happy New Year” message like this one from SumAll is a thoughtful way to wish your customers all the best for the coming year. The fireworks motif is also super fitting for the exciting occasion.

A simple New Year’s greeting is always a safe bet for any business.

New Year promotion

Think your customers are bored of sales? Think again! Everyone loves a chance to save money – especially after the holiday season.

Launching a sale or promotion to start the New Year is a great way to get your customers shopping with you again. In the run up to the holidays, your customers were spending money on gifts for others, now they can start treating themselves!

This design by Giraffe is a nice way to advertise their exclusive New Year promotion with their customers and get them dining in their restaurant.

Launch a sale or promotion to celebrate the New Year with your customers.

New Year nostalgia: Year in review

Before we move forward to a new year, many of us like to look back. This is what makes the year in review concept great for your New Year email campaign.

Looking back on the previous year is a fun way to celebrate together with your customers. This could be significant events in your sector, important business achievements, or the customer’s personal milestones.

This email is a nice take on the year in review concept. Boohoo invites customers to look back on some of their best styles by including images of influencers and celebrities wearing their clothes.

Celebrate the start of a new year by looking back on the previous one.

New Year’s resolutions

Each year, many of us make New Year’s resolutions to try and better ourselves. If your business can play on this, it would be a great theme for your New Year email campaign.

Popular resolutions include reading more, working out, learning a new skill, or finding a hobby. Try and find ways your business can capitalise on this and encourage your customers to get on board.

This inspiring example by Duolingo is perfect for anyone wishing to improve their skillset in the coming year. The simple layout and bold CTA (call-to-action) help customers get started right away.

Use your New Year email campaign to inspire your readers to make good on their New Year’s resolution.

New Year travel inspiration

If your business operates in the travel and tourism sector, a New Year email campaign gives you the perfect opportunity to get your customers booking a trip.

The New Year means new adventures for many of us. Use striking feature images and bold, eye-catching headlines to really target readers experiencing wanderlust.

This email by tripadvisor certainly gets readers excited about the prospect of a holiday. The bold “Where will you travel in 2019” headline is also super direct and personal; getting straight to the point.

Tempt customers with an exciting trip to look forward to in the New Year.

New Year style tips

This New Year email campaign idea is particularly effective for the fashion and beauty industry. Encourage your customers to try something new this January and use your email to showcase the latest trends to them.

This email by New Look is all about the neon trend and encourages customers to add some color to their wardrobes for the coming year.

Encourage customers to get adventurous and try out some daring new styles in the New Year.

We hope we’ve managed to get you inspired in time for the New Year. You can try out all of these New Year email campaign ideas in Mail Designer 365.

Sign up for free today to test the app and discover all of the creative tools and design resources you need to build your New Year email templates.

Happy New Year!
Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
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Holiday Emails to Send to Your Employees

By | Newsletter Academy Mail Designer 365 EN

As a business owner, the holiday season is important. Not only do you need to come up with ideas to celebrate with your customers, thinking of holiday emails to send your employees can also be challenging.

Sending your staff a holiday email spreads positivity and is a great way of boosting morale during the busy holiday season. Here are 4 examples of holiday emails to send to your employees this December…

Holiday greetings

We’ll start things off with a simple holiday greeting. This is the easiest of the holiday emails to send your employees and you can make it totally your own.

Usually with these types of emails, less is more. Choose a simple festive motif to use as the basis of your design and then add your own personalised message.

Tip: The Unsplash library in Mail Designer 365 is full of inspiring stock images to use in your holiday emails. Explore the curated section to find our handpicked choices, or use the search tool for something more specific.

A festive feature image and a personalised greeting are all you need for this simple holiday email to send to your employees.

What to write in the message?

It’s totally up to you what you want to say to your staff in your holiday greeting. However, it can sometimes be difficult to come up with the words. Here are a few ideas you could use as inspiration:

  • Thank your employees: The holiday season is your opportunity to say thank you to staff for a year of hard work and dedication.
  • Look towards the New Year: Inspire your employees by setting out some of your goals for the coming year.
  • Be lighthearted: Don’t be afraid to throw in a few festive puns or a joke every now and again – it is the holidays after all!
  • Encourage them to take a break: Your employees have been working hard all year. Encourage them to relax and enjoy the downtime with family and friends.
  • Wish them all the best: Simple and straightforward, yet super meaningful and effective. Wish your employees a happy holiday season and all the best for the New Year.

