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Mail Designer 365 Newsletter Academy

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Email Marketing Ideas for Self Employed and Freelancers

By Mail Designer 365 Newsletter Academy

Think email marketing is only achievable for larger firms with specialised teams? Think again! At Mail Designer 365, we believe email is for everyone.

As a freelancer or self-employed person, creating an effective email strategy is a fantastic way to connect with your audience and advance even further in your chosen field.

In this guide, we’re sharing our top tips and advice for freelancers looking to get started with email marketing; including ideas on what emails to send and how to build up your list of subscribers.

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Benefits of Email Marketing for Freelancers and Self-Employed

Cost-effective & high ROI

Getting started with email marketing is relatively low cost and, when effective, can lead to a high return on investment.

There are many free marketing tools out there and, thanks to drag & drop design apps such as Mail Designer 365, you can create email templates yourself with no need for coding knowledge or a graphic designer.

Direct communication with leads

Other than face-to-face marketing, email is one of the most direct ways of communicating with clients or potential leads.

In comparison to other methods such as social media or paid ads, email is much more likely to reach the recipient on a one-to-one level. Furthermore, you have a consistent audience that you can study over time and tailor your content to.

Incorporate your personality and brand

In addition to being direct, email also has the advantage of giving you more space to incorporate your unique personality. As a freelancer or self-employed person, this serves as an important opportunity to help potential leads get to know you.

Cross-promotion opportunities

As well as sharing important news and information with your subscribers, you can also use email to cross-promote other elements of your business. New side hustle? Just written a book? Starting a podcast or YouTube channel? Let your audience know.

woman working on MacBook

Email marketing can open up a new world of opportunity for freelancers and self-employed people

Self employed? Ways to Build Up Your Email List

Utilise social media

Social media can be a great tool for networking and interacting with potential leads on a more informal level. If you’re starting up an email newsletter, let your Twitter / Instagram / LinkedIn followers know about it.

If they follow you on social media, they’re bound to be interested in what you have to say and would therefore be likely to subscribe to your newsletter, too!

Add a lead capture form to your website

Integrating a signup form on your website is a great way to capture the attention of potential leads who are already showing an interest in your business.

Find an appropriate location where you can add a section advertising your email newsletter and the benefits of signing up. Including optional fields such as name or interests allows you to capture even more information should you wish to segment your email list later on:

Add a lead capture box to your website to increase your email subscriber list

Offer valuable information

Offering an incentive in the form of valuable information is another effective lead capture method utilised by many freelancers.

Producing great content such as eBooks or white-papers gives your new subscribers a taste of the kind of insight you can offer them and should keep them coming back for more! It’s also a great way to demonstrate your knowledge and authority in your given field:

Offer potential leads a valuable incentive for signing up to your newsletter

Email Ideas for Freelancers & Self-Employed

Depending on the nature of your field, there are many different options for emails which you can be sending to your subscribers. Here are some ideas we think can be highly effective for a freelancer or self-employed person:

Welcome emails

Sending a welcome email to new customers or clients is a nice way to introduce them to your business and show them what to expect from your email content.

In the welcome email, consider including a friendly introductory message to new subscribers. In this message, be sure to thank them for subscribing, include a brief biography about yourself or your business and summarise your typical email schedule.

Another great idea –  shown in the example below – is to link to previous editions of your newsletter. This gives your audience a taste for any great content they may have missed.

Send welcome emails to introduce new subscribers to your business and email content

News and announcements

Have something important to share? A book launch? New collaboration? As the name suggests, an email newsletter is a great method for sharing all your latest news and announcements with subscribers.

Summarize your exciting news into bitesize sections with strong, descriptive headlines and link out to a relevant blog post or landing page.

Monthly roundups

Many freelancers enjoy sticking to a consistent sending schedule which they can plan into their busy routines. If this is you, a regular monthly roundup email could work well for you.

Not only can you share news and announcements, you can also give your readers an insight into the workings of your business. Including a personalised message is also a nice touch that will help your audience identify with you and your brand.

Sending out a regular roundup newsletter helps subscribers feel connected with you and your business

Cross-promotion

Any good email needs an effective call-to-action (CTA.) This is always the intended outcome of your email. Whether you want to gain more subscribers on social media, sell tickets to an event or promote a new product, your newsletter is a great opportunity to do so.

