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back to school supplies

Best Practice for Back to School Email Campaigns: Our Top Tips and Examples

By Uncategorized

As the peak of summer edges closer, so does the start of the back to school season. In many sectors, the back to school season is one of the most significant sales periods on the marketing calendar and kick starts an array of exciting promotions to help gear up students and parents alike for a new academic year.

For many, the back to school period is synonymous with getting stocked up with supplies: Whether it’s a new wardrobe, textbooks, study equipment, tech, or other school essentials, your customers will be in the mood to buy. For this reason, a back to school promotion is a great way to put your business on their radar.

back to school supplies

The Back to School period is a major shopping event for parents and students alike

In this post, we’re sharing the basics of back to school email marketing, along with some best practice examples of some of our favorite back to school email campaigns and steps on how to recreate them for your business.

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When is the back to school period?

In the United States, Canada, the UK and Europe, back to school kicks off in late July / early August, as most schools start to resume from the end of August. However, depending on where you’re located, the official back to school period may have a different start date.

For example, in Australia in New Zealand, the back to school season starts in January, as schools there resume in February.

What should I include in my back to school emails?

Looking to create a back to school promotion for the first time or want to freshen up your previous campaign with some new ideas? Here are a few ideas of content you can include in a successful back to school marketing campaign.

New product launches

What better time to launch a new product than the start of a new school year? Use your email campaign to showcase new product lines that are bound to keep customers looking and feeling fresh for a new academic year.

Checklists

The start of the school year can be a stressful time for many. With so much to organize and buy, customers may be feeling the pressure.

Clearly present your back to school essentials in the form of a handy checklist or shopping guide which readers can refer back to to ensure they’ve covered everything they need to.

Tip: Include direct links to any products you mention to make the shopping process even easier.

Discounts and multibuy offers

With so much to buy, a promotion or offer can also be a saving grace for many customers – especially for families with multiple children who need new school supplies.

An attractive multibuy offer such as “3 for 2” or “buy one get one free” can serve as an effective incentive for your customers to buy more and truly stock up on all they need.

Free express shipping

Some of your customers may have left things to the last minute – we’re all guilty of it! To ensure they have everything they need on time, consider offering free or discounted express shipping as an added bonus.

Tips and tutorials

As well as standard sales emails, you can also go the extra mile and provide your readers with some more educational content.

In particular, students heading off to university or college for the first time or parents preparing for their child’s first day at school will certainly appreciate any tips or advice they can get.

Think about some practical tips or ideas related to your core business and products that you think could benefit your target audience. As well as helping your customers, showing your products in relatable, real life situations makes your campaign much more relevant and effective.

Examples of back to school email campaigns

To help you get inspired for creating your own back to school emails, we’ve collected some of our all time favorite back to school email promotions. Keep your eyes peeled for top tips on how to recreate some of these great styles in your own back to school campaigns!

Grammarly

Clearly aimed at older students, this back to school promotion by Grammarly is a great way to help get their target audience ready for the upcoming semester.

The email copy does a good job of concisely outlining the benefits of their product and the attractive promotion is instantly highlighted with help from the creative pennant-style banner:

back to school promotion by grammarly

The pennant eye-catcher in this design helps boost the promotion even more

Tip: Use basic shape tools in Mail Designer 365 to easily recreate this pennant graphic in your own back to school campaigns.

back to school pennant graphic - made in Mail Designer 365

Staples

Staples keep things simple yet effective in this back to school promotion. We love the use of strong primary colors and bold black text which really highlight the back to school vibes.

back to school email from Staples

Kate Spade

This clever and creative pop quiz themed design by the team at Kate Spade is a fun and stylish way to showcase essential products for the start of a new school year.

fun email campaign for back to school by Kate Spade

This promotion by Kate Spade stylishly highlights back to school essentials with a clever pop quiz theme

Tip: Effortlessly recreate this pop quiz layout by Kate Spade using combi layout blocks in Mail Designer 365:

building a back to school promotion in mail designer 365

Use combi layout blocks in Mail Designer 365 to create a similar pop quiz style layout

Vitruvi

This back to school promotion by Vitruvi is a good example of how to integrate “non-typical” products into a seasonal promotion. As well as a useful tip about essential oils, the advertised product also takes center stage with a prominent product image and CTA (call-to-action).

back to school email promotion by vitruvi

This campaign by Vitruvi showcases their products by giving them a convenient back to school use case

Britannica

This insightful campaign by Britannica shows how you can use the back to school period as an opportunity to launch a new product or service.

By listing the core benefits of their new online service for kids returning to school, Britannica make their campaign much more relatable to their target audience and, thanks to good timing, will likely generate more revenue from motivated parents  at the start of the school year.

back to school product launch campaign by britannica

Bose

Bose use big headlines and product photos to make their back to school campaign loud and exciting.

