Beginner's Guide to Email Marketing
Step 4
Quick Guide to Email Service Providers
Why can't I use my regular email service provider?
You are probably familiar with inbox providers, which are email platforms like Gmail or Yahoo Mail. Inbox providers are amazing options for sending one-on-one social emails. But if you are a business, you are sending emails to hundreds and even thousands of people, which is also known as "bulk emailing" or "mass emailing."
When you hear "bulk emailing" or "mass emailing," what is the first thing that comes to your mind? Most likely, it's spam. Spam is frequently sent in bulk, either by a bot or an anonymous sender. More often than not, spam contains hostile malware.
At one point or another, we've all received spam in our inbox or junk mail folder. With time, we have learned to treat spam with caution, and we're not the only ones. You may be a legitimate business, and you pride yourself with great quality email newsletters. But regardless of whom the emails are from, mass emails can still give red flags to both inbox providers and internet service providers (ISPs).
Quick tip: Always keep deliverability in mind. Most inbox providers and ISPs have email sending limits. If you go over, then you may be blacklisted. Being blacklisted will prevent you from reaching all of your customers within their network for a period of time or indefinitely.
Benefits of email service providers for email marketing:
Email service providers that are created with businesses in mind help ensure your emails reach your clients. These platforms can help inbox providers and ISPs differentiate you from actual spammers, improving your deliverability. Some email service providers will manage deliverability for you. Others will require you to handle your own sending reputation. Even if you have to take charge of your own reputation, the provider will still provide some level of support. It's up to you to decide what works best for your business.
Quick tip: If you have a small business, then you probably do not have the manpower or time to manage and maintain a dedicated IP. Look for email service providers that have shared IP options and will manage sender reputation for you.
Another benefit of email service providers is that they have tools to help you create effective email campaigns. Different email marketing platforms provide you with different combinations of tools and services. However, many platforms do have similar features. For example, the majority have tracking tools to check the performance of your campaigns. What they track and how they present the information differ from one email service provider to the next.
Quick tip: Different businesses need different benchmarks to track their progress. Choose an email service provider that can track Key Performance Indicators (KPIs) that are most relevant to your specific business.
What if my list is not big yet?
- Check out Step 2 for our tips on how you can build your list.
- Also consider:
- Free option plans
- Pros: Great for the budget!
- Cons: These typically have the platform's branding, limited features, and/or only a trial period.
- Free option plans
Recap: The Checklist
Write down what are the ideal and must-have features you want from your email service provider. This way, you have an idea on which features are non-negotiable. It will be easier to evaluate different email service providers. Read Step 3 for inspiration on different questions to ask.
Now that you're all caught up...
It's time to compare and contrast! To help you make an informed decision, we compiled a list of several email service providers and some of their features.
Please note: This list does not include every email service provider nor every feature that each company has. However, you can use this list as a frame of reference. Make sure to do a more in-depth research before making your final decision.
Final tip: Choose an email service provider that can grow with your business. Where your business is right now may be very different in 2, 5, or 10 years. Whether its increased volume, different KPIs, or expanded reach, your email service provider should be able to adapt with your changing needs.
Directory:
Note: Mail Designer 365 has direct integration for email service providers such as MailChimp & Campaign Monitor, but you can also export your design and use it with other services. However, since not every email service provider listed has been tested for Mail Designer 365 compatibility, we cannot guarantee that some of the features will work with Mail Designer 365. Check out our Integrations Guide & Newsletter Services for email service providers that have been tested for Mail Designer 365 compatibility.
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ActiveCampaign
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our ActiveCampaign integration guide.
Benefits from ActiveCampaign:
[su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- API documentation and integration (Note: API stands for application programming interface. APIs are set of protocols that govern how one application can talk to another. API documentation is a reference on what you need to know to work with a software/application.)
- Custom tags of individual addresses
- Deliverability management service
- Easily share results to your team
- Email automation
- Embed Rich Site Summary (RSS) content within your emails (Note: RSS eliminates the individual's need to manually visit the website for new content.)
- Geo tracking
- Image hosting
- Opt-in form builder
- Segmentation
- SMS/Text messaging tools
[/su_list]
Admail
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Admail integration guide.
Benefits from Admail:
[su_list icon="icon: check" icon_color="#5dc538"]
- Anti-spam checking
- Contact management tools: upload from .xls files, Outlook, Goldmine, Act!
- Easily share results to your team
- Image hosting
- Opt-in form builder
- QR codes solutions
- Real-time tracking
- Segmentation
- Social media integration
- Track number of delivered emails, bounces, email openings, click-through rates, new unsubscribers, replies, and non-deliverables
- Video email marketing support
[/su_list]
AWeber
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our AWeber integration guide.
