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All about Singles Day marketing

Singles Day Marketing: All You Need to Know About Singles Day Email Campaigns

By Mail Designer 365 Newsletter Academy

In recent years, the online buzz around Singles Day has been getting bigger and bigger. Keeping informed about the latest trends is an important part of your business’s success. This guide tells you all you need to know about the so-called “Global Shopping Event” plus tips on how to get involved this year…

What is Singles Day?

Singles Day is a modern day phenomenon which was created in China by Alibaba back in 2009. Since then, it has taken the online sales world by storm. Singles Day falls every year on 11/11 and was originally intended as an anti Valentine’s Day celebration. Although prominently a Chinese sales holiday, the trend is becoming increasingly more global, as more and more businesses are getting involved.

Why should I start a campaign?

Singles Day is a rising trend and over the last few years, online sales have skyrocketed. In 2018, Mckinsey reported that Singles Day sales made three times more than Black Friday and Cyber Monday combined. This is huge. However, as it’s all still new, there is much less pressure and expectation. Businesses looking to get involved can get creative and be flexible with campaigns.

In addition, the timing is also perfect. The holiday falls in November; meaning you have the chance to integrate your campaigns with other end of year promotions your business has planned.

Which brands have been involved?

Apart from major Chinese retailers such as Alibaba, Lightinthebox and Tmall, a large number of businesses based outside of China have also recognised the potential of the holiday and started promotions and campaigns of their own. Here are some familiar brands and examples of what they decided to do to celebrate Singles Day with their customers…

H&M

In recent years, H&M have jumped on the Singles Day bandwagon with bold promotions such as this one.

Michael Kors

Back in 2016 Michael Kors launched an exclusive casino-themed campaign to build up to the big day and get shoppers excited.

Puma

Puma got involved by launching a gift guide and special 20% discount.

Charlotte Tilbury

Charlotte Tilbury launched a glamorous self-love campaign to celebrate the big event and promote her lipsticks.

Lancome Paris

Lancome Paris also joined in with the shopping trend and offered a cool 20% off along with exclusive, free sample products.

Kipling

Kipling were also bang on trend with this bold campaign encouraging customers to spend more.

Free Download:

Email Marketing Guide for Sales

Planning a Singles Day sale? Take a deep dive into the world of email marketing and promotional emails with our free PDF guide. Use this alongside Mail Designer 365 to create and send awesome sales campaigns.

Guide includes:

  • Interactive checklist: What to include in your sales emails
  • Best practice: Creating a sales email campaign
  • Sales email template
 
 
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5 tips for starting a Singles Day marketing campaign

Don’t worry if you’re thinking this is all unfamiliar territory. In general, there’s not too much that you need to do differently to any other seasonal sales campaign. However, to help you get off to a flying start, here are 5 useful tips to bear in mind:

Think digital

Firstly, it’s a good idea to make sure your campaigns are optimised for a younger, more digital audience. Singles Day is really popular with young people in China and is now becoming increasingly popular in other countries.

The previously mentioned study from McKinsey also revealed that, in 2018, more than 90% of Singles Day purchases were carried out via a mobile device. To put this into context, Cyber Monday saw mobile sales of around 35% last year. These stats really emphasise the importance of creating a mobile responsive design.

Optimise your email campaign for mobile devices to make it more suitable for your target audience.

Bearing in mind that Singles Day is a massive online event, you should also consider creating a social media campaign to run alongside your email promotion. Getting involved with the Singles Day hype on social media is a great way to give your business more visibility and spread awareness of your campaign.

Try using platforms like Twitter and Instagram to promote special offers. Remember to use the relevant hashtags to generate more buzz around your sale.

Michael Kors gained a lot of attention with this fun, eye-catching tweet from a few years back:

Use social media to get digital and promote your Singles Day campaign to your target audience.