Create an eye-catching section within your email design and place your CTA centrally so it’s clearly visible to readers. You can then use this block to cross-promote a particular product, service or event to your audience:

Create a prominent area in your newsletter to cross-promote another element of your business

Tips and advice

As a freelancer or self-employed individual, you likely have a lot of know-how about your chosen field. For this reason, it can also be beneficial to use your emails as a way to share educational content with your audience.

Blog posts, podcasts, e Books, video tutorials, Photoshop presets, etc, are all great ways for you to demonstrate your knowledge and expertise in your field. Not only are you providing potential leads with valuable content, you’re also giving them a taste of what to expect should they choose your business.

Offering valuable educational content helps you demonstrate your expertise to your audience

Email Marketing for Self-Employed & Freelancers – Getting Started

Discover Mail Designer 365

Mail Designer 365 is an advanced email design app for macOS which makes building custom email templates for your business super straightforward.

Use the drag & drop WYSIWYG editor to build up a stylish email layout and add in all your content. Then, export your finished template as HTML or share directly to your ESP (email service provider).

Use Mail Designer 365 to effortlessly build compelling email templates for your business

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Email Template Ideas for Women’s Equality Day

By Mail Designer 365 Newsletter Academy

Women’s Equality Day is coming up and poses a great opportunity for you to get involved and show your support for an important issue.

For businesses of all shapes and sizes, being vocal around key social topics is a good way to outline your core values and play an important role within your community. In addition, it also shows your customers you care about them and the issues that affect them.

Explore tips for your email campaigns, plus email template ideas for Women’s Equality Day in our dedicated marketing guide.

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What is Women’s Equality Day?

Women’s Equality Day is celebrated in the USA every year to commemorate women being granted the right to vote. The day is a recognition of women’s suffrage and is proclaimed publicly each year by the US President.

When is Women’s Equality Day?

Women’s Equality Day takes place every year on August 26th to mark the anniversary of women receiving the right to vote in 1920, following the introduction of the Nineteenth Amendment. The occasion was first celebrated in 1971 as has been celebrated annually since then.

What to Include in Email Campaigns for Women’s Equality Day

Information

Including information about the occasion and any current campaigns is an effective way to use your platform to raise awareness.

If you haven’t created much educational content of your own, do some research and link out to other groups sharing news or blog posts. Your readers will appreciate you taking the time to share valuable information with them. Make sure to always fully credit your sources.

international women's day by quizlet

We love how this email by Quizlet goes all out to share useful, educational content with readers

Powerful graphics

Powerful graphics help you get your message across faster. Use bold colors and imagery that depicts strong women as the central focus of your design:

women's day campaign by bershka

This Women’s Day campaign by Bershka contains powerful, colorful imagery to elevate the message further.

Inclusivity and diversity

Try and make your campaigns as inclusive and diverse as you can. This includes sharing the stories of women from all different backgrounds so that all your target audience can identify with the messaging.

This email by Really Good Emails has a super inclusive intro and also takes the time to credit other women in the industry and showcase their work:

women's history month email by Really Good Emails

Really Good Emails took the time to write a well thought out and inclusive introduction to their Women’s History Month campaign

Find more tips on inclusive emails here.

Motivational call-to-action

Every email needs a strong CTA (call-to-action) – and Women’s Equality Day is no exception. Whether you’re holding a special event, sharing some key resources or promoting a charitable cause, you should do all you can to make your CTA stand out and motivating your readers.

This email campaign promoting the Women’s Conference of Florida does a great job of speaking directly to the recipient and inspiring them to sign up:

email campaign promoting a women's conference

Inspire readers with a powerful CTA block

Email Template Ideas for Women’s Equality Day

Mail Designer 365 has all the tools you need to create powerful email campaigns for Women’s Equality Day. Check out our Women’s Equality HTML email template – exclusively available in the Mail Designer 365 App for Mac.

email template for women's equality day

Mail Designer 365 email template for Women’s Equality Day

Don’t have a Mail Designer 365 plan yet? Try it today free to start creating email templates for Women’s Equality Day and other key occasions in the marketing calendar.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Pre-flight Email Check: 10 Things to be Aware of Before You Hit Send

By Mail Designer 365 Newsletter Academy

When putting together the final touches of an email design, there are many boxes to check to make sure your important message comes across to subscribers. Missing out any important elements could lead to your emails being ignored, undelivered or not working as intended.

With the stakes so high, there is no room for error when it comes to sending or exporting your finished email template. For this reason, in this guide, we’ve listed ten of the most important control points to check before you hit send on your next big campaign, plus 5 useful tools to help you avoid email fails.

