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Mail Designer 365 Newsletter Academy

Mar 06 2024
Top tips for Easter email marketing

Easter Email Campaign: How to Egg-cel at Email Marketing this Easter

By Gabrielle Mail Designer 365 Newsletter Academy

As one of the biggest holidays of the year, Easter creates the perfect opportunity for your business to do something special. Creating an Easter email campaign is one great way in which you can get involved in the seasonal fun this year.

Designing an email template to use for your Easter email campaign is super fun, but with so many businesses competing, you want to make sure your campaign stands out to your customers.

Here are some of our top tips how you can egg-cel (we think we're funny) at email marketing this Easter season, plus some awesome examples of previous Easter campaigns...

Tips for Your Easter Email Campaign

Try out a new color scheme

With Easter falling in the middle of spring, it's fun to change things up in your email design and opt for a bright, fresh new color scheme.

Typically, pastel colors are popular at this time of the year and really give your design a springtime feeling. Experiment with different background colors, or just a subtle pop of color in your headline or CTA (call-to-action) buttons.

Bright orange and yellow tones are also typical in many Easter-themed designs. Again, if you want to keep things simple, you can use these colors as an eye-catcher to help highlight important aspects in your design.

Yellow and orange Easter email campaign by J Crew

J Crew go all out with colors in this bold Easter-themed design.


Easter email design by B + C

This design by B + C shop keeps it more simple and uses yellow to highlight headlines and important text.

Include typical Easter themes

Lambs, the Easter Bunny, small chicks, Easter eggs, etc; these are all traditionally associated with the start of spring and the Easter celebration. Incorporating some of these symbols into your email design will help make the Easter theme clear from the get go.

Easter email by Sunuva

Sunuva use a sweet bunny/Easter egg combination as their feature image in this Easter email campaign.

Tip: Check out Unsplash to find a huge range of license-free stock images to use in seasonal email designs. Mail Designer 365 offers direct Unsplash integration in the app, so you can browse our curated collection, or use the search feature to find exactly what you need:

Searching for Easter stock images in Unsplash

Use Unsplash integration in Mail Designer 365 to search for relevant images to use in your Easter email campaign

Hold a sale

Spring is a very transitional time, which makes Easter a great occasion to hold a new season sale or special promotion. Send out an email campaign promoting your latest products, so customers are prepared for the new season.

Of course, a regular X% off sale is also always effective - especially during a special occasion.

Sales such as this work particularly well for fashion brands, furniture retailers, and consumer goods businesses, where stock is frequently being updated.

Easter email campaign by Oasis

Oasis use Easter as the perfect excuse to hold a new season promotion.

Promote family activities

As well as many school holidays taking place around this time, bank holidays also often fall around Easter. This makes it a great occasion for service- or activity-based businesses to profit from.

Use your Easter email campaign to promote fun activities that the whole family can do together and get customers inspired.

Try putting together a holiday activity guide or suggesting some top travel locations for the time of year. Helping customers come up with creative ways to keep their kids entertained over the holidays is always a big win.

Trainline's travel-themed Easter email campaign

Trainline sent out this email campaign to give customers ideas of things to do over Easter.

More Examples of Easter Email Campaigns

Here are some more awesome Easter email campaigns that demonstrate these best practice tips...

New Look

In this colorful email design, New Look include some fun pastel tones to compliment their Easter promotion:

Easter promotion by New Look

Packlane

Packlane also use a seasonal shade of pastel blue in the background. The calendar date at the bottom of the design is also a smart way to remind customers of the upcoming holiday and create a subtle sense of urgency.

Packlane's Easter email campaign

NOW TV

This bold design by NOW TV contains a classic Easter egg graphic to make things seasonal. In addition, it also stays relevant by providing a suggestion of something to do over the holiday weekend.

NOW TV Easter email campaign

Hobbycraft

This sweet Easter email campaign by Hobbycraft simply focuses on wishing all subscribers a Happy Easter. The pop of yellow in the center graphic is also bang on trend for the occasion.

Happy Easter message by Hobbycraft

Fortnum & Mason

What would Easter be without some delicious chocolate? This Easter egg buying guide by Fortnum & Mason incorporates all the right colors and seasonal imagery, while also showcasing their top products.

