Fonts make a great impact to the overall look of your email design. It's no wonder that many business are combining fonts together to create a unique look and feel to their newsletters. If you are new to email design, you may feel a bit overwhelmed at all of the font choices. We understand, but we'll share tips for creating your own font combinations. We promise that you do not have to be a design expert to start developing an eye for font combinations.
Hey Mail Designer 365 users! If you haven't already heard, there's a brand new update waiting for you in the app. This picture perfect update is packed with exciting new tools for image editing, as well as even more compatibility with mobile devices. We've also included some important app improvements for you to ensure the most productive workflow at all times.
With Thanksgiving coming up, your subscribers will be getting excited about holiday traditions and being with family. While we recommend starting your Black Friday email campaigns early, we first want to emphasize the importance of sending Thanksgiving-themed emails to your subscribers. Don't skip out on this amazing holiday opportunity!
Here are some tips for Thanksgiving emails that your subscribers will gobble up:
Start your relationships with your subscribers on a positive note with welcome emails. Welcome emails can set a tone for how you communicate with your subscribers. In fact, it’s a great way for your subscribers to get familiar with your communication and design style. Think branding. Your tone, your logo, your colors - they all matter from the very beginning.
Within an email campaign series, welcome emails tend to have a higher opening rate than regular sales emails. So be creative with your welcome emails! Stay away from writing just one sentence or two in your welcome emails. This is a great opportunity to make a great impression so make it count!
Truth be told… Most subscribers actually expect a welcome email. Welcome emails have become a standard businesses practice. Businesses are expected to send some type of welcome email after a person has opted in for their mailing list. It reassures the people that everything went fine and that they are officially subscribed.
When it comes to welcome emails, we want to share some tips to help you make the most out of your welcome emails:
The phrase “thank you” is powerful in commerce. Whether you are selling a service or a product, showing your appreciation with a thank you email can help foster long-lasting relationships with potential leads and customers.
Saying “Thank you” acknowledges that your subscribers are not just a statistic or an unknown face to you. It also shows that you actually care about the customer and that you value the relationship you have with them.
Here are some unique ways to use email to say thank you to your customers and encourage them to keep coming back.
Before you get started, download this free PDF cheatsheet to use while creating and sending thank you emails.
Guide includes:
Kick off by thanking your subscribers for signing up for your email newsletters. Saying thank you is a great way to start off a positive relationship with your newly added subscribers and welcome them to your brand's family. It shows that you appreciate their interest and are happy that they want to stay up-to-date with your brand.
It is also a great way to let your subscriber know that you received their request to subscribe to your newsletters. Take this email to the next level by adding a call-to-action button linking to your website or store, paving the way to drive your potential leads further along the sales cycle.
Whenever a customer buys something, you should send them a thank you email for shopping with you. Thank you after purchase emails are a great way to let your customers know that you have received their order and that you want to thank them for doing business with you.
By showing your appreciation, you acknowledge that both your customer and your customer’s business are important to you. Also, take this time to remind them of what they have purchased by including a list of their purchased items or services. In doing so, you are providing great quality customer service even after the point of purchase.
Loyal customers are essential to any business. It is more likely that a repeat customer will purchase something from you than a new customer AND it is more likely that a repeat customer will spend more money at your store than a new customer.
Ignoring the importance of customer retention may be detrimental to your business. To help ensure that you keep fostering a long-lasting relationship with your subscribers, make sure to occasionally send them a thank you email for their loyalty to your brand. Also, you can give them a discount code to show that you recognize that they have been a loyal customer and that your business is lucky to have them. These random moments of thanks will not go unnoticed.
Sometimes customers do not complete the sales process and end up abandoning the items in their cart. You can send an email to remind them that they left a couple of items in the basket or cart. However, instead of only reminding them that they left something in the cart, add a little thank you note in the email and thank them for visiting your site.
Tip: Email is a powerful tool at re-engaging abandoned carts, so why not take it up a notch by showing your gratitude at their interest. You can even feature other links to products that you think they may be interested in based on the items that the customer left in the cart.