Emphasising the potential savings makes the offers even more tempting to prospective buyers and by only running the sale through a limited period, a sense of urgency is automatically generated.

back to school promo by Bose

Childsplay Clothing

As well as an eye-catching feature image, this back to school email by Childsplay Clothing also uses a bold, comic book style header to make the back to school theme clear from the get go.

back to school email campaign by childsplay clothing

This bold comic book style headline ties in great with the back to school theme

Tip: Use the font Bangers (found under Web Fonts) and experiment with shadow effects in Mail Designer 365 to reproduce a similar comic book headline in your own design:

back to school comic book style headline in mail designer 365

Use the font Bangers to achieve this style in your own designs

Creating email templates for Back to School in Mail Designer 365

We hope you’re now feeling inspired for the upcoming back to school period!

Mail Designer 365 is your one-stop solution for creating brilliant back to school emails. Whether you’re building a template from scratch using the tools in the WYSIWYG editor or using one of our dedicated back to school HTML email templates, you will find all the tools and resources you need.

back to school shopping design idea

html email template for back to school promotions

back to school sale html email template

Don’t have a Mail Designer 365 plan yet? Sign up free today to start testing Mail Designer 365 and designing your own unique back to school campaigns.

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father and son image for fathers day

Creating Email Templates for Father’s Day – Our Top Tips and Campaign Examples

By Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy

When planning your summer email strategy, it’s always important to consider any upcoming seasonal events, as these can serve as a great way to get creative content ideas and campaign inspiration.

With Father’s Day around the corner, your business has the perfect opportunity to get started putting together an exciting campaign. In this guide, we’re showcasing some of our favourite Father’s Day email campaigns and sharing our top tips on what to include in your own Father’s Day emails.

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What is Father’s Day and when Does it Take Place?

Father’s Day is a widely celebrated international event, recognising the important role played by the fathers and father figures in our lives.

Father’s Day generally falls around May / June but has different dates depending on the country you live in. The most common date for Father’s Day is the third Sunday in June, which is when Father’s Day is celebrated in the UK, USA, Japan, France, and Canada (just to name a few!)

In some majority Catholic countries such as Spain, Italy and Portugal, Father’s Day is celebrated on St. Joseph’s Day (March 19th) who is known as the patron saint of fathers. In Germany, Father’s Day is celebrated on Ascension Thursday, which is also a national holiday.

Tips for Father’s Day Email Campaigns

Check out these tips on how to create the very best email campaigns for Father’s Day..

Get started early

Much like other major holidays, many of your customers will start looking for Father’s Day gifts early, giving them time to shop around and find the best deals. For this reason, you want to be ahead of the game and start sending out your first emails a few weeks before the big day.

Whether it’s a featured product, a full blown gift guide, or a special promotion. Timing is everything so don’t miss the boat on this one!

Mention Father’s Day in the subject line

As so many other firms will also be preparing to send their Father’s Day email campaigns at the same time as you, it’s important your email stands out in your subscribers’ inboxes.

Take the time to put together an engaging subject line that will be sure to turn heads and get customers to open your email. As well as including keywords related to Father’s Day, emojis are another great way to add a splash of color.

Put together a gift guide

It’s a well known fact that Dads are notoriously hard to buy for. Make your customers’ lives easier by compiling all your best gift suggestions into one practical gift guide.

An email gift guide enables shoppers to browse through your most relevant picks for the big day right in their inbox, and also entices them onto your website with a clear purpose.

Remember to link directly to all the products featured in your gift guide so customers can shop them quicker. Checking stock levels and pricing information is also a must to prevent any errors from appearing in the final email campaign.

Send out reminders

Because the date changes each year, it can be easy for customers to let Father’s Day slip their minds so that before they know it, the big day is here and they’re left empty-handed!

Help your customers avoid these mishaps by sending out a friendly reminder email in plenty of time. This could be a general reminder of the date, or a store announcement (i.e. for last orders before Father’s Day.)

Reminder emails are not only a useful service for customers, they also allow you to introduce time pressure into your campaigns, helping generate a sense of urgency. Oftentimes, your customer will purchase there and then in order to avoid missing out or being too late.

For this reason, it’s critical you make the CTA (call-to-action) loud and clear, so customers can get straight to your online store.

Father’s Day Email Campaign Examples

Whistlefish

This fun design by Whistlefish reminds customers that Father’s Day is approaching, whilst simultaneously showcasing a few exciting gift ideas.

Father's Day email by Whistlefish

Father’s Day reminder email by Whistlefish

Etsy

This campaign by Etsy is another example of putting together an effective gift guide for your customers with a good variety of products. Most importantly, they have included clear CTAs and links to all the listed product categories.

Father's Day small business gift guide by Etsy

Father’s Day gift guide by Etsy, featuring unique handmade gifts

Harry’s Grooming

This campaign by Harry’s Grooming is relatively simple but is effective in informing customers that it’s their last chance to receive free shipping by Father’s Day.

Father's Day email campaign by Harry's

A simple, yet effective Father’s Day email campaign by Harry’s Grooming

Bella Italia

Bella Italia do a great job of giving back to dads with this bold and colorful email promotion:

Father's Day promotion by Bella Italia

An exclusive promotion for Father’s Day is a great way to give back to customers, as shown here by Bella Italia

New Balance

Sometimes all it takes to show you care is a simple greeting. As demonstrated in this email campaign by New Balance, sending a straightforward Happy Father’s Day email is another great alternative to a promotion or gift guide.