Benefits from AWeber: [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day trial period
- Access to customer support everyday
- API documentation and integration
- App integrations
- Autoresponders
- Embed RSS content
- Opt-in form builder
- Image gallery with stock photos
- Personalization
- Segmentation
- Social media integration
- Stats app available: track your campaigns even on mobile devices
- Track who opened the email, clicked on a specific link, visited specific pages, etc. [/su_list]
Benchmark
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Benchmark integration guide.
Benefits from Benchmark: [su_list icon="icon: check" icon_color="#5dc538"]
- 24/7 support
- A/B split testing
- API documentation and integration
- App integrations
- Connect with third party analytics platforms: Google analytics
- Contact management tools: upload from .xls, .csv, .txt files
- Deliverability management service
- Email automation
- Embed RSS content
- Free plan for up to 2,000 or less subscribers
- Photo editor
- Segmentation
- Tools to create surveys and polls [/su_list]
CakeMail
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from CakeMail: [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day free trial
- Deliverability reputation is on you
- Contact management tools
- Heat map to visualize which links get the most hits
- Opt-in form builder
- Track number of opens, clicks, bounces, reported spams, new unsubscribers, etc. [/su_list]
Campaign Monitor
✔ Mail Designer 365 has direct integration for Campaign Monitor.
Benefits from Campaign Monitor: [su_list icon="icon: check" icon_color="#5dc538"]
- 24/7 customer support
- A/B split testing
- Anti-spam checking
- App integrations
- Collect and store your subscribers data like their age, gender, location, etc.
- Connect with third party analytics platforms: Google analytics, Omniture, WebTrends, IBM/CoreMetrics
- Email automation
- Opt-in form builder
- Personalitzation
- Real-time tracking
- Segmentation
- Track number of opens, clicks, bounces, shares, subscriber activities [/su_list]
Campaigner
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Campaigner: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Available dedicated IP option
- Contact management tools: upload from .csv or .txt files
- Custom tags of individual addresses
- Deliverability management service
- Email automation
- Embed RSS content within your email newsletters
- Geo tracking
- Image hosting
- Segmentation [/su_list]
CleverReach
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our CleverReach integration guide.
Benefits from CleverReach: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Anti-spam checking
- App integrations
- Bounce management service
- Contact management tools: upload from .csv or .txt files
- Deliverability management service
- Email automation
- Free plan up to 250 people and 1000 emails per month
- Multilingual interface
- Opt-in form builder
- Track opening rates, click-through rates, number of new unsubscribers, number of emails that bounced, etc. [/su_list]
Cobalt
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Cobalt: [su_list icon="icon: check" icon_color="#5dc538"]
- Anti-spam checking
- Bounce management service
- Contact management tools: upload from Outlook, spreadsheets, or .txt files
- HTML editor
- Keeps a master opt-out list and cross-checks with the list prior to sending
- Organize subscribers by industry, product line, etc.
- Personalization
- Track which of your contacts opened your email campaigns and who clicked on which links [/su_list]
ConvertKit
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from ConvertKit: [su_list icon="icon: check" icon_color="#5dc538"]
- App integrations
- Broadcast tool: one email to all subscribers
- Domain hosting option for landing pages
- Email automation
- Landing page templates
- Opt-in form builder
- Personalization
- Segmentation [/su_list]
Constant Contact
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Constant Contact: [su_list icon="icon: check" icon_color="#5dc538"]
- 60-day free trial
- App integrations
- Autoresponders
- Contact management tools: upload from Excel, Gmail, Outlook, Facebook, etc.
- Coupon generator
- Donation landing page generator with secure credit card processing
- Event registration and management tools
- Image gallery with stock photos
- Image hosting
- Real-time tracking
- Social media integration
- Tools to create surveys and polls
- Track the number of new unsubscribers, email bounces, and inactive emails update [/su_list]
DirectIQ
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from DirectIQ: [su_list icon="icon: check" icon_color="#5dc538"]
- App integrations
- API documentation and integration
- Custom tags of individual email addresses
- Free up to 500 contacts and 2500 emails per month
- Geo tracking
- Real-time tracking
- Segmentation
- Social media integration
- Track the number of received emails, bounces, unsubscribers, spam reports, etc. [/su_list]
dotmailer
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our dotmailer integration guide.
