Frequently Asked Questions

With placeholders, you can easily create target groups or personalize your emails. In third-party apps like FileMaker, you can create fields to use as placeholders in your designs. This allows you to send automated, personalized emails directly from FileMaker. A placeholder (e.g., “Country”) can have multiple values (e.g., “Germany”, “USA”). Add placeholders to your contacts to create target groups based on them (e.g., “Send newsletter only to users in the USA”). Or use the Mail Designer 365 app to insert these placeholders into your emails for personalization (e.g., “All of ‘Germany’ is Celebrating the Super Sale!”). Learn more in the handbook