New Balance email campaign for Father's Day

New Balance share a straightforward yet powerful message for Father’s Day in this campaign

Creating a Father’s Day Email Template in Mail Designer 365

Mail Designer 365 has all the essential tools you need to create awesome email templates for Father’s Day. Alongside a vast collection of ready-made HTML email templates, Mail Designer 365 also offers a great range of design tools so you can create custom email templates for your business.

happy fathers day email template in mail designer 365

Happy Father’s Day email template – exclusively available in Mail Designer 365

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
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Compatible from Mac OS X 10.11 onwards

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Our favorite Memorial Day email campaigns

Our Favorite Memorial Day Email Campaign Examples

By Uncategorized

With Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we’re sharing some of our favorite Memorial Day email campaigns, plus a few exclusive tips on how to recreate some of these awesome styles in Mail Designer 365.

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When is Memorial Day?

Traditionally, Memorial Day always falls on the last Monday in May. The holiday honors and remembers fallen US military personell and will be celebrated this year on May 31st.

Memorial Day takes place on the last Monday in May and honors fallen military personell.

The long weekend gives businesses a chance to hold special events, and also means customers have more time to shop; encouraging many businesses to hold a sale or promotion.

Our Favorite Memorial Day Email Campaign Examples

Bed Bath & Beyond

This stars & stripes themed design is super on point for a Memorial Day email campaign and the 3D text effect in the promotional box gets readers all geared up for a great deal.

Memorial Day email campaign by Bed Bath & Beyond

Make it in Mail Designer 365:

You’ll find a star shape among the options in our “Contents” library. You can adjust the size, fill and outline to suit your design.

Then, recreate the sketched headline effect by overlaying “solid” and “outline” styles from the Londrina web font family and mimicking the 3D effect by applying a thick, contrasting shadow to the bottom layer.

 

Vans

Vans also focus their design efforts on a traditional red, white and blue theme. The strong headlines and prominent CTA (call-to-action) buttons really help set the scene for the patriotic occasion.

Memorial Day email campaign by VANS

Anthropologie 

This cute nautical design has us dreaming of a summer vacation. Since Memorial Day weekend kicks off the summer, it’s a great theme to use in your campaign to promote a seasonal sale or new product range.

Memorial Day email campaign by Anthropologie

Michael Kors

Michael Kors are turning up the heat for Memorial Day with this pool-themed email campaign. The water effect headline adds something new to the design and helps draw readers’ attention straight to the sale.

Memorial Day email campaign by Michael Kors

Make it in Mail Designer 365

You can recreate this dazzling water effect headline using the Blend Modes feature in Mail Designer 365. Choose a thick, heavy-weighted typeface such as Helvetica or Arial Black, overlay this with an image of your choice (tip: we found this water image in the Unsplash library) and apply the Blend Mask “Source Atop” to fill your text with the image.

Building a Memorial Day email campaign in Mail Designer 365

Use Mail Designer 365 Blend Modes to recreate this wonderful water effect headline.

Billabong

Surf’s up! In this email campaign, Billabong use Memorial Day as the perfect opportunity to show off a new summer range. The red, white and blue color scheme creates a clear connection to the holiday and a huge feature image helps set the scene.

Kate Spade

This minimalist design by Kate Spade keeps things basic and incorporates a chic, boxy layout to stylishly showcase their very best Memorial Day offers. A splash of color also helps divert readers’ attention to the exciting sales headline.

Memorial Day email campaign by Kate Spade

Make it in Mail Designer 365

Copy Kate’s on-trend boxy layout in your email designs with one of our combi layout blocks. Drag in the layout block from the “Contents” menu, resize and fill with your star products, then add text, buttons and eye-catchers to excite your readers.

Building a Memorial Day email design in Mail Designer 365

Your Memorial Day email campaign made easy

Start off the summer the right way with an exciting Memorial Day email campaign. Get inspired and recreate our favorite styles in Mail Designer 365, or explore our range of creative tools to come up with a brand new idea.

For more tips on creating an email marketing campaign for Memorial Day, check out this post.

Until next time,
Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

Enjoyed this post?

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using wysiwyg editors to create HTML email designs

How to Build Emails with a WYSIWYG Editor: What to Consider

By Uncategorized

In a time where email designers are continuously pushing the boundaries to build awesome email campaigns, creating emails that make a lasting impression can be a challenge.

For many designers, a WYSIWYG email editor is a great solution for easily creating great email content. Not only can you build and test email designs in real time, you’ll also save a vast amount of time doing so!

In this guide, we’re taking you through the ins and outs of drag and drop email design and sharing firsthand our best practice tips on using WYSIWYG editors effectively.

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What is WYSIWYG?

WYSIWYG (aka what you see is what you get) is a design tool used to build content, such as websites, and in our case, HTML email templates.

When using a WYSIWYG editor, your design will be updated in realtime as you edit, meaning you can check and preview your content as you go along.

Generally, WYSIWYG editors provide you with ready-made blocks and graphics to make the design process easier (e.g. the Mail Designer 365 content library) and making changes to your layout is done by dragging and dropping elements in to your design.

