May is here, which can only mean one thing: it’s almost time for Mother’s Day! The one day of the year where we can truly show our moms how much they mean to us, Mother’s Day is also a great marketing opportunity for your business, as it’s a day which practically all of your customers will find relevant. Here are some of our top ideas for how you can build an effective Mother’s Day email campaigns.
Give moms the reward they deserve!
One fairly straightforward way to kick off your Mother’s Day marketing campaign is by giving Moms a special treat to show your appreciation. Whether it’s a discount code for your store, or a free drink or dessert in your restaurant, try to include a kind gesture in your email campaign. Not only does it show the compassionate side of your business, it will also help to build up a customer relationship and entice all the mothers you rewarded to come back to your business throughout the rest of the year.
Flowers are often associated with Mother’s Day, as they are a popular way to show someone your love and appreciation. As well as this, Mother’s Day also falls in the height of spring – which is also synonymous with flowers and nature. Try to incorporate a floral theme into your email design to create a super effective design. Even more importantly, if your business sells flowers of any kind, make sure to come up with an eye-catching, unique design to stand out from your many competitors on this busy day. We love this colorful GIF from Terrain inspiring customers to be creative and put together a custom plant pot for their moms.
Create a gift guide
As much as we love our moms, it can sometimes be challenging to find the perfect gift to show them that. Help your customers show their moms how much they are loved by creating an inspiring gift guide full of products from your store. This is super effective, as it directly shows your customers why your business is relevant for Mother’s Day. Whether you sell clothing, make up, garden accessories, or electronics, you’re bound to have the perfect gift for a deserving mother. This example from Apple shows that Mother’s Day gifts can take many shapes and sizes.
Invite moms to a special event
One way to get customers to come to your physical store is by holding a special Mother’s Day event. Something simple will do the trick like a bake sale or a mini cocktail for each customer. Depending on the nature of your business, there’s many different opportunities which you can use to attract moms to your store. This clever tea party example from J Crew is a sure fire way to get customers to stop by and look around.
Don’t let your subscribers forget!
Another thing to get your business in the good graces of your customers is by sending out a reminder email to make sure they don’t forget this special day. With so much going on around us, it’s understandable that the date may slip some customers’ minds. Send out a reminder to your subscribers and encourage them to browse your store for the perfect gift. Chances are they’ll be so anxious not to forget, they’ll click straight on your CTA and start shopping. Bonus points if you provide them with free delivery! Chocolatier Thorntons did a great job in this email of reminding customers when their last chance to order is.
Often, the email campaigns which work the best are those with a more personal touch. It’s great when customers can relate to you on a more one-to-one level. We found this campaign from Shopbop inspiring where individual employees paid tribute to their moms by doing a feature on the fashion from their generations.
You could try something similar by doing a mini-feature on your team’s moms. Do you have a cooking blog? Share your mom’s best tips and secrets for the perfect apple pie! After all, moms know best!
Spread the love
For our final point, we want to talk about giving back this Mother’s Day. Although like most holidays, Mother’s Day is more of a commercialised, gift-giving occasion, it is also possible to get involved in other ways. See what your business can do in the way of giving back. Whether it’s supporting disadvantaged mothers in your local area, or children who have lost their mothers, working for a good cause is a great way to build on your CSR and gain support from customers, as well as being a genuinely good thing to do. In this email campaign, Charity Water had the clever idea to use the big day as a fundraising opportunity for those less fortunate.
We hope you found these tips for Mother’s Day email design useful for creating your Mother’s Day email campaigns. Remember to be positive and spread the love, and your customers will be more than happy to share this special day with you!
Until next time,
Your Mail Designer 365 Team