With any event, we encourage having some type of signup form online. Do not forget to send a thank you when someone registers for the event. In the thank you email, show them what they can look forward to. Include social proof of past events you hosted and try to add pictures and testimonials from former attendees.
Don’t forget to include a call-to-action button that asks the people who registered to also sign up for your official mailing list!
If you ended up hosting an event, do not forget to send a thank you to all the attendees. Your thank you email can show your appreciation as well as be used as a way to increase customer loyalty.
Thank you emails can also help increase the chances of hosting another successful event as they can raise awareness of your brand and of your event. We suggest to also include snippets of the events, whether they are photos or direct quotations from the attendees.
You can also include a call-to-action button that asks them to sign up for your regular newsletters to stay up-to-date, or to visit your main page, or to visit your store. This is a subtle way to continue the conversation with the attendees as well as potentially increase customer acquisition.
Whether a person leaves a positive or negative review on your website or store, make sure to send a thank you email to them. Acknowledge that the individual made an effort and took some time out of his or her day to write a review.
Regardless if you receive a positive or negative rating, you can use the feedback to improve your products and/or services. Also, this is great way to keep harnessing social proof. People are more likely to buy an item that has some sort of rating or feedback from other customers than an item with no rating and no feedback.
When you send a thank you email to a customer for reviewing your products/services, you help create an environment where you encourage feedback from your customers. This shows that your customers' needs and opinions are actually important to you.
In case someone decides to unsubscribe from your mailing list, a simple thank you email may change their mind. Thank them for having been a part of your subscriber family and let them know that you appreciate the business you had with them.
Tip: Before they depart, you can also add a call-to-action button or link that allows them re-subscribe in case they change their minds. This way, you are creating an easy way for them to opt-in once again.
We hope you have found these ideas for thank you emails inspiring and will consider integrating them into your own email strategy. To recap, here are some key points to remember:
Get more inspirational tips, tricks, and best practice examples in the Mail Designer 365 Newsletter Academy -
your one stop hub for all things email marketing strategy and newsletter design.
Have you ever considered adding different types of videos to your email designs? Visual content can help boost your email engagement. Unlike with reading, videos can speak to both our visual and auditory systems. When people use multiple senses, they remember things better. Also, the brain responds faster to visuals than text. People can take in more information.
Another benefit of videos is they can pull on people's heartstrings. Everyone tends to be more emotionally invested after watching a video as opposed to reading a text email.
Videos are also a great way to reinforce your message. You can use videos to cover a lot of content in a short amount of time. They are a great choice when you have a lot to say or when you need to explain a process. When done correctly, videos can be an effective way to explain something complicated and turn it into something that is easy to comprehend.
Everyone occasionally makes grammar mistakes. A prevalent source of blunder occurs with using the wrong word that sounds the same as the word you intended to use. We call these "homophones" or "homonyms." Homophones are words that sound alike but have different meanings and spellings. On the other hand, homonyms are words that are said the same way or are spelled the same but have different meanings. English has plenty of words that can be tricky because they have the same pronunciation or spelling but completely different meanings.
If you already have a list of subscribers, then you have a group of people that have shown interest in your brand. Many of them are most likely your loyal customers. What’s even better is that your audience can actually help you build your list.
Over time, you have formed a relationship with them. Your subscribers already know your brand. On top of that, they are connected with like-minded people who might also be interested in your brand. The leads you acquire from your subscribers have a higher tendency to trust you more and buy from you than leads you get randomly.
When you mobilize your subscribers, you are tapping into the power of word-of-mouth marketing. Word-of-mouth is quite efficacious, especially when a consumer recommends the products to other potential consumers. As a marketer, you know that word-of-mouth marketing doesn’t always happen organically. With the help of your audience, you can attract the right kind of subscribers using this strategy:
So you've finally finished designing your email... Are you ready to hit that launch button? Before you do, we want to share some important elements you should check before you click send.
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