Mail Designer 365's WYSIWYG editor

WYSIWYG email editors allow you to create entire HTML email designs by dragging and dropping in elements.

Benefits of Using a WYSIWYG Editor

When it comes to designing emails, a WYSIWYG editor has many great advantages – particularly if you are short on time or don’t have a lot of experience with coding.

Edit and correct as you go

Even the most experienced designers know the frustration of having to continuously revisit email drafts in order to make minor changes. When working in a WYSIWYG editor, you have full control over what you are creating, down to every last pixel.

Change and edit email content with a few clicks, without having to worry about breaking the email code.

Save time for other important tasks

With drag and drop editing, what was previously a largely time consuming job can now be carried out quickly and with ease. This frees up your time to concentrate on other elements of your email marketing strategy.

You’ve got the design right – now you’re free to spend more time crafting an effective subject line, optimizing your email copy, and segmenting your email list.

Accessible to your whole team

Due to its intuitive nature, using a WYSIWYG editor allows everyone on your team to carry out complex design techniques without coding knowledge. This way, everyone can become an email pro!

Built in resources on hand

Most WYSIWYG editors provide you with a basic selection of ready-made graphics such as buttons and social media icons that you can conveniently place into your email templates. Especially if you don’t have your own graphics available, this can be a real time saver.

Tips for Creating Emails with a WYSIWYG Editor

Although a WYSIWYG editor makes it much easier to create email templates, there are still some important things to be aware of if you opt to design emails this way.

Email size

Because it’s so easy to create emails using a drag and drop interface, it’s also easy to quickly get carried away when it comes to the amount of content you are adding.

Adding too many elements to your email design will cause the overall file to become too large when you come to send. This can result in slow loading speeds, cut off emails, or your email not being delivered at all.

As well as monitoring the amount of layout blocks in your email design, it’s also best practice to optimize the images in your email in order to reduce the overall file size.

image optimisation tools in mail designer 365's WYSIWYG editor

Optimize your email’s images to ensure the overall size of the exported HTML file is not too big

For more information on this, check out our blog post.

Email compatibility

Compatibility is an important factor of any email design. There are many email clients out there and each one behaves differently. While there is no one size fits all fix, there are steps you can take to ensure your design looks good in all email clients.

One common issue that often arises when creating emails in a WYSIWYG editor is the wrong font being displayed in certain email clients. This usually happens when a font is not available on the recipient’s device. Utilising text styles and email safe fallback fonts is an effective way of preventing this.

adding fallback fonts in Mail Designer 365

Defining text styles and adding fallback fonts helps to avoid compatibility issues in other email clients.

Email accessibility

Accessibility is important however you choose to create your email content. A design that looks good to you may be troublesome for your recipients to process. For this reason, it’s important to put the right measures in place before sending.

One of the most important accessibility measures is the use of alt text. Not only is this important for when images can’t be loaded properly, it also enables screen readers to describe images and other graphics to visually impaired recipients.

 

setting up alt texts for an email design in mail designer 365

Alt text makes your design more accessible for visually impaired readers

Learn more about accessible emails in this post.

Email deliverability

Finally, one last thing to be aware of is spam testing and email deliverability. As well as not reaching your audience, having your emails marked as spam could result in you being blacklisted from certain email clients.

With HTML emails, we recommend taking these three key steps to prevent your email message being falsely identified as spam:

  1. Include a mixture of real text and images. Image only emails are more likely to be marked as spam
  2. Include a visible unsubscribe link in your email (this is a legal requirement)
  3. Avoid using spam-like terms in your email subject line (e.g. “win”, “free”, “money”, “$$$”, etc.)

 

adding an unsubscribe link to an email design

Unsubscribe links are a legal requirement for all promotional emails

This post goes into more detail about how to avoid being marked as spam.

Using the WYSIWYG Editor in Mail Designer 365

Looking for a drag and drop email tool for the Mac? Mail Designer 365 is the best WYSIWYG email editor for macOS.

Alongside a vast collection of ready-made email templates to help you get started, Mail Designer 365 also offers the following great features:

  • Over 1000 possible layout combinations, including table layouts
  • Integrated smartphone view for creating mobile responsive designs
  • Modern preview tools for iPhone, iPad, Apple Watch, and more
  • Dedicated Testmail service
  • Built in web-based Approval tools for easier teamwork (learn more)
  • Direct export to Mailchimp, Campaign Monitor, and Direct Mail plus compatibility with all leading ESPs
create mobile responsive email designs in mail designer 365

Create mobile responsive designs in minutes with Mail Designer 365’s WYSIWYG interface.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Best Mother's Day email campaigns

Amazing Mother’s Day Email Campaign Ideas to Get You Inspired

By Uncategorized

Even if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother’s Day email campaign is a great way for you to show them how your business can help them thank their moms for all they do.

Email Campaign Ideas for Mother’s Day

Come rain or shine, Mother’s Day is an important occasion for us all, and an opportunity that your business shouldn’t pass up on. Here are some different types of Mother’s Day email campaign, plus examples for you to try out this year…

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Creating Mother’s Day Gift Guide Emails

Choosing a gift to signify just how special your mom is can be difficult. Provide your customers with a guide of your best products for gifting to help give them a little bit of inspiration.

