Email campaigns for International Women's Day

Best International Women's Day Email Campaigns

By Uncategorized

Creating an International Women's Day email campaign is a great way for your business to show customers that you care about women's rights. As it's such an important occasion, it's crucial that you get the messaging and design of your campaign right.

Here are some useful tips and examples to help you get started with your International Women's Day email campaign.

P.S. Looking for email marketing tips and template ideas for Women's Equality Day (August 26th)? Check out this separate marketing guide.

HTML Email Template for International Women's Day

html email template for international women's day

Exclusively available in Mail Designer 365! Promote a special International Women’s Day event or create an exciting campaign with this bold template.

What is International Women's Day?

Before you start coming up with a concept, it's always good practice to read around the topic. Not only does this help you to better understand the event, it also gives you further inspiration for your campaign.

International Women's Day takes place each year on 8th March and dates back to the early 1900s. It celebrates the achievements of women and emphasises the importance of gender equality.

The day has massive global significance and is celebrated all around the world. In some countries (including China and Vietnam), the day is a national holiday, whereas in others, it is seen as a day of formal observance.

Traditions vary from gift giving, or charity events, etc. and in recent years, the day has become a huge trend on social media.

Tips for your Women's Day Email Campaign

Make the theme clear from the get go

Celebrate the day confidently and introduce the topic in your email straight away. Include the term "International Women's Day" in your subject line so interested readers know they should open your email.

Use a large, central headline to deliver your campaign message. This shows readers that you're not shy about celebrating women and makes the day the main focus of your email.

Use bold imagery

A picture speaks a thousand words, so use powerful imagery to celebrate strong women. A unique feature image is an effective way to get your message across to your customers and can also be super motivational.

Your feature image could be a colorful illustration, a poignant photo, or a text-based design. Whatever you opt for, position it centrally to ensure it steals the show in your email design.

Here are some uplifting examples:

Marketing campaign by Gucci for International Women's Day

Gucci uses simple, text-based graphics in this marketing campaign for International Women's Day

Barcelona City Council Women's Day artwork

Unique campaign artwork by Violeta Noy for Barcelona City Council

International Women's Day campaign by Tinder

Tinder showcased women in a variety of professions in this Women's Day campaign

International Women's Day campaign by Facebook

This abstract artwork by Facebook celebrates women supporting each other.

Celebrate with a promotion

A promotion or special offer is a great way to show that your brand is fully behind the cause. Aside from the regular sale or X% off, you could also think about doing something outside of the box.

Launching a special edition product or holding an event and donating your profits to charity are both good ways to support the cause.

Have fun

As the old saying goes, "girls just wanna have fun!" If appropriate for your brand, try to include some fun elements to your campaign. This could be bright colors, a fun font, or witty email copy.

This is a positive celebration. Use bold, bright colors like pink, yellow, orange, etc. to bring a celebratory feel to your design.

Remember the cause

This is your company's chance to show that equal rights are important to you. Remember that the day is about celebrating the achievements of women, and try to include this in your campaign.

Think about how you and your business can celebrate female success and ensure this is reflected in your email's message. Try showcasing some successful women connected to your industry as a way of recognizing their achievements.

8 Examples of International Women's Day Emails

These email campaign examples perfectly illustrate how to celebrate International Women's Day the right way...


International Women's Day campaign by Nike

Nike used their email campaign to showcase inspirational women in sport.


Aerie's International Women's Day campaign in 2019

This powerful design by Aerie is a motivational message for International Women's Day.


Women's Day email campaign by Skinny Dip

Skinny Dip use a fun GIF in their email design to share their important message.

Cost Plus World Market

International Women's Day email by Cost Plus World Market

Cost Plus share stories of successful women in the food industry.


Women's Day campaign by Anthropologie

This campaign by Anthropologie focuses on a specially launched collection.

Nasty Gal

Nasty Gal's International Women's Day email

This bold, pink design by Nasty Gal offers a generous discount for International Women's Day.

American Eagle

International Women's Day email template by American Eagle


Mango Women's Day email campaign

The large headline in this refined design by Mango makes it clear what is being celebrated.