Easter egg buying guide by Fortnum & Mason

Creating Easter email templates in Mail Designer 365

We hope you're inspired and ready to start trying out these Easter email campaign ideas. Remember to be bold with your email designs in order to convince your readers.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of Easter email templates - perfect for a seasonal promotion or vibrant Easter email campaign.

easter greeting html email template
easter shopping email template
spiritual easter email template - easter blessing

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.

Ready to send your Easter campaign?
Your design is ready, now it's time to kickstart your campaign! Bring your team on board to discuss designs in Crew Chat and schedule and send campaigns in Delivery Hub. Discover Mail Designer 365 Campaigns →

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

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Compatible from macOS 10.13 onwards
Feb 21 2024
Email campaigns for International Women's Day

Best International Women's Day Email Campaigns

By Gabrielle Uncategorized

Creating an International Women's Day email campaign is a great way for your business to show customers that you care about women's rights. As it's such an important occasion, it's crucial that you get the messaging and design of your campaign right.

Here are some useful tips and examples to help you get started with your International Women's Day email campaign.

P.S. Looking for email marketing tips and template ideas for Women's Equality Day (August 26th)? Check out this separate marketing guide.

HTML Email Template for International Women's Day

html email template for international women's day

Exclusively available in Mail Designer 365! Promote a special International Women’s Day event or create an exciting campaign with this bold template.

Get this HTML email template

What is International Women's Day?

Before you start coming up with a concept, it's always good practice to read around the topic. Not only does this help you to better understand the event, it also gives you further inspiration for your campaign.

International Women's Day takes place each year on 8th March and dates back to the early 1900s. It celebrates the achievements of women and emphasises the importance of gender equality.

The day has massive global significance and is celebrated all around the world. In some countries (including China and Vietnam), the day is a national holiday, whereas in others, it is seen as a day of formal observance.

Traditions vary from gift giving, or charity events, etc. and in recent years, the day has become a huge trend on social media.

Tips for your Women's Day Email Campaign

Make the theme clear from the get go

Celebrate the day confidently and introduce the topic in your email straight away. Include the term "International Women's Day" in your subject line so interested readers know they should open your email.

Use a large, central headline to deliver your campaign message. This shows readers that you're not shy about celebrating women and makes the day the main focus of your email.

Use bold imagery

A picture speaks a thousand words, so use powerful imagery to celebrate strong women. A unique feature image is an effective way to get your message across to your customers and can also be super motivational.

Your feature image could be a colorful illustration, a poignant photo, or a text-based design. Whatever you opt for, position it centrally to ensure it steals the show in your email design.

Here are some uplifting examples:

Marketing campaign by Gucci for International Women's Day

Gucci uses simple, text-based graphics in this marketing campaign for International Women's Day


Barcelona City Council Women's Day artwork

Unique campaign artwork by Violeta Noy for Barcelona City Council


International Women's Day campaign by Tinder

Tinder showcased women in a variety of professions in this Women's Day campaign


International Women's Day campaign by Facebook

This abstract artwork by Facebook celebrates women supporting each other.

Celebrate with a promotion

A promotion or special offer is a great way to show that your brand is fully behind the cause. Aside from the regular sale or X% off, you could also think about doing something outside of the box.

Launching a special edition product or holding an event and donating your profits to charity are both good ways to support the cause.

Have fun

As the old saying goes, "girls just wanna have fun!" If appropriate for your brand, try to include some fun elements to your campaign. This could be bright colors, a fun font, or witty email copy.

This is a positive celebration. Use bold, bright colors like pink, yellow, orange, etc. to bring a celebratory feel to your design.

Remember the cause

This is your company's chance to show that equal rights are important to you. Remember that the day is about celebrating the achievements of women, and try to include this in your campaign.

Think about how you and your business can celebrate female success and ensure this is reflected in your email's message. Try showcasing some successful women connected to your industry as a way of recognizing their achievements.

8 Examples of International Women's Day Emails

These email campaign examples perfectly illustrate how to celebrate International Women's Day the right way...