Compiling these gifts on a separate landing page will make it even easier for your customers to shop and find the right items faster.

Here are some great examples of Mother’s Day gift guide email campaigns…

Whistlefish

Nordstrom

GAP

Kate Spade

Mother's Day email campaign by Kate Spade

Sending Mother’s Day Promotional Emails

A holiday like Mother’s Day also provides your business with a great excuse to hold a promotion. At this busy time of the year, this encourages customers to choose your store over other competitors and should help drive sales.

Try offering a promotion which will be practical for your customers, such as free delivery, an extra gift with every purchase, or complimentary gift wrapping.

A percentage discount or sale is another great way to help you get the competitive edge when it comes to prices.

Here are some great examples of promotional email campaigns for Mother’s Day…

Starbucks

West Elm

Avon

Mother’s Day Reminder Emails

Last but not least, a friendly reminder email can make all the difference in securing a sale this Mother’s Day.

It’s easy for holidays and dates to slip your customers’ minds. Sending out an email reminder not only helps them keep track of the date, it also applies a gentle sense of urgency and could help increase the likelihood of them purchasing from your store.

Here are some examples of reminder emails sent out as part of a Mother’s Day email campaign…

Paperless Post

Mother's Day email campaign by Paperless PostJ Crew

J Crew email campaign for Mother's Day

More tips for your Mother’s Day email campaign

Now you’ve got some ideas of what kind of Mother’s Day email campaign to send, try out these quick tips when building your design in Mail Designer 365…

  • Use a floral theme: Flowers are a common Mother’s Day gift and often associated with the special day. Browse the Unsplash library to find a fitting floral motif or background to use in your email design and set the tone.
  • Pick a vibrant color scheme: Using bright colors is a great way to create a feeling of celebration in your design – perfect for the occasion. Try using fun colors like pinks, purples and oranges to lift the mood.
  • Optimize the call to action: This is the most important part of your email design, as it will take your customer straight to your site, where they will make their purchase. Make sure the links are practical and direct and use a bold design to help them stand out from the rest of the email. Here are some great techniques you could try…
  • Mention Mother’s Day in the subject line: Finally, you need to round off your email campaign with a powerful subject line. This will help your email stand out in a crowded inbox. Be sure to mention Mother’s Day in the subject line so that customers on the lookout for a great gift will be tempted to open your email.

Creating Mother’s Day Email Templates in Mail Designer 365

Mail Designer 365 offers a wide range of stunning seasonal email Design Ideas, including these ready-to send HTML email templates for Mother’s Day:

Mother's Day promotion email template in mail designer 365

html email template for mother's day

Mother's Day gifting html email template in Mail Designer 365

We hope these examples of Mother’s Day email campaigns have helped inspire you and that you will give these tips a go when building your own template in Mail Designer 365.

Not got a Mail Designer 365 plan yet? Sign up here for free and start creating amazing email templates for Mother’s Day and the rest of the year!

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

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First published: April 2020

Updated: April 2021

planet earth poster by Greenpeace

Creating Email Campaigns for Earth Day – Best Practice Tips

By Uncategorized

Planet Earth is our home and we owe her a lot! What better way to celebrate the world we live in than by creating powerful email content for Earth Day?

Whether you’re planning an exciting promotion, sharing sustainability tips with subscribers or raising awareness about key environmental issues, you can use email to make this Earth Day really count.

In this post, we’re sharing some of our favorite examples of Earth Day email campaigns, including some best practice tips on how to create your own email template for Earth Day.

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What is Earth Day?

Earth Day is a large global movement, founded in 1970, to promote clean and sustainable living on our planet. It is celebrated worldwide each year on April 22nd.

The focus of Earth Day is on protecting the earth for future generations. This includes raising awareness about important topics such as: climate change, saving energy, wildlife conservation, cutting down on greenhouse gas emissions and reducing waste.

Today, more and more people are actively aiming to become more environmentally friendly. Earth Day provides businesses with a chance to not only raise awareness of topical issues, but also to demonstrate their role in working towards a better, more sustainable world.

planet earth poster by Greenpeace

Earth Day takes place every year on April 22nd and focuses on environmental conservation and sustainability

Best Practice Tips and Ideas for Earth Day Emails

If you’re creating an Earth Day email campaign for the first time, you might be wondering where to begin. Follow these key tips to get started…

Craft an engaging subject line

The subject line is the first thing your readers will see and often determines whether or not they will open your email – especially in email providers like Gmail and Outlook, where promotional emails are kept separate.

For this reason, it’s important you give it your all when it comes to crafting the subject line. Use keywords relating to Earth Day and try including topical emojis to add a pop of color (🌎💚🌲🌱).

Making your email subject as intriguing and interesting as possible helps guarantee your readers will click through to the rest of your campaign.

Write positive email copy

Earth Day is all about encouraging each other to take care of the planet and become more sustainable for future generations. For this reason, it’s best practice to adopt a positive, motivational tone in your emails.

As well as general messages of encouragement, this could also include sharing tips and useful advice on how to become more sustainable, plus highlighting positive progress your business and customers have already achieved.

