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May 2023

LGBTQ+ rainbow flag

LGBTQ Pride Month Email Templates - Ideas and Inspiration

By Gabrielle Mail Designer 365 Newsletter Academy, Mail Designer 365 Newsletter Academy

June is just around the corner, which means it's time to start considering your LGBTQ Pride Month email campaigns!

The Pride movement is one of great significance in the US as well as all over the world. In this guide, we will take you through the basics of LGBTQ+ Pride Month, including great examples of email templates for LGBTQ Pride and creative campaign ideas.

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What is LGBTQ Pride and why do we celebrate it?

LGBTQ+ Pride Month is an annual event taking place every year throughout the month of June. Like all international Pride events, this month celebrates the LGBTQ+ community and aims to promote equality and raise awareness of challenges faced by LGBTQ individuals across the world.

Why is LGBTQ Pride Month in June?

In the USA, Pride Month is celebrated in June. This is to commemorate the Stonewall Riots of June 1969 - a prominent turning point in LGBTQ history which paved the way for the gay rights movement across the world.

Although LGBTQ+ Pride Month is celebrated in June in the US, many other countries also have their own dedicated Pride events throughout the year.

What should my business do for LGBTQ Pride Month?

As a business, showing your support for the Pride celebrations in your country is a great way to demonstrate inclusivity and a positive working environment for both staff and customers.

Alongside social media, email is also a great channel to use to support LGBTQ Pride. Many businesses spend time creating meaningful email campaigns to either promote a Pride event, spotlight important charities or show solidarity with their LGBTQ+ community.

Email Template Inspiration for LGBTQ Pride Month

LGBTQ Pride is most famously associated with the rainbow motif. The colors of the rainbow are representative of the diversity within the LGBTQ+ community and the symbol is frequently included in Pride Month email templates and other campaign materials.

LGBTQ+ rainbow flag

Other important elements of an effective Pride campaign may include:

  • Words of support for LGBTQ+ staff and customers
  • Promotion of LGBTQ+ charities
  • Special events like parades and festivals
  • Dedicated product launches
  • Information and awareness about issues in your local community

Here are some bold and colorful examples of Pride Month email templates which you can use as inspiration for your own campaigns.

Spotify

LGBTQ pride email by Spotify

Spotify take the rainbow theme seriously in this color-overload email design that perfectly captures the vibrant nature of the occasion.

Uber Eats

pride email design by uber eats

This campaign by Uber Eats is more serious and highlights what the company are doing to promote equal rights for all their employees and customers as well as what they wish to improve on.

YouTube

LGBTQ pride event email by YouTube

Events play a large part in Pride Month celebrations and in recent years, these have been both virtual and in person. YouTube's example of an exciting Pride event invitation is a lot of fun and helps get the recipient in the mood for a celebration.

Tripadvisor

pride email campaign by tripadvisor

In this email campaign, travel giants Tripadvisor use their platform to promote upcoming LGBTQ Pride events around the world. They also take the time to include some of the history of the Pride movement.

New Look

LGBTQ pride email campaign by new look

LGBTQ pride email campaign by new look

In this special Pride campaign, New Look shared the stories of LGBTQ individuals within their organisation to promote inclusivity.

Dr Martens

The Dr Martens team also incorporate the rainbow theme in this charity-focused email campaign, shining the spotlight on LGBTQ+ charities.

Goodreads

Goodreads used their platform to highlight books that are particularly relevant for the LGBTQ+ community and therefore perfect for Pride Month.

Reebok

LGBTQ pride email campaign by reebok

In recent years, many retailers have chosen to launch a themed Pride collection for LGBTQ+ Pride Month - often with the proceeds going to charity. Reebok have taken a similar stance in this rainbow themed campaign.

Canva

pride email by canva

Web designers Canva curated a Pride themed collection of templates which they showcased in this colorful email.

Creating LGBTQ+ Pride Month email templates in Mail Designer 365

We hope you're inspired and ready to start working on your email campaigns for LGBTQ Pride Month.

In need of some more inspiration? Mail Designer 365 offers a diverse collection of Pride themed email templates - perfect for a bold event invitation or a meaningful show of solidarity to the LGBTQ+ community.

Get started with Mail Designer 365 today

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Best Mother's Day email campaigns

Amazing Mother's Day Email Campaign Ideas to Get You Inspired

By Gabrielle Uncategorized

Even if the current circumstances may prevent many of your customers from physically celebrating with their moms, creating a Mother's Day email campaign is a great way for you to show them how your business can help them thank their moms for all they do.

Email Campaign Ideas for Mother's Day

Come rain or shine, Mother's Day is an important occasion for us all, and an opportunity that your business shouldn't pass up on. Here are some different types of Mother's Day email campaign, plus examples for you to try out this year...

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Creating Mother's Day Gift Guide Emails

Choosing a gift to signify just how special your mom is can be difficult. Provide your customers with a guide of your best products for gifting to help give them a little bit of inspiration.

Compiling these gifts on a separate landing page will make it even easier for your customers to shop and find the right items faster.