Use the number 11

Singles Day or Double 11 takes place on 11/11 each year. This date was chosen due to the reoccurrence of the number 1, which in China, represents being single. Because the number 11 is important to the meaning of the holiday, you should try integrating it into your campaign.

In this example, Smashbox really emphasises the number 11 by offering customers $11 off. The big, bold numbers also stand out and grab readers’s attention straight away:

Emphasise the number 11 in your campaigns to play on the meaning behind the shopping event.

Make your design festive

As Singles Day falls right before the holiday season, it gives you the perfect chance to get your customers feeling festive.

Incorporate traditional festive design elements such as red tones, glittery designs and targeted imagery to start introducing the holiday shopping theme. Your Singles Day email campaign is a great opportunity to kick off your main holiday promotions.

This email by Clarins actually looks just like a Christmas email design. Using bold reds is a good way to gain attention and also gets customers in the festive shopping mood:

Make your designs festive to gradually introduce the holiday shopping theme to customers.

Build up a sense of urgency

Like Black Friday, one of the biggest characteristics of Singles Day is that it is just one day. Make this clear in your campaign to really build up a sense of urgency to help increase sales. Creating FOMO (fear of missing out) will help you draw in more customers who don’t want to miss your great, time-sensitive deals.

Armani Exchange makes it clear in this email that their exclusive 40% off promotion is only available on the day:

Singles Day is just one day. Make this clear in your campaign to help generate a sense of urgency.

Incorporate relevant themes

Singles Day is strongly connected to the “treat yourself” mentality (as seen in the Michael Kors tweet.) The holiday traditionally targets young, single consumers with disposable income. Businesses use flashy offers to tempt customers into making a spontaneous purchase and treating themselves.

This email from Philosophy goes all out in incorporating the “treat yourself” theme and also offers a tempting 30% discount to help persuade readers further. The gold and glittery design is also super festive:

Use your campaign to reenforce the idea that it’s ok to treat yourself every now and again. This will encourage customers to spend more.

Key takeaways

  • An important new event for your marketing calendar: Outside of China, Singles Day is a relatively new trend but it is on the rise and gaining popularity with big brands worldwide.
  • Think digital: Optimise your email campaigns for mobile and utilise social media to spread awareness.
  • Stay on trend: Incorporate relevant themes like self love and treating yourself to connect better with your target audience

Creating awesome sales email templates in Mail Designer 365

We hope you will consider adding Singles Day to your email marketing calendar. With these useful tips and a great email design, you’ll have no trouble launching tempting Singles Day promotions to help kick off your holiday marketing.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of sales email templates – perfect for a seasonal promotion or exciting Singles Day email campaign:

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

No credit card required
Compatible from OS X 10.11, including macOS Monterey
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Email Marketing Ideas for Self Employed and Freelancers

By Mail Designer 365 Newsletter Academy

Think email marketing is only achievable for larger firms with specialised teams? Think again! At Mail Designer 365, we believe email is for everyone.

As a freelancer or self-employed person, creating an effective email strategy is a fantastic way to connect with your audience and advance even further in your chosen field.

In this guide, we’re sharing our top tips and advice for freelancers looking to get started with email marketing; including ideas on what emails to send and how to build up your list of subscribers.

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Benefits of Email Marketing for Freelancers and Self-Employed

Cost-effective & high ROI

Getting started with email marketing is relatively low cost and, when effective, can lead to a high return on investment.

There are many free marketing tools out there and, thanks to drag & drop design apps such as Mail Designer 365, you can create email templates yourself with no need for coding knowledge or a graphic designer.

Direct communication with leads

Other than face-to-face marketing, email is one of the most direct ways of communicating with clients or potential leads.

In comparison to other methods such as social media or paid ads, email is much more likely to reach the recipient on a one-to-one level. Furthermore, you have a consistent audience that you can study over time and tailor your content to.

Incorporate your personality and brand

In addition to being direct, email also has the advantage of giving you more space to incorporate your unique personality. As a freelancer or self-employed person, this serves as an important opportunity to help potential leads get to know you.

