Beginner’s Guide to Email Marketing
Step 1
Set Up Your Goals
[bctt tweet=”Understanding the goal that you want to achieve will help pave the way to how you style your newsletter designs” username=”equinux”]
If you are new to email marketing, we suggest starting out by organizing your thoughts and plans by first clearly defining what your goals are. Email marketing may be a new tool for you that lets you communicate with your audience. Therefore, it is really important to figure out what your goals are and what you want to achieve through your email newsletters.
Understanding the goal that you want to achieve will help pave the way to how you style your newsletter designs as well as to what type of content to include in your emails. It will also determine what type of metrics you will be using to measure whether or not you met your goals.
Why Email Marketing?
Chapter 4
What makes Email Marketing unique over other marketing methods?
Many companies still undervalue the relevance of email marketing in today’s society. While an increasing number of people place an increasing value in social media marketing, many still underestimate the advantage of employing an email marketing strategy.
Why Email Marketing?
Chapter 3
How can you use Email Marketing to improve your performance?
Email marketing is a helpful tool that you can use to increase your traffic and conversion. You can exploit the benefits that email marketing has, including the ability to analyze your data and use it to improve your performance. Email marketing gives you the ability to target loyal customers and possible new and interested customers with relevant messages at the right time. Here are ways that email marketing can help you drive your performance:
Take Advantage of Solid Metrics
The metrics used for analyzing emails are tried and true methods. Opening rates, click-through rates, number of complaints, bounce rates, and number of new unsubscribers are not complicated to track for emails. Tracking traffic through emails is easier compared to tracking the traffic of your various social media outlets. With email’s solid metrics, you can efficiently figure out the impact of your email campaigns and the value of your readers.
Why Email Marketing?
Chapter 2
In what ways can Email Marketing help your brand?
[bctt tweet=”By using email newsletters, you can expand your offline branding strategies online.” username=”equinux”]
In marketing, you always want to think about your brand. Although marketing is a great way to activate your customers to visit your stores and buy your products, branding focuses more on cultivating lasting relationships with your clients. Both are crucial to any successful business. With the help of email marketing, you can develop a stronger brand in the long-run. By using email newsletters, you can expand your offline branding strategies online. Here are ways that email marketing can help your brand:
Why Email Marketing?
Chapter 1
What can Email Marketing offer you?
Email marketing is important for businesses big and small. It may not get as much attention as social media, but there are many reasons why you need to pay attention to your email marketing strategies. Here are some of the basic things that email marketing can offer you:
Age-Old Dilemma
When it comes to creating newsletters or emails, you often encounter an age-old dilemma. How can you grab and retain your customer’s attention without losing the complete message you want to share? You are not alone.
Unfortunately, there seems to be a fine line between writing too little and writing too much. Write too little and your consumers do not get enough information. Write too much and you lose your customer’s attention. Or worse – cause them to disregard the email or newsletter completely. So how do you find a good balance?