Include earthy tones in your design

Green, teal, blue and neutral tones are all great for an Earth Day email design. Typically, green is most associated with environmental issues, but including a combination of earthy tones is a great way to mix things up and make your design more visually effective.

Share powerful images

A picture speaks a thousand words. Whether it’s images of your business actively contributing to conservation efforts, product photos of a new sustainable product line or powerful stock photos, the right image can make the world of difference to your email.

Check out websites such as Unsplash, Pexels, and Pixabay for access to high quality, license-free stock images to include in your designs. You can also use the image editing tools in Mail Designer 365 to give your images even more emphasis.

Use social media to your advantage

While email is one effective communication channel, you can also use your other social media platforms to continue the conversation online. Instagram, Twitter, YouTube, etc. are all great platforms for connecting with your customers which can be easily cross promoted in your email campaigns.

Make sure all of your emails contain links to your other social media pages and don’t forget to use the #EarthDay hashtag for even more exposure.

Our Favorite Earth Day Email Campaigns

Discover email design inspiration for your Earth Day email campaigns from big name brands. Want more great examples? Check out our “Spring” Pinterest board for even more inspiring seasonal designs.

J Crew

earth day email campaign by j crew

Charitable Earth Day email campaign by J Crew

This powerful campaign by J Crew not only gives back to the Earth by supporting local national parks, it also shares practical tips with readers on how to shop sustainably.

Jurlique

Earth Day email campaign by Jurlique

“Earth Day every day” is the message in this campaign by Jurlique

In their Earth Day campaign, skincare brand Jurlique inform their customers about their efforts to operate sustainably. An eco-friendly free gift promotion also adds an extra element of flair to this email.

P.S. Love the headline effect created in this email? Use Blend Modes in Mail Designer 365 to recreate this cool, natural lettering in your Earth Day campaigns!

Lou & Grey

Earth Day email by Lou & Grey

This pink design by Lou & Grey perfectly incorporates key brand elements into a seasonal promotion

This Earth Day email design by Lou & Grey is another good example of a themed giveaway promotion. Although it’s not a typical design for the theme, we love how Lou & Grey have stayed true to their branding and were still able to spread awareness about this important event.

Adobe

Earth Day email campaign by Adobe

Adobe used this email campaign to celebrate the beauty of planet earth with subscribers.

In this campaign by Adobe Stock, Adobe use powerful imagery to show the beauty of planet earth and promote their dedicated collection of natural images.

Pet Smart

email campaign for Earth Day by Pet Smart

Pet Smart created an email campaign highlighting their most eco-friendly products in honor of Earth Day.

This Earth Day email by Pet Smart showcases some of their top eco-friendly products for customers looking to buy sustainably. The cute dog graphic fits well with the theme and keeps the whole email lighthearted – making the subject matter easier to process and enjoy.

Leesa

Earth Day email promotion by Leesa

Leesa proves their commitment to sustainability with this informative Earth Day campaign

We love the earthy colors and messaging in this Earth Day email by Leesa. In this campaign, they go the extra mile to show their customers how they are actively working to become more sustainable.

Sharing tips and advice with customers is also a great way for them to use their platform for good.

Create Awesome Earth Day Email Templates in Mail Designer 365

Mail Designer 365 has all the tools and resources you need to create powerful email campaigns this Earth Day. From ready-made HTML email templates to eye-catching sustainability graphics, you can build your next email template in minutes – with a little help from the intuitive drag & drop editor.

mail designer 365 email template for sustainability tips

Share sustainability tips with this eye-catching email template: exclusively available in Mail Designer 365

Not got a Mail Designer 365 plan yet? Start your free trial today and start creating amazing email designs for Earth Day and all year round.

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10 Awesome Email Designs We Have Loved So Far in 2021

By Uncategorized

To say the first few months of this year have been strange would be a a rather large understatement; however, if one thing’s certain, it’s that the quality and creativity of email designs keeps on getting better.

Whether you’re looking for email inspiration for your next campaign or just a general #EmailGeek like we are, you’re in the right place!

In this roundup, we’re covering our 10 favorite emails of 2021 so far, including seasonal campaigns, announcements, product launches, automated mailings, and more. Keep on reading to scroll through our favorite campaigns of the year and get exclusive tips on how to recreate these styles in your own emails!

10 Awesome Emails We Have Loved So Far in 2021

ASOS

When announcing their acquisition of Topshop, HIIT and Miss Selfridge, ASOS launched an exciting promotion, giving customers 25% off their latest brands.

The bright black and yellow color scheme paired with big, bold text immediately attracts attention and creates an email design that just has to be clicked on.

email promotion by ASOS

The yellow and black theme in this design by ASOS immediately draws the customer in

Make it in Mail Designer:

Mail Designer 365 has 1000s of license free web fonts available, as well as ready-made text objects to drag and drop into your design. Use these for call-to-action buttons, eye-catchers, and headlines:

email promotion created in mail designer 365

Really Good Emails

Of course, email campaigns are not always sales and promotion based, as demonstrated here by Really Good Emails. We are all for brands using their platforms to do good and promote key values and that’s exactly what can be seen in this statement.