Here are some great examples of Mother's Day gift guide email campaigns...

Whistlefish

Nordstrom

GAP

Kate Spade

Mother's Day email campaign by Kate Spade

Sending Mother's Day Promotional Emails

A holiday like Mother's Day also provides your business with a great excuse to hold a promotion. At this busy time of the year, this encourages customers to choose your store over other competitors and should help drive sales.

Try offering a promotion which will be practical for your customers, such as free delivery, an extra gift with every purchase, or complimentary gift wrapping.

A percentage discount or sale is another great way to help you get the competitive edge when it comes to prices.

Here are some great examples of promotional email campaigns for Mother's Day...

Starbucks

West Elm

Avon

Mother's Day Reminder Emails

Last but not least, a friendly reminder email can make all the difference in securing a sale this Mother's Day.

It's easy for holidays and dates to slip your customers' minds. Sending out an email reminder not only helps them keep track of the date, it also applies a gentle sense of urgency and could help increase the likelihood of them purchasing from your store.

Here are some examples of reminder emails sent out as part of a Mother's Day email campaign...

Paperless Post

Mother's Day email campaign by Paperless PostJ Crew

J Crew email campaign for Mother's Day

More tips for your Mother's Day email campaign

Now you've got some ideas of what kind of Mother's Day email campaign to send, try out these quick tips when building your design in Mail Designer 365...

  • Use a floral theme: Flowers are a common Mother's Day gift and often associated with the special day. Browse the Unsplash library to find a fitting floral motif or background to use in your email design and set the tone.
  • Pick a vibrant color scheme: Using bright colors is a great way to create a feeling of celebration in your design - perfect for the occasion. Try using fun colors like pinks, purples and oranges to lift the mood.
  • Optimize the call to action: This is the most important part of your email design, as it will take your customer straight to your site, where they will make their purchase. Make sure the links are practical and direct and use a bold design to help them stand out from the rest of the email. Here are some great techniques you could try...
  • Mention Mother's Day in the subject line: Finally, you need to round off your email campaign with a powerful subject line. This will help your email stand out in a crowded inbox. Be sure to mention Mother's Day in the subject line so that customers on the lookout for a great gift will be tempted to open your email.

Creating Mother's Day Email Templates in Mail Designer 365

Mail Designer 365 offers a wide range of stunning seasonal email Design Ideas, including these ready-to send HTML email templates for Mother's Day:

Mother's Day promotion email template in mail designer 365

html email template for mother's day

Mother's Day gifting html email template in Mail Designer 365

We hope these examples of Mother's Day email campaigns have helped inspire you and that you will give these tips a go when building your own template in Mail Designer 365.

Not got a Mail Designer 365 plan yet? Sign up here for free and start creating amazing email templates for Mother's Day and the rest of the year!

Until next time,

Your Mail Designer 365 Team

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First published: April 2020

Updated: April 2021

25 Fun Email Content Ideas to Try Out this Summer

By Gabrielle Mail Designer 365 Newsletter Academy

Summer can be a challenging time for email marketers. After the influx of major holidays throughout the spring, it may be hard to find interesting subject matter for your summer email campaigns - especially if mentally you're lying on a beach with a mojito (definitely not us.)

This year (2023), the official astronomical summer season in the Northern Hemisphere runs from 21st June through to 23rd September. This still gives you plenty of time to map out a summer email strategy.

To help lighten the load, we've compiled a list of 25 newsletter ideas that you can browse through to find inspiration for your summer emails - including some top class email templates and real life campaign examples. With ideas ranging from major holidays to out-of-the box events and even some unheard of gems, there's bound to be an "aha!" moment here that motivates you to kickstart your next campaign.

Remember, it's down to you to assess which of these ideas could be relevant to your target audience. However, with a little creativity, one small campaign idea can go a long way! Let's get started!

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25 ideas for summer email campaigns

1st June, LGBTQ+ Pride Month begins (World)

In the USA, and many other countries worldwide, June 1st signifies the beginning of LGBT Pride Month.

In recent years, more and more businesses have been getting involved and showing their support for the LGBT Pride movement. Whether that be for their LBGT members of staff, LGBT customers, or simply to demonstrate the company's overall values.

Perhaps you also want to take this opportunity to hold a special Pride event, give LGBT voices a platform, or simply share a few words with your email subscribers about the importance of acceptance and tolerance.

happy pride month html email template in mail designer 365

LGBTQ+ Pride Month email template in Mail Designer 365

18th June, Father's Day (World)

Father's Day is an opportunity for you and your customers to celebrate the fathers and father figures in your lives. This could include a sale or special promotion, gift ideas, or an exclusive event for dads. Find more inspiration here.

happy fathers day email template in mail designer 365

Father's Day email template in Mail Designer 365

28th June, Eid al-Adha (Islam)

Eid al-Adha is the second of the major Islamic festivals to take place in the year and a huge occasion for Muslims worldwide. Consider sending out an email greeting or starting a promotion if relevant to your audience.

html email design for Eid al-adha

Eid al-Adha template in Mail Designer 365

1st July, Canada Day (Canada)

To kick off July, we've got Canada's national holiday on the first of the month. This is a great sales opportunity if you have a customer base in Canada and can also be a fun theme for a regular newsletter outside of Canada - e.g. Canadian cuisine and recipes, popular Canadian movies, travel tips in and around Canada...

