When it comes to creating newsletters or emails, you often encounter an age-old dilemma. How can you grab and retain your customer’s attention without losing the complete message you want to share? You are not alone.
Unfortunately, there seems to be a fine line between writing too little and writing too much. Write too little and your consumers do not get enough information. Write too much and you lose your customer’s attention. Or worse – cause them to disregard the email or newsletter completely. So how do you find a good balance?