Cross-promotion opportunities

As well as sharing important news and information with your subscribers, you can also use email to cross-promote other elements of your business. New side hustle? Just written a book? Starting a podcast or YouTube channel? Let your audience know.

woman working on MacBook

Email marketing can open up a new world of opportunity for freelancers and self-employed people

Self employed? Ways to Build Up Your Email List

Utilise social media

Social media can be a great tool for networking and interacting with potential leads on a more informal level. If you’re starting up an email newsletter, let your Twitter / Instagram / LinkedIn followers know about it.

If they follow you on social media, they’re bound to be interested in what you have to say and would therefore be likely to subscribe to your newsletter, too!

Add a lead capture form to your website

Integrating a signup form on your website is a great way to capture the attention of potential leads who are already showing an interest in your business.

Find an appropriate location where you can add a section advertising your email newsletter and the benefits of signing up. Including optional fields such as name or interests allows you to capture even more information should you wish to segment your email list later on:

Add a lead capture box to your website to increase your email subscriber list

Offer valuable information

Offering an incentive in the form of valuable information is another effective lead capture method utilised by many freelancers.

Producing great content such as eBooks or white-papers gives your new subscribers a taste of the kind of insight you can offer them and should keep them coming back for more! It’s also a great way to demonstrate your knowledge and authority in your given field:

Offer potential leads a valuable incentive for signing up to your newsletter

Email Ideas for Freelancers & Self-Employed

Depending on the nature of your field, there are many different options for emails which you can be sending to your subscribers. Here are some ideas we think can be highly effective for a freelancer or self-employed person:

Welcome emails

Sending a welcome email to new customers or clients is a nice way to introduce them to your business and show them what to expect from your email content.

In the welcome email, consider including a friendly introductory message to new subscribers. In this message, be sure to thank them for subscribing, include a brief biography about yourself or your business and summarise your typical email schedule.

Another great idea –  shown in the example below – is to link to previous editions of your newsletter. This gives your audience a taste for any great content they may have missed.

Send welcome emails to introduce new subscribers to your business and email content

News and announcements

Have something important to share? A book launch? New collaboration? As the name suggests, an email newsletter is a great method for sharing all your latest news and announcements with subscribers.

Summarize your exciting news into bitesize sections with strong, descriptive headlines and link out to a relevant blog post or landing page.

Monthly roundups

Many freelancers enjoy sticking to a consistent sending schedule which they can plan into their busy routines. If this is you, a regular monthly roundup email could work well for you.

Not only can you share news and announcements, you can also give your readers an insight into the workings of your business. Including a personalised message is also a nice touch that will help your audience identify with you and your brand.

Sending out a regular roundup newsletter helps subscribers feel connected with you and your business

Cross-promotion

Any good email needs an effective call-to-action (CTA.) This is always the intended outcome of your email. Whether you want to gain more subscribers on social media, sell tickets to an event or promote a new product, your newsletter is a great opportunity to do so.

Create an eye-catching section within your email design and place your CTA centrally so it’s clearly visible to readers. You can then use this block to cross-promote a particular product, service or event to your audience:

Create a prominent area in your newsletter to cross-promote another element of your business

Tips and advice

As a freelancer or self-employed individual, you likely have a lot of know-how about your chosen field. For this reason, it can also be beneficial to use your emails as a way to share educational content with your audience.

Blog posts, podcasts, e Books, video tutorials, Photoshop presets, etc, are all great ways for you to demonstrate your knowledge and expertise in your field. Not only are you providing potential leads with valuable content, you’re also giving them a taste of what to expect should they choose your business.

Offering valuable educational content helps you demonstrate your expertise to your audience

Email Marketing for Self-Employed & Freelancers – Getting Started

Discover Mail Designer 365

Mail Designer 365 is an advanced email design app for macOS which makes building custom email templates for your business super straightforward.

