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spring email marketing strategy

Spring Email Marketing Strategy: 5 Events You Need on Your Radar

By Mail Designer 365 Newsletter Academy

With spring fast approaching, now is a great time to take another look at your email marketing calendar and start planning your upcoming campaigns for the next few months.

Spring hosts an array of exciting holidays and occasions that you can easily incorporate into your email marketing strategy and produce exciting email content your subscribers will love.

To help you get inspired for the new season, we’ve listed 5 major events coming up in spring plus, ideas and examples of awesome marketing emails you can try out in your own spring email strategy.

How do seasonal changes affect consumer behaviour?

Weather and seasonal changes play a great role in the way customers perceive your business and how they choose to spend money. Over the years, many studies have been carried out on the correlation between seasonal changes and consumer behaviour and the general consensus shows a change in season influences many shoppers to start stocking up.

For example, with the first glimmers of spring sunshine often comes:

  • a new wardrobe,
  • different recipes and food choices,
  • the urge to get active or start working out at the gym,
  • vacation planning,
  • seasonal events and holidays,
  • a surge in spring cleaning and DIY,
  • a rise in outdoor activities and gardening,
  • and much more!

For this reason, the transition from winter into spring poses the perfect opportunity to target customers getting ready for the new season with a fresh, new campaign.

a family on a spring walk

The start of spring encourages many people to start changing their habits, including taking up outdoor activities again.

5 Major Spring Holidays You Need to Plan for

Recognising major seasonal events ensures your email content remains relevant and interesting to your audience. Spring is a great time for new campaigns, as it welcomes a wide range of key events, including major religious holidays and public holidays.

Want to get started? Check out this list of major spring holidays and discover campaign examples to get inspired!

1. St Patrick’s Day Email Campaigns

As a celebration of all things Irish, St Patrick’s Day is well known for its fun and frivolity. For this reason, it’s a great way to kick off your spring marketing strategy.

Adding a splash of green and some witty wordplay to your email can be enough to give a nod to this fun event. Otherwise, you could go the extra mile with a themed sale or lucky dip style promotion, like this example by J Crew:

st patrick's day email campaign

This St Patrick’s Day email campaign by J Crew perfectly captures the fun nature of the holiday

Want more tips? Check out our post on St Patrick’s Day email marketing.

2. Easter Email Campaigns

In the western world, Easter is arguably one of the biggest events of the spring and a time for both religious and non-religious families to come together and celebrate.

As well as being an important religious holiday, Easter in general is also seen by many as the height of spring and, depending on the country, often marks the transition into warmer weather.

Take this chance to start integrating warm-weather themes into your campaigns and if relevant to your business, now is also a great time to start promoting outdoor activities and vacations.

Of course, we also can’t forget the connection between Easter and sweet treats! Incorporating a chocolate or Easter egg theme is also a great way to go if you’re stuck on ideas – like in this tongue-in-cheek example by Jack Threads.

Easter email campaign by Jack Threads

This Easter-themed campaign by Jack Threads is a fun and creative example of how to include traditional Easter themes in a simple sales email.

Want more tips? Check out our post on Easter email campaigns.

3. Ramadan and Eid-al-Fitr Email Campaigns

As almost a quarter of the world’s population, Islam is the second largest religion in the world, making Ramadan and Eid two major events in the spring marketing calendar.

Depending on the demographic of your target audience, the Ramadan season and build up to Eid-al-Fitr may be important additions to your email marketing plan.

Similarly to Easter for the Christian population, Eid is a massive occasion for muslims all over the world, usually celebrated with good food and large family gatherings.

Even if you are not planning a specific promotion, if you know you have a large muslim customer base, sending out an “Eid Mubarak” email to those of your subscribers celebrating is a kind gesture.

Ramadan email greeting created in Mail Designer 365.

Ramadan email greeting created in Mail Designer 365.

4. Mother’s Day Email Campaigns

The exact date of Mother’s Day differs from country to country, but in the majority of countries, Mother’s Day falls during the spring.

Mother’s Day is a major sales event worldwide and is celebrated by the majority of people. For your business, it presents the opportunity to not only promote gifts and activities for families, but also to thank Mothers all over. This can be done in the form of a special promotion or just a simple appreciation message.