Benefits from dotmailer: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Anti-spam checking
- App integrations
- Ecommerce data: web browsing and past order data
- Email automation
- Engagement scorer tool
- Geo tracking
- Global time optimization
- Landing page builder
- Mobile responsive templates
- PayPal button generator
- Personalization
- ROI tracking
- Segmentation
- Tools to create surveys and polls
- Track the number of emails opened, views, links clicked, forwards, etc. [/su_list]
Elastic Email
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Elastic Email: [su_list icon="icon: check" icon_color="#5dc538"]
- 24/7 customer support
- A/B split testing
- API documentation and integration
- Autoresponders for welcome emails, special offers, receipt confirmations, etc.
- Deliverability and reputation is on you
- Easily share results to your team
- HTML editor
- Merge field tools (Merge fields are used in emails that will be replaced with appropriate content.)
- Personalization
- Private IP pool management option
- Segmentation
- Unlimited contact storage [/su_list]
Elite Email
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Elite Email integration guide.
Benefits from Elite Email: [su_list icon="icon: check" icon_color="#5dc538"]
- Automatic unsubscribe compliance
- Built-in CRM component
- Contact management tools: upload .csv or .txt file, or copy & paste
- Easily share results with your team
- Free up to 500 contacts
- Image hosting
- Opt-in form builder
- Personalization
- Photo editor
- Real-time tracking
- Segmentation
- Social media integration
- Track the number of email bounces, new unsubscribers, spam complaints, etc. [/su_list]
Email Marketing Professional
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Email Marketing Professional: [su_list icon="icon: check" icon_color="#5dc538"]
- Contact management tools: upload from Gmail, Paypal, spreadsheets, or anything that supports tab-delimited or comma-separated files
- Easily share results with your team
- Email automation
- Free up to 100 emails per day and up to 100 contacts
- Opt-in form builder
- Scans for duplicate email addresses
- Track the number of email bounces, unsubscribes, sent successes, sent failures [/su_list]
Emma
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Emma: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- API integration and available advanced support
- App integrations
- Click map: to visualise where customers click most
- Email automation
- HTML editor
- Mailing score tool: benchmark against previous campaigns
- Opt-in form builder
- Personalization
- Real-time tracking
- Segmentation [/su_list]
ExpressPigeon
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our ExpressPigeon integration guide.
Benefits from ExpressPigeon: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- App integrations
- Autoresponders
- Customized IP pools (shared or private)
- Free up to 1000 emails and up to 500 contacts per month
- Opt-in form builder
- Personalization
- Priority email sendings
- Segmentation
- Track the number of emails delivered, emails opened, total clicks, number of soft bounces, number of hard bounces, etc. [/su_list]
FreshMail
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our FreshMail integration guide.
Benefits from FreshMail: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Anti-spam checking
- API documentation and integration
- Autoresponders
- Click map
- Code inspector tool
- Connect with third party analytics platforms: Google analytics
- Contact management
- Discount barcodes generator
- Easily share results with your team
- Email automation
- Free up to 500 contacts and 2000 emails per month
- Geo tracking
- Real-time tracking
- SMS/Text messaging tools
- Track the number of clicks, unsubscribes, openings, email bounces, etc. [/su_list]
GetResponse
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our GetResponse integration guide.
Benefits from GetResponse: [su_list icon="icon: check" icon_color="#5dc538"]
- 24/7 live chat
- A/B split testing
- Anti-spam checking
- App integrations
- Contact management tools: upload from .csv, .txt, .vcf, .xls, .xlsx, or .ods files
- Custom tags per email address
- Deliverability management service
- Email automation
- Embed RSS conte
- Geo tracking
- Global time optimization
- Image editor
- Image gallery with stock photos
- Landing page generator
- Personalization
- Real-time tracking
- Segmentation
- Social media integration
- Social media tracking
- Tools to create surveys and polls
- Track the number of opens, clicks, etc.
- Webinar tools [/su_list]
iContact
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from iContact: [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day free trial
- A/B split testing
- Anti-spam checking
- Autoresponders
- Contact management tools: upload from Facebook, your website, etc.
- Deliverability management service
- Personal coaching
- Personalization
- Real-time tracking
- Segmentation
- Social media integration
- Social media tracking
- Track the number of bounces, emails opened, number of clicks, etc. [/su_list]
JangoMail
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our JangoMail integration guide.
Benefits from JangoMail: [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day free trial
- Anti-spam checking
- API documentation and integration
- Click tracking visual overlay
- Contact list storage
- Custom tags per email address
- Dedicated IPs available
- Default CAN-SPAM compliant footer (Note: CAN-SPAM is a law that sets standards for the sending of commercial e-mail in the United States.)