How to get started

  1. Design your International Women's Day email using the creative tools in the Mail Designer 365 App for Mac
  2. Upload your email to Mail Designer 365 Approval to get feedback from your coworkers
  3. Export your email design and send to your subscribers via your preferred email service provider

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from OS X 10.11

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

Inspiration for Chinese New Year emails

Inspiration for Your Chinese New Year Email Marketing Campaign

By Uncategorized

As almost 20% of the world's population, China accounts for a huge proportion of the world market. This makes it super important for any business operating globally or in the Asian market to recognise Chinese culture in their marketing efforts. Here are some great tips and examples to help you create a Chinese New Year email campaign.

What is Chinese New Year?

In China (as well as a few other Asian countries) New Year is celebrated according to the Lunar calendar. In China, the first day of the New Year begins when a new moon appears. This does not have a fixed date and traditionally occurs between 21st January and 20th February.

Chinese New Year is a hugely important celebration for millions of people worldwide.

Here are a few interesting facts about Chinese New Year:

  • Each year has a zodiac animal which serves as a symbol for the entire year, as well as anyone born in that year. In total, there are 12 zodiac animals. This year (2023) is the Year of the Rabbit.
  • Chinese New Year is also known as Spring Festival and lasts for 15 days. In this time, it is common for everyone to return home and celebrate with their families. This causes the busiest travel period in China.
  • The color red is believed to bring good luck during the start of a new year. Most people decorate their homes red and wear red clothing. Money is also commonly gifted to children in red envelopes for good fortune.
  • Certain flowers are are always associated with the start of a New Year and often used as decorations. For example, the narcissus flower symbolises prosperity and blossom represents luck.
  • The Chinese New Year is celebrated worldwide. Celebrations are held in major locations all around the world. London hosts the biggest celebrations outside of China and events are held throughout the city; including a huge parade.

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Chinese New Year email campaign examples

Many big name brands send out a Chinese New Year email marketing campaign each year. Here are 5 of the best examples we've come across. Hopefully they'll inspire you to create one of your own!

Brand: Kate Spade

Chinese New Year email campaign by Kate SpadeWhat we love: Aside from being super cute, this campaign is also really unique and creative. Kate Spade used their email campaign to promote a limited edition range especially for the Year of the Dog (back in 2018.)

Brand: Clinique

Chinese New Year email campaign by CliniqueWhat we love: Here we can see another limited edition product being promoted which was created especially for the Year of the Rat. The red, gold and white color scheme is also well fitting to the occasion.

Brand: Harney & Sons

Chinese New Year email campaign by Harney & SonsWhat we love: This campaign is not only super informative, it also manages to creatively use the zodiac animal (in this instance the horse) to connect the product to the celebration. Pairing this with an interesting main graphic and classic Chinese font made the email a winner.

Brand: Sunuva

Chinese New Year email campaign by SunuvaWhat we love: This design is big on blossom - which is a traditional symbol associated with the Chinese New Year celebration. Putting together this edit was a great way for Sunuva to make their products relevant for the occasion.

Brand: La Mer

Chinese New Year email marketing campaign by La MerWhat we love: Gold goes hand in hand with any big celebration. This email campaign perfectly combines red and gold for a classic Chinese color scheme. We also love the subtle integration of the monkeys (zodiac animal for 2016) on the centre graphics.

Tips for your Chinese New Year email campaign

Remember the zodiac animal

Centring your campaign around the zodiac animal is a really smart way to stay relevant. Find ways to reference the zodiac animal of the year in your email; either through design (e.g. illustration, motifs, graphics) or text (subject line, puns, email copy, etc.) The more creative, the better!

This email by Karen Millen isn't massively related to Chinese New Year, but still stays relevant by giving a fun nod to the zodiac animal of that year.

Use traditional colors and symbols

As seen in the examples, the color red is a massive part of Chinese New Year celebrations. It's important to try and use this in your design. A red background, or red text are both good ways to add some color and stick to the theme.

In addition, other symbols such as the dragon, or the flowers we mentioned earlier would also be great to include in your design.