Canada day email campaign

4th July, Independence Day (USA)

The Fourth of July is one of the biggest celebrations of the year in the USA - taking place at the height of summer. Many businesses take this opportunity to design an attractive promotion or launch a sale for this major holiday. Here are our top tips.
happy 4th of July html email template

Happy 4th of July email template in Mail Designer 365

14th July, Bastille Day (France)

Bastille Day is the national day of France and is celebrated by people all across the world - often with fireworks and music. This is also a unique occasion to hold an event or launch a sale - especially if you have a large French customer base. If relevant to your business, you could also give a nod to some classic aspects of French culture, like the French cuisine, fashion, or significant historical events.

20th July, FIFA Women's World Cup

There's not much that unites people in the way that football does and the World Cup is always a great opportunity to provide special email content for your subscribers. Whether you're helping them prepare to watch the big game at home with friends and family, or hosting your own viewing party.

24th July, World Day for Grandparents and the Elderly

While Mother's Day and Father's Day are both widely celebrated, World Day for Grandparents often receives less attention. Think outside the box and use this occasion to put together a gift guide or dedicated promotion.

30th July, International Friendship Day 

For International Friendship Day, why not promote fun activities for friends to do together? Alternatively, a 2 for 1 offer could also be a great campaign to encourage sharing and spending time together.

5th August, International Beer Day

Cheers! Nothing unites a group of people like a nice cold beer. This is a great occasion for pubs, bars and restaurants to be aware of on their marketing calendar.

tgi Fridays email campaign for international beer day

8th August, International Cat Day

Thinking of a fun way to incorporate cats into an email campaign would certainly be an a-mew-sing way to celebrate International Cat Day with your subscribers: Come up with a cat-based design or punny slogan, show off your team's feline friends, support a cat protection charity, or maybe share a funny cat video.

15th August, Independence Day (India)

As one of the world's largest populations, today is a great day to celebrate the rich Indian culture: Including delicious food, history, dance, cinema, music, or travel tips.

19th August, World Photography Day

Ideas include showcasing poignant photos from history, recommending readers a prime location for stunning snaps, sharing photography tips, or holding a photography competition...

23rd August, International Day for the Remembrance of Slave Trade and Its Abolition

This is a more serious occasion but of great importance. This provides your business with an opportunity to demonstrate your core values and use email as a platform to raise awareness for an important cause.

26th August, International Dog Day

Dogs are man's (and woman's) best friend so why not celebrate our four-legged companions this summer? Showcase some of your team's dogs in a fun campaign or show support for a dog-loving charity. The possibilities are endless!

26th August, Women's Equality Day (USA)

Women's Equality Day celebrates women receiving the right to vote in the USA - an important step forward for the feminist movement.

email template for women's equality day

Mail Designer 365 Email Template for Women's Equality Day

27th - 29th August, Notting Hill Carnival (UK)

London's annual Notting Hill Carnival celebrations attract thousands of colorfully dressed visitors each year and, as Europe's largest carnival, certainly gets everyone in the party mood. Can you reflect this in your campaigns?

31st August, Eat Outside Day

Calling all restaurants: Promote your outdoor facilities this "Eat Outside Day" and encourage your customers to come along and dine al fresco!

5th September, Labor Day (USA)

In the USA, Labor Day is the last big holiday of the summer. Most businesses celebrate big with a sale or promotion and it's also a popular time to take one last summer vacation.

HTML email template for Labor Day sales

Labor Day Sale email template in Mail Designer 365

5th September, International Day of Charity

Email marketing is a powerful tool for charities. Whether you are a non profit organisation or want to show support for a charity of your choice, this is a great day for a charitable campaign.

8th September, International Literacy Day

This UNESCO awareness day focuses on the importance of literacy and reading worldwide.

13th September, World Chocolate Day

Who doesn't love chocolate? This is a no-brainer for any businesses in the food industry but maybe there is another creative way you can tie the sweet chocolate theme into your campaigns? We're hungry already!

World Chocolate Day email campaign by Thorntons

World Chocolate Day email campaign by Thorntons

16th September, Mexican Independence Day

Got a large Mexican customer base? Send out a colorful celebratory email to recognise this important day. If not, there are many other ways you can celebrate the Mexican culture in your email campaigns like sharing some recipes, travel tips or interesting facts from history.

21st September, World Gratitude Day 

Say a big thank you to your customers on World Gratitude Day with a sale or special promotion.

23rd September, Autumnal Equinox

The official end of summer! This is a great opportunity to launch a fall collection, summer clearance sale, or new autumn-inspired menu.

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Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
No credit card required
Compatible from Mac OS X 10.11 onwards

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