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10 Things to be Aware of Before You Hit Send

1. Mobile optimization

With so many of us checking our emails on the go, it’s crucial to make sure your campaign also looks good and makes sense on mobile devices.

Sending emails which aren’t mobile optimized can risk you excluding a large proportion of your target audience. You spent so much time working on your campaign so you want to be sure the content can be enjoyed by all your readers.

For the mobile version of the design, it’s best practice to check the following:

  • Font size: If the text is too small it can be difficult for mobile users to read
  • Layout: Does the layout make sense for mobile? Generally, a one-column layout is easier to scroll through
  • Image optimization: Many readers using smartphones may be viewing your email using mobile data. Always make sure your images are size-optimized so they can be downloaded faster on the go
  • Target links: Where possible, use mobile-specific target links (e.g. “Open in the app” or “Download on the App Store”) for a more personalized feel

This post by Campaign Monitor contains more specific design tips for mobile responsive emails.

2. Links and call-to-actions

Generally, your email is just a stepping stone to take the recipient to another destination. For this reason, it’s important to test that your links and call-to-actions are all working properly before you hit send.

As well as checking the functionality of your links, you should also check you have set up all the required tracking elements for the post-campaign analytics. For example, you should check your Google Analytics campaign URLs have been set up correctly so you can track website traffic generated by your email campaigns.

Find out how to set up Google Analytics campaign URLs here.

3. Spelling and grammar

Typos and grammatical errors have no place in your email campaigns! Don’t forget to run a quick spell check before you send your email to customers in order to avoid any embarrassing mistakes.

4. Email size

Depending on the type of content you include, HTML emails can end up being bigger than expected. In some email clients, this can lead to problems, such as the email not being delivered or being clipped.

For example, it’s a well known fact that Gmail clips emails which exceed the 102 KB size limit. This is less than ideal, as it can lead to important aspects of your email (i.e. the unsubscribe link and disclaimer) being cut off.

For this reason, you should keep an eye on how much content you’re adding to your email design and double check the size before you export it.

Here are some practical tips on reducing HTML email size.

5. Unsubscribe link and other placeholders

Email marketing 101: The unsubscribe link is a must-have element in all your promotional emails. Without this, you run the risk of being blacklisted or receiving a fine – so it’s important you check that you have included it in the email.

As well as an unsubscribe link, you may also want to include other placeholders for personalization, such as customer name or current date, etc. If you do so, be sure to double check they are correct and working as expected before hitting send. There’s nothing more awkward for you and your customers than receiving a “Dear (NAME)” email!

6. Subject line and preview text

Your subject line and preview text are both two really important aspects of your campaign as they create the first impression your recipients will see in their inbox.

In particular the preview text can often go forgotten but this is generally a great opportunity to include a sneak preview of your campaign to tempt more of your target audience to open the email.

When testing your subject line, you should also remember to look out for optimal length. A subject line that is too long could be cut off in the inbox and become less effective.

7. Fallback fonts

While many stylish web fonts are available to use in email designs, you should always ensure that you have one or more fallback fonts set up in case your recipient can view your first choice font.

Fallback fonts are used as a substitute for when your original font choice can’t be shown to the recipient – i.e. if they have not installed the font on their device. Here, your best bet is to use an email-safe font, such as Arial or Times New Roman as  a reliable back up.

Find out more about email-safe fonts.

8. Alt text

One hidden gem that often gets forgotten by marketers is alt text for images. If an image can’t be rendered for whatever reason (e.g. the recipient is on the go and can’t download them or they are being blocked by the email client), the alt text will be shown in its place.

Utilise alt text to describe the purpose of the original image so that your email design still makes sense if images can’t be displayed. This is especially useful for describing image elements like buttons or badges that the recipient needs to click.

9. Accessibility

Alt texts also play a huge part in making your emails more accessible. In particular, if you have recipients with visual impairments or reading difficulties, the alt text will be read by the screen reader device to help them understand the email better.

In addition, there are also other measures you can take to make your emails more accessible. For example, choosing an appropriate color scheme, setting up a plain text version of your email, and using a clear font.

Find more tips for sending accessible emails here.

10. Disclaimer

Lastly, you should always remember to check over your email disclaimer before sending any email. Typically, this section of your email contains all the most important legal information, including your company’s contact details and any relevant copyright information.

Double check that your contact details are all up to date and any links to your website, imprint or privacy policy are also included.

Get more tips on writing email disclaimers in this guide.

