Reasons to run a Fourth of July email campaign

Before we get started, here are some great benefits of running a Fourth of July email campaign...

• Make customers happy: Independence Day is an important holiday in the USA. If you're based overseas, your US customers will appreciate you going the extra mile for them.
• Increase sales: Like most holidays, Fourth of July is a big spending opportunity. Consumers will be more willing to splash the cash to celebrate this special holiday.
• More clicks: The Fourth of July is a massive holiday. Anything to do with Independence Day is likely to get you more clicks from customers looking for a sale or special offer.
• Easy to get involved: Independence Day is an easy holiday to celebrate. With themes such as summer, BBQs, patriotism, fireworks, etc. there's sure to be a way for you to get involved.

Independence Day Campaign Ideas

There are so many opportunities for your Independence Day email campaigns this year. Here are five ideas to help get you inspired...

The Simple Email

You can get involved in celebrating the Fourth of July by sending customers a simple celebration email. Wishing customers a Happy Independence Day is a great way to acknowledge the holiday without running a huge campaign. This is perfect for busy businesses, or overseas firms. Although simple, it's also an effective trick to let US subscribers know you are thinking of them.

How? Choose a simple layout and focus on a traditional Fourth of July theme such as the American flag or fireworks. This will keep your design on topic, as well as making it visually exciting.

Tip: Our Unsplash library is a great place to find high quality, license-free stock photos to use in your designs.

Although simple, this vibrant email from Urban Outfitters is a perfect example of a Fourth of July greeting.

The Patriotic Email

This campaign idea is great for businesses selling a product or service which can be used specifically on the Fourth of July. Think about the products you sell and how families celebrating the holiday together could use them. By advertising your product in time, you should hopefully see a rise in sales before the big day.

How? The key for this type of email is to make your product the star of the show. Get customers excited for the big day by including lots of patriotic imagery such as stars & stripes, red, white and blue, or the flag.

Tip: Remember to send these emails a few weeks in advance so that customers still have time to purchase.

Oakley used their Fourth of July campaign to advertise their exclusive new sunglasses range.

The Sale Email

Holding a themed sale is one of the easiest ways for businesses to celebrate Independence Day with subscribers. As many consumers use a holiday as an excuse to get spending, a sale is the perfect opportunity to encourage this. With the Fourth of July being in the middle of summer, a themed sale is a great way to kick-start any other summer promotions you are planning.

How? Use clear CTAs (call-to-actions) and exciting graphics such as GIFs, animations and colourful imagery, to build up hype around your sale. You could also try using numbers and dollar signs to help customers associate your sale with saving money.

Tip: Make your sale the main element of your email's subject line, so readers will want to open it. Also, don't forget to announce your big sale a few days in advance, so customers know it's coming.

This email from Havenly clearly conveys their sale using bold, Indepence Day imagery. The red, white and blue ice lolly is a great touch.

The Checklist Email

Help your customers prepare for the Fourth of July by including a list tips and useful information. A party planning guide or recipe suggestions are both great examples of how your business could help customers get ready for the big day. If your business sells party supplies, food & drink, or garden items, you could be on to a winner!

How? Explain how your business can help customers get ready for their Fourth of July celebrations. Include a checklist of products which will come in useful on the big day and use plenty of images to make these the main focus of the email. Remember to keep to the Independence Day theme to help your readers get in the party mood!

Tip: Double check that all of the items you include in your checklist are properly linked and that you are carrying enough stock on your website. This will help to avoid frustration and disappointment.

Brit + Co used this checklist to help customers prepare for a Fourth of July beach party.

The Reminder Email

Last but not least, a reminder email is another way to help customers get ready for the big day. This campaign idea can be tied together with one of the other four, or simply be used as a standalone email for those of you wishing to take a less full-on approach.

How? Send out a reminder email to remind customers that Independence Day is just around the corner. In this email, you can include all of the most important information such as last shipping dates, holiday opening hours and ideas for last-minute purchases.

Tip: Try including a sense of urgency to play on the last-minute nature of your email. This will encourage readers to carry out their final purchases and give you one last opportunity to boost sales in the run up to the big day. You can find more tips on including a sense of urgency in this guide.

Uber's clever email helps readers get one extra thing ticked off the list before the big night.

Creating Independence Day email templates in Mail Designer 365

We hope you're inspired and ready to start trying out these 4th of July email campaign ideas. Remember to be bold and capture that summer feeling in your email design in order to convince your readers.

Go stars & stripes crazy and celebrate Independence Day with a little help from these eye-catching email templates - exclusively available in Mail Designer 365:

We hope you have found these tips for creating Fourth of July email campaigns useful.

Not using Mail Designer 365 yet? You can download Mail Designer 365 for free today to try out the exclusive email templates, as well as our many other Design Ideas.

Originally published: June 2019

Last updated: June 2022