Nike

International Women's Day campaign by Nike

Nike used their email campaign to showcase inspirational women in sport.

Aerie

Aerie's International Women's Day campaign in 2019

This powerful design by Aerie is a motivational message for International Women's Day.

SkinnyDip

Women's Day email campaign by Skinny Dip

Skinny Dip use a fun GIF in their email design to share their important message.

Cost Plus World Market

International Women's Day email by Cost Plus World Market

Cost Plus share stories of successful women in the food industry.

Anthropologie

Women's Day campaign by Anthropologie

This campaign by Anthropologie focuses on a specially launched collection.

Nasty Gal

Nasty Gal's International Women's Day email

This bold, pink design by Nasty Gal offers a generous discount for International Women's Day.

American Eagle

International Women's Day email template by American Eagle

Mango

Mango Women's Day email campaign

The large headline in this refined design by Mango makes it clear what is being celebrated.

How to get started

  1. Download Mail Designer 365 free onto your Mac
  2. Explore a range of ready-made email templates for Women's Day or create your own
  3. Ready to send? Click to start your campaign and send to your audience via Mail Designer 365 Delivery Hub

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.

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Compatible from macOS 10.13

Enjoyed this post?

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Feb 14 2024
the holy Quran

Sending Emails for Ramadan and Eid ul-Fitr

By Gabrielle Mail Designer 365 Newsletter Academy

As almost a quarter of the world’s population, Islam is the second largest religion in the world, making Ramadan and Eid ul-Fitr two major events in the spring marketing calendar.

Depending on where in the world your customers are located, Ramadan and Eid may already be a key part of your marketing strategy. However, even if you are not planning a major campaign, if you know you have a muslim customer base, it is a kind gesture to recognise these big occasions in some way.

In this guide, we're taking you through some useful tips on what to include in your email messages for Ramadan and Eid ul-Fitr.

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What is Ramadan?

Ramadan occurs in the ninth month of the Islamic calendar and, as one of the five pillars of Islam, is a very important time for Muslims. The month of fasting begins when the new crescent moon is first visible in the night sky and ends with the arrival of the next lunar month.

During Ramadan, Muslims fast all day from sunrise until sunset. The fast is broken each evening with a special meal known as Iftar, generally celebrated with friends and family. Traditionally, dates and water are the first things consumed after a day of fasting. Before sunrise, many Muslims will also take a pre-fast meal known as Suhoor to help keep their strength up for the coming day.

During Ramadan, Muslims are also expected to help the poor and donate to charity. It is also a very spiritual time and provides many people with the opportunity for meditation and reflection.

When Ramadan comes to an end, Muslim families across the world celebrate Eid ul-Fitr together. This is a really important occasion and is marked with prayer, gifts and great food.

the holy Quran

Why should I consider sending emails for Ramadan and Eid ul-Fitr?

Due to the special nature of these holidays, your Muslim staff and customers will be highly appreciative of you taking the time to share a special greeting with them.

Not only this, recognising and celebrating diversity also demonstrates your company's core values and your respect for others. This will go a long way in the long run.

What to Include in Emails for Ramadan and Eid

If you do decide to send out an email greeting for Ramadan and/or Eid ul-Fitr, here are three essential tips on what to include in your emails...

Heartfelt email copy

Even if you do not observe these occasions yourself or would prefer to remain neutral, a simple greeting such as "Ramadan Kareem" (may Ramadan be generous to you) or "Eid Mubarak" (have a blessed Eid) shows solidarity with those who are celebrating and will go a long way in demonstrating your dedication.

If you would like to include a short message, you can concentrate on key themes, such as family, peace, spirituality, and prayer.

Check out this post for more tips on producing better email copy for your campaigns.

Personalization

Including personalization is a good way to show the email recipient you care and have gone the extra mile to tailor the email to them.

If you are sending email greetings to a handful of people (i.e. on your team), you can personalize by hand, however, for a larger list of staff or customers, using placeholders is a quick and convenient way to speak directly to your reader.