During this time, many businesses opt to create a Mother’s Day gift guide to inspire customers, like in this example from Marks and Spencer:

Mother's Day gift guide by Marks & Spencer

A gift guide like this one by Marks & Spencer is a great way to inspire shoppers looking for the perfect present.

Want more tips? Check out this post on Mother’s Day email campaigns.

5. Memorial Day Email Campaigns

As spring draws to a close, Memorial Day is the last big holiday before the start of the summer.

The long weekend at the end of May is often a chance for a small getaway or, if you’re staying in town, a cookout or get-together.

Like any holiday weekend, Memorial Day is a chance for a big promotion while customers are in the mood to spend. This summer-themed promo by Bed, Bath & Beyond is a great way to end the current spring season and start getting ready for a new one!

Memorial Day email campaign by Bed, Bath & Beyond

Use your Memorial Day email campaign to get your customers ready for a long hot summer!

Want more tips? Check out our favorite Memorial Day email campaigns!

More Inspiration for Spring Marketing Campaigns

Our Spring Pinterest board contains tons of great examples of spring email campaigns, designed by the biggest brands. Follow us on Pinterest today to discover our hand-curated collection of top notch email designs and get inspired for spring and the rest of the year!

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Email campaigns for International Women's Day

Best International Women’s Day Email Campaigns

By Mail Designer 365 Newsletter Academy

Creating an International Women’s Day email campaign is a great way for your business to show customers that you care about women’s rights. As it’s such an important occasion, it’s crucial that you get the messaging and design of your campaign right.

Here are some useful tips and examples to help you get started with your International Women’s Day email campaign.

P.S. Looking for email marketing tips and template ideas for Women’s Equality Day (August 26th)? Check out this separate marketing guide.

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What is International Women’s Day?

Before you start coming up with a concept, it’s always good practice to read around the topic. Not only does this help you to better understand the event, it also gives you further inspiration for your campaign.

International Women’s Day takes place each year on 8th March and dates back to the early 1900s. It celebrates the achievements of women and emphasises the importance of gender equality.

The day has massive global significance and is celebrated all around the world. In some countries (including China and Vietnam), the day is a national holiday, whereas in others, it is seen as a day of formal observance.

Traditions vary from gift giving, or charity events, etc. and in recent years, the day has become a huge trend on social media.

Tips for your Women’s Day Email Campaign

Make the theme clear from the get go

Celebrate the day confidently and introduce the topic in your email straight away. Include the term “International Women’s Day” in your subject line so interested readers know they should open your email.

Use a large, central headline to deliver your campaign message. This shows readers that you’re not shy about celebrating women and makes the day the main focus of your email.

Use bold imagery

A picture speaks a thousand words, so use powerful imagery to celebrate strong women. A unique feature image is an effective way to get your message across to your customers and can also be super motivational.

Your feature image could be a colorful illustration, a poignant photo, or a text-based design. Whatever you opt for, position it centrally to ensure it steals the show in your email design.

Here are some uplifting examples:

Marketing campaign by Gucci for International Women's Day

Gucci uses simple, text-based graphics in this marketing campaign for International Women’s Day

Barcelona City Council Women's Day artwork

Unique campaign artwork by Violeta Noy for Barcelona City Council

International Women's Day campaign by Tinder

Tinder showcased women in a variety of professions in this Women’s Day campaign

International Women's Day campaign by Facebook

This abstract artwork by Facebook celebrates women supporting each other.

Celebrate with a promotion

A promotion or special offer is a great way to show that your brand is fully behind the cause. Aside from the regular sale or X% off, you could also think about doing something outside of the box.

Launching a special edition product or holding an event and donating your profits to charity are both good ways to support the cause.

Have fun

As the old saying goes, “girls just wanna have fun!” If appropriate for your brand, try to include some fun elements to your campaign. This could be bright colors, a fun font, or witty email copy.

This is a positive celebration. Use bold, bright colors like pink, yellow, orange, etc. to bring a celebratory feel to your design.

Remember the cause

This is your company’s chance to show that equal rights are important to you. Remember that the day is about celebrating the achievements of women, and try to include this in your campaign.

Think about how you and your business can celebrate female success and ensure this is reflected in your email’s message. Try showcasing some successful women connected to your industry as a way of recognizing their achievements.

8 Examples of International Women’s Day Emails

These email campaign examples perfectly illustrate how to celebrate International Women’s Day the right way…


International Women's Day campaign by Nike

Nike used their email campaign to showcase inspirational women in sport.