Use the drag & drop WYSIWYG editor to build up a stylish email layout and add in all your content. Then, export your finished template as HTML or share directly to your ESP (email service provider).

Use Mail Designer 365 to effortlessly build compelling email templates for your business

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Email Template Ideas for Women’s Equality Day

By Mail Designer 365 Newsletter Academy

Women’s Equality Day is coming up and poses a great opportunity for you to get involved and show your support for an important issue.

For businesses of all shapes and sizes, being vocal around key social topics is a good way to outline your core values and play an important role within your community. In addition, it also shows your customers you care about them and the issues that affect them.

Explore tips for your email campaigns, plus email template ideas for Women’s Equality Day in our dedicated marketing guide.

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What is Women’s Equality Day?

Women’s Equality Day is celebrated in the USA every year to commemorate women being granted the right to vote. The day is a recognition of women’s suffrage and is proclaimed publicly each year by the US President.

When is Women’s Equality Day?

Women’s Equality Day takes place every year on August 26th to mark the anniversary of women receiving the right to vote in 1920, following the introduction of the Nineteenth Amendment. The occasion was first celebrated in 1971 as has been celebrated annually since then.

What to Include in Email Campaigns for Women’s Equality Day

Information

Including information about the occasion and any current campaigns is an effective way to use your platform to raise awareness.

If you haven’t created much educational content of your own, do some research and link out to other groups sharing news or blog posts. Your readers will appreciate you taking the time to share valuable information with them. Make sure to always fully credit your sources.

international women's day by quizlet

We love how this email by Quizlet goes all out to share useful, educational content with readers

Powerful graphics

Powerful graphics help you get your message across faster. Use bold colors and imagery that depicts strong women as the central focus of your design:

women's day campaign by bershka

This Women’s Day campaign by Bershka contains powerful, colorful imagery to elevate the message further.

Inclusivity and diversity

Try and make your campaigns as inclusive and diverse as you can. This includes sharing the stories of women from all different backgrounds so that all your target audience can identify with the messaging.

This email by Really Good Emails has a super inclusive intro and also takes the time to credit other women in the industry and showcase their work:

women's history month email by Really Good Emails

Really Good Emails took the time to write a well thought out and inclusive introduction to their Women’s History Month campaign

Find more tips on inclusive emails here.

Motivational call-to-action

Every email needs a strong CTA (call-to-action) – and Women’s Equality Day is no exception. Whether you’re holding a special event, sharing some key resources or promoting a charitable cause, you should do all you can to make your CTA stand out and motivating your readers.

This email campaign promoting the Women’s Conference of Florida does a great job of speaking directly to the recipient and inspiring them to sign up:

email campaign promoting a women's conference

Inspire readers with a powerful CTA block

Email Template Ideas for Women’s Equality Day

Mail Designer 365 has all the tools you need to create powerful email campaigns for Women’s Equality Day. Check out our Women’s Equality HTML email template – exclusively available in the Mail Designer 365 App for Mac.

email template for women's equality day

Mail Designer 365 email template for Women’s Equality Day

Don’t have a Mail Designer 365 plan yet? Try it today free to start creating email templates for Women’s Equality Day and other key occasions in the marketing calendar.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Pre-flight Email Check: 10 Things to be Aware of Before You Hit Send

By Mail Designer 365 Newsletter Academy

When putting together the final touches of an email design, there are many boxes to check to make sure your important message comes across to subscribers. Missing out any important elements could lead to your emails being ignored, undelivered or not working as intended.

With the stakes so high, there is no room for error when it comes to sending or exporting your finished email template. For this reason, in this guide, we’ve listed ten of the most important control points to check before you hit send on your next big campaign, plus 5 useful tools to help you avoid email fails.

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10 Things to be Aware of Before You Hit Send

1. Mobile optimization

With so many of us checking our emails on the go, it’s crucial to make sure your campaign also looks good and makes sense on mobile devices.