Useful Preflight Checking Tools for Your Email Templates

Mail Designer 365 offers a range of useful tools which you can use to thoroughly test and perfect your email templates before sending or exporting. Here are our top 5 picks…

1. Smartphone editor and preview

When you build your email design in Mail Designer 365, a mobile responsive version is automatically generated. You can edit the mobile version separately and set up mobile-specific text styles and mobile only content which is optimized for smaller screens.

Preview your mobile design on the latest devices using the smartphone preview tool:

mobile optimization tools in mail designer 365

Create mobile optimized content and preview designs on the latest devices.

2. Image optimization

Use the image optimization tool in order to keep the size of your images and your overall email down.

To access this tool, click on an image, then select “Edit link and background” > “Optimize image”. Here you can choose to optimize selected images or all images.

Choose Smart Mode and Mail Designer 365 will run a quick check of your design and then automatically suggest the best image format to save space without compromising on quality:

image optimization tools in mail designer 365

Optimize images to keep the size of your newsletter as low as possible

3. Preflight test

Mail Designer 365’s built in preflight test checks your email through and flags issues such as broken links, email-safe fonts,  and spelling and grammar problems.

In addition, you will also receive a warning if your email is close to exceeding the 102 KB limit.

preflight check tool in mail designer 365

The preflight check tool looks over your email and flags any major issues

4. Inbox preview tool

To test out different subject line variants and put together an effective snippet text, take advantage of the inbox preview tool:

inbox preview tool in mail designer 365

Use the inbox preview tool in Mail Designer 365 for a live preview of your subject line and snippet

5. Testmail service

Finally, try Mail Designer 365’s Testmail service to preview your email in your inbox and test with different email clients. Here’s how it works…

Testmail service in Mail Designer 365

Send a test version of your email via the Mail Designer 365 Testmail service

We hope you have found this list of preflight tips useful and will consider them when finishing up your next email campaign.

Mail Designer 365 provides you with all the tools you need to create flawless templates that look great on all devices. Don’t have Mail Designer 365 plan yet? Try the app today free!

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Email Marketing Tips for the Leisure and Entertainment Sector

By Mail Designer 365 Newsletter Academy

As one of the largest global industries, the leisure and entertainment sector encompasses a wide range of businesses. Email marketing within the leisure sector is often a good way to directly share news and promotions with your existing customers, as well as enticing new customers to check out your business for the first time.

With the recreational sector slowly picking back up in many places and the peak summer season already in full swing, now is a great time to start rejuvenating the email strategy for your leisure business.

In this post, we’re sharing our top email marketing tips for the leisure and entertainment sector, as well as some of our favorite email campaign examples.

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Which businesses belong to the leisure and entertainment sector?

The leisure and entertainment industry covers most activities which consumers and tourists like to participate in during their free time, such as:

  • Gyms, swimming pools and other indoor sports facilities
  • Museums and art galleries
  • Sports clubs
  • Zoos
  • Theaters, cinemas and music venues
  • Nightclubs and bars
  • Theme parks and water parks
  • Cycle hire and other outdoor activities
  • Bowling alleys and arcades
  • Casinos and bingo halls
  • Spas and wellness centers

Which types of emails are useful in the leisure and entertainment sector?

Due to the diverse nature of the leisure sector, there are many different types of emails you can send to help improve communication with customers and up footfall for your business.

Some examples include:

  • Booking confirmation emails
  • Announcements (i.e. for new exhibits, attractions, shows etc.)
  • Event invitations
  • Deals and promotions
  • Seasonal offers
  • News and essential information (e.g. health & safety or opening hours)
  • Feedback request emails

What to include in emails for the leisure and entertainment sector?

Exciting graphics

The main aim of your email is generally to excite your readers and motivate them to visit your business. One great way of achieving this is by including bold and exciting graphics in your design to show potential customers what you have in store for them.

Use an exciting hero image to set the scene in your email and pair this with other smaller images to show off key features and benefits of your attraction.

Tip: The vast layout block selection in Mail Designer 365 contains a wide range of options to help you dynamically display images within your design.

Exclusive offers

Another highly effective way of using email as a way to encourage customers to choose your business is by sharing offers and promotions. Particularly during peak holiday season, families and holidaymakers will be keen to find the best activities for the best price.

Including offers like 2 for 1 or discounted entry and free gifts or refreshments will help sway undecided customers towards your business.

Central call-to-actions

Every email has a core purpose. In order to help achieve the goal of your email, you should use clear and prominent call-to-actions (CTAs) to point readers in the right direction.