Concentrate on the theme of new beginnings 

In all cultures, the start of a new year is synonymous with new beginnings. This is also the case with the Chinese New Year. Whether it's a new product range, a sale or promotion, or tempting your customer to try a new service, there are many ways you can incorporate this theme into your campaign.

Everyone can get involved

Even if you don't have a huge Chinese customer base, Chinese New Year is still well known enough to warrant an email campaign - just make sure to go about it respectfully. Find a way for your business to celebrate Chinese culture. This could be anything from art, cooking, language, film, fashion, etc.

Holding a special event or launching a promotion on Chinese-themed products are both good ways to get involved and share the celebration with your customer base:

Lakeland used this email campaign to celebrate Chinese cooking and promote their range of woks.

Remember you have time

While the start of the New Year is what's most commonly celebrated, Chinese New Year celebrations actually last for 15 days. Don't panic if you haven't started on your campaign yet, as you still have time to celebrate with customers!

Hopefully you have found these tips and examples inspiring and will consider creating a Chinese New Year email marketing campaign of your own.

Looking for a place to get started? Mail Designer 365 offers you all the creative tools you need to build a Chinese New Year email template to use in your campaign...

HTML Email Template for Chinese New Year

HTML email template for Chinese New Year

Exclusively available in Mail Designer 365! Promote a special Chinese New Year sales event or create an exciting campaign with this bold template.

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from macOS 10.13 onwards

Your 2023 Marketing Calendar - Key Dates and Events for 2023

By Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy

It's no secret that a good email marketer always needs to be two steps ahead in terms of planning. Having your email content mapped out is a good way to stay motivated and reach your marketing goals.

With this in mind, now is a great time to start looking at your email marketing plan for 2023. When deciding on your campaign ideas for the year, it’s useful to have a clear overview of all key events taking place over the next 12 months. This will help you create email content which is relevant and interesting to your target audience.

We've created some handy resources to help you get started with your email marketing planning for 2023, available for you to download free:

  • Digital weekly email campaign planner - with important dates marked and space for planning your upcoming email campaigns
  • Email marketing calendar - 2023 email marketing calendar packed with all key dates

2023 marketing resources delivered directly to your inbox

Enter your email address below to unlock access to your 2023 marketing calendar and campaign planner!

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email marketing resources 2023

Make the most of your free resources:

Once you have downloaded your free 2023 marketing calendar, you can skim through all the most important dates, holidays and sales periods coming up in 2023. Use these dates and any others you want to include to fill out your  2023 email campaign planner.

Throughout the year, you can carry on noting down todos, campaign ideas, important links, etc. and keep track of all your campaign planning in one useful document. We’ve already provided you with some useful links to help you get started.

How to get started with your first campaign

  1. Build your email newsletter using the creative tools in Mail Designer 365.
  2. Upload design drafts to Mail Designer 365 Approval to get feedback and ideas from your team members.
  3. Once your team has approved your campaign, you can go ahead and export directly to use with your ESP.

Want more inspiration for 2023? Keep reading to discover more unique marketing opportunities your business can get involved in this year…

12 dates you need in your 2023 marketing calendar 

Every year has those key marketing dates that a marketer can't do without, such as Valentine's Day, Halloween, "Black Friday", etc. What really sets your business apart from the rest is getting involved with unique holidays and events that keep your campaigns fresh and interesting to your target audience.

Here's a monthly breakdown of exciting events coming up in 2023 that you can adapt for your own creative campaigns.

January 11th - International Thank You Day

January 11th is International Thank You Day and poses the perfect opportunity for your business to show your gratitude to customers in whichever way you see fit.

One idea could be to launch a "thank you" sale or promotion, allowing customers to save money after the costly holiday period. You could also hold a special event in store, offer a free gift with every purchase, or simply send out a warm thank you email to all your subscribers. Tip: Here are some great ideas for thank you emails.

Say thank you to your customers this January on International Thank You Day

February 20th - Start of Carnival Season

Traditionally, in Christian countries, Carnival is known as a pre Lent celebration (the time leading up to Easter.) However, Carnival events are celebrated today by people of all backgrounds and are a great excuse to dress up, take to the streets and have some fun.