Sending emails which aren’t mobile optimized can risk you excluding a large proportion of your target audience. You spent so much time working on your campaign so you want to be sure the content can be enjoyed by all your readers.

For the mobile version of the design, it’s best practice to check the following:

  • Font size: If the text is too small it can be difficult for mobile users to read
  • Layout: Does the layout make sense for mobile? Generally, a one-column layout is easier to scroll through
  • Image optimization: Many readers using smartphones may be viewing your email using mobile data. Always make sure your images are size-optimized so they can be downloaded faster on the go
  • Target links: Where possible, use mobile-specific target links (e.g. “Open in the app” or “Download on the App Store”) for a more personalized feel

This post by Campaign Monitor contains more specific design tips for mobile responsive emails.

2. Links and call-to-actions

Generally, your email is just a stepping stone to take the recipient to another destination. For this reason, it’s important to test that your links and call-to-actions are all working properly before you hit send.

As well as checking the functionality of your links, you should also check you have set up all the required tracking elements for the post-campaign analytics. For example, you should check your Google Analytics campaign URLs have been set up correctly so you can track website traffic generated by your email campaigns.

Find out how to set up Google Analytics campaign URLs here.

3. Spelling and grammar

Typos and grammatical errors have no place in your email campaigns! Don’t forget to run a quick spell check before you send your email to customers in order to avoid any embarrassing mistakes.

4. Email size

Depending on the type of content you include, HTML emails can end up being bigger than expected. In some email clients, this can lead to problems, such as the email not being delivered or being clipped.

For example, it’s a well known fact that Gmail clips emails which exceed the 102 KB size limit. This is less than ideal, as it can lead to important aspects of your email (i.e. the unsubscribe link and disclaimer) being cut off.

For this reason, you should keep an eye on how much content you’re adding to your email design and double check the size before you export it.

Here are some practical tips on reducing HTML email size.

5. Unsubscribe link and other placeholders

Email marketing 101: The unsubscribe link is a must-have element in all your promotional emails. Without this, you run the risk of being blacklisted or receiving a fine – so it’s important you check that you have included it in the email.

As well as an unsubscribe link, you may also want to include other placeholders for personalization, such as customer name or current date, etc. If you do so, be sure to double check they are correct and working as expected before hitting send. There’s nothing more awkward for you and your customers than receiving a “Dear (NAME)” email!

6. Subject line and preview text

Your subject line and preview text are both two really important aspects of your campaign as they create the first impression your recipients will see in their inbox.

In particular the preview text can often go forgotten but this is generally a great opportunity to include a sneak preview of your campaign to tempt more of your target audience to open the email.

When testing your subject line, you should also remember to look out for optimal length. A subject line that is too long could be cut off in the inbox and become less effective.

7. Fallback fonts

While many stylish web fonts are available to use in email designs, you should always ensure that you have one or more fallback fonts set up in case your recipient can view your first choice font.

Fallback fonts are used as a substitute for when your original font choice can’t be shown to the recipient – i.e. if they have not installed the font on their device. Here, your best bet is to use an email-safe font, such as Arial or Times New Roman as  a reliable back up.

Find out more about email-safe fonts.

8. Alt text

One hidden gem that often gets forgotten by marketers is alt text for images. If an image can’t be rendered for whatever reason (e.g. the recipient is on the go and can’t download them or they are being blocked by the email client), the alt text will be shown in its place.

Utilise alt text to describe the purpose of the original image so that your email design still makes sense if images can’t be displayed. This is especially useful for describing image elements like buttons or badges that the recipient needs to click.

9. Accessibility

Alt texts also play a huge part in making your emails more accessible. In particular, if you have recipients with visual impairments or reading difficulties, the alt text will be read by the screen reader device to help them understand the email better.

In addition, there are also other measures you can take to make your emails more accessible. For example, choosing an appropriate color scheme, setting up a plain text version of your email, and using a clear font.

Find more tips for sending accessible emails here.