- Email automation
- Embed RSS content
- Geo tracking
- Opt-in form builder
- Real-time tracking
- Website activity tracking [/su_list]
Mad Mimi
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Mad Mimi: [su_list icon="icon: check" icon_color="#5dc538"]
- API documentation and integration
- App integrations
- Automatic unsubscribe compliance
- Bounce management service
- Contact management tools: upload .csv files or copy & paste
- Deliverability management service
- Easily share results with your team
- Embed RSS content
- Opt-in form builder
- Real-time tracking feature
- Social media integration
- Storage of sign up IPs
- Track mail openings, bounces, clicked links, etc. [/su_list]
MailChimp
✔ Mail Designer 365 has direct integration for MailChimp.
Benefits from MailChimp: [su_list icon="icon: check" icon_color="#5dc538"]
- API documentation and integration
- App integrations
- Click maps
- Contact management tools: upload .csv or .txt files, copy & paste, or import from Google Contacts, Zendesk, or Salesforce
- Customer Email domain performance
- E-commerce integrations
- Easily share results to your team
- Email automation
- Free for up to 2,000 subscribers and 12,000 emails per month
- Geo tracking
- Industry comparison
- Multi-user accounts
- Real-time tracking
- Revenue reports
- Segmentation
- Track how many emails were delivered, how many people opened your email, what percentage clicked, etc. [/su_list]
Mailigen
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Mailigen integration guide.
Benefits from Mailigen: [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day free trial period
- A/B split testing
- API documentation and integration
- App integrations
- Audit services
- Connect with third party analytics platforms: Google analytics
- Contact management tools: upload from .csv or .xls files
- Custom pages of individual addresses
- Dedicated IPs available
- E-commerce integrations
- Easily share results to your team
- Email automation
- Embed RSS content
- Multi-user accounts
- Pre-built automation blueprints available
- Real-time tracking
- Segmentation
- Social media integration
- Subject line advisor
- Tools to create surveys and polls
- Track the average opening rates, click-through rates, bounce rates, etc. [/su_list]
Mailify
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Mailify: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Anti-spam checking
- Automatic contact list typo checking
- Automatic unsubscribe compliance
- Bounce management service
- Connect with third party analytics platforms: Google analytics
- Contact management tools: upload from Outlook, .txt, or .xls files
- Deliverability management service
- E-commerce integration
- Email automation
- Geo tracking
- Image gallery with stock photos
- Opt-in form builder
- Personalization
- Track number of openings, clicks, bounces, unsubscribes, social media engagement, etc. [/su_list]
Mailjet
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Mailjet integration guide.
Benefits from Mailjet: [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- Automatic contacts list typo checking
- Automatic unsubscribe compliance
- Campaign comparisons as benchmarks
- Contact list management: upload from .csv, .txt, or.xls files
- Customized solution available
- Dedicated IPs available
- Deliverability experts support
- Email automation
- Free for up to 6000 emails per month
- Geo tracking
- High and low season tracking
- IP warming management service
- Mailjet Markup Language (MJML) coding capability (Note: MJML is a markup language that will generate responsive HTML for users.)
- Opt-in form builder
- Personalization
- Real-time tracking
- Segmentation
- Track who opened your emails, the number people who received your email, where the emails are being opened, etc.
- Widget automatic synching to your contact list [/su_list]
PinPointe
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from PinPointe: [su_list icon="icon: check" icon_color="#5dc538"]
- 15 day free trial period
- A/B split testing
- Automatic contact list typo checking
- Automatic unsubscribe compliance
- Autoresponders
- Bounce management service
- Connect with third party analytics platforms: Google analytics
- Deliverability management service
- Easily share results to your team
- Email campaigns archive
- Email automation
- Event logging (Manual or automatic option)
- Google calendar integration
- Image hosting
- International UTF-8 character set (Note: UTF-8 is a character encoding that can support many different languages. Users can write with Chinese characters, Latin alphabet, Arabic alphabet, Russian alphabet, etc.)
- Only allows you to send to contacts who have opted in
- Personalization
- Segmentation
- Social media integration
- Tools to create surveys and polls
- Track the number of openings, clicks, bounces, unsubscribers, etc. [/su_list]
ReachMail
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from ReachMail: [su_list icon="icon: check" icon_color="#5dc538"]
- Anti-spam checking
- API documentation and integration
- Automatic list backup
- Autoresponders
- Bounce management service
- Connect with third party analytics platforms: Google analytics
- Deliverability management service
- Email automation
- Free up to 5,000 email addresses and up to 15,000 emails per month
- Opt-in form builder
- Segmentation
- Social media integration
- Social media tracking
- Tools to create surveys and polls
- Track who clicked what link, the number of forwards, the number of new unsubscribers, etc. [/su_list]
Red Cappi
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from Red Cappi:[su_list icon="icon: check" icon_color="#5dc538"]
- API documentation and integration
- Custom tags per email address
- Email automation
- Free for up to 100 subscribers
- Personalization
- Segmentation
- Social media integration
- Track the number of clicks, openings, forwards, etc. [/su_list]
SendGrid
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our SendGrid integration guide.