Whether it’s an “add to calendar” prompt for an upcoming booking, a shortcut to your online booking portal, or a link to your website for more information, it’s important to make the CTA a central aspect of your email.

As well as using a sensible and direct link, you should also consider using a clear, bold typeface and a vibrant color which stands out from the rest of the design:

Testimonials

Particularly for new customers and first time visitors to your business, testimonials can play a key role. Sharing positive comments and feedback from past customers helps you to boost your business’s reputation and put yourself on the map for potential new customers.

Include testimonials, customer quotes and star ratings in a clearly visible section of your email design. If you have TripAdvisor or Yelp reviews to share, this is also a great idea.

Tip: Consider setting up an automated feedback request email for customers who have visited your business. This way, you’ll increase your chances of obtaining more positive reviews.

Up-sell opportunities

If customers have booked in advance online, you could also consider creating an automated up-sell email. This type of email works well if you have added bonuses to offer, such as:

  • Package upgrades,
  • beverage add ons,
  • fast track entry,
  • comfort or premier seating,
  • etc.

Build up excitement in advance of the booking by listing attractive bonuses which they can easily add on.

Tip: Including a time-limited promotion to discount these add-ons in advance is a highly effective way to generate more revenue by creating a sense of urgency.

Contact information

Finally, in all of your emails, you should also include all of your essential contact information. This is particularly useful for customers who may have specific needs and questions about your business.

Tip: Use the direct Tel and Mailto links in Mail Designer 365 to make the contact process even easier.

Best practice email examples from the leisure sector

The Gym Group

This colorful email design by The Gym Group includes motivational imagery as well as an enticing promotion and central CTA button:

email promotion by the gym group

Legoland

Family fun is the focus of this email campaign by Legoland, which is made clear thanks to the powerful use of images. The lego brick CTAs are also a great added touch.

fun email design by Legoland

ATG Tickets

This email by ATG Tickets includes detailed reviews and testimonials about the play. This is bound to entice more customers and make them keen to secure tickets.

Showcasing photos taken from the performance also helps generate excitement and give prospective guests a sneak peek of what to expect.

email newsletter by ATG tickets

Cineworld

This newsletter by Cineworld is an exciting and informative overview of the movies they have coming up. Again, the prominent CTAs here make it really easy for customers to book tickets or find out more about a certain movie.

email newsletter by cineworld

Science Museum London

This informative email by the Science Museum takes visitors through all they need to know about the museum’s reopening, as well as exciting upcoming events.

A sense of urgency is also generated through including an up-sell snippet for their priority booking service.

email newsletter by London science museum

Hollywood Bowl

Hollywood Bowl take the excitement to the next level with this bold email promotion. The strong headline and CTA button make the message loud and clear and help encourage customers to take advantage of the deal while they can.

email promotion by Hollywood bowl bowling alley

Madame Tussauds

This Father’s Day campaign by Madame Tussauds is a good example of how to get your business involved with seasonal events and trends.

The distinct red information box for their covid guidelines is also a good move in order to help visitors get prepared and know what to expect on the day.

seasonal email campaign by Madame Tussauds

The National Gallery

The National Gallery uses a clean and fresh email design to stylishly present their upcoming events to readers:

email announcement by the national gallery

Creating email templates for the leisure sector in Mail Designer 365

We hope you’re inspired and ready to start revamping your email strategy.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of HTML email templates – perfect for a bold promotion or a stylish email newsletter for your business.

art event html email template
swimming pool schedule html email template
surf adventure html email template

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Tips for summer email campaigns

Red Hot Ideas for Sizzling Summer Email Campaigns

By Mail Designer 365 Newsletter Academy

Summer is here and it’s time to shake things up a bit when it comes to your email campaigns. If you’re feeling the heat already, don’t worry! We’ve got your back. Here are some useful tips and examples of great summer email campaigns to help get you inspired…

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Turn up the heat with a summery subject line

The subject line is the first thing your readers will notice about your email campaign. This gives you the perfect opportunity to outline your summer theme early. Try using lots of summer-related language and maybe even throw in a few emojis to really capture the attention of your readers.

Here are a few clever examples we have found:

New Look are bringing the heat by including a fire emoji in their subject line.


Rent the Runway are getting their customers ready for summer with this clever subject line.


summer email subject line example by Boots

The positive message in this subject line from Boots is perfect for summer.