10. Disclaimer

Lastly, you should always remember to check over your email disclaimer before sending any email. Typically, this section of your email contains all the most important legal information, including your company’s contact details and any relevant copyright information.

Double check that your contact details are all up to date and any links to your website, imprint or privacy policy are also included.

Get more tips on writing email disclaimers in this guide.

Useful Preflight Checking Tools for Your Email Templates

Mail Designer 365 offers a range of useful tools which you can use to thoroughly test and perfect your email templates before sending or exporting. Here are our top 5 picks…

1. Smartphone editor and preview

When you build your email design in Mail Designer 365, a mobile responsive version is automatically generated. You can edit the mobile version separately and set up mobile-specific text styles and mobile only content which is optimized for smaller screens.

Preview your mobile design on the latest devices using the smartphone preview tool:

mobile optimization tools in mail designer 365

Create mobile optimized content and preview designs on the latest devices.

2. Image optimization

Use the image optimization tool in order to keep the size of your images and your overall email down.

To access this tool, click on an image, then select “Edit link and background” > “Optimize image”. Here you can choose to optimize selected images or all images.

Choose Smart Mode and Mail Designer 365 will run a quick check of your design and then automatically suggest the best image format to save space without compromising on quality:

image optimization tools in mail designer 365

Optimize images to keep the size of your newsletter as low as possible

3. Preflight test

Mail Designer 365’s built in preflight test checks your email through and flags issues such as broken links, email-safe fonts,  and spelling and grammar problems.

In addition, you will also receive a warning if your email is close to exceeding the 102 KB limit.

preflight check tool in mail designer 365

The preflight check tool looks over your email and flags any major issues

4. Inbox preview tool

To test out different subject line variants and put together an effective snippet text, take advantage of the inbox preview tool:

inbox preview tool in mail designer 365

Use the inbox preview tool in Mail Designer 365 for a live preview of your subject line and snippet

5. Testmail service

Finally, try Mail Designer 365’s Testmail service to preview your email in your inbox and test with different email clients. Here’s how it works…

Testmail service in Mail Designer 365

Send a test version of your email via the Mail Designer 365 Testmail service

We hope you have found this list of preflight tips useful and will consider them when finishing up your next email campaign.

Mail Designer 365 provides you with all the tools you need to create flawless templates that look great on all devices. Don’t have Mail Designer 365 plan yet? Try the app today free!

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Email Marketing Tips for the Leisure and Entertainment Sector

By Mail Designer 365 Newsletter Academy

As one of the largest global industries, the leisure and entertainment sector encompasses a wide range of businesses. Email marketing within the leisure sector is often a good way to directly share news and promotions with your existing customers, as well as enticing new customers to check out your business for the first time.

With the recreational sector slowly picking back up in many places and the peak summer season already in full swing, now is a great time to start rejuvenating the email strategy for your leisure business.

In this post, we’re sharing our top email marketing tips for the leisure and entertainment sector, as well as some of our favorite email campaign examples.

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Which businesses belong to the leisure and entertainment sector?

The leisure and entertainment industry covers most activities which consumers and tourists like to participate in during their free time, such as:

  • Gyms, swimming pools and other indoor sports facilities
  • Museums and art galleries
  • Sports clubs
  • Zoos
  • Theaters, cinemas and music venues
  • Nightclubs and bars
  • Theme parks and water parks
  • Cycle hire and other outdoor activities
  • Bowling alleys and arcades
  • Casinos and bingo halls
  • Spas and wellness centers

Which types of emails are useful in the leisure and entertainment sector?

Due to the diverse nature of the leisure sector, there are many different types of emails you can send to help improve communication with customers and up footfall for your business.

Some examples include:

  • Booking confirmation emails
  • Announcements (i.e. for new exhibits, attractions, shows etc.)
  • Event invitations
  • Deals and promotions
  • Seasonal offers
  • News and essential information (e.g. health & safety or opening hours)
  • Feedback request emails

What to include in emails for the leisure and entertainment sector?