Tip: Mail Designer 365 Campaigns supports the use of placeholders for personalisation in your email campaigns sent via Delivery Hub. Just go to Insert > Mail Designer 365 Campaigns to see all placeholders and use the sidebar inspector to switch between options:

Relevant graphics

Make your Ramadan and Eid emails look the part by including relevant graphics. Not only does this improve the overall effect of the email, it also shows you have taken the time to research the key themes around these occasions.

Common themes include moon and star graphics to signifying ties to the Islamic lunar calendar, mosques to signify the importance of prayer, and traditional Ramadan lanterns.

Tip: Stock image websites like Unsplash and Pixabay have tons of license-free graphics you can use for your email designs. Did you know, Unsplash is fully integrated within Mail Designer 365 so you can easily drag and drop stock photos right into your Ramadan email templates?

Great Examples of Email Designs for Ramadan and Eid

Mumzworld

ramadan email template by Mumzworld

This Ramadan email template from Mumzworld successfully incorporates the traditional Ramadan lantern

Nita Cosmetics

Ramadan email design by Nita Cosmetics

This pink design is full of character and represents the Nita Cosmetics brand well whilst also incorporating important themes of Ramadan

Ferns n Petals

Eid Mubarak email template by ferns n petals

The dark sunset theme of this design by Ferns N Petal captures many traditional Eid celebrations

Kalki Fashion

eid email design by Kalki Fashion

This simple but sweet design by Kalki Fashion subtly incorporates a classic moon and stars theme.

My Batua

Eid Mubarak email template by My Batua

This beautiful design by My Batua also offers recipients an exclusive discount for the special occasion

Tumi Malaysia

Eid Mubarak design by Tumi Malaysia

This turquoise and gold themed design by Tumi Malaysia is the perfect simple Eid greeting

How to Create Email Greetings for Ramadan and Eid

Mail Designer 365 has all the resources your business needs to create beautiful email greetings for Ramadan and Eid, including dedicated email templates:

ramadan Kareem html email template
html email template for Eid - exclusively available in mail designer 365

Ready to send your campaign?
Your design is ready, now it's time to kickstart your campaign! Bring your team on board to discuss designs in Crew Chat and schedule and send campaigns in Delivery Hub. Discover Mail Designer 365 Campaigns →

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create and send stylish email newsletters for your business.

Start your free trial

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Compatible from macOS 10.13 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

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Feb 07 2024
Happy Women's Day Header Image

Crafting Impactful Women's Day Newsletters: Tips and Examples to Inspire

By Team equinux Mail Designer 365 Newsletter Academy
Happy Women's Day Header Image

As Women's Day approaches, it's a perfect opportunity for businesses and organizations to celebrate the achievements and contributions of women worldwide. One effective way to do this is through engaging and thoughtful Women's Day newsletters. Whether you're a business, a nonprofit, or simply want to show appreciation to the women in your community, a well-crafted newsletter can make a powerful statement. In this blog post, we'll explore some tips and examples to help you create impactful Women's Day newsletters that resonate with your audience.

Women's Day Newsletter Ideas

Women's Day is a prime opportunity to connect with your audience through thoughtful newsletter marketing strategies.

Here are some Ideas for you:

  • Special discounts or promotions
    One effective approach is to offer special discounts or promotions tailored to celebrate the occasion, enticing subscribers with exclusive deals while showcasing support for women.
  • Congratulatory message to subscribers
    Sending a heartfelt congratulatory message to subscribers not only acknowledges the significance of the day but also strengthens the bond between the brand and its audience.
  • Celebrate your female staff members
    Taking the time to celebrate the female staff members within your organization not only fosters a sense of appreciation and recognition but also highlights the diverse talents and contributions of women in the workplace.

Special discounts or promotions

Women's Day is a prime time for businesses to show appreciation for female customers with special discounts and promotions. Crafting a Women's Day-themed newsletter offering exclusive deals not only celebrates the occasion but also fosters a meaningful connection with your audience. Tailoring discounts specifically for Women's Day demonstrates your commitment to supporting women, fostering loyalty among customers. Seize this opportunity to spread cheer, celebrate women, and drive engagement through irresistible promotions.