Be bold with your colour choice

Summer is all about bold, bright colours and you should definitely reflect this in your email designs. Try to experiment with combining bright tones like orange, pink, and red. This will bring life to your email campaign and get readers in the mood for summer.

summer email campaign by ASOS

The warm orange tones in this email design by ASOS are perfect for a summer campaign

Mail Designer 365’s image effects are the perfect way to add a pop of colour to your email design. Simply click on an image and choose a Duotone Filter (Business Premium) from the Style menu – we recommend Seville or Barcelona for the ultimate summer feel.

duotone filters for summer email campaigns in mail designer 365

Duotone Filters are a great way of creating colorful effects in your summer email designs

 

Brighten up your design with summery graphics

Don’t be afraid to go overboard with summer-related images in your design. Whether they’re planning a getaway, updating their wardrobe or organising a get together with friends, high quality images will help you to inspire your customers.

Try to include the best images of your products in your email design to show readers what you have to offer them this summer.

Customers will be dying to update their holiday wardrobe after seeing this email from New Look.


Clever product placement by Superdry means readers will be eager to get their hands on their summer range.

Struggling to find the right image? Mail Designer 365’s Unsplash collection has thousands of high quality images which you can use freely in your newsletters:

Check out Unsplash for vibrant, summery stock photos.

Provide readers with tips and ideas for the summer

With travel options still limited in some areas, many of your customers will be looking closer to home when it comes to finding things to do this summer. Help your customers out and find proactive ways in which your business can help to still make their summer one to remember.

summer days out email promotion by virgin experience days

Showcasing local activities, as Virgin Experience Days do in this promotion, helps inspire customers for the upcoming summer season

Hold a summer sale to entice customers

Last but not least, the summer season also provides you with the perfect opportunity to run a sale or promotion. During June, July and August, many of us are off work or school and have more free time to get things done.

Whether they’re remodelling the garden, going on a shopping spree for the new season, renovating their home, or going on holiday, a sale gives your customers the final push they need to get the job done.

Summer email promotion by Dunelm

This summer-themed campaign by Dunelm encourages shoppers to get back in the garden and enjoy the sunshine

Creating summer email templates in Mail Designer 365

We hope you’re inspired and ready to start trying out these summer email campaign ideas. Remember to be bold and capture that summer feeling in your email design in order to convince your readers.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of summer email templates – perfect for a seasonal promotion or vibrant summer email campaign.

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Article first published: July 2019

Updated: June 2021

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

back to school supplies

Best Practice for Back to School Email Campaigns: Our Top Tips and Examples

By Mail Designer 365 Newsletter Academy

As the peak of summer edges closer, so does the start of the back to school season. In many sectors, the back to school season is one of the most significant sales periods on the marketing calendar and kick starts an array of exciting promotions to help gear up students and parents alike for a new academic year.

For many, the back to school period is synonymous with getting stocked up with supplies: Whether it’s a new wardrobe, textbooks, study equipment, tech, or other school essentials, your customers will be in the mood to buy. For this reason, a back to school promotion is a great way to put your business on their radar.

back to school supplies

The Back to School period is a major shopping event for parents and students alike

In this post, we’re sharing the basics of back to school email marketing, along with some best practice examples of some of our favorite back to school email campaigns and steps on how to recreate them for your business.

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When is the back to school period?

In the United States, Canada, the UK and Europe, back to school kicks off in late July / early August, as most schools start to resume from the end of August. However, depending on where you’re located, the official back to school period may have a different start date.

For example, in Australia in New Zealand, the back to school season starts in January, as schools there resume in February.

What should I include in my back to school emails?

Looking to create a back to school promotion for the first time or want to freshen up your previous campaign with some new ideas? Here are a few ideas of content you can include in a successful back to school marketing campaign.

New product launches

What better time to launch a new product than the start of a new school year? Use your email campaign to showcase new product lines that are bound to keep customers looking and feeling fresh for a new academic year.

Checklists

The start of the school year can be a stressful time for many. With so much to organize and buy, customers may be feeling the pressure.

Clearly present your back to school essentials in the form of a handy checklist or shopping guide which readers can refer back to to ensure they’ve covered everything they need to.

Tip: Include direct links to any products you mention to make the shopping process even easier.

Discounts and multibuy offers

With so much to buy, a promotion or offer can also be a saving grace for many customers – especially for families with multiple children who need new school supplies.

An attractive multibuy offer such as “3 for 2” or “buy one get one free” can serve as an effective incentive for your customers to buy more and truly stock up on all they need.

