With government restrictions now in place to slow the spread of the coronavirus, times are currently tough for flower stores everywhere. As a business owner, this means a change of strategy is definitely needed to help get you through.
Mail Designer 365 has all you need to keep your business going strong through the crisis. Below you will find all of our email marketing resources for florists to help get your small business online, plus a brand new Design Idea...
Email Marketing Resources for Small Businesses
The following resources offer you helpful tips and advice for getting your small business online and building an effective email marketing strategy during the coronavirus crisis:
New: Email Template for Florists
We've added a brand new Design Idea to our collection of ready-to-use email templates. Use the "Small Business: Florist" email template to encourage email orders, communicate important changes to customers, or show off your impressive stock list:
Practical email order form: Help customers place their orders for beautiful bouquets faster with a pre-formatted email order form. Simply add your email address, fill in the subject line and tell customers the information you need to complete their order.
Adapt the template by adding your flower store's logo, your contact information and images of your beautiful floral arrangements, and you're good to go!
More Survival Tips for Florists
Try out these super quick survival tips to take your flower store online and keep your business going throughout the crisis...
- Set up an email order system to sell your products - As your customers can no longer come and browse your store or place orders in person, setting up an email order system is a simple yet effective way for you to continue selling them your beautiful products.
- Start a delivery service - Just because customers can't come to you, doesn't mean business has to stop. If you are able, consider starting up a flower delivery service in your local area for a small added fee.
- Focus on gifting for special occasions - Many of your customers will still want access to your services to gift to loved ones for special occasions and show them they are thinking of them during these difficult times. Use your emails to advertise special promotions for holidays, birthdays, or other occasions, and combine this with your delivery service.
- Improve your social media strategy - Use social media to spread the word about your business and get customers sharing your content online. Running giveaways and promotions is a great way to get more exposure in the long run and helps you regain a sense of community.
Discover how Mail Designer 365 can help your flower store
Here at Mail Designer 365, we believe email marketing really is for everyone. To start sending this email template to your customers and get started with email marketing for your flower store, sign up to Mail Designer 365 today for free!
Until next time,
Your Mail Designer 365 Team