Aerie's International Women's Day campaign in 2019

This powerful design by Aerie is a motivational message for International Women’s Day.


Women's Day email campaign by Skinny Dip

Skinny Dip use a fun GIF in their email design to share their important message.

Cost Plus World Market

International Women's Day email by Cost Plus World Market

Cost Plus share stories of successful women in the food industry.


Women's Day campaign by Anthropologie

This campaign by Anthropologie focuses on a specially launched collection.

Nasty Gal

Nasty Gal's International Women's Day email

This bold, pink design by Nasty Gal offers a generous discount for International Women’s Day.

American Eagle

International Women's Day email template by American Eagle


Mango Women's Day email campaign

The large headline in this refined design by Mango makes it clear what is being celebrated.

How to get started

  1. Design your International Women’s Day email using the creative tools in the Mail Designer 365 App for Mac
  2. Upload your email to Mail Designer 365 Approval to get feedback from your coworkers
  3. Export your email design and send to your subscribers via your preferred email service provider
women's day email template

Adapt this powerful Women’s Day template for your business’s email campaigns

Not got a Mail Designer 365 plan yet? No problem! Sign up today for free to test the Mail Designer workflow and create powerful email designs for International Women’s Day.

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
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Compatible from OS X 10.11

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Inspiration for Chinese New Year emails

Inspiration for Your Chinese New Year Email Marketing Campaign

By Mail Designer 365 Newsletter Academy

As almost 20% of the world’s population, China accounts for a huge proportion of the world market. This makes it super important for any business operating globally or in the Asian market to recognise Chinese culture in their marketing efforts. Here are some great tips and examples to help you create a Chinese New Year email campaign.

What is Chinese New Year?

In China (as well as a few other Asian countries) New Year is celebrated according to the Lunar calendar. In China, the first day of the New Year begins when a new moon appears. This does not have a fixed date and traditionally occurs between 21st January and 20th February.

Chinese New Year is a hugely important celebration for millions of people worldwide.

Here are a few interesting facts about Chinese New Year:

  • Each year has a zodiac animal which serves as a symbol for the entire year, as well as anyone born in that year. In total, there are 12 zodiac animals. This year (2021) is the Year of the Ox.
  • Chinese New Year is also known as Spring Festival and lasts for 15 days. In this time, it is common for everyone to return home and celebrate with their families. This causes the busiest travel period in China.
  • The color red is believed to bring good luck during the start of a new year. Most people decorate their homes red and wear red clothing. Money is also commonly gifted to children in red envelopes for good fortune.
  • Certain flowers are are always associated with the start of a New Year and often used as decorations. For example, the narcissus flower symbolises prosperity and blossom represents luck.
  • The Chinese New Year is celebrated worldwide. Celebrations are held in major locations all around the world. London hosts the biggest celebrations outside of China and events are held throughout the city; including a huge parade.

Chinese New Year email campaign examples

Many big name brands send out a Chinese New Year email marketing campaign each year. Here are 5 of the best examples we’ve come across. Hopefully they’ll inspire you to create one of your own!

Brand: Kate Spade

Chinese New Year email campaign by Kate SpadeWhat we love: Aside from being super cute, this campaign is also really unique and creative. Kate Spade used their email campaign to promote a limited edition range especially for the Year of the Dog (back in 2018.)

Brand: Clinique

Chinese New Year email campaign by CliniqueWhat we love: Here we can see another limited edition product being promoted which was created especially for the Year of the Rat. The red, gold and white color scheme is also well fitting to the occasion.

Brand: Harney & Sons

Chinese New Year email campaign by Harney & SonsWhat we love: This campaign is not only super informative, it also manages to creatively use the zodiac animal (in this instance the horse) to connect the product to the celebration. Pairing this with an interesting main graphic and classic Chinese font made the email a winner.

Brand: Sunuva

Chinese New Year email campaign by SunuvaWhat we love: This design is big on blossom – which is a traditional symbol associated with the Chinese New Year celebration. Putting together this edit was a great way for Sunuva to make their products relevant for the occasion.

Brand: La Mer

Chinese New Year email marketing campaign by La MerWhat we love: Gold goes hand in hand with any big celebration. This email campaign perfectly combines red and gold for a classic Chinese color scheme. We also love the subtle integration of the monkeys (zodiac animal for 2016) on the centre graphics.