Free express shipping

Some of your customers may have left things to the last minute – we’re all guilty of it! To ensure they have everything they need on time, consider offering free or discounted express shipping as an added bonus.

Tips and tutorials

As well as standard sales emails, you can also go the extra mile and provide your readers with some more educational content.

In particular, students heading off to university or college for the first time or parents preparing for their child’s first day at school will certainly appreciate any tips or advice they can get.

Think about some practical tips or ideas related to your core business and products that you think could benefit your target audience. As well as helping your customers, showing your products in relatable, real life situations makes your campaign much more relevant and effective.

Examples of back to school email campaigns

To help you get inspired for creating your own back to school emails, we’ve collected some of our all time favorite back to school email promotions. Keep your eyes peeled for top tips on how to recreate some of these great styles in your own back to school campaigns!

Grammarly

Clearly aimed at older students, this back to school promotion by Grammarly is a great way to help get their target audience ready for the upcoming semester.

The email copy does a good job of concisely outlining the benefits of their product and the attractive promotion is instantly highlighted with help from the creative pennant-style banner:

back to school promotion by grammarly

The pennant eye-catcher in this design helps boost the promotion even more

Tip: Use basic shape tools in Mail Designer 365 to easily recreate this pennant graphic in your own back to school campaigns.

back to school pennant graphic - made in Mail Designer 365

Staples

Staples keep things simple yet effective in this back to school promotion. We love the use of strong primary colors and bold black text which really highlight the back to school vibes.

back to school email from Staples

Kate Spade

This clever and creative pop quiz themed design by the team at Kate Spade is a fun and stylish way to showcase essential products for the start of a new school year.

fun email campaign for back to school by Kate Spade

This promotion by Kate Spade stylishly highlights back to school essentials with a clever pop quiz theme

Tip: Effortlessly recreate this pop quiz layout by Kate Spade using combi layout blocks in Mail Designer 365:

building a back to school promotion in mail designer 365

Use combi layout blocks in Mail Designer 365 to create a similar pop quiz style layout

Vitruvi

This back to school promotion by Vitruvi is a good example of how to integrate “non-typical” products into a seasonal promotion. As well as a useful tip about essential oils, the advertised product also takes center stage with a prominent product image and CTA (call-to-action).

back to school email promotion by vitruvi

This campaign by Vitruvi showcases their products by giving them a convenient back to school use case

Britannica

This insightful campaign by Britannica shows how you can use the back to school period as an opportunity to launch a new product or service.

By listing the core benefits of their new online service for kids returning to school, Britannica make their campaign much more relatable to their target audience and, thanks to good timing, will likely generate more revenue from motivated parents  at the start of the school year.

back to school product launch campaign by britannica

Bose

Bose use big headlines and product photos to make their back to school campaign loud and exciting.

Emphasising the potential savings makes the offers even more tempting to prospective buyers and by only running the sale through a limited period, a sense of urgency is automatically generated.

back to school promo by Bose

Childsplay Clothing

As well as an eye-catching feature image, this back to school email by Childsplay Clothing also uses a bold, comic book style header to make the back to school theme clear from the get go.

back to school email campaign by childsplay clothing

This bold comic book style headline ties in great with the back to school theme

Tip: Use the font Bangers (found under Web Fonts) and experiment with shadow effects in Mail Designer 365 to reproduce a similar comic book headline in your own design:

back to school comic book style headline in mail designer 365

Use the font Bangers to achieve this style in your own designs

Creating email templates for Back to School in Mail Designer 365

We hope you’re now feeling inspired for the upcoming back to school period!

Mail Designer 365 is your one-stop solution for creating brilliant back to school emails. Whether you’re building a template from scratch using the tools in the WYSIWYG editor or using one of our dedicated back to school HTML email templates, you will find all the tools and resources you need.

back to school shopping design idea

html email template for back to school promotions

back to school sale html email template

Don’t have a Mail Designer 365 plan yet? Sign up free today to start testing Mail Designer 365 and designing your own unique back to school campaigns.

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father and son image for fathers day

Creating Email Templates for Father’s Day – Our Top Tips and Campaign Examples

By Mail Designer 365 Newsletter Academy

When planning your summer email strategy, it’s always important to consider any upcoming seasonal events, as these can serve as a great way to get creative content ideas and campaign inspiration.

With Father’s Day around the corner, your business has the perfect opportunity to get started putting together an exciting campaign. In this guide, we’re showcasing some of our favourite Father’s Day email campaigns and sharing our top tips on what to include in your own Father’s Day emails.

