When planning your summer email strategy, it's always important to consider any upcoming seasonal events, as these can serve as a great way to get creative content ideas and campaign inspiration.
With Father's Day around the corner, your business has the perfect opportunity to get started putting together an exciting campaign. In this guide, we're showcasing some of our favourite Father's Day email campaigns and sharing our top tips on what to include in your own Father's Day emails.
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What is Father's Day and when Does it Take Place?
Father's Day is a widely celebrated international event, recognising the important role played by the fathers and father figures in our lives.
Father's Day generally falls around May / June but has different dates depending on the country you live in. The most common date for Father's Day is the third Sunday in June, which is when Father's Day is celebrated in the UK, USA, Japan, France, and Canada (just to name a few!)
In some majority Catholic countries such as Spain, Italy and Portugal, Father's Day is celebrated on St. Joseph's Day (March 19th) who is known as the patron saint of fathers. In Germany, Father's Day is celebrated on Ascension Thursday, which is also a national holiday.
Get started early
Much like other major holidays, many of your customers will start looking for Father's Day gifts early, giving them time to shop around and find the best deals. For this reason, you want to be ahead of the game and start sending out your first emails a few weeks before the big day.
Whether it's a featured product, a full blown gift guide, or a special promotion. Timing is everything so don't miss the boat on this one!
Mention Father's Day in the subject line
As so many other firms will also be preparing to send their Father's Day email campaigns at the same time as you, it's important your email stands out in your subscribers' inboxes.
Take the time to put together an engaging subject line that will be sure to turn heads and get customers to open your email. As well as including keywords related to Father's Day, emojis are another great way to add a splash of color.
Put together a gift guide
It's a well known fact that Dads are notoriously hard to buy for. Make your customers' lives easier by compiling all your best gift suggestions into one practical gift guide.
An email gift guide enables shoppers to browse through your most relevant picks for the big day right in their inbox, and also entices them onto your website with a clear purpose.
Remember to link directly to all the products featured in your gift guide so customers can shop them quicker. Checking stock levels and pricing information is also a must to prevent any errors from appearing in the final email campaign.
Send out reminders
Because the date changes each year, it can be easy for customers to let Father's Day slip their minds so that before they know it, the big day is here and they're left empty-handed!
Help your customers avoid these mishaps by sending out a friendly reminder email in plenty of time. This could be a general reminder of the date, or a store announcement (i.e. for last orders before Father's Day.)
Reminder emails are not only a useful service for customers, they also allow you to introduce time pressure into your campaigns, helping generate a sense of urgency. Oftentimes, your customer will purchase there and then in order to avoid missing out or being too late.
For this reason, it's critical you make the CTA (call-to-action) loud and clear, so customers can get straight to your online store.
Whistlefish
This fun design by Whistlefish reminds customers that Father's Day is approaching, whilst simultaneously showcasing a few exciting gift ideas.
Father's Day reminder email by Whistlefish
Etsy
This campaign by Etsy is another example of putting together an effective gift guide for your customers with a good variety of products. Most importantly, they have included clear CTAs and links to all the listed product categories.
Father's Day gift guide by Etsy, featuring unique handmade gifts
Harry's Grooming
This campaign by Harry's Grooming is relatively simple but is effective in informing customers that it's their last chance to receive free shipping by Father's Day.
A simple, yet effective Father's Day email campaign by Harry's Grooming
Bella Italia
Bella Italia do a great job of giving back to dads with this bold and colorful email promotion:
An exclusive promotion for Father's Day is a great way to give back to customers, as shown here by Bella Italia
New Balance
Sometimes all it takes to show you care is a simple greeting. As demonstrated in this email campaign by New Balance, sending a straightforward Happy Father's Day email is another great alternative to a promotion or gift guide.
New Balance share a straightforward yet powerful message for Father's Day in this campaign
Creating a Father's Day Email Template in Mail Designer 365
Mail Designer 365 has all the essential tools you need to create awesome email templates for Father's Day. Alongside a vast collection of ready-made HTML email templates, Mail Designer 365 also offers a great range of design tools so you can create custom email templates for your business.
Happy Father's Day email template - exclusively available in Mail Designer 365
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With Memorial Day Weekend coming up, many of you will be planning a promotion or special event to celebrate with your customers. In this article, we're sharing some of our favorite Memorial Day email campaigns, plus a few exclusive tips on how to recreate some of these awesome styles in Mail Designer 365.
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When is Memorial Day?
Traditionally, Memorial Day always falls on the last Monday in May. The holiday honors and remembers fallen US military personell and will be celebrated this year on May 31st.
Memorial Day takes place on the last Monday in May and honors fallen military personell.
The long weekend gives businesses a chance to hold special events, and also means customers have more time to shop; encouraging many businesses to hold a sale or promotion.
Our Favorite Memorial Day Email Campaign Examples
Bed Bath & Beyond
This stars & stripes themed design is super on point for a Memorial Day email campaign and the 3D text effect in the promotional box gets readers all geared up for a great deal.
Make it in Mail Designer 365:
You'll find a star shape among the options in our "Contents" library. You can adjust the size, fill and outline to suit your design.
Then, recreate the sketched headline effect by overlaying "solid" and "outline" styles from the Londrina web font family and mimicking the 3D effect by applying a thick, contrasting shadow to the bottom layer.
Vans
Vans also focus their design efforts on a traditional red, white and blue theme. The strong headlines and prominent CTA (call-to-action) buttons really help set the scene for the patriotic occasion.
Anthropologie
This cute nautical design has us dreaming of a summer vacation. Since Memorial Day weekend kicks off the summer, it's a great theme to use in your campaign to promote a seasonal sale or new product range.
Michael Kors
Michael Kors are turning up the heat for Memorial Day with this pool-themed email campaign. The water effect headline adds something new to the design and helps draw readers' attention straight to the sale.
Make it in Mail Designer 365
You can recreate this dazzling water effect headline using the Blend Modes feature in Mail Designer 365. Choose a thick, heavy-weighted typeface such as Helvetica or Arial Black, overlay this with an image of your choice (tip: we found this water image in the Unsplash library) and apply the Blend Mask "Source Atop" to fill your text with the image.
Use Mail Designer 365 Blend Modes to recreate this wonderful water effect headline.
Billabong
Surf's up! In this email campaign, Billabong use Memorial Day as the perfect opportunity to show off a new summer range. The red, white and blue color scheme creates a clear connection to the holiday and a huge feature image helps set the scene.
Kate Spade
This minimalist design by Kate Spade keeps things basic and incorporates a chic, boxy layout to stylishly showcase their very best Memorial Day offers. A splash of color also helps divert readers' attention to the exciting sales headline.
Make it in Mail Designer 365
Copy Kate's on-trend boxy layout in your email designs with one of our combi layout blocks. Drag in the layout block from the "Contents" menu, resize and fill with your star products, then add text, buttons and eye-catchers to excite your readers.
Your Memorial Day email campaign made easy
Start off the summer the right way with an exciting Memorial Day email campaign. Get inspired and recreate our favorite styles in Mail Designer 365, or explore our range of creative tools to come up with a brand new idea.
For more tips on creating an email marketing campaign for Memorial Day, check out this post.
Until next time,
Your Mail Designer 365 Team
Get started with Mail Designer 365 today
Start your 7 day free trial and use your Mac to create stylish email newsletters for your business.
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Compatible from Mac OS X 10.11 onwards
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