August 2017

If you already have a list of subscribers, then you have a group of people that have shown interest in your brand. Many of them are most likely your loyal customers. What’s even better is that your audience can actually help you build your list.

Over time, you have formed a relationship with them. Your subscribers already know your brand. On top of that, they are connected with like-minded people who might also be interested in your brand. The leads you acquire from your subscribers have a higher tendency to trust you more and buy from you than leads you get randomly.

When you mobilize your subscribers, you are tapping into the power of word-of-mouth marketing. Word-of-mouth is quite efficacious, especially when a consumer recommends the products to other potential consumers. As a marketer, you know that word-of-mouth marketing doesn’t always happen organically. With the help of your audience, you can attract the right kind of subscribers using this strategy:

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