Frequently Asked Questions

As an email sending service, Mail Designer 365 Campaigns is required to enforce spam prevention measures, such as GDPR in the EU and CAN-SPAM in the US. By law, marketing emails must provide a way for recipients to opt out of future emails. For this reason, all email campaigns sent via Delivery Hub must contain an unsubscribe link. Further benefits of including a clear unsubscribe link:

• Automatic unsubscribe handling (Delivery Hub will remove unsubscribed contacts for you)
• Clean email list – your campaigns are only being sent to engaged subscribers
• Fewer spam complaints
• Campaign-based unsubscribe rate tracking

How to insert an unsubscribe placeholder in your email design To add an unsubscribe link to your email, click inside a text area in your design (e.g. in the email footer), then go to the app menu and select Insert > Mail Designer 365 Campaigns > Unsubscribe Link:

When you send your campaign via Delivery Hub, recipients will see the unsubscribe option in the footer of your email:


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