Holiday events

Many businesses hold special events around the holidays to celebrate with staff. Another important contender on the list of holiday emails to send your employees is the festive event invitation.

Use email to spread the word of your special event. Remember to include all the most important information like: when, where, what time, what’s involved, etc. so that all your employees are well informed.

Use email to send your employees a stylish invite to your end of year celebrations.

Yearly roundup

December is a great time to look back on the past year and see what you’ve achieved. In particular, this is a great motivator for your employees to firstly make them proud of their work and also help get them ready for the new year.

Think about all the exciting things your business has accomplished this year and compile them into a yearly roundup email. This could be anything from new products, awards, business milestones, or impressive sales stats.

Sharing this type of information with your team gives everyone a reason to celebrate and is another good way to bring all your employees together.

A yearly roundup email is a great way to get everyone feeling proud of their achievements over the last year.

Festive newsletter

The holidays can be a busy time and everyone has a lot going on. Make your employees’ lives easier by sending out a festive newsletter with all the key information they will need for the coming weeks.

In essence, you can treat your festive newsletter as a combination of all the ideas for holiday emails to send your employees.

Things you may wish to include:

  • A holiday greeting
  • Information about office opening hours during the holidays
  • Reminders of holiday events
  • Good news from the year
  • Ideas for fun activities to take part in over the holidays
  • Festive tips or recipes
  • A team photo to round off the year

The key to a good newsletter is a clear layout. Divide your content into sections with clear headlines to make it easier for busy employees to skim read and pick out the basics.

Don’t forget to use festive colors and images to get everyone in the holiday spirit!

A festive newsletter is a great way to keep everyone in the loop about what’s going on over the holiday period.

We hope that all you business owners have found these ideas for holiday emails to send your employees useful. All of the examples in this post were built in Mail Designer 365 – the perfect tool for creating stylish internal emails your staff will love.

Want to give Mail Designer 365 a go for your business? Sign up free today to discover Design Ideas, creative tools, and more…

Until next time,

Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
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Singles Day Marketing: All You Need to Know About Singles Day Email Campaigns

By | Newsletter Academy Mail Designer 365 EN

In recent years, the online buzz around Singles Day has been getting bigger and bigger. Keeping informed about the latest trends is an important part of your business’s success. This guide tells you all you need to know about the so-called “Global Shopping Event” plus tips on how to get involved this year…

What is Singles Day?

Singles Day is a modern day phenomenon which was created in China by Alibaba back in 2009. Since then, it has taken the online sales world by storm. Singles Day falls every year on 11/11 and was originally intended as an anti Valentine’s Day celebration. Although prominently a Chinese sales holiday, the trend is becoming increasingly more global, as more and more businesses are getting involved.

Why should I start a campaign?

Singles Day is a rising trend and over the last few years, online sales have skyrocketed. In 2018, Mckinsey reported that Singles Day sales made three times more than Black Friday and Cyber Monday combined. This is huge. However, as it’s all still new, there is much less pressure and expectation. Businesses looking to get involved can get creative and be flexible with campaigns.

In addition, the timing is also perfect. The holiday falls in November; meaning you have the chance to integrate your campaigns with other end of year promotions your business has planned.

Which brands have been involved?

Apart from major Chinese retailers such as Alibaba, Lightinthebox and Tmall, a large number of businesses based outside of China have also recognised the potential of the holiday and started promotions and campaigns of their own. Here are some familiar brands and examples of what they decided to do to celebrate Singles Day with their customers…

H&M

In recent years, H&M have jumped on the Singles Day bandwagon with bold promotions such as this one.

Michael Kors

Back in 2016 Michael Kors launched an exclusive casino-themed campaign to build up to the big day and get shoppers excited.

Puma

Puma got involved by launching a gift guide and special 20% discount.

Charlotte Tilbury

Charlotte Tilbury launched a glamorous self-love campaign to celebrate the big event and promote her lipsticks.

Lancome Paris

Lancome Paris also joined in with the shopping trend and offered a cool 20% off along with exclusive, free sample products.

