Red Hot Ideas for Sizzling Summer Email Campaigns

By 2. July 2019 July 4th, 2019 Newsletter Academy Mail Designer 365 EN

Summer is here and it’s time to shake things up a bit when it comes to your email campaigns. If you’re feeling the heat already, don’t worry! We’ve got your back. Here are some useful tips and examples of great summer email campaigns to help get you inspired…

Turn up the heat with a summery subject line

The subject line is the first thing your readers will notice about your email campaign. This gives you the perfect opportunity to outline your summer theme early. Try using lots of summer-related language and maybe even throw in a few emojis to really capture the attention of your readers.

Here are a few clever examples we have found:

New Look are bringing the heat by including a fire emoji in their subject line.

The positive message in this subject line from Boots is perfect for summer.

Rent the Runway are getting their customers ready for summer with this clever subject line.

Be bold with your colour choice

Summer is all about bold, bright colours and you should definitely reflect this in your email designs. Try to experiment with combining bright tones like orange, pink, and red. This will bring life to your email campaign and get readers in the mood for summer.

The warm orange tones in this email design by Boots are a great representation of the summer sun.

Mail Designer 365’s image effects are the perfect way to add a pop of colour to your email design. Simply click on an image and choose a filter from the Style menu – we recommend Seville or Barcelona for the ultimate summer feel. Learn more in this guide.

Create a summery feeling by experimenting with image effects and filters in Mail Designer 365.

Brighten up your design with summery graphics

Don’t be afraid to go overboard with summer-related images in your design. Whether they’re planning a getaway, updating their wardrobe or organising a get together with friends, high quality images will help you to inspire your customers.

Try to include the best images of your products in your email design to show readers what you have to offer them this summer.

Customers will be dying to update their holiday wardrobe after seeing this email from New Look.

Clever product placement by Superdry means readers will be eager to get their hands on their summer range.

Struggling to find the right image? Mail Designer 365’s Unsplash collection has thousands of high quality images which you can use freely in your newsletters:

Check out Unsplash for vibrant, summery stock photos.

Provide readers with tips and ideas for the summer

For many of your customers, summer means it’s time for a holiday. Whether they’re staying at home or travelling somewhere new, you should find ways which your business can help make their holiday even better.

If you can, consider sharing upcoming events with your readers. They are bound to appreciate this gesture, as many families find themselves stumped for ideas of what to do during the holidays. This email from East Midlands Trains showcases upcoming local events which are accessible by their rail service:

Inspire your readers this summer by sharing upcoming events with them.

Alternatively, if you provide a fun service during the holidays, you could let readers know to encourage them to come and visit you. Giraffe encourages parents to bring their kids along for a meal with this family-friendly promotion:

Encourage families to visit your establishment during the holidays by showcasing a special offer.

Hold a summer sale to entice customers

Last but not least, the summer season also provides you with the perfect opportunity to run a sale or promotion. During June, July and August, many of us are off work or school and have more free time to get things done.

Whether they’re remodelling the garden, going on a shopping spree for the new season, renovating their home, or going on holiday, a sale gives your customers the final push they need to get the job done.

A summer sale could be the deciding factor for customers on the fence about booking a holiday with easyJet.

We hope you’re inspired and ready to start trying out these summer email campaign ideas. Remember to be bold and capture that summer feeling in your email design in order to convince your readers.

You can try out all of these tips in Mail Designer 365. Download the app for free today and see what you can create.

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