Happy Women's Day Special Offer
International Women's Day Header Artwork

Congratulatory message to subscribers

Why don't you take a moment to recognize and celebrate the women in their community. This simple gesture shows appreciation for their contributions and strengthens connections with your audience, emphasizing your commitment to gender equality and empowerment. Let's celebrate the women in our lives, one heartfelt message at a time.

Celebrate your female staff members

Women's day is a prime opportunity to honor and celebrate the female staff members who contribute to your organization's success. Including a special feature in your newsletter dedicated to their achievements and leadership roles not only shows appreciation but also reinforces your commitment to gender equality in the workplace. By spotlighting the talents and contributions of these remarkable individuals, you inspire others and foster a culture of inclusivity and support within your team. Let's make this Women's Day memorable by recognizing and uplifting the incredible women who drive innovation and success in our workplaces every day.

Women's Equality Day Header image

As we celebrate International Women's Day, let's harness the power of newsletter marketing to champion women's voices, advocate for gender equality, and drive positive change. Whether you're a business owner, marketer, or individual, there are numerous ways to make a difference through your newsletter efforts. Let's commit to using our platforms to uplift and empower women, not just on Women's Day but every day of the year.

Creating your Women's Day email message in Mail Designer 365

We hope you're inspired and ready to start on your Women's day mailing. Let's celebrate Women together this March 8th!

In need of some more inspiration? Mail Designer 365 has some beautiful email templates prepared – perfect form Women's day.

Happy Women's day! Today, we join the global celebration of International Women's Day, honoring the achievements and contributions of women worldwide. It's a day to recognize the incredible impact women have on our lives, communities, and workplaces. We’re offering 40% off all Spa packages Thank you for subscribing to the Atlantis Sports Club & Spa Newsletter.
html email template for international women's day
email template for women's equality day

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Jan 29 2024

How to Set Up Mail Designer 365 for Your Team

By Gabrielle Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy

Mail Designer 365 Campaigns is your team's workspace for collaborating on email campaigns: Create email templates, then share and sync across users and devices.

After an email design has been saved in your team's TeamCloud, you can discuss designs drafts, sign off on campaigns in Crew Chat, and get ready to send to your audience via Delivery Hub.

To start exploring Campaigns in full swing, you will first need to build up your Mail Designer 365 team. Refer to these step-by-step guides to get started:

Ready to send your campaign?
Your design is ready, your team is on board – now it's time to kickstart your campaign! Schedule and send campaigns in Delivery Hub. Explore Mail Designer 365 sending features →
Jan 24 2024

The 50 Best Thank You Messages for Your Newsletters and Followers

By Team equinux Mail Designer 365 Newsletter Academy

In the dynamic landscape of digital marketing, building a strong connection with your audience is paramount. One of the most effective ways to express gratitude and strengthen your bond with followers is through thoughtful thank you messages. In the realm of email marketing or social media marketing, where personalised communication is key, crafting sincere expressions of thanks can go a long way. In this blog post, we'll explore the 50 best thank you messages for your followers to enhance engagement and foster lasting relationships.

Crafting the perfect thank-you message is just part of the equation — the right design makes your words stand out. Using a reliable email template creator helps you build visually appealing emails that capture your brand’s personality and keep your followers engaged.

1-10: Appreciation for Their Loyalty

  1. "Your loyalty means the world to us! Thank you for being a part of our journey."
  2. "Gratitude for choosing us! Your support fuels our passion."
  3. "Here's to you, our amazing follower! Thank you for being with us every step of the way."
  4. "A heartfelt thank you for your unwavering support. We couldn't do it without you!"
  5. "Cheers to our incredible community! Your loyalty lights up our days."
  6. "Big thanks for being a valuable part of our family. We appreciate your trust!"
  7. "Your loyalty is the cornerstone of our success. Thank you for being a part of our story."
  8. "To our dedicated followers: Your support makes our journey worthwhile. Thank you!"
  9. "Grateful for each moment you've spent with us. Thank you for your continued support."
  10. "A special thank you to our followers – your loyalty is our greatest reward."