Exciting graphics

The main aim of your email is generally to excite your readers and motivate them to visit your business. One great way of achieving this is by including bold and exciting graphics in your design to show potential customers what you have in store for them.

Use an exciting hero image to set the scene in your email and pair this with other smaller images to show off key features and benefits of your attraction.

Tip: The vast layout block selection in Mail Designer 365 contains a wide range of options to help you dynamically display images within your design.

Exclusive offers

Another highly effective way of using email as a way to encourage customers to choose your business is by sharing offers and promotions. Particularly during peak holiday season, families and holidaymakers will be keen to find the best activities for the best price.

Including offers like 2 for 1 or discounted entry and free gifts or refreshments will help sway undecided customers towards your business.

Central call-to-actions

Every email has a core purpose. In order to help achieve the goal of your email, you should use clear and prominent call-to-actions (CTAs) to point readers in the right direction.

Whether it’s an “add to calendar” prompt for an upcoming booking, a shortcut to your online booking portal, or a link to your website for more information, it’s important to make the CTA a central aspect of your email.

As well as using a sensible and direct link, you should also consider using a clear, bold typeface and a vibrant color which stands out from the rest of the design:

Testimonials

Particularly for new customers and first time visitors to your business, testimonials can play a key role. Sharing positive comments and feedback from past customers helps you to boost your business’s reputation and put yourself on the map for potential new customers.

Include testimonials, customer quotes and star ratings in a clearly visible section of your email design. If you have TripAdvisor or Yelp reviews to share, this is also a great idea.

Tip: Consider setting up an automated feedback request email for customers who have visited your business. This way, you’ll increase your chances of obtaining more positive reviews.

Up-sell opportunities

If customers have booked in advance online, you could also consider creating an automated up-sell email. This type of email works well if you have added bonuses to offer, such as:

  • Package upgrades,
  • beverage add ons,
  • fast track entry,
  • comfort or premier seating,
  • etc.

Build up excitement in advance of the booking by listing attractive bonuses which they can easily add on.

Tip: Including a time-limited promotion to discount these add-ons in advance is a highly effective way to generate more revenue by creating a sense of urgency.

Contact information

Finally, in all of your emails, you should also include all of your essential contact information. This is particularly useful for customers who may have specific needs and questions about your business.

Tip: Use the direct Tel and Mailto links in Mail Designer 365 to make the contact process even easier.

Best practice email examples from the leisure sector

The Gym Group

This colorful email design by The Gym Group includes motivational imagery as well as an enticing promotion and central CTA button:

email promotion by the gym group

Legoland

Family fun is the focus of this email campaign by Legoland, which is made clear thanks to the powerful use of images. The lego brick CTAs are also a great added touch.

fun email design by Legoland

ATG Tickets

This email by ATG Tickets includes detailed reviews and testimonials about the play. This is bound to entice more customers and make them keen to secure tickets.

Showcasing photos taken from the performance also helps generate excitement and give prospective guests a sneak peek of what to expect.

email newsletter by ATG tickets

Cineworld

This newsletter by Cineworld is an exciting and informative overview of the movies they have coming up. Again, the prominent CTAs here make it really easy for customers to book tickets or find out more about a certain movie.

email newsletter by cineworld

Science Museum London

This informative email by the Science Museum takes visitors through all they need to know about the museum’s reopening, as well as exciting upcoming events.

A sense of urgency is also generated through including an up-sell snippet for their priority booking service.

email newsletter by London science museum

Hollywood Bowl

Hollywood Bowl take the excitement to the next level with this bold email promotion. The strong headline and CTA button make the message loud and clear and help encourage customers to take advantage of the deal while they can.

email promotion by Hollywood bowl bowling alley

Madame Tussauds

This Father’s Day campaign by Madame Tussauds is a good example of how to get your business involved with seasonal events and trends.