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What is Father’s Day and when Does it Take Place?

Father’s Day is a widely celebrated international event, recognising the important role played by the fathers and father figures in our lives.

Father’s Day generally falls around May / June but has different dates depending on the country you live in. The most common date for Father’s Day is the third Sunday in June, which is when Father’s Day is celebrated in the UK, USA, Japan, France, and Canada (just to name a few!)

In some majority Catholic countries such as Spain, Italy and Portugal, Father’s Day is celebrated on St. Joseph’s Day (March 19th) who is known as the patron saint of fathers. In Germany, Father’s Day is celebrated on Ascension Thursday, which is also a national holiday.

Tips for Father’s Day Email Campaigns

Check out these tips on how to create the very best email campaigns for Father’s Day..

Get started early

Much like other major holidays, many of your customers will start looking for Father’s Day gifts early, giving them time to shop around and find the best deals. For this reason, you want to be ahead of the game and start sending out your first emails a few weeks before the big day.

Whether it’s a featured product, a full blown gift guide, or a special promotion. Timing is everything so don’t miss the boat on this one!

Mention Father’s Day in the subject line

As so many other firms will also be preparing to send their Father’s Day email campaigns at the same time as you, it’s important your email stands out in your subscribers’ inboxes.

Take the time to put together an engaging subject line that will be sure to turn heads and get customers to open your email. As well as including keywords related to Father’s Day, emojis are another great way to add a splash of color.

Put together a gift guide

It’s a well known fact that Dads are notoriously hard to buy for. Make your customers’ lives easier by compiling all your best gift suggestions into one practical gift guide.

An email gift guide enables shoppers to browse through your most relevant picks for the big day right in their inbox, and also entices them onto your website with a clear purpose.

Remember to link directly to all the products featured in your gift guide so customers can shop them quicker. Checking stock levels and pricing information is also a must to prevent any errors from appearing in the final email campaign.

Send out reminders

Because the date changes each year, it can be easy for customers to let Father’s Day slip their minds so that before they know it, the big day is here and they’re left empty-handed!

Help your customers avoid these mishaps by sending out a friendly reminder email in plenty of time. This could be a general reminder of the date, or a store announcement (i.e. for last orders before Father’s Day.)

Reminder emails are not only a useful service for customers, they also allow you to introduce time pressure into your campaigns, helping generate a sense of urgency. Oftentimes, your customer will purchase there and then in order to avoid missing out or being too late.

For this reason, it’s critical you make the CTA (call-to-action) loud and clear, so customers can get straight to your online store.

Father’s Day Email Campaign Examples

Whistlefish

This fun design by Whistlefish reminds customers that Father’s Day is approaching, whilst simultaneously showcasing a few exciting gift ideas.

Father's Day email by Whistlefish

Father’s Day reminder email by Whistlefish

Etsy

This campaign by Etsy is another example of putting together an effective gift guide for your customers with a good variety of products. Most importantly, they have included clear CTAs and links to all the listed product categories.

Father's Day small business gift guide by Etsy

Father’s Day gift guide by Etsy, featuring unique handmade gifts

Harry’s Grooming

This campaign by Harry’s Grooming is relatively simple but is effective in informing customers that it’s their last chance to receive free shipping by Father’s Day.

Father's Day email campaign by Harry's

A simple, yet effective Father’s Day email campaign by Harry’s Grooming

Bella Italia

Bella Italia do a great job of giving back to dads with this bold and colorful email promotion:

Father's Day promotion by Bella Italia

An exclusive promotion for Father’s Day is a great way to give back to customers, as shown here by Bella Italia

New Balance

Sometimes all it takes to show you care is a simple greeting. As demonstrated in this email campaign by New Balance, sending a straightforward Happy Father’s Day email is another great alternative to a promotion or gift guide.

New Balance email campaign for Father's Day

New Balance share a straightforward yet powerful message for Father’s Day in this campaign

Creating a Father’s Day Email Template in Mail Designer 365

Mail Designer 365 has all the essential tools you need to create awesome email templates for Father’s Day. Alongside a vast collection of ready-made HTML email templates, Mail Designer 365 also offers a great range of design tools so you can create custom email templates for your business.

happy fathers day email template in mail designer 365

Happy Father’s Day email template – exclusively available in Mail Designer 365

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

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your one stop hub for all things email marketing strategy and newsletter design.