A simple email header does enough to compliment the layout and show the RGE branding without taking away from the importance of the content.

For subscribers, emails such as this contribute positively towards the overall brand image and help improve the CSR (corporate social responsibility) of the company.

company statement email by Really Good Emails

The message in this email by Really Good Emails shines through loud and clear and does a great job of showing the company’s stance on an important issue

Make it in Mail Designer 365

Mail Designer 365 has a variety of email templates for company announcements and statements. Simply insert your logo and edit to share your important message with subscribers.

HTML email template for company statements

JUDY

Sharing positive reviews is one great way to generate more buzz around your products – as shown in this bright and colorful email design by JUDY.

We love the emphasis created by using a shape to frame the reviewer quote and the hot orange color scheme is also totally on brand. Including a CTA (call-to-action) right after a positive review is a great way of influencing customers to get their hands on a much-loved product.

email design by JUDY

This colorful design by JUDY promotes their emergency kits by including positive customer reviews

Make it in Mail Designer 365

Mail Designer 365  offers a range of shape tools which you can use to create similar eye-catchers in your designs. Whether you’re showcasing a review, building CTA buttons or highlighting product features, you can configure shapes to perfectly fit the overall look and feel of your brand:

customer testimonial accent box created in Mail Designer 365

Bunches

Rule number one of a good gift guide: Include impressive product photos. The rest will come naturally!

This Easter gift guide email by Bunches is a great example of a seasonal promotion. Not only does it stick to the classic Easter color scheme, it also goes the extra mile to point out special details about the advertised products, encouraging the reader to purchase. Of course, the 10% discount also helps seal the deal too!

easter email campaign by Bunches

This warm and inviting gift-guide email by Bunches ticks all the boxes for a classic seasonal campaign with its classic spring coloring

Make it in Mail Designer 365

Proudly show off your best products center stage with an array of eye-catching layout options. Whether you’re looking for a full-width feature image or smaller combi product blocks, Mail Designer 365 has dozens of practical layout options you can use in your designs to let your products steal the show:

html email layout for better product placement - made in mail designer 365

Quizlet

We love businesses that also use their emails to share useful knowledge with customers – just like this email by Quizlet for Women’s History Month.

The layout is clean and easy to read and helps the reader discover useful resources to read up on.

email for women's history month by quizlet

We love how this email by Quizlet goes all out to share useful, educational content about women’s history with readers.

Canva

Sticking to the educational theme, this email by Canva is also an in-depth look at how to benefit from their service.

The topic of the email campaign is video creation and its clear structure allows users to process bitesize information and quickly learn more about the topic, without having to leave the email.

Tutorial email by Canva

Tutorial email by Canva

The search box graphic is a smart way for Canva to get more readers on to their website to browse the designs they have available

Thortful

This email by Thortful may not be winning any prizes for its basic design, but the sentiment behind it is deserving of praise and recognition.

Seasonal events like Mother’s Day, Father’s Day, etc. are huge in the marketing world but can be sensitive to some. By addressing customers in advance in a direct and considerate manner, Thortful are doing a great job of safeguarding them against any content which may not be appealing or relevant.

As well as this, they are also helping to ensure subscribers who do not wish to receive Mother’s Day content will not unsubscribe from their list as a result of too many promotional emails.

Not only is the email personalised for each recipient, it also landed in the “Primary” folder in Gmail, making it hard to miss.

Emails like this aren’t seen often but have a tremendous impact on the customer’s overall experience with your brand

Nintendo

In this eye-catching promotion for the classic and beloved Mario Bros, Nintendo use bold colors and prominent CTAs to tempt recipients into making the most of the 35% off offer.

The star rating at the bottom of the email is also a great way of allowing subscribers to share their response to the email, giving them scope for further optimization in the future.

email promotion by Nintendo

Bold colors, striking CTAs and fun promotional graphics make this sales email by Nintendo one of our favorites of the year

Make it in Mail Designer 365

Recreate these all-important star rating charts in Mail Designer 365 using the star shape tool. In a hurry? Find ready-made ratings graphics in the content sidebar:

star ratings graphic made in mail designer 365

Spotify

Spotify do a great job of segmenting their email list based on the music preferences of users. This allows them to create tailored content like this email promoting an exclusive London Grammar vinyl.

The engaging email copy, use of personal pronouns in the subject line (“London Grammar made you something special) and “thank you” message all work together to give the recipient the impression they are connecting directly with their favorite artists.

email design by Spotify

This email campaign by Spotify is a great example of personalisation and tailoring email content specifically for smaller target groups.

Buffy Inc

Email is a great tool to promote your other social media platforms, such as your Instagram account, and grow your following even more.

This email by Buffy Inc is a great example of how to promote your products and Instagram account at the same time. The real life product photos serve as informal customer testimonials which help influence your readers and reinforce trust in your products.

