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Mail Designer 365 Newsletter Academy

Beginner’s Guide to Email Marketing – Step 6: Keep It Legal, Safe Email Practices

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Beginner’s Guide to Email Marketing

Step 6

Keep It Legal: Safe Email Practices 

Email laws! Have you heard of them? Don’t worry if you haven’t. Most people are not aware that email laws exist.

Compared to other laws, laws that govern emails are relatively new. As an email marketer, you need to be aware that commercial emails have to follow certain guidelines to avoid breaking the law. And since most modern businesses have an international clientele, it has become increasingly important to abide by international anti-spam and privacy laws.

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Why Email Marketing? Chapter 3: How can you use Email Marketing to improve your performance?

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Why Email Marketing?

Chapter 3

How can you use Email Marketing to improve your performance?

Email marketing is a helpful tool that you can use to increase your traffic and conversion. You can exploit the benefits that email marketing has, including the ability to analyze your data and use it to improve your performance. Email marketing gives you the ability to target loyal customers and possible new and interested customers with relevant messages at the right time. Here are ways that email marketing can help you drive your performance:

Take Advantage of Solid Metrics

[bctt tweet=”With email’s solid metrics, you can efficiently figure out the impact of your email campaigns” username=”equinux”]

The metrics used for analyzing emails are tried and true methods. Opening rates, click-through rates, number of complaints, bounce rates, and number of new unsubscribers are not complicated to track for emails. Tracking traffic through emails is easier compared to tracking the traffic of your various social media outlets. With email’s solid metrics, you can efficiently figure out the impact of your email campaigns and the value of your readers.

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Why Email Marketing? Chapter 2: In what ways can Email Marketing help your brand?

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Why Email Marketing?

Chapter 2

In what ways can Email Marketing help your brand?

[bctt tweet=”By using email newsletters, you can expand your offline branding strategies online.” username=”equinux”]

In marketing, you always want to think about your brand. Although marketing is a great way to activate your customers to visit your stores and buy your products, branding focuses more on cultivating lasting relationships with your clients. Both are crucial to any successful business. With the help of email marketing, you can develop a stronger brand in the long-run. By using email newsletters, you can expand your offline branding strategies online. Here are ways that email marketing can help your brand:

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