Carnival Season presents many opportunities for email marketers and potential email campaign ideas range from travel tips, events, costume and fashion inspiration, hair and make up services, street rood recipes, etc.

Incorporate the Carnival spirit into your email designs by opting for bold. bright colors and eye-catching fonts.

carnival masks display

Encapsulate the Carnival spirit in your email designs with bright colors

March 25th - Earth Hour

There's never been a more important time to raise awareness about climate change and sustainability. The Earth Hour movement is all about taking time out to reduce our impact on the planet and switching off the lights to reduce global energy usage.

There are so many ways your business could get involved in raising awareness for this cause, for example by using your platform to share tips and ideas and to get the word out there. The Earth Hour website also has plenty more ideas and resources for you to explore.

Earth Hour is an extremely important movement that your business should be part of.

April 23rd - UNESCO World Book Day

Everyone loves a good book! Celebrate the power of reading by recognising World Book Day in your email campaigns this year, whether you have a book to promote yourself, are selling books in your store, or want to advertise a reading event.

World Book Day is also a great opportunity for a charitable campaign, such as raising money tor reading-related causes or holding a book drive for disadvantaged communities.

Celebrate the power of books and reading on World Book Day 2023

May 15th - European Song Contest Final

This year, the ESC final will be taking place in Liverpool, as the UK host for last year's winners, Ukraine.

Eurovision is a major celebration of diversity and culture and is also a great excuse for a party! Campaign ideas could include holding a Eurovision themed event at your venue or sharing tips and party ideas for customers watching at home.

This year, the Eurovision Song Contest is being held in Liverpool, UK

June 1st - LGBT Pride Month begins

In the USA, and many other countries worldwide, June 1st signifies the beginning of LGBT Pride Month. During this time, events and parades are often held to celebrate LGBT people and promote tolerance and equality.

In recent years, more and more businesses have been getting involved and showing their support for the LGBT Pride movement. Whether that be for their LBGT members of staff, LGBT customers, or simply to demonstrate the company's overall values.

Perhaps you also want to take this opportunity to hold a special Pride event, give LGBT voices a platform, or simply share a few words with your email subscribers about the importance of acceptance and tolerance.

Outline your business's core values this Pride Month by promoting tolerance, acceptance, love and equality for everyone

July 20th - FIFA Women's World Cup

There's not much that unites people in the way that football does and the World Cup is always a great opportunity to provide special email content for your subscribers. Whether you're helping them prepare to watch the big game at home with friends and family, or hosting your own viewing party.

The 2023 FIFA Women's World Cup is a great opportunity to celebrate the uniting power of football

August 8th - International Cat Day

Cats are an internet sensation and a funny cat meme or video can be the ideal addition to liven up an otherwise standard email campaign. Of course, if your business is related to cats in any way, or you are a cat charity, then this is also a very important date for your diary.

Stuck on ideas? Try incorporating our feline friends into your campaigns in August for International Cat Day!

September 8th - Start of the Rugby World Cup

Rugby is hugely popular in Europe and many other countries worldwide, including Australia, New Zealand and South Africa.

This major sports event will take place in France and is set to run up until October 28th. The tournament could present a unique marketing opportunity for your business: Think live stream events, viewing parties, travel offers, sporting equipment sales, etc.

Celebrate the Rugby World Cup in September 2023

October 10th - World Mental Health Day

The importance of taking care of your mental health is something which is being emphasised more and more. World Mental Health Day allows your business to use your platform to raise awareness.

You could run a social media campaign inspiring people to open up and support one another, or set up a charitable campaign encouraging donations to leading mental health organisations. Alternatively, sharing tips and resources on dealing with common mental health problems is another useful way your business can help show support.

Mental health matters: World Mental Health Day falls on October 10th

November 25th - Small Business Saturday

Everyone's heard of Black Friday but have you heard of Small Business Saturday? As the name suggests, this is a day to show support for small, independent businesses in the run up to the holiday sales season.

