Newsletter Academy Mail Designer 365 EN

Inspiration for your 2019 Email Marketing Calendar

By | Newsletter Academy Mail Designer 365 EN

2018 is coming to an end, and for email marketers and businesses, going into a new year can be a daunting prospect. With so much to plan and consider, we wanted to make things a little more straightforward for you in 2019. Here are 12 inspiring dates for your 2019 email marketing diary…

January 21st: Blue Monday

Officially named the most depressing day of the year, Blue Monday is hardly a cause for celebration. As marketers, you can be clever and do your best to take advantage of this day by giving your customers something to smile about. This may be a special offer or discount, or simply a kind email to remind readers to hang in there!

Travel company EasyJet launched an ‘Orange Monday’ campaign offering discounts across flights and holidays as a way to cheer up customers from the Blue Monday gloom.

Take your customers’ minds off the Blue Monday gloom by offering a sale or promotion like EasyJet’s Orange Monday…

February 5th: Chinese New Year

Vibrant and colorful, the Chinese New Year is an exciting event observed by Chinese families worldwide. Get involved by integrating some aspects of Chinese culture into your email campaigns to celebrate the start of their year.

This clever email from Karen Millen is a humorous way to incorporate Lunar New Year celebrations into a marketing campaign:

March 8th: International Women’s Day

International Women’s Day is a great opportunity for you to celebrate your female customers and colleagues. A marketing campaign giving back to women’s charities or simply an email recognising the day would be highly effective way to show women your appreciation.

April 1st: April Fool’s Day

Widely known as a day to joke around and have fun, April Fool’s Day gives you the perfect chance to show off your funny side to your customers. Try integrating an appropriate level of wit and humour into your emails to make your campaigns more interesting, but remember to stay on brand whilst doing so!

This funny email from Domino’s Pizza is well on brand and incorporates just the right amount of humour for readers to appreciate it as an April Fool’s campaign:

Keep the humour of your April Fool’s campaigns on brand and relevant to your business

May 15th: International Day of Families

It is important for businesses to be family friendly and cater to different age groups. The International Day of Families is a great time to show that your business does just that. Try coming up with a promotion to benefit families, such as kids eat free, or discounts across children’s toys or clothing.

June 1st: LGBT+ Pride Month

LGBT Pride is quickly becoming one of the biggest celebrations of the calendar, with large scale events and parades taking place worldwide. As a business, it’s important for you to show your support for this movement and email marketing offers you a convenient way to make this happen. Whether you incorporate the rainbow theme into your design, or build a specialised campaign, any support will be widely appreciated.

This bright and colorful email by Harry’s effectively communicates their support for the Pride movement. Donating the proceeds of their shave set to LGBT+ causes is a further way to give back.

Bright colors and genuine displays of solidarity like this one from Harry’s are highly effective

July 20th: Moon Landing Anniversary

This year marks the 50th anniversary of the moon landing. Depending on the nature of your business, this could make a unique and interesting theme for an email campaign. Try incorporating celestial imagery such as stars and planets to create a space theme, or take the opportunity to promote any products with a connection to outer space.

August 11th: Eid Al Adha

Eid Al Ada is a great celebration for Muslims all over the world and for many, marks the start of the pilgrimage to Mecca. If you know you are likely to have many customers celebrating Eid, it would be a good idea to send out an email greeting, wishing recipients a happy Eid.

This effective email design from drumbeat is a lovely way to reach out to customers celebrating Eid and shows they care as an organisation:

Reach out to customers celebrating Eid by sending out an email greeting

September 13th: International Programmers’ Day

This is one for all the software and tech firms out there… Show appreciation for your fellow programmers by giving a nod to them in your email campaign! Try offering a discount on new software which developers may find useful, or provide programmers with early access to your beta releases. They’ll definitely appreciate you going the extra mile for them.

October 27th: Diwali

Diwali is a Hindu festival of light, which is particularly prominent in India, but also celebrated throughout the world with fireworks and colorful lights. Recognising Diwali in your email campaigns is a nice way to include all the recipients on your list who may also be celebrating this festival.

November 11th: Singles’ Day

Originating in China, Singles’ Day is a day dedicated to celebrating single people and is now massively growing in popularity. Many businesses use this as an opportunity to offer discounts and great deals to their customers. In particular, this holiday is popular with younger people in China, the UK and the USA.

NastyGal effectively celebrate singles with this cat themed email design offering 25% off their entire site:

Give your single customers something to celebrate by offering deals and discounts for Singles’ Day

December 3rd: Giving Tuesday

Taking a break from the hype of Black Friday and Christmas marketing, Giving Tuesday is another charitable way to demonstrate your business’s CSR and encourage customers to get involved in good causes. In the last few years, many big brands have gotten involved in the Giving Tuesday campaign.

