Beginner's Guide to Email Marketing
Step 1
Set Up Your Goals
[bctt tweet="Understanding the goal that you want to achieve will help pave the way to how you style your newsletter designs" username="equinux"]
If you are new to email marketing, we suggest starting out by organizing your thoughts and plans by first clearly defining what your goals are. Email marketing may be a new tool for you that lets you communicate with your audience. Therefore, it is really important to figure out what your goals are and what you want to achieve through your email newsletters.
Understanding the goal that you want to achieve will help pave the way to how you style your newsletter designs as well as to what type of content to include in your emails. It will also determine what type of metrics you will be using to measure whether or not you met your goals.
Age-Old Dilemma
When it comes to creating newsletters or emails, you often encounter an age-old dilemma. How can you grab and retain your customer’s attention without losing the complete message you want to share? You are not alone.
Unfortunately, there seems to be a fine line between writing too little and writing too much. Write too little and your consumers do not get enough information. Write too much and you lose your customer’s attention. Or worse - cause them to disregard the email or newsletter completely. So how do you find a good balance?
Email Design and Links
Need help with email design? Our equinux Team has put together a video guide for you on how you can put multiple links in an image using Mail Designer 365.
Who said learning can't be fun? So sit back, relax, and watch.
Multiple Links
When email designing, you may have wondered how can you make multiple links on a single image? Mail Designer 365 has a simple solution for you.
Layout blocks are the main building blocks in any Mail Designer newsletter. They help you build your content's structure and let you design with structure and style. We're going to highlight 6 techniques you can create using different layout blocks.
Perfect newsletter design with Mail Designer Pro: more Mail Designer tips can be found on our Mail Designer Pro Tutorial Page.
There’s a lot more to Mail Designer Pro then you think. These power tips will open the door to new, incredible possibilities.Mail Designer Pro 2.6
We’re excited to launch Mail Designer Pro 2.6 – it’s got some great new features and a lot of improvements we hope you’re going to love. Let’s dive in:
Flashback – Close your eyes. Can you remember the smartphone you had 5-6 years ago? You know, those times when you strolled around the city while surfing the web on your iPhone with 3GS? Back then, an iPhone had a measly resolution of only 480x320 pixels. Now hop back into the time machine! In the meantime, the iPhone 6s Plus has reached a whopping resolution of 1920x1080 pixels! Smartphone screens have become so much sharper, quicker, and more sensitive. Whether you’re carrying an iPhone 6s, a Nexus 6 or a Galaxy 7, the pixel density is so high that you’ll hardly believe your eyes.
This is even more reason why your mobile friendly newsletters need to stay crisp and sharp, down to the last detail. Here are 3 Mail Designer Pro tips to help you achieve just that:
