With Easter being just under two weeks away, it seems like the right time for you to start seriously thinking about your Easter email campaigns. Much like Christmas, Easter is a very joyful and happy time of the year where many families come together to celebrate and enjoy treasured traditions. Reflecting these positive emotions in your email campaigns this year could well be the key to your email marketing success. Here are our top tips for egg-cellent Easter emails…
Play on people’s sweet tooth
As much as we don’t want to admit it, the vast majority of us are serious chocaholics – making Easter a very exciting time for us. Aside from the traditional, religious background of Easter, in the last century, the holiday has become increasingly associated with chocolate and sweet treats. It is, of course, a no-brainer that your business will jump at the opportunity to create an Easter marketing campaign centred around sweets/chocolate if that is your primary product. However, it doesn’t mean that other businesses can’t use chocolate to their advantage too! This email design from Jack Threads is a cute and clever way to incorporate Easter themes into a standard sale email. We’re hungry!
Create colorful designs
Keeping to the spring theme, Easter is also a very colorful holiday which is best represented with brightly decorated eggs and decorations. To help your readers make the association between Easter and your email campaign, you should try to make it as fun and colorful as possible. We’ve already spoken a lot about color schemes, but you can also try using colorful images and gifs to add a sense of fun and excitement to your email. This design from Paperchase is super colorful and fun and does a great job of showing off their Easter range. Pretty pastel colors paired with bright oranges and yellows creates the perfect Easter feeling.
Think about the kids
Easter, like all big holidays, is a time for family. It is also a good idea to try and represent families in your email campaign so your customers can relate to your business better. In particular, Easter is very popular with children. Activities such as egg painting and egg hunts are synonymous with this time of the year, and kids love to get involved. One clever way of reaching out to parents (aka your customers) is by suggesting fun activities to keep children amused during the school holidays. This clever gift guide from Indigo suggests creative ideas for kids, as well as other seasonal gift ideas to inspire parents.
We also really love this email from Boden. The main image is super effective in portraying Easter traditions that most of us know and love. Nostalgia is always a highly effective marketing tool!
Don’t just think about the big day
For many of us, Easter is the perfect time to plan a little getaway or weekend trip. Think of the Easter weekend as the appetiser to your all-out summer holiday marketing campaign. It may be shorter and a bit more low-maintenance, but it is still a very much important part of the holiday season. Try tailoring your marketing strategy towards the entire Easter weekend rather than just the day itself. If you are a travel agency, you can advertise last-minute short city breaks, spas and leisure centers can also get on board by offering a special weekend promotion for the bank holiday. Do you sell something which is the ideal travel companion? Make sure your customers are fully prepared for their Easter weekend with your star product. If you’re creative, there’s plenty of ways to get your customers thinking exclusively about your business this Easter. This example from Booking.com is a great way of getting subscribers thinking about booking a last minute break, and the extra incentive of an offer is the perfect little nudge to get them booking ASAP.
Try to involve animals
We’ve all heard of the Easter bunny… Because of it being in the springtime, Easter is often associated with cute newborn animals. Whether it’s a spring chicken, a little lamb, or a fluffy bunny – adorable animals are an integral part of this holiday. If you’re like us, you probably don’t need much convincing to include cute pictures of animals in your email design! However, having this positive imagery definitely helps your readers associate your design with Easter, and will most likely tug on their heartstrings a little. This adorable email by Chic Market is a super cute way to advertise an Easter sale. The colors are great too!
We hope you’re inspired by these tips for Easter email marketing. If you are in need of some more design inspiration, check out our Easter Pinterest board for more examples of Easter emails we find great!
Until next time,
Your Mail Designer 365 Team