As the weather starts to heat up, so is the email marketing calendar. We’re now in the middle of May, and for your American customers it’s almost time for Memorial Day – a patriotic celebration of war heroes who lost their lives fighting for the US army. Falling this year on Monday 28th May, this holiday gives consumers a three day weekend, and there’s nothing quite like a long weekend to get business booming! Before you fire up the grill, or pour yourself a drink, check out our 5 tips for creating a sizzling Memorial Weekend email campaign.
Go stars and stripes crazy
As this is a super patriotic holiday, you should do your best to try and represent this in your email design. This makes the theme of your email clear from the get go, as well as making things a bit more fun and interesting for your email subscribers. Try to incorporate red, white and blue into your color scheme, and bonus points for you if you can include some American flag imagery in there, too! For this holiday, you can afford to make your designs a little bit over the top and play on people’s patriotic nature. In this example, Ralph Lauren have got their color scheme down to a T and the inclusion of the stars and stripes flag is a great way to get the theme across to customers.
Use a sense of urgency
As one of the oldest tricks in the marketing playbook, the sense of urgency is always a good way to engage your customers into participating with your sale or special offer. As the Memorial Day holiday is only spread across a couple of days, it provides your business with the perfect opportunity to have a quick-fire sale or event. This bright design from Aldo definitely creates a sense of urgency with its “Today only” graphic. Try something similar in your designs to get customers rushing to check out your sale.
Inspire subscribers to make the most of their time off
Remember your email campaign does not have to begin on Memorial Day weekend, you can get started right away! Are you a travel agency? Encourage your subscribers to book a last minute trip. Get them thinking about their BBQ or cookout in advance or suggest fun activities to do over the family weekend. There’s loads of ways to get involved and it doesn’t have to be a themed sale. Get creative and it will pay off. Your customers will definitely thank you for the inspiration! Check out this example made with Mail Designer 365.
Use a summery theme
For many of your customers, Memorial Day weekend is the start of their summer. The weather is getting warmer and many of them will not have to go to school or work. As touched upon in previous points, it’s good to include as much summer-related imagery as possible in your email design to get customers in the mood for summer and get them ready to start spending money in your store. Many customers will be looking to update their summer wardrobe and book holidays, so the more you stress this in your email campaign using a summery theme, the more likely it is that you’ll be getting them ready for the sunshine. This super cute design from Revolve is a clever way to inspire your customers to start shopping for the summer.
Don’t forget what the day is all about
As with all holidays and special occasions, it’s easy to forget the true meaning of the celebration. It’s good to include a reference to what the day is all about. This will not only make your business come across more genuine, it’s also a sign of respect to your customers who may have lost loved ones fighting in the military. You could do this by inserting a short but heartfelt message or by hosting a special event and donating to a veteran’s charity. Even if it’s just a quick tagline, it’s good to show your subscribers you care. This design from Alex and Ani has got the balance just right. We love the patriotic heart!
Don’t forget to segment your email lists for this one! It may seem obvious but it is important you only send your Memorial Campaign out to your US customers. Even if you are not a US-based business, you can still get involved. Just watch out when it comes to list segmentation and you’ll do fine!
Until next time!
Your Mail Designer 365 Team