Tips for your Chinese New Year email campaign

Remember the zodiac animal

Centring your campaign around the zodiac animal is a really smart way to stay relevant. Find ways to reference the zodiac animal of the year in your email; either through design (e.g. illustration, motifs, graphics) or text (subject line, puns, email copy, etc.) The more creative, the better!

This email by Karen Millen isn’t massively related to Chinese New Year, but still stays relevant by giving a fun nod to the zodiac animal of that year.

Use traditional colors and symbols

As seen in the examples, the color red is a massive part of Chinese New Year celebrations. It’s important to try and use this in your design. A red background, or red text are both good ways to add some color and stick to the theme.

In addition, other symbols such as the dragon, or the flowers we mentioned earlier would also be great to include in your design.

Concentrate on the theme of new beginnings 

In all cultures, the start of a new year is synonymous with new beginnings. This is also the case with the Chinese New Year. Whether it’s a new product range, a sale or promotion, or tempting your customer to try a new service, there are many ways you can incorporate this theme into your campaign.

Everyone can get involved

Even if you don’t have a huge Chinese customer base, Chinese New Year is still well known enough to warrant an email campaign – just make sure to go about it respectfully. Find a way for your business to celebrate Chinese culture. This could be anything from art, cooking, language, film, fashion, etc.

Holding a special event or launching a promotion on Chinese-themed products are both good ways to get involved and share the celebration with your customer base:

Lakeland used this email campaign to celebrate Chinese cooking and promote their range of woks.

Remember you have time

While the start of the New Year is what’s most commonly celebrated, Chinese New Year celebrations actually last for 15 days. Don’t panic if you haven’t started on your campaign yet, as you still have time to celebrate with customers!

Hopefully you have found these tips and examples inspiring and will consider creating a Chinese New Year email marketing campaign of your own.

Looking for a place to get started? Mail Designer 365 offers you all the creative tools you need to build a Chinese New Year email template to use in your campaign; including integrated Unsplash library, ready-made shapes and graphics, plus endless layout combinations.

Use Mail Designer 365 to create amazing templates to use in your Chinese New Year email campaign.

Sign up to Mail Designer 365 free today and get started on your template.

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automated emails for fashion brands

5 Essential Automated Emails for Online Clothing Stores

By Mail Designer 365 Newsletter Academy

In particular for fashion brands, having an effective email automation strategy in place plays an important role in determining the experience customers have with your online shop. Setting up automated emails for certain key “trigger” actions is a great way to keep website visitors engaged and personalise their journey with your business.

person using an iPad

Although it’s great to get creative with your automation strategy, having a solid foundation in place is the best way to ensure you have all bases covered.

In this post, we’re sharing 5 essential automated emails every online fashion retailer needs to set up to help boost sales and drive customer engagement.

Why Should I Set Up Automated Emails for My Online Store?

Big name online fashion retailers such as ASOS, Boohoo, Zalando and Missguided have a lot in common, including an indestructible email marketing strategy.

As well as creating a more personalised experience for your customers, automated emails have a number of other advantages:

  • Save time: Having an automated strategy in place saves you time in the long run and allows you to focus your efforts on larger campaigns
  • Great ROI (return on investment): Building one set of templates won’t cost much and will help you maximise sales
  • Onboarding made easy: Welcome newcomers on board with a pre-made set of email templates
  • Reduce support demand: Provide customers with useful billing and shipping information without them having to ask for it
  • Reengage customers: Stop customers slipping through the net by chasing up lost sales and dormant subscribers

5 Automated Email Ideas for Online Fashion Retailers

Here are five useful ideas of automated emails to set up for your online clothing store.

1. Welcome Email

Sending a welcome email is a great way to introduce new customers to your brand. Typically, these emails will be sent following a customer’s first purchase or when they first sign up to your email newsletter.

Remember to include a short thank you message to show your appreciation. In addition, a small welcome offer is often the perfect way to start off a new customer relationship on the right foot.

In these examples by Vivienne Westwood, new subscribers are sent two onboarding mails:

welcome email by Vivienne Westwood

welcome email by Vivienne Westwood

The first email is a standard welcome email with a direct pathway to their online store. However, in the second email, new customers instantly learn more about the iconic brand in a brief biography, helping them to quickly form a connection.