If you are a small business owner, this is a great focus for your main seasonal sales campaign to drive more customers to your physical store or website.

Taken from the US Chamber of Commerce website:

"Small Business Saturday... encourages consumers to support local businesses by shopping small. American Express launched this shopping holiday in 2010, at the height of the Great Recession, as a way of redirecting holiday shopping to local stores. A decade later, it’s observed in all 50 states, and in 2011, the Senate passed a resolution recognizing Small Business Saturday."

December 6th - St Nicholas Day

St Nicholas Day is a Christian celebration based on the origins of Father Christmas. The holiday is celebrated in many countries throughout Europe, including France, Germany and Belgium, and provides a chance for your business to get super festive in early December. Especially if you have a big target audience in Europe, holding a sale or special event around this time could be a great warm up for Christmas.

Celebrate St. Nicholas Day in the run up to Christmas.

Getting started with Email Marketing in 2023

We hope we have given you some ideas and inspiration for your 2023 email marketing calendar. Alongside the regular holidays and events in your planner, these events should give you some fresh and interesting new subject matter to create engaging emails with in 2023.

Don't forget to enter your email address to get our free resources for your 2023 email marketing calendar delivered straight to your inbox. The extensive email campaign planner and downloadable events calendar are both completely free and a great way for you to get your campaigns organised this year.

Need help building awesome email templates to use with your campaigns? Check out Mail Designer 365. Sign up free today to discover all the Design Ideas, creative tools and resources you need to create amazing emails in 2023…

Until next time,
Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from macOS 10.13 onwards

Enjoyed this post?

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Check Out these Epic Email Fails You Should Avoid at All Costs

By Uncategorized

To us email geeks, it seems like common knowledge that an all-image email is just not the way to go when it comes to email design best practice... So why is it that so many businesses (big and small alike) are still making this mistake as well as a variety of other "rookie" design errors?

To find out how big the problem really is, we've scoured the web for some of the most *facepalm* worthy email design fails and what you can do to actively avoid them!

Mobile respon-what?

In this day and age you'd think it would be obvious that anything digital/HTML based (we're talking websites, emails, etc.) should be optimized for viewing on smartphones. Mobile responsive design is massively important, as studies show that 81% of consumers check their emails most often on their smartphones. If this really is the case, why are businesses still forgetting to make their designs mobile-friendly?

I hope you've got your magnifying glasses at the ready, because here are a few painful examples of brands who did not get the mobile memo...

If you're wondering how to avoid this mishap without using any complex coding methods, Mail Designer 365 automatically creates a mobile optimized version of every email design. Switch to the mobile view and you can create content especially for people viewing your email on a smartphone. Clever right? Things like shorter text segments, single-column layouts, and mobile-friendly fonts are all great for your responsive design.

Mobile view preview

A picture DOES NOT speak one thousand words...

...If your customer's email client doesn't automatically display images! We know it's tempting to create email designs that are all image based. They look cool and you can probably enjoy more design freedom, but it's not good practice.  Here's a few reasons why you should avoid image based emails where possible:

They're way more likely to end up in the spam folder
Spam filters are getting stricter and most spam filters are programmed to watch out for all image emails; probably because it's not good practice and not something to expect from a pro designer! Once your emails start landing in the spam folder, your deliverability rates are going to start going downhill, and the content you spent so long working on will be missed. Is it worth it? Definitely not!

This email design from Mara Hoffman sure looks cool, but it would have been 10x more effective if it didn't land in my spam folder.

They load much slower
It's fairly clear that an image (especially a high resolution image) will load slower than text. This is why we always advise a healthy balance of both image and text in email newsletters. The images keep things interesting, whereas the text ensures readers still have some content to consume if the images take too long to load - especially important when using a slow public WiFi or mobile data.

Obviously an all-image email won't provide this balance, and if it doesn't load, you're left with something like this...

...Not really a great selling point for your product.

If you want to create a similar effect to the previous design from Mara Hoffman, try using a photo background. This way you can still incorporate real text in your email, as well as creative, colorful design.