11-20: Acknowledging Their Impact

  1. "Every like, share, and comment you make adds to the magic of our community. Thank you!"
  2. "Your presence enriches our space. Thank you for being a positive force in our community."
  3. "With gratitude for the positive impact you bring to our online family. Thank you!"
  4. "Your influence resonates far and wide. Thank you for shaping our community."
  5. "To the ones who make a difference with every click – thank you for being a changemaker."
  6. "Our followers are our driving force. Thank you for steering us toward greatness."
  7. "Every interaction counts. Thank you for making our community vibrant and alive."
  8. "You are the architects of our success. Thank you for building with us!"
  9. "A heartfelt thank you for your role in making our community what it is today."
  10. "Cheers to the ripple effect of your engagement. Thank you for making waves!"

21-30: Gratitude for Shared Moments

  1. "Celebrating the moments we've shared together. Thank you for being a part of our journey."
  2. "Your presence turns ordinary moments into extraordinary memories. Thank you!"
  3. "Grateful for the memories we've created. Looking forward to many more!"
  4. "To the followers who turn every interaction into a cherished moment – thank you!"
  5. "Thank you for making our journey memorable. Here's to more shared experiences!"
  6. "In the tapestry of our journey, your moments with us are the most cherished. Thank you!"
  7. "Gratitude for the shared laughter, stories, and moments of joy. You make our community special."
  8. "Reflecting on the shared milestones and looking forward to many more. Thank you!"
  9. "Here's to the memories we've created and the ones yet to come. Thank you for being part of our story."
  10. "With appreciation for the moments that define us – thank you for sharing them with us."

31-40: Encouraging Further Engagement

  1. "Your engagement inspires us. Thank you for being an active part of our community."
  2. "Thank you for bringing our content to life with your insightful comments and reactions."
  3. "To our engaged followers, your active participation is the heartbeat of our community. Thank you!"
  4. "Your involvement makes our community thrive. Thank you for being an active participant."
  5. "Cheers to the contributors who make our content even more valuable. Thank you!"
  6. "Gratitude for the vibrant discussions you bring to our community. Thank you for sharing your thoughts!"
  7. "To the ones who go the extra mile in engaging with our content – thank you for your enthusiasm!"
  8. "Thank you for turning our content into a two-way conversation. We appreciate your active involvement."
  9. "Your engagement is a gift that keeps on giving. Thank you for making our community dynamic."
  10. "Here's to the followers who transform our content into a shared experience. Thank you!"

41-50: Looking Forward to the Future

  1. "As we look back with gratitude, we also look forward with excitement. Thank you for being a part of our journey!"
  2. "Your presence has been a guiding light. Thank you for illuminating our path ahead."
  3. "Cheers to the adventures yet to come. Thank you for journeying with us into the future!"
  4. "In the book of our story, your role is irreplaceable. Thank you for being a part of our narrative."
  5. "With gratitude for the past and excitement for the future – thank you for being a part of our community!"
  6. "To the followers who make our future brighter – thank you for your continued support."
  7. "As we grow, your support becomes even more meaningful. Thank you for being with us on this incredible journey."
  8. "A big thank you for being the wind beneath our wings. Here's to soaring to new heights together!"
  9. "Your presence propels us forward. Thank you for being an essential part of our evolving story."
  10. "In every click, comment, and interaction, we see a glimpse of our shared future. Thank you for being a part of it!"

In the world of email marketing, cultivating a sense of community and expressing genuine gratitude can significantly impact the relationship you have with your followers. These 50 thank you messages serve as a starting point for building a connection that goes beyond transactions, fostering a community that values engagement, shared moments, and a collective journey into the future. As you tailor these messages to your brand's voice, remember that authenticity is key – genuine appreciation will undoubtedly resonate with your audience, creating a bond that withstands the test of time.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create and send stylish email newsletters for your business.

Get started free

No credit card required
Compatible from macOS 10.13 onwards
Jan 17 2024

How Can Email Marketing Help Your Brand?

By Gabrielle Mail Designer 365 Newsletter Academy
In marketing, you always want to think about your brand. Although marketing is a great way to activate your customers to visit your stores and buy your products, branding focuses more on cultivating lasting relationships with your clients. Both are crucial to any successful business. With the help of email marketing, you can develop a stronger brand in the long-run. By using email newsletters, you can expand your offline branding strategies online.

Here are some key ways that email marketing can help your brand:

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