This festive email design from ONA inspires customers to purchase a camera strap to support charity water:

Choose a charity to support and encourage your customers to give back for Giving Tuesday

We hope we have given you some ideas and inspiration for your 2019 email marketing calendar. Alongside the regular holidays and events in your planner, these events should give you some fresh and interesting new subject matter to create engaging emails with in 2019.

Until next time,
Your Mail Designer 365 Team

Give Mail Designer 365 a try today for free…

Mail Designer 365 helps you create stylish, professional HTML emails on your Mac. Download for free to see what you can achieve.


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Optimize Your Pricing Tables to Boost Sales

By | Newsletter Academy Mail Designer 365 EN

Pricing tables are a must have for any business looking to help customers understand the key differences between product offerings. Whatever you’re selling, it’s crucial your customers understand the main selling points of that product or service. Here are some top tips on how you can put together informative pricing tables which make the shopping process easier and, in turn, will help boost your sales!

Use a clear font

A clear to read font is a must have for any pricing table. Your customers need to be able to read and understand the information presented in your table. This means you should choose a font size which isn’t too small and also aim to avoid any cursive, italic, or calligraphy style typefaces. We recommend using a sans serif font, as these are the clearest to read and also add a modern touch to your design.

Mail Designer 365 offers a wide range of sans serif fonts which you can easily apply to the text in your pricing table. Some of our favorites include: Open Sans, Encode Sans, and Martel Sans – all available under Web Fonts.

Find modern and stylish sans serif fonts for your pricing table in the Web Fonts section in Mail Designer 365.

Include product photos

Including a photo of your different product offerings is a great way to help customers visually distinguish them from each other. As the saying goes, a picture speaks 1000 words, and will make your tables much more interesting and informative. Having a picture is also more likely to entice customers to take more of an interest in the product.

Amazon often include useful product tables where shoppers can compare items based on their specifications and other criteria. These tables include images of the products to help shoppers visualise the product better:

Amazon’s comparison tables incorporate product photos to make them more informative for customers.

Top tip: In Mail Designer 365 you can created mixed text and image tables. This means it’s easy to incorporate images of your best product offerings into your pricing table. Simply click on a cell to change its content type in the style menu.

Use color coding

Color coding is another visually effective way to make your various product or service offerings easier to compare. For example, if you are a service based business offering different tiers, you may find it useful to color code each tier based on the pricing. This makes it easier for your customers to remember the differences.

This price comparison table from Airtable subtly includes color coding to add value to their different plans. The two higher priced plans are labelled gold and black which clearly demonstrates that they are the more premium option:

Try and label your plans according to their value. Gold and black stand out here.

Top tip: In Mail Designer 365 you can apply colors to your table by clicking on any cell, column or row, and adjusting the colors in the style menu.

Keep detail to a minimum

It’s important for you to not include too much in your tables. Too much unnecessary information can make the decision process more difficult for your customers. You should only include the key information which you believe is useful for your customers. Try and narrow down your comparison criteria to price and key features or characteristics. We also recommend a bullet pointed list rather than paragraphs.

In this example from Spotify, they have narrowed down their criteria to the most important information which will be of interest to customers:

Bullet point the most essential information in your table.

Highlight the best option

If you have a plan or product option which you think your customers should be purchasing, let them know! You can use an eye-catcher to inform customers of which option you think they should go for. Phrases such as “most popular” or “best value” are particularly convincing.

Thanks to a clear eye-catcher, this pricing table from Litmus clearly demonstrates which plan is the best value for money. Not only is this helpful for their customers, it also encourages more people to buy the plan or product you want to sell more of.

Highlight the best deal in your table to help your customers decide.

Don’t forget the CTA

You’ve filled out the table with text and product photos, now it’s time to integrate an effective call-to-action (CTA) button to show customers exactly how they can purchase your product. This is one of the most important parts of your table’s design, as it helps to finalise the sales process. Make sure your CTA button is visible by choosing a color which stands out from the rest of your design.

In their comparison table, Slack use a vibrant green for their upgrade CTA, which clearly shows customers how to go about purchasing one of their plan offers:

Make your CTAs vibrant so that they stand out to your customers.

Top tip: In Mail Designer 365 you can take advantage of pre-made CTA buttons, or use our range of shapes and text styles to easily create your own. Explore the Content menu to find out more.

Make it mobile

The last, but arguably most crucial part of your table design is making it mobile responsive. Because so much content is consumed on mobile devices, it’s massively important to make sure your tables look just as good on mobile as they do on desktop.

In Mail Designer 365 this is easy, as the app automatically creates a mobile version of your table with a stylish card style. You can even edit mobile content separately in the Smartphone view:

Mail Designer 365 creates a special card layout of your table for mobile.

We hope these tips on building an effective pricing table have been useful to you. You can use the Tables tool in Mail Designer 365 to quickly and easily build mobile responsive tables to integrate into your next email newsletter.

Until next time!

Your Mail Designer 365 Team

Give Mail Designer 365 a try today for free…

Mail Designer 365 helps you create stylish, professional HTML emails on your Mac. Download for free to see what you can achieve.


Try for free