The social media CTA box rounds off the Instagram-themed email nicely and even encourages customers to share their own product photos: a win-win for the business!

email template by Buffy Inc

html email design by Buffy Inc

This campaign by Buffy not only shows their products in action, it also draws subscribers’ attention to their Instagram account

Make it in Mail Designer 365

The Mail Designer 365 Contents library contains logos and icons for all leading social media platforms, including Twitter, Instagram, Pinterest, Facebook, YouTube, and Tumblr. This makes it easy to build up social media CTAs and promote your platforms in your emails:

social media call-to-action block made in mail designer 365

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
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the holy Quran

Sending Emails for Ramadan and Eid ul-Fitr

By Uncategorized

As almost a quarter of the world’s population, Islam is the second largest religion in the world, making Ramadan and Eid ul-Fitr two major events in the spring marketing calendar.

Depending on where in the world your customers are located, Ramadan and Eid may already be a key part of your marketing strategy. However, even if you are not planning a major campaign, if you know you have a muslim customer base, it is a kind gesture to recognise these big occasions in some way.

In this guide, we’re taking you through some useful tips on what to include in your email messages for Ramadan and Eid ul-Fitr.

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What is Ramadan?

Ramadan occurs in the ninth month of the Islamic calendar and, as one of the five pillars of Islam, is a very important time for Muslims. The month of fasting begins when the new crescent moon is first visible in the night sky and ends with the arrival of the next lunar month.

During Ramadan, Muslims fast all day from sunrise until sunset. The fast is broken each evening with a special meal known as Iftar, generally celebrated with friends and family. Traditionally, dates and water are the first things consumed after a day of fasting. Before sunrise, many Muslims will also take a pre-fast meal known as Suhoor to help keep their strength up for the coming day.

During Ramadan, Muslims are also expected to help the poor and donate to charity. It is also a very spiritual time and provides many people with the opportunity for meditation and reflection.

When Ramadan comes to an end, Muslim families across the world celebrate Eid ul-Fitr together. This is a really important occasion and is marked with prayer, gifts and great food.

the holy Quran

Why should I consider sending emails for Ramadan and Eid ul-Fitr?

Due to the special nature of these holidays, your Muslim staff and customers will be highly appreciative of you taking the time to share a special greeting with them.

Not only this, recognising and celebrating diversity also demonstrates your company’s core values and your respect for others. This will go a long way in the long run.

What to Include in Emails for Ramadan and Eid

If you do decide to send out an email greeting for Ramadan and/or Eid ul-Fitr, here are three essential tips on what to include in your emails…

Heartfelt email copy

Even if you do not observe these occasions yourself or would prefer to remain neutral, a simple greeting such as “Ramadan Kareem” (may Ramadan be generous to you) or “Eid Mubarak” (have a blessed Eid) shows solidarity with those who are celebrating and will go a long way in demonstrating your dedication.

If you would like to include a short message, you can concentrate on key themes, such as family, peace, spirituality, and prayer.

Check out this post for more tips on producing better email copy for your campaigns.

Personalization

Including personalization is a good way to show the email recipient you care and have gone the extra mile to tailor the email to them.

If you are sending email greetings to a handful of people (i.e. on your team), you can personalize by hand, however, for a larger list of staff or customers, using placeholders is a quick and convenient way to speak directly to your reader.

Tip: Mail Designer 365 supports the use of custom placeholders, as well as placeholders for major email service providers, including Mailchimp, Campaign Monitor, and Direct Mail for Mac. Learn more.

Relevant graphics

Make your Ramadan and Eid emails look the part by including relevant graphics. Not only does this improve the overall effect of the email, it also shows you have taken the time to research the key themes around these occasions.

Common themes include moon and star graphics to signifying ties to the Islamic lunar calendar, mosques to signify the importance of prayer, and traditional Ramadan lanterns.

Tip: Stock image websites like Pixabay have tons of license-free graphics you can use for your email designs

Great Examples of Email Designs for Ramadan and Eid

Mumzworld

ramadan email template by Mumzworld

This Ramadan email template from Mumzworld successfully incorporates the traditional Ramadan lantern

Nita Cosmetics

Ramadan email design by Nita Cosmetics

This pink design is full of character and represents the Nita Cosmetics brand well whilst also incorporating important themes of Ramadan

Ferns n Petals

Eid Mubarak email template by ferns n petals

The dark sunset theme of this design by Ferns N Petal captures many traditional Eid celebrations

Kalki Fashion

eid email design by Kalki Fashion

This simple but sweet design by Kalki Fashion subtly incorporates a classic moon and stars theme.

My Batua

Eid Mubarak email template by My Batua

This beautiful design by My Batua also offers recipients an exclusive discount for the special occasion

Tumi Malaysia

Eid Mubarak design by Tumi Malaysia

This turquoise and gold themed design by Tumi Malaysia is the perfect simple Eid greeting

How to Create Email Greetings for Ramadan and Eid

Mail Designer 365 has all the resources your business needs to create beautiful email greetings for Ramadan and Eid, including dedicated email templates:

ramadan Kareem html email template

html email template for Eid - exclusively available in mail designer 365

With over 1000 license free fonts, 160+ email templates, plus tons of ready-made shapes, design elements, and layout options, Mail Designer 365 is your one-stop-shop for all things email design.

Try Mail Designer 365 free today and see what you can create.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
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