With government restrictions now in place to slow the spread of the coronavirus, times are currently tough for salon owners everywhere. As a business owner, this means a change of strategy is definitely needed to help get you through.
Mail Designer 365 has all you need to keep your business going strong through the crisis. Below you will find all of our email marketing resources for salon owners to help get your small business online, plus a brand new Design Idea…
Email Marketing Resources for Small Businesses
The following resources offer you helpful tips and advice for getting your small business online and building an effective email marketing strategy during the coronavirus crisis:
New: Email Template for Salon Owners
We’ve added a brand new Design Idea to our collection of ready-to-use email templates. Use the Hollywood Nails template to advertise treatment vouchers, communicate important changes to customers, or sell your products online:
Vibrant voucher call-to-action box reminds customers they can still book in for their favorite treatments or treat a friend. Simply link your Groupon deal, Etsy page, etc to allow customers to buy online.
The Instagram call-to-action is also a great way to encourage your customers to try out your products at home and engage with your brand via social media.
Adapt the template by adding your salon’s logo, your contact information and images of your beautiful looks and you’re good to go!
More Survival Tips for Salon Owners
Try out these super quick survival tips to take your salon online and keep your business going throughout the crisis…
- Encourage regular customers to purchase vouchers – This is a great way to maintain your income during difficult times, whilst also giving customers something to look forward to. Vouchers can be used to purchase treatments in advance, or to gift to a friend or relative.
- Sign up to an e-commerce platform to sell your products – Signing up to an e-commerce platform is a great way to gain exposure for your brand. If your salon stocks exclusive products, try selling via an online marketplace like Etsy so your customers can still try them out at home. You can also use Etsy to sell your vouchers!
- Improve your social media strategy – Use social media to spread the word about your business and get customers sharing your content online. Running giveaways and promotions is a great way to get more exposure in the long run and helps you regain a sense of community.
- Share your top beauty hacks via livestream masterclasses – For those who can, this is a great way to keep customers entertained and engaged with your brand during lockdown. You can offer this content for free on Instagram or Facebook live, or sign up to Patreon, where customers can subscribe to your content for a monthly fee.
Discover how Mail Designer 365 can help your salon
Here at Mail Designer 365, we believe email marketing really is for everyone. To start sending this email template to your customers and get started with email marketing for your salon, sign up to Mail Designer 365 today for free!
Until next time,
Your Mail Designer 365 Team