If you think this is bad, even big name brands are guilty of it too! Yes we're looking at you Google.. This all-image email design is definitely not on point.

HTML horror stories

Many common email mistakes often arise from bad HTML or coding gone wrong. HTML can be tricky to work with. Even if you make one tiny mistake, it can have massive consequences on your email design. To save time and money, there are quite a few businesses who attempt to use DIY coding methods which don't always go to plan. This paired with a lack of proper testing can lead to email blunders such as this one from West Elm... This is exactly why a WYSIWYG editor is always a good idea guys!

Segmentation Gone Wrong...

Segmentation can also be a huge problem when it comes to email marketing. Just one wrong click and your email could be sent to a completely different target group than what you expected. Take this example from PopSugar: "Win a trip for 2 to Sri Lanka" - sounds pretty exciting, right?! Too bad you can't enter because of your location... Oops!

Another shudder-inducing example was the infamous baby registry email from Amazon a few years back. A harmless transactional-style email designed to inform parents-to-be of a new gift went terribly wrong and turned into a PR nightmare for the global brand. Instead of sending the email to expecting couples, it went to people not expecting a baby at all! Awkward for Amazon and another reason to pay close attention when hitting that send button.

Catastrophic Call-To-Actions

Any email marketer will tell you that the call-to-action (CTA) is the heart of your newsletter. If you get this wrong, then your email isn't likely to succeed. Despite having this drilled into them since day one, many designers still manage to get it wrong. Generally speaking, your CTA should be prominent and easy to find. In this design from Macy's, there are so many different CTAs that the customer doesn't know where to look (or click.) If it were me opening this email, I wouldn't be inclined to click through to their website. Too much choice is never a good thing when it comes to email marketing...

On the other hand, with this email from Tom Ford, it seems the designer was trying a little too hard to be minimalistic. So much, that the reader can barely find the CTA.. Your customers definitely won't click on your links if they can't even see them in the first place!

Hopefully you've found these epic newsletter fails somewhat amusing if not helpful! If you come across any more cringe-worthy email fails you want to share with us, drop us a tweet or send us an email!

Until next time!

Your Mail Designer 365 Team

Get started with Mail Designer 365 today

Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from macOS 10.13 onwards

Enjoyed this post?

Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.

back to school supplies

Best Practice for Back to School Email Campaigns: Our Top Tips and Examples

By Mail Designer 365 Newsletter Academy

As the peak of summer edges closer, so does the start of the back to school season. In many sectors, the back to school season is one of the most significant sales periods on the marketing calendar and kick starts an array of exciting promotions to help gear up students and parents alike for a new academic year.

For many, the back to school period is synonymous with getting stocked up with supplies: Whether it's a new wardrobe, textbooks, study equipment, tech, or other school essentials, your customers will be in the mood to buy. For this reason, a back to school promotion is a great way to put your business on their radar.

back to school supplies

The Back to School period is a major shopping event for parents and students alike

In this post, we're sharing the basics of back to school email marketing, along with some best practice examples of some of our favorite back to school email campaigns and steps on how to recreate them for your business.

Get expert email best practice tips delivered directly to your inbox!

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When is the back to school period?

In the United States, Canada, the UK and Europe, back to school kicks off in late July / early August, as most schools start to resume from the end of August. However, depending on where you're located, the official back to school period may have a different start date.

For example, in Australia in New Zealand, the back to school season starts in January, as schools there resume in February.

What should I include in my back to school emails?

Looking to create a back to school promotion for the first time or want to freshen up your previous campaign with some new ideas? Here are a few ideas of content you can include in a successful back to school marketing campaign.

New product launches

What better time to launch a new product than the start of a new school year? Use your email campaign to showcase new product lines that are bound to keep customers looking and feeling fresh for a new academic year.


The start of the school year can be a stressful time for many. With so much to organize and buy, customers may be feeling the pressure.

Clearly present your back to school essentials in the form of a handy checklist or shopping guide which readers can refer back to to ensure they've covered everything they need to.

Tip: Include direct links to any products you mention to make the shopping process even easier.