2. Abandoned Cart Email

Abandoned shopping carts is one of the biggest reasons for sales falling through. Oftentimes, this is caused by an interruption to the checkout process and not necessarily because the customer is no longer interested in your product.

Some common interruptions to the checkout process include:

  • Loss of internet connection
  • Entering an incorrect payment method
  • Phone battery dying
  • Receiving a phone call or message

To make sure you don’t miss out on a sale for an avoidable reason, make sure to set up abandoned cart email reminders to draw those customers back in.

When creating these automated emails, remember to make the product placeholder nice and big so the customer instantly notices the product they originally wanted to purchase. Timing is also key, as sending the email too late could result in the customer losing interest.

In this abandoned cart email by Kate Spade, the product takes center stage and draws the reader in straight away. In linking to their new in items, Kate Spade also offer the reader an alternative enticement onto their website:

abandoned cart email by Kate Spade

3. Shipping Information Email

Giving customers peace of mind after they place an order from your store is super important. As well as an order confirmation email – which is standard practice for any online business – providing detailed shipping information is also essential.

Knowing how long an order will take to arrive and being able to plan for the delivery both make things much easier for your customers. For this reason, it’s a good idea to include a tracking link to your delivery service as well as an estimated delivery date.

As well as being a useful service for your customers, it will also help reduce the number of support enquires you receive about delivery times, freeing up your team’s time for other tasks.

This tracking email by Timberland is a good example of best practice. In addition to including all the relevant information about the order, Timberland also include a prominent tracking link which the customer can use to follow the progress of their order.

Tracking email by Timberland

4. Feedback Email

Receiving reviews for your store and products is valuable for every business owner. Feedback emails are really easy to integrate into an email automation strategy and can be set up to send after any purchase from your store.

Browse through our top tips for putting together excellent feedback emails

In this example, ASOS sent an interactive feedback email to make it easy for customers to rate items they have recently purchased. Not only does this help the brand learn more about what their customers like, it also helps other undecided shoppers to determine if the product is right for them.

feedback request email by ASOS5. Happy Birthday Email

Last but not least is the Happy Birthday Email. This is another really effective email to add to your automation strategy and only takes a moment to set up in your ESP.

Celebrating with your customers by giving them a discount or special offer for their birthday reminds strengthens the relationship and reminds them you appreciate them.

It’s also really likely your shoppers will be in the mood to treat themselves to something special for their birthday – whether it’s a new outfit for the big day or that one item they’ve had their eye on for a while – your birthday promotion could be the final push they need to make that final purchase.

In this fabulous birthday email promotion, New Look give their shoppers more than enough time to scout out their birthday treat and get 20% off! The bold countdown at the top of the design also adds a sense of time pressure, encouraging the customer to buy sooner rather than later:

automated birthday email by new look

Setting Up Automated Emails for Your Online Clothing Shop

We hope you’ve been inspired by these automated email ideas. Setting up email templates for your automation strategy is easy in Mail Designer 365:

  1. Open Mail Designer 365 or download for free on your Mac
  2. Create a new email design with the responsive, drag and drop editor or choose from one of our automated email templates
  3. Export your finished design directly to Mailchimp, Campaign Monitor or another email automation tool of your choice. Find a list of all compatible services on this page
Abandoned cart automated email template created in Mail Designer 365

Abandoned Cart automated email template – exclusively available in Mail Designer 365

Use Mail Designer 365 to create a stylish range of email templates to use together with your email automation platform.

Until next time!

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

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OS X 10.11 – macOS Big Sur

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5 emails you need to be sending in 2021

5 Marketing Emails You Need to be Sending in 2021

By Mail Designer 365 Newsletter Academy

The start of a new year offers you a clean slate and a chance to start looking at your email strategy. With email trends changing so quickly, the last year alone has presented tons of new ideas for emails which you can easily adopt into your own plan.

P.S. Have you got your hands on our 2021 Marketing Calendar and Email Campaign Planner yet? Get yours free here to ensure perfect email planning for 2021.

2021 marketing calendar and campaign planner

In this post, we’re showcasing 5 must-have marketing emails  for 2021, plus tips on how to recreate them for your own business.

