Monthly Archives

March 2018

Our Top Tips for Egg-cellent Email Campaigns this Easter

By Uncategorized

Easter is a happy time of the year where many families come together to celebrate and enjoy treasured traditions. Reflecting these positive emotions in your email campaigns this year could be the key to your email marketing success. Here are our top tips for egg-cellent Easter emails...

Play on people's sweet tooth

It is a no-brainer that your business will jump at the opportunity to create an Easter marketing campaign centred around sweets/chocolate if that is your primary product. However, it doesn't mean that other businesses can't use chocolate to their advantage too!

This email design from Jack Threads is a cute and clever way to incorporate seasonal themes into a standard sales email. We're hungry!

Try and incorporate the chocolate theme into your email design to keep things seasonal.

Create colorful designs

Keeping to the spring theme, Easter is also a very colorful holiday which is best represented with brightly decorated eggs and decorations. To help your readers make the association between Easter and your email campaign, you should try to make it as fun and colorful as possible.

This design from Paperchase is super colorful and fun and does a great job of showing off their Easter range. Pretty pastel colors paired with bright oranges and yellows creates the perfect springtime feeling.

Pastel tones are the perfect choice for your Easter email design.

Think about the kids

Easter, like all big holidays, is a time for family. It is also a good idea to try and represent families in your email campaign so your customers can relate to your business better. One clever way of reaching out to parents (aka your customers) is by suggesting fun activities to keep children amused during the school holidays.

This clever gift guide from Indigo suggests creative ideas for kids, as well as other seasonal gift ideas to inspire parents.

Easter is largely centered around children and families. Try to reflect this in your design.

We also really love this email from Boden. The main image is super effective in portraying traditions that most of us know and love. Nostalgia is always a highly effective marketing tool!

Try and include children in your campaigns to help customers make the connection to family traditions.

Don't just think about the big day

For many of us, Easter is the perfect time to plan a little getaway or weekend trip. Think of the Easter weekend as the appetiser to your all-out summer holiday marketing campaign. It may be shorter and a bit more low-maintenance, but it is still a very much important part of the holiday season.

Try tailoring your marketing strategy towards the entire Easter weekend rather than just the day itself. If you are a travel agency, you can advertise last-minute short city breaks, spas and leisure centers can also get on board by offering a special weekend promotion for the bank holiday.

This example from is a great way of getting subscribers thinking about booking a last minute break, and the extra incentive of an offer is the perfect little nudge to get them booking ASAP.

Use the holiday as an opportunity to entice customers into booking a getaway break.

Try to involve animals

We've all heard of the Easter bunny... Whether it's a spring chicken, a little lamb, or a fluffy bunny - adorable animals are an integral part of this holiday. Having this positive imagery definitely helps your readers associate your design with Easter, and will most likely tug on their heartstrings a little.

This adorable email by Chic Market is a super cute way to advertise an Easter sale. The colors are great too!

Animals are a great way of making an attractive email campaign seasonally relevant.

We hope you're inspired by these tips for Easter email marketing. If you are in need of some more design inspiration, check out our Easter Pinterest board for more examples of Easter emails we find great!

Until next time,

Your Mail Designer 365 Team

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The Best Fonts for Email Marketing

By Mail Designer 365 Newsletter Academy

We love fonts here at Mail Designer 365. However, with so many different fonts to choose from and so many styles and sizes, it can be difficult to choose the right one for your design. This week we're going to take you through some of our favorite fonts and show you how you can use them effectively in your email designs. Let's get started!

Email-safe font options

When designing an email newsletter, you have two main font options for your design: "Email-safe fonts" and web fonts.

Email-safe fonts are the standard font types which are supported universally in every email client. Some examples of common email-safe fonts are: Arial, Georgia, and Times New Roman.

With Mail Designer 365, you have the option to always include an email safe "fallback" font in all of your text areas to ensure your text will always be displayed.

Email-safe fonts

Email-safe font choices

This being said, you are by no means restricted to these nine fonts in your designs.

Web fonts are fonts which are designed for use online and can be downloaded from the internet and installed in Mail Designer 365. We always source ours from Google Fonts, because they are free to download and open source, so you don't need a license to use them in your designs.

Web fonts are a great way to make your design unique, eye-catching, and most importantly, well-suited to your brand.

Google Fonts are also fully supported in some of the most popular email service providers including, Apple Mail, AOL Mail, iOS Mail, Android's native mail app, Lotus Notes, and most versions of Microsoft Outlook.

Here are some more great benefits of web fonts:

  • Displayed regardless of whether images are supported.
  • Quick to load.
  • Crisp and sharp in designs in comparison to images, which can sometimes be out of focus, or low resolution.
  • Super easy to import into Mail Designer 365. Here's how!

Here are some ideas on how you can use web fonts in your designs. For even more font inspiration, you can check out our font infographics on Pinterest!

Fonts for Headlines

The job of a headline is to catch the reader's eye and alert them towards the most important parts of your email. This means a good headline should be able to stand out in your design. In terms of email-safe fonts, both Impact and Arial Black offer a HD effect to your headline, but if you want to be more adventurous, try one of these three Google fonts:


Full of character and style, Molle has a slight retro vibe and looks great in a fun, informal newsletter design.

Julius Sans One

This ultra light font is a great choice for a more fashionable and modern headline. Try it out for your online clothing store.

Abril Fatface

This smart font is perfect for a more professional design. It's a great eye-catcher and stays classy at the same time.

Fonts for Body Text

The main body of your email needs to be a font that's clear and easy to read, so that your email subscribers really pay attention to what you're saying. A serif font is usually a more traditional typeface which is normally used for lengthier and more formal text such as newspapers, academic writing, etc. In terms of serif email-safe font options, Times New Roman and Georgia are both good and reliable options. However, when it comes to web fonts, there is a lot more choice. For a sophisticated effect, we particularly like:

Antic Didone

Cormorant Garamond

Sans serif fonts are a lot more informal and work really well for blogs, generic email text (i.e. welcome messages) or statistics. Email-safe sans serif fonts include Arial and Tahoma. As for web fonts, the Mail Designer 365 brand always uses Open Sans, but for a cool and modern look, we especially like:

Roboto Light

Didact Gothic

Other Font Styles

Perhaps you want your font to stand out from the crowd. No problem! The great thing about web fonts is that there is a font available for every possible use case. Here are some ideas of font styles you may want to use in your designs:

Handwriting Style

A handwriting style font can really add a personal touch to your email design. You can this style of font to sign off an email and give the illusion of a signature, or to make your subscribers feel extra special when inviting them to an exclusive event.

Handwriting style fonts

Brush style

Brush fonts are glamorous and sophisticated and work really well for headlines if you're looking for something a bit more artistic and outside of the box. The right brush font can work wonders on a standard design and transform it into an elegant masterpiece.

Brush style fonts

Typewriter style

Typewriter fonts are a classic and perfect for adding a vintage vibe to your design. Think murder mystery night or exclusive first look at your new book draft. Typewriter typefaces are here to stay!

Typewriter style fonts


This covers everything from festive font types, to flower power, to artistic typography. In Mail Designer 365 you can find an alternative font for practically anything. Here are some of our most abstract examples...

Abstract font styles

We hope you were able to take some inspiration from these font styles. The most important thing is that your font effectively reflects your brand and the message you are trying to communicate in your email design. Sign up free and try some of these unique and eye-catching web fonts out in Mail Designer 365 today!

Until next time,

Your Mail Designer 365 Team

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