It’s that time of the year again – time to paint the town green! The national holiday of the Irish is celebrated worldwide and presents a great opportunity for marketers. Here’s everything you should consider when creating your St Patrick’s Day email campaigns, plus some awesome examples…
Tips for your St Patrick’s Day Email Campaign
Use a lot of green
Traditionally, the color green has been associated with Ireland for centuries. Because of this, it makes perfect sense to incorporate as much green as you can into your email design to make the theme clear from the get go.
Use themed emojis
Emojis have been proven to improve email open rates, and what’s even better is that readers will instantly associate your email with St Patrick’s Day. Here are some of our favorite choices for the theme…
Did you know? A common misconception is that the four-leaved clover is the symbol for Ireland. This is false! Although strongly associated with luck and good fortune, the four-leaved clover is not the true symbol of Ireland.
If you want to keep to tradition, use the shamrock ☘ – this is the symbol of Saint Patrick and has been synonymous with Ireland for centuries.
Run a St Patrick’s Day competition
Ever heard the phrase “the luck of the Irish”? It exists for a reason! Good fortune and St Patrick’s Day go hand in hand, as luck has always been associated with the Irish. (If you’re interested, check out this fascinating story.)
Take advantage of this and start a competition or a giveaway. This is a great way to get your customers involved and hopefully boost exposure for your business too!
Hold an event
If you run a bar, restaurant, or pub, St Patrick’s night is also the perfect opportunity to throw a party. Whether you’re Irish or not, people love to celebrate and have a good time.
Send out a vibrant email advertising your event to get subscribers in the party mood before the big day has even arrived.
Even if you can’t hold an event, you can still use the party theme to your advantage. Nourish Snacks were super clever in marketing their healthy snack range as a tasty hangover cure.
How to send a St Patrick’s Day email campaign
- Build your St Patrick’s Day email template using the creative tools in the Mail Designer 365 App for Mac
- Upload to Mail Designer 365 Approval to get feedback and ideas from your colleagues
- Export your template to send to your email subscribers via your email service provider
Don’t have a Mail Designer 365 plan yet? Sign up today for free just in time to start building an awesome email campaign for St Patrick’s Day.
Until next time,
Your Mail Designer 365 Team