5 Marketing Emails You Need to be Sending in 2021

Freshen up your email strategy right in time for the New Year! Here are 5 inspiring ideas for marketing emails you need to be sending in 2021. Discover examples ranging from automated mailings to standalone campaigns…

1. Abandoned Browse Emails

We all know of the abandoned cart email, but the abandoned browse email takes things one step further. With online shopping becoming a significant part of consumers’ everyday lives, your automated sales workflow needs to be taken up a notch.

This abandoned browse email by Vivienne Westwood packs a punch and catches the reader’s attention by reminding them about products they’ve recently viewed. Adding a “you may also like” section gives the customer even more relevant purchase options and can help tempt them back to your online store for another look:

Abandoned browse automated email by Vivienne Westwood

Abandoned browse emails go the extra mile for boosting online sales.

What to consider:

  • Timing: Don’t wait too long to send these emails, as you risk the customer losing interest or finding an alternative elsewhere.
  • Design: A bold CTA (call-to-action) leading to the product page plus eye-catching product images really are all you need.
  • Subject line: Mention the product in the subject line or use an emoji to quickly pique interest.
Abandoned browse email in Mail Designer 365

You can easily adapt Mail Designer 365’s “Abandoned Cart” email template for an abandoned browse message.

Get this template here.

2. Milestone Emails

Whether it’s an anniversary, a significant event, or you’ve reached a key goal  – sending milestone emails is a great way to celebrate achievements and special occasions with your customers.

Your subscribers opted into your email list because they have a genuine interest in your business. Keeping your subscribers up to date on exciting business milestones gives them a look behind the scenes and makes your brand seem more relatable.

In this email by Casper, the brand celebrate their 2nd birthday milestone with subscribers. As well as a fun design, the email is also great as customers are offered an exclusive $22 discount in celebration of their business anniversary:

Anniversary email by Casper

Casper use email to celebrate a key milestone by offering customers an exclusive discount.

Here are some more examples of milestones you could celebrate in 2021:

  • Donation milestones – $X raised for your charity
  • Product milestones – X years of your product
  • Customer milestones – X customers served / signed up to your service

All of these milestones could be used as an exciting email promotion, or a simple thank you email to customers.

3. Feedback Emails

Obtaining true, honest customer feedback is majorly important for businesses of all shapes and sizes. Knowing what makes your customers tick, and understanding their habits and preferences allows you to optimise your strategy for them.

Putting together an email survey that readers will respond to is a fine art and takes a lot of trial and error. However, when the valuable feedback starts rolling in, the hard work will certainly pay off.

In this feedback email by Campaign Monitor, customers are given a massive incentive to take part, in the form of a $20 gift card. They are also super transparent in advising how long the survey will take, and make sure to thank their customers in advance:

Feedback email by Campaign Monitor

This feedback email by Campaign Monitor is super inviting.

Other incentives for taking part could include:

  • Holding a giveaway
  • A discount code for their next purchase
  • A free gift
Customer survey email template in Mail Designer 365

This personalised template gets straight to the point and offers readers an incentive to take part in the survey – exclusively available in Mail Designer 365

Get this template here.

4. Digest Emails

Content marketing is on the rise and more and more businesses are using email to showcase their latest content.

Whether it’s a run down of your recent Instagram posts, a selection of relevant blogs, useful infographics or guides – sharing great content with your subscribers is an effective way to drive engagement and increase website traffic.

Wedding website service The Knot regularly share relevant blog content with their customers via email. The emails always come with an intriguing subject line and carefully curated content which is guaranteed to speak to the recipient and get them clicking through to their website:

Content marketing newsletter by The Knot

Using email to share relevant blog posts with subscribers can help drive website traffic.

What to consider:

  • Structure: Include a mix of images, article headlines and teaser text to make your posts more appealing – Mail Designer 365 has an array of practical layout options for this.
  • Call to action: Entice subscribers to continue reading your post, watch your video, download your eBook, etc. with a bold CTA button.

5. Online Event Invitation Emails

2020 was undeniably the year that online events really took off; with businesses becoming more and more open to digital events, including webinars, online live classes, virtual conferences and trade fairs, and “Zoom parties”.

If your business is looking to branch into the world of online events in 2021, you need to incorporate this into your marketing strategy. Sending online event invitation emails is a smart and efficient way to make subscribers aware of what you have coming up. It also provides them with a useful reference of all the key details.

