August 2017

Aug 29 2017

Homonyms and Homophones: Avoid These Common Copywriting Mistakes

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Everyone occasionally makes grammar mistakes. A prevalent source of blunder occurs with using the wrong word that sounds the same as the word you intended to use. We call these "homophones" or "homonyms." Homophones are words that sound alike but have different meanings and spellings. On the other hand, homonyms are words that are said the same way or are spelled the same but have different meanings. English has plenty of words that can be tricky because they have the same pronunciation or spelling but completely different meanings.

Aug 22 2017

6 Ways to Grow Your Subscribers List with the Help of Your Existing Subscribers

By Uncategorized

If you already have a list of subscribers, then you have a group of people that have shown interest in your brand. Many of them are most likely your loyal customers. What’s even better is that your audience can actually help you build your list.

Over time, you have formed a relationship with them. Your subscribers already know your brand. On top of that, they are connected with like-minded people who might also be interested in your brand. The leads you acquire from your subscribers have a higher tendency to trust you more and buy from you than leads you get randomly.

When you mobilize your subscribers, you are tapping into the power of word-of-mouth marketing. Word-of-mouth is quite efficacious, especially when a consumer recommends the products to other potential consumers. As a marketer, you know that word-of-mouth marketing doesn’t always happen organically. With the help of your audience, you can attract the right kind of subscribers using this strategy:

Aug 17 2017

Craft the Perfect Subject Line

By Uncategorized

Every marketing email needs to have a captivating subject line. The subject line is the first impression you make to your subscribers. Essentially, it is the deciding factor whether someone opens or completely ignores the email. We want to share 9 tips on how to craft effective subject lines to help boost email engagement of your email campaigns.

Aug 09 2017

Get Ready for Launch! Pre-flight Checklist for Your Email Campaigns

By Uncategorized

So you've finally finished designing your email... Are you ready to hit that launch button? Before you do, we want to share some important elements you should check before you click send.
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Aug 03 2017

7 Mobile Email Marketing Tips for Your Business

By Uncategorized

Why mobile email marketing?

Mobile devices have become an essential part of our lives. In the morning, do you check your mobile at least once? Do you normally use a smartphone to talk to your loved ones via text, call, or a messenger app? Do you place your mobile phone next to your bed when you're going to sleep? You probably answered yes to at least one of the questions, if not all of them.

Since our lives have become increasingly dependent on mobile devices, it's important for email marketers to recognize the advantages of mobile email marketing. The reality is that email marketing is no longer bound to desktops, laptops, and tablets. Today, businesses can reap the benefits of email marketing from mobile users.

Apply the ultimate mobile marketing strategy with our 7 mobile email marketing tips:

Aug 01 2017

13 Crucial Ways to Increase Email Engagement

By Uncategorized

With countless commercial emails landing on people's inbox, designing an awesome email newsletter may not necessarily be enough to get high engagement. We want to share 13 crucial email marketing tips to help increase email engagement of your email marketing campaigns.

7 Mobile Email Marketing Tips for Your Business

Why mobile email marketing?

Apply the ultimate mobile marketing strategy with our 7 mobile email marketing tips:

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