Benefits from SendGrid: [su_list icon="icon: check" icon_color="#5dc538"]
- 24/7 support
- 30-day free trial - only up to 2000 email addresses and up to 40,000 emails
- A/B split testing
- API documentation and integration
- Free up to 100 emails per day
- Contact management tools: upload from a .csv file or use the contacts API
- Custom tags per email address
- Deliverability management service
- Email automation
- HTML code editor
- Personalization
- Segmentation
- Track sends, bounces, openings, delivered emails, clicks, spam reports, etc. [/su_list]
SendInBlue
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Benefits from SendInBlue: [su_list icon="icon: check" icon_color="#5dc538"]
- API documentation and integration
- App integrations
- Contact management tools: upload from .csv files or copy & paste
- Custom tags per email address
- Customized IP pools (shared or private)
- Define your own KPIs
- Easily share results to your team
- Email automation
- Geo tracking
- Heat map to visualize which links get the most hits
- Image hosting
- Personalization
- Real-time tracking
- Segmentation
- Social media integration
- SMS/Text messaging tools
- Track the number of opens, clicks, blacklisted, etc. [/su_list]
Sharp Spring Mail+
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
Sharp Spring Mail+ [su_list icon="icon: check" icon_color="#5dc538"]
- App integrations
- Autoresponders
- Contact management tools: upload from .csv or .txt files, or copy & paste
- Custom tags per email address
- Deliverability management service
- Email automation
- Embed RSS content
- Form fields autocompletion
- Opt-in form builder
- Personalization
- Segmentation
- SMS/Text messaging tools
- Track the number of clicks, opens, unsubscribers, spam complaints, etc.
- VisitorID tracking tool [/su_list]
SparkPost
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our SparkPost integration guide.
SparkPost [su_list icon="icon: check" icon_color="#5dc538"]
- API documentation and integration
- Community support access
- Deliverability management service
- DKIM Validator tool
- Free up to 100,000 emails per month
- Real-time tracking
- SPF builder tool
- SPF inspector tool
- Track the number of bounces, blocks, delivered, etc. [/su_list]
StreamSend
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our StreamSend integration guide.
StreamSend [su_list icon="icon: check" icon_color="#5dc538"]
- 30-day free trial period
- Audit services
- Email automation
- Segmentation
- RSS widget tool
- Tools to create surveys and polls
- Track the number of clicks, video clicks, etc. [/su_list]
Vertical Response
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Vertical Response integration guide.
Vertical Response [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- API documentation and integration
- App integrations
- Easily share results to your team
- Email automation
- Free up to 300 contacts and 4000 emails per month
- HTML editor
- Segmentation
- Social media integration
- Social media tracking
- Subscriber's frequency choice - once a week, once a month, etc.
- Track the number of emails sent, opens, clicks, etc. [/su_list]
WhatCounts
This email service provider has not been tested for Mail Designer 365 compatibility, which means that some of the features may not work.
WhatCounts [su_list icon="icon: check" icon_color="#5dc538"]
- A/B testing
- Audit services
- Email automation
- Opt-in form builder
- Personalization
- Real-time tracking
- Social media integration
- Social media tracking
- Segmentation
[/su_list]
Zoho Campaigns
✔ This email service provider has been tested for Mail Designer 365 compatibility. Read our Zoho Campaigns integration guide.
Zoho Campaigns [su_list icon="icon: check" icon_color="#5dc538"]
- A/B split testing
- App integrations
- Automatic unsubscribe compliance
- Autoresponders
- Bounce management service
- Contact list management: upload from .xls files or use Zoho CRM tool
- Connect with third party analytics platforms: Google analytics
- Deliverability management service
- Email automation
- Opt-in form builder
- QR codes solutions
- Segmentation
- Social media integration
- Track the number of opens, clicks, bounces, etc.
[/su_list]
Key Messages:
- Look for tools that track your most important KPIs
- Research available platforms
- Compare and contrast your options
- Make an informed decision
Until next time,
Your Mail Designer 365 team