In this email invitation by Litmus, recipients are shown the basics which will be covered in the webinar and the date and time it’s scheduled to take place. A vibrant feature image showing the special guests is another way to quickly draw in potential participants:

Webinar invitation by Litmus

Litmus tick all the right boxes with this informative and stylish webinar invitation email.

What to consider:

  • Email copy: Keep this short and sweet. Discuss the main details of the event and what participants should expect.
  • Call-to-action: Use a bold, central CTA button to give readers an easy way to sign up for your event.
  • Branding: The event is all about you and your business. Include typical brand assets like your logo and signature typeface.
Mail Designer 365 template for online events

This email template offers a stylish layout to list the key details and selling points of your online event – exclusively available in Mail Designer 365

Get this template here.

Give your email strategy an upgrade for 2021

We hope these emails have given you some inspiration for your 2021 planning. Don’t forget to secure your free marketing calendar and campaign planner for 2021!

Mail Designer 365 has all the creative tools you need to build amazing HTML emails on your Mac. For a full overview of all ready-to-send HTML email templates, check out our online gallery!

Don’t have a Mail Designer 365 plan yet? Try it today for free!

Until next time,

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

No credit card required
OS X 10.11 – macOS Big Sur

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy –
your one stop hub for all things email marketing strategy and newsletter design.

Your 2021 Marketing Calendar – Key Dates and Events for 2021

By Mail Designer 365 Newsletter Academy

It’s no secret that a good email marketer always needs to be two steps ahead in terms of planning. Having your email content mapped out is a good way to stay motivated and reach your marketing goals.

With this in mind, now is a great time to start looking at your email marketing plan for 2021. When deciding on your campaign ideas for the year, it’s useful to have a clear overview of all key events taking place over the next 12 months. This will help you create email content which is relevant and interesting to your target audience.

We’ve created some handy resources to help you get started with your email marketing planning for 2021, available for you to download free:

  • Digital weekly email campaign planner – with important dates marked and space for planning your upcoming email campaigns
  • Email marketing calendar – printable 2021 email marketing calendar packed with all key dates

Enter your email address below to get these 2021 marketing resources delivered directly to your inbox.

Download your 2021 marketing calendar and planner

2021 marketing calendar and campaign planner

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Make the most of your free resources:

Once you have downloaded your free 2021 marketing calendar, you can skim through all the most important dates, holidays and sales periods coming up in 2021. Use these dates and any others you want to include to fill out your  2021 email campaign planner.

Throughout the year, you can carry on noting down todos, campaign ideas, important links, etc. and keep track of all your campaign planning in one useful document. We’ve already provided you with some useful links to help you get started.

How to get started with your first campaign

  1. Build your email newsletter using the creative tools in Mail Designer 365.
  2. Upload design drafts to Mail Designer 365 Approval to get feedback and ideas from your team members.
  3. Once your team has approved your campaign, you can go ahead and export directly to use with your ESP.

Want more inspiration for 2021? Keep reading to discover more unique marketing opportunities your business can get involved in this year…

12 BONUS dates that you need in your 2021 marketing calendar 

Every year has those key marketing dates that a marketer can’t do without, such as Valentine’s Day, Halloween, “Black Friday”, etc. What really sets your business apart from the rest is getting involved with unique holidays and events that keep your campaigns fresh and interesting to your target audience.

Here’s a monthly breakdown of exciting events coming up in 2021 that you can adapt for your own creative campaigns.

January 18th – Blue Monday

Officially named the most depressing day of the year, Blue Monday always falls on the third Monday in January. As marketers, you can be clever and do your best to take advantage of this otherwise miserable day and give your customers something to smile about.

Make your customers smile on Blue Monday with a cheerful email campaign.

February 12th – Chinese New Year begins

As almost 20% of the world’s population, China accounts for a huge proportion of the world market. This makes it super important for any business operating globally or in the Asian market to recognise Chinese culture in their marketing efforts. 2021 marks the year of the ox and incorporating this special event into your email strategy is a great way to stay relevant and respectful of this key cultural event.

Get more tips for celebrating Chinese New Year in this blog post.

Chinese New Year is a huge occasion for millions of people around the world.

March 8th – International Women’s Day

International Women’s Day is a great opportunity for you to celebrate your female customers and colleagues. A marketing campaign giving back to women’s charities or simply an email recognising the day would be a highly effective way to show women your appreciation.