Discounts and multibuy offers

With so much to buy, a promotion or offer can also be a saving grace for many customers - especially for families with multiple children who need new school supplies.

An attractive multibuy offer such as "3 for 2" or "buy one get one free" can serve as an effective incentive for your customers to buy more and truly stock up on all they need.

Free express shipping

Some of your customers may have left things to the last minute - we're all guilty of it! To ensure they have everything they need on time, consider offering free or discounted express shipping as an added bonus.

Tips and tutorials

As well as standard sales emails, you can also go the extra mile and provide your readers with some more educational content.

In particular, students heading off to university or college for the first time or parents preparing for their child's first day at school will certainly appreciate any tips or advice they can get.

Think about some practical tips or ideas related to your core business and products that you think could benefit your target audience. As well as helping your customers, showing your products in relatable, real life situations makes your campaign much more relevant and effective.

Examples of back to school email campaigns

To help you get inspired for creating your own back to school emails, we've collected some of our all time favorite back to school email promotions. Keep your eyes peeled for top tips on how to recreate some of these great styles in your own back to school campaigns!


Clearly aimed at older students, this back to school promotion by Grammarly is a great way to help get their target audience ready for the upcoming semester.

The email copy does a good job of concisely outlining the benefits of their product and the attractive promotion is instantly highlighted with help from the creative pennant-style banner:

back to school promotion by grammarly

The pennant eye-catcher in this design helps boost the promotion even more

Tip: Use basic shape tools in Mail Designer 365 to easily recreate this pennant graphic in your own back to school campaigns.

back to school pennant graphic - made in Mail Designer 365


Staples keep things simple yet effective in this back to school promotion. We love the use of strong primary colors and bold black text which really highlight the back to school vibes.

back to school email from Staples

Kate Spade

This clever and creative pop quiz themed design by the team at Kate Spade is a fun and stylish way to showcase essential products for the start of a new school year.

fun email campaign for back to school by Kate Spade

This promotion by Kate Spade stylishly highlights back to school essentials with a clever pop quiz theme

Tip: Effortlessly recreate this pop quiz layout by Kate Spade using combi layout blocks in Mail Designer 365:

building a back to school promotion in mail designer 365

Use combi layout blocks in Mail Designer 365 to create a similar pop quiz style layout


This back to school promotion by Vitruvi is a good example of how to integrate "non-typical" products into a seasonal promotion. As well as a useful tip about essential oils, the advertised product also takes center stage with a prominent product image and CTA (call-to-action).

back to school email promotion by vitruvi

This campaign by Vitruvi showcases their products by giving them a convenient back to school use case


This insightful campaign by Britannica shows how you can use the back to school period as an opportunity to launch a new product or service.

By listing the core benefits of their new online service for kids returning to school, Britannica make their campaign much more relatable to their target audience and, thanks to good timing, will likely generate more revenue from motivated parents  at the start of the school year.

back to school product launch campaign by britannica


Bose use big headlines and product photos to make their back to school campaign loud and exciting.

Emphasising the potential savings makes the offers even more tempting to prospective buyers and by only running the sale through a limited period, a sense of urgency is automatically generated.

back to school promo by Bose

Childsplay Clothing

As well as an eye-catching feature image, this back to school email by Childsplay Clothing also uses a bold, comic book style header to make the back to school theme clear from the get go.

back to school email campaign by childsplay clothing

This bold comic book style headline ties in great with the back to school theme

Tip: Use the font Bangers (found under Web Fonts) and experiment with shadow effects in Mail Designer 365 to reproduce a similar comic book headline in your own design:

back to school comic book style headline in mail designer 365

Use the font Bangers to achieve this style in your own designs

Creating email templates for Back to School in Mail Designer 365

We hope you're now feeling inspired for the upcoming back to school period!

Mail Designer 365 is your one-stop solution for creating brilliant back to school emails. Whether you're building a template from scratch using the tools in the WYSIWYG editor or using one of our dedicated back to school HTML email templates, you will find all the tools and resources you need.

back to school shopping design idea

html email template for back to school promotions

back to school sale html email template

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