The distinct red information box for their covid guidelines is also a good move in order to help visitors get prepared and know what to expect on the day.

seasonal email campaign by Madame Tussauds

The National Gallery

The National Gallery uses a clean and fresh email design to stylishly present their upcoming events to readers:

email announcement by the national gallery

Creating email templates for the leisure sector in Mail Designer 365

We hope you’re inspired and ready to start revamping your email strategy.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of HTML email templates – perfect for a bold promotion or a stylish email newsletter for your business.

art event html email template
swimming pool schedule html email template
surf adventure html email template

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Get started with Mail Designer 365 today

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Tips for summer email campaigns

Red Hot Ideas for Sizzling Summer Email Campaigns

By Mail Designer 365 Newsletter Academy

Summer is here and it’s time to shake things up a bit when it comes to your email campaigns. If you’re feeling the heat already, don’t worry! We’ve got your back. Here are some useful tips and examples of great summer email campaigns to help get you inspired…

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Turn up the heat with a summery subject line

The subject line is the first thing your readers will notice about your email campaign. This gives you the perfect opportunity to outline your summer theme early. Try using lots of summer-related language and maybe even throw in a few emojis to really capture the attention of your readers.

Here are a few clever examples we have found:

New Look are bringing the heat by including a fire emoji in their subject line.


Rent the Runway are getting their customers ready for summer with this clever subject line.


summer email subject line example by Boots

The positive message in this subject line from Boots is perfect for summer.

Be bold with your colour choice

Summer is all about bold, bright colours and you should definitely reflect this in your email designs. Try to experiment with combining bright tones like orange, pink, and red. This will bring life to your email campaign and get readers in the mood for summer.

summer email campaign by ASOS

The warm orange tones in this email design by ASOS are perfect for a summer campaign

Mail Designer 365’s image effects are the perfect way to add a pop of colour to your email design. Simply click on an image and choose a Duotone Filter (Business Premium) from the Style menu – we recommend Seville or Barcelona for the ultimate summer feel.

duotone filters for summer email campaigns in mail designer 365

Duotone Filters are a great way of creating colorful effects in your summer email designs

 

Brighten up your design with summery graphics

Don’t be afraid to go overboard with summer-related images in your design. Whether they’re planning a getaway, updating their wardrobe or organising a get together with friends, high quality images will help you to inspire your customers.

Try to include the best images of your products in your email design to show readers what you have to offer them this summer.

Customers will be dying to update their holiday wardrobe after seeing this email from New Look.


Clever product placement by Superdry means readers will be eager to get their hands on their summer range.

Struggling to find the right image? Mail Designer 365’s Unsplash collection has thousands of high quality images which you can use freely in your newsletters:

Check out Unsplash for vibrant, summery stock photos.

Provide readers with tips and ideas for the summer

With travel options still limited in some areas, many of your customers will be looking closer to home when it comes to finding things to do this summer. Help your customers out and find proactive ways in which your business can help to still make their summer one to remember.

summer days out email promotion by virgin experience days

Showcasing local activities, as Virgin Experience Days do in this promotion, helps inspire customers for the upcoming summer season

Hold a summer sale to entice customers

Last but not least, the summer season also provides you with the perfect opportunity to run a sale or promotion. During June, July and August, many of us are off work or school and have more free time to get things done.

Whether they’re remodelling the garden, going on a shopping spree for the new season, renovating their home, or going on holiday, a sale gives your customers the final push they need to get the job done.

Summer email promotion by Dunelm

This summer-themed campaign by Dunelm encourages shoppers to get back in the garden and enjoy the sunshine

Creating summer email templates in Mail Designer 365

We hope you’re inspired and ready to start trying out these summer email campaign ideas. Remember to be bold and capture that summer feeling in your email design in order to convince your readers.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of summer email templates – perfect for a seasonal promotion or vibrant summer email campaign.

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Article first published: July 2019

Updated: June 2021

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

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