Celebrating International Women’s Day shows your business appreciates and values women of all kinds.

April 22nd – Earth Day

This Earth Day, celebrate the great outdoors with your subscribers and highlight the importance of environmental conservation. No matter how big or small, everyone can do their part. Whether its abolishing plastic bags and paper receipts, pledging to be carbon neutral, bringing out a sustainable product range or sharing tips with your subscribers – your business should definitely get involved.

Earth Day is an extremely important movement that your business should be part of in 2021.

May 21st – International Tea Day

Tea has great cultural significance in many countries throughout the world. Celebrating International Tea Day with your subscribers may sound a little bit obscure, but it’s bound to be a breath of fresh air in their inboxes. This date is of course key for anyone selling tea in a restaurant or cafe setting, but also a smart occasion to promote a homeware range, share tea recipes, or simply to show support for tea farmers around the world.

International Tea Day falls on May 21st this year.

June 19th – Juneteenth

Juneteenth is a celebration of the emancipation of slaves in Galveston, Texas in 1865, following the end of the Civil War. Although not yet considered an official national holiday, this day has incredible meaning to African Americans throughout the USA. On this day, many communities throw parties, festivals and parades to celebrate the end of slavery. Learn more.

Particularly for businesses in the US, let your business pay homage to this special day by sending out a commemorative email, or going one step further and donating to an anti racism organisation.

Black lives matter. Show your subscribers you care by supporting the movement and recognising Juneteenth.

July 30th – International Day of Friendship

Celebrate the power of friendship on the International Day of Friendship. This holiday is a unique occasion to promote gifting and sharing and could be a fitting date for a 2 for 1 sale, a referral scheme or a great time to hold a virtual friendship event.

The International Day of Friendship is a universal celebration your business can also get on board with.

August 8th – International Cat Day

Cats are an internet sensation and a funny cat meme or video can be the ideal addition to liven up an otherwise standard email campaign. Of course, if your business is related to cats in any way, or you are a cat charity, then this is also a very important date for your diary.

Stuck on ideas? Try incorporating our feline friends into your campaigns in August for International Cat Day!

September 29th – International Children’s Day

International Children’s Day can also be a nice occasion for an email campaign. Try holding a sale on kids clothing, toys, books, etc. and donating the proceeds to a children’s charity, or maybe running a special “kids eat free event” at your cafe or restaurant.

An email campaign celebrating children fits perfectly with International Children’s Day.

October 10th – World Mental Health Day

The importance of taking care of your mental health is something which is being emphasised more and more. World Mental Health Day allows your business to use your platform to raise awareness.

You could run a social media campaign inspiring people to open up and support one another, or set up a charitable campaign encouraging donations to leading mental health organisations. Alternatively, sharing tips and resources on dealing with common mental health problems is another useful way your business can help show support.

Mental health is a huge topic and your business has the chance to raise awareness on World Mental Health Day.

November 11th – Singles Day

Originating in China, Singles’ Day is a day dedicated to celebrating single people and is now massively growing in popularity. Many businesses use this as an opportunity to offer discounts and great deals to their customers. In particular, this holiday is popular with younger people in China, the UK and the USA.

The new “Black Friday”? Singles Day is an unmissable sales event for your business in 2021.

December 6th – St Nicholas Day

St Nicholas Day is a Christian celebration based on the origins of Father Christmas. The holiday is celebrated in many countries throughout Europe, including France, Germany and Belgium, and provides a chance for your business to get super festive in early December. Especially if you have a big target audience in Europe, holding a sale or special event around this time could be a great warm up for Christmas.

Celebrate St. Nicholas Day in the run up to Christmas.

Getting started with Email Marketing in 2021

We hope we have given you some ideas and inspiration for your 2021 marketing calendar. Alongside the regular holidays and events in your planner, these events should give you some fresh and interesting new subject matter to create engaging emails with in 2021.

Don’t forget to register your email address below to access our free resources for your 2021 marketing calendar. The extensive email campaign planner and downloadable events calendar are both completely free and a great way for you to get your campaigns organised this year.

Need help building awesome email templates to use with your campaigns? Check out Mail Designer 365. Sign up free today to discover all the Design Ideas, creative tools and resources you need to create amazing emails in 2021…

Until next time,
Your Mail Designer 365 Team

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