Kipling

Kipling were also bang on trend with this bold campaign encouraging customers to spend more.

5 tips for starting a Singles Day marketing campaign

Don’t worry if you’re thinking this is all unfamiliar territory. In general, there’s not too much that you need to do differently to any other seasonal sales campaign. However, to help you get off to a flying start, here are 5 useful tips to bear in mind:

Think digital

Firstly, it’s a good idea to make sure your campaigns are optimised for a younger, more digital audience. Singles Day is really popular with young people in China and is now becoming increasingly popular in other countries.

The previously mentioned study from McKinsey also revealed that, in 2018, more than 90% of Singles Day purchases were carried out via a mobile device. To put this into context, Cyber Monday saw mobile sales of around 35% last year. These stats really emphasise the importance of creating a mobile responsive design.

Optimise your email campaign for mobile devices to make it more suitable for your target audience.

Bearing in mind that Singles Day is a massive online event, you should also consider creating a social media campaign to run alongside your email promotion. Getting involved with the Singles Day hype on social media is a great way to give your business more visibility and spread awareness of your campaign.

Try using platforms like Twitter and Instagram to promote special offers. Remember to use the relevant hashtags to generate more buzz around your sale.

Michael Kors gained a lot of attention with this fun, eye-catching tweet from a few years back:

Use social media to get digital and promote your Singles Day campaign to your target audience.

Use the number 11

Singles Day or Double 11 takes place on 11/11 each year. This date was chosen due to the reoccurrence of the number 1, which in China, represents being single. Because the number 11 is important to the meaning of the holiday, you should try integrating it into your campaign.

In this example, Smashbox really emphasises the number 11 by offering customers $11 off. The big, bold numbers also stand out and grab readers’s attention straight away:

Emphasise the number 11 in your campaigns to play on the meaning behind the shopping event.

Make your design festive

As Singles Day falls right before the holiday season, it gives you the perfect chance to get your customers feeling festive.

Incorporate traditional festive design elements such as red tones, glittery designs and targeted imagery to start introducing the holiday shopping theme. Your Singles Day email campaign is a great opportunity to kick off your main holiday promotions.

This email by Clarins actually looks just like a Christmas email design. Using bold reds is a good way to gain attention and also gets customers in the festive shopping mood:

Make your designs festive to gradually introduce the holiday shopping theme to customers.

Build up a sense of urgency

Like Black Friday, one of the biggest characteristics of Singles Day is that it is just one day. Make this clear in your campaign to really build up a sense of urgency to help increase sales. Creating FOMO (fear of missing out) will help you draw in more customers who don’t want to miss your great, time-sensitive deals.

Armani Exchange makes it clear in this email that their exclusive 40% off promotion is only available on the day:

Singles Day is just one day. Make this clear in your campaign to help generate a sense of urgency.

Incorporate relevant themes

Singles Day is strongly connected to the “treat yourself” mentality (as seen in the Michael Kors tweet.) The holiday traditionally targets young, single consumers with disposable income. Businesses use flashy offers to tempt customers into making a spontaneous purchase and treating themselves.

This email from Philosophy goes all out in incorporating the “treat yourself” theme and also offers a tempting 30% discount to help persuade readers further. The gold and glittery design is also super festive:

Use your campaign to reenforce the idea that it’s ok to treat yourself every now and again. This will encourage customers to spend more.

Key takeaways

  • An important new event for your marketing calendar: Outside of China, Singles Day is a relatively new trend but it is on the rise and gaining popularity with big brands worldwide.
  • Think digital: Optimise your email campaigns for mobile and utilise social media to spread awareness.
  • Stay on trend: Incorporate relevant themes like self love and treating yourself to connect better with your target audience

We hope you will consider adding Singles Day to your email marketing calendar. With these useful tips and a great email design, you’ll have no trouble launching tempting Singles Day promotions to help kick off your holiday marketing.

Wondering where to start? Check out Mail Designer 365 – a HTML email design service to help you easily create email impressive campaigns for Singles Day and other key marketing events. Sign up today for free!

Until next time,
Your Mail Designer 365 Team

Get started with the Mail Designer 365 service today for free…

Mail Designer 365 helps you and your team create stylish, professional HTML emails.
Sign up free today to see what you can achieve.
Sign up

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