It's no secret that a good email marketer always needs to be two steps ahead in terms of planning. Having your email content mapped out is a good way to stay motivated and reach your marketing goals.
With this in mind, now is a great time to start looking at your email marketing plan for 2022. When deciding on your campaign ideas for the year, it’s useful to have a clear overview of all key events taking place over the next 12 months. This will help you create email content which is relevant and interesting to your target audience.
We've created some handy resources to help you get started with your email marketing planning for 2022, available for you to download free:
- Digital weekly email campaign planner - with important dates marked and space for planning your upcoming email campaigns
- Email marketing calendar - printable 2022 email marketing calendar packed with all key dates
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Make the most of your free resources:
Once you have downloaded your free 2022 marketing calendar, you can skim through all the most important dates, holidays and sales periods coming up in 2021. Use these dates and any others you want to include to fill out your 2022 email campaign planner.
Throughout the year, you can carry on noting down todos, campaign ideas, important links, etc. and keep track of all your campaign planning in one useful document. We’ve already provided you with some useful links to help you get started.
How to get started with your first campaign
- Build your email newsletter using the creative tools in Mail Designer 365.
- Upload design drafts to Mail Designer 365 Approval to get feedback and ideas from your team members.
- Once your team has approved your campaign, you can go ahead and export directly to use with your ESP.
Want more inspiration for 2022? Keep reading to discover more unique marketing opportunities your business can get involved in this year…
12 BONUS dates that you need in your 2022 marketing calendar
Every year has those key marketing dates that a marketer can't do without, such as Valentine's Day, Halloween, "Black Friday", etc. What really sets your business apart from the rest is getting involved with unique holidays and events that keep your campaigns fresh and interesting to your target audience.
Here's a monthly breakdown of exciting events coming up in 2022 that you can adapt for your own creative campaigns.
January 11th - International Thank You Day
January 11th is International Thank You Day and poses the perfect opportunity for your business to show your gratitude to customers in whichever way you see fit.
One idea could be to launch a "thank you" sale or promotion, allowing customers to save money after the costly holiday period. You could also hold a special event in store, offer a free gift with every purchase, or simply send out a warm thank you email to all your subscribers. Tip: Here are some great ideas for thank you emails.
Say thank you to your customers this January on International Thank You Day
February 4th - Start of the 2022 Winter Olympic Games
One exciting theme which you could try incorporating this year is the Winter Olympics. This year, they are being held in Beijing, beginning February 4th.
Possible content ideas could include advertising travel options, running a live blog with updates on all the events, organising betting or sweepstakes, hosting watch parties, live streaming, or even promoting a winter fashion collection!
The Winter Olympics come around once every four years and are a great opportunity for you to produce unique marketing content
March 17th - St Patrick's Day
St Patrick's Day may be the national holiday of Ireland, but this fabulous occasion is celebrated annually by Irish people (and non Irish people!) all over the world.
The main themes of this day include celebration, music, and, of course, drinking!
Contrary to popular opinion, this is not just an occasion for bar, restaurant and venue owners. Any business can get involved in spreading the Irish cheer and celebrating this fun holiday. Tip: Check out this post for St Patrick's Day email examples and campaign ideas.
Celebrate the national day of the Irish this year on March 17th!
April 22nd - Earth Day
This Earth Day, celebrate the great outdoors with your subscribers and highlight the importance of environmental conservation. No matter how big or small, everyone can do their part. Whether its abolishing plastic bags and paper receipts, pledging to be carbon neutral, bringing out a sustainable product range or sharing tips with your subscribers - your business should definitely get involved.
May 21st - International Tea Day
Tea has great cultural significance in many countries throughout the world. Celebrating International Tea Day with your subscribers may sound a little bit obscure, but it's bound to be a breath of fresh air in their inboxes. This date is of course key for anyone selling tea in a restaurant or cafe setting, but also a smart occasion to promote a homeware range, share tea recipes, or simply to show support for tea farmers around the world.
June 1st - LGBT Pride Month begins
In the USA, and many other countries worldwide, June 1st signifies the beginning of LGBT Pride Month. During this time, events and parades are often held to celebrate LGBT people and promote tolerance and equality.
In recent years, more and more businesses have been getting involved and showing their support for the LGBT Pride movement. Whether that be for their LBGT members of staff, LGBT customers, or simply to demonstrate the company's overall values.
Perhaps you also want to take this opportunity to hold a special Pride event, give LGBT voices a platform, or simply share a few words with your email subscribers about the importance of acceptance and tolerance.
Outline your business's core values this Pride Month by promoting tolerance, acceptance, love and equality for everyone
July 30th - International Day of Friendship
Celebrate the power of friendship on the International Day of Friendship. This holiday is a unique occasion to promote gifting and sharing and could be a fitting date for a 2 for 1 sale, a referral scheme or a great time to hold a virtual friendship event.
August 8th - International Cat Day
Cats are an internet sensation and a funny cat meme or video can be the ideal addition to liven up an otherwise standard email campaign. Of course, if your business is related to cats in any way, or you are a cat charity, then this is also a very important date for your diary.
September 29th - International Children's Day
International Children's Day can also be a nice occasion for an email campaign. Try holding a sale on kids clothing, toys, books, etc. and donating the proceeds to a children's charity, or maybe running a special "kids eat free event" at your cafe or restaurant.
October 10th - World Mental Health Day
The importance of taking care of your mental health is something which is being emphasised more and more. World Mental Health Day allows your business to use your platform to raise awareness.
You could run a social media campaign inspiring people to open up and support one another, or set up a charitable campaign encouraging donations to leading mental health organisations. Alternatively, sharing tips and resources on dealing with common mental health problems is another useful way your business can help show support.
Mental health matters: World Mental Health Day falls on October 10th
November 10th - The FIFA Football World Cup begins
There's not much that unites people in the way that football does. With the 2022 World Cup taking place in Qatar in the winter, this will be a significant change to the usual summer tournament we are all used to.
Nevertheless, the World Cup is always a great opportunity to provide special email content for your subscribers - whether you're helping them prepare to watch the big game at home with friends and family, or hosting your own viewing party.
The 2022 FIFA world cup is a great opportunity to celebrate the uniting power of football
December 6th - St Nicholas Day
St Nicholas Day is a Christian celebration based on the origins of Father Christmas. The holiday is celebrated in many countries throughout Europe, including France, Germany and Belgium, and provides a chance for your business to get super festive in early December. Especially if you have a big target audience in Europe, holding a sale or special event around this time could be a great warm up for Christmas.
Getting started with Email Marketing in 2022
We hope we have given you some ideas and inspiration for your 2022 marketing calendar. Alongside the regular holidays and events in your planner, these events should give you some fresh and interesting new subject matter to create engaging emails with in 2022.
Don't forget to enter your email address to access our free resources for your 2022 marketing calendar. The extensive email campaign planner and downloadable events calendar are both completely free and a great way for you to get your campaigns organised this year.
Need help building awesome email templates to use with your campaigns? Check out Mail Designer 365. Sign up free today to discover all the Design Ideas, creative tools and resources you need to create amazing emails in 2022…
Until next time,
Your Mail Designer 365 Team