Entertainment Email Marketing: 7 Proven Tips

As one of the largest global industries, the leisure and entertainment sector spans gyms and sports clubs, holiday parks, theaters, theme parks, museums, and more. Entertainment email marketing is a highly effective way to share news and promotions, build loyalty with existing customers, and attract new visitors to your business.

With the leisure industry picking back up and peak travel season in full swing, now is the perfect time to refresh your strategy. From holiday park email marketing and seasonal offers to sports email marketing and event announcements, there are countless opportunities to inspire and engage your audience.

In this post, we share actionable leisure sector marketing tips and real-world entertainment email campaign examples to help you plan, design, and send high-performing emails.

Jump to:

• Which businesses are in the leisure industry?
• Which types of emails are useful in the leisure sector?
• What to include in emails for the leisure sector?
• Email examples from the leisure and entertainment sector
• Creating email templates for the leisure sector

Which Businesses Benefit from Entertainment Email Marketing?

The leisure and entertainment industry is one of the most diverse sectors, covering a wide range of activities that consumers and tourists enjoy in their free time. From local sports facilities to world-famous attractions, all of these businesses can benefit from a well-planned entertainment email marketing strategy:

• Gyms, fitness studios, swimming pools, and other indoor sports facilities
• Museums, galleries, and cultural centers
• Sports clubs and recreational leagues
• Zoos and wildlife parks
• Theaters, cinemas, and live music venues
• Nightclubs, bars, and lounges
• Theme parks, water parks, and family attractions
• Cycle hire services and outdoor adventure activities
• Bowling alleys, arcades, and gaming centers
• Casinos, bingo halls, and entertainment complexes
• Spas, wellness centers, and relaxation resorts

Each of these businesses has unique opportunities to use leisure sector marketing to boost bookings, engage with their audience, and build long-term customer relationships.

Which Types of Emails Work Best for Entertainment Email Marketing?

Because the leisure and entertainment sector is so diverse, there are many different ways businesses can use email marketing to keep customers engaged and increase attendance. The right approach depends on your goals — whether it’s boosting ticket sales, promoting seasonal events, or building stronger relationships with visitors.

Popular examples of email types in leisure sector marketing include:

• Booking confirmations to reassure customers and provide useful details about their visit
• Announcements for new exhibits, attractions, shows, or venue openings
• Event invitations to drive attendance for concerts, festivals, and special occasions
• Deals and promotions highlighting discounts, packages, and exclusive offers
• Seasonal campaigns tied to holidays, school breaks, or summer activities
• News and essential updates such as safety information, policy changes, or opening hours
• Feedback request emails to gather customer insights and encourage online reviews

These formats form the foundation of an effective entertainment email marketing strategy, helping gyms, theaters, theme parks, and holiday parks keep their audiences informed, inspired, and ready to book.

What to Include in Entertainment Email Marketing Campaigns

Exciting visuals

The goal of any entertainment email marketing campaign is to excite your audience and inspire them to visit your business. Strong visuals are key: use a striking hero image to set the mood and pair it with smaller images that highlight attractions, facilities, or upcoming events. Dynamic layouts created in Mail Designer 365 make it easy to showcase your venue in the best possible way.

Exclusive offers

Sharing exclusive offers is one of the most effective ways to attract families, tourists, and local visitors. Discounts such as “2 for 1” tickets, free gifts, or seasonal promotions help your leisure business stand out during peak holiday periods and drive more bookings.

Clear call-to-actions

Every leisure sector email should guide readers toward a specific action. Prominent call-to-actions (CTAs) such as “Book Now,” “Add to Calendar,” or “Get Tickets” should be central in your design. Use bold typography and vibrant colors to make CTAs stand out and lead customers directly to your booking portal or website.

Customer testimonials

For new visitors, trust is essential. Including testimonials, star ratings, or short reviews in your emails builds credibility and reassures potential guests. Highlighting TripAdvisor or Yelp reviews is especially effective in the leisure and entertainment sector. You can also automate follow-up feedback request emails to continuously generate fresh testimonials.

Upsell opportunities

If customers book online, consider sending automated upsell emails to promote added benefits. Popular options include:

• Upgraded ticket packages
• Beverage or meal add-ons
• Fast-track or priority entry
• Comfort or premium seating

Building excitement with optional extras increases revenue and enhances the guest experience. Adding a limited-time discount creates urgency and encourages quicker decisions.

Contact information

Always include clear contact information in your emails. This reassures guests and provides easy access for questions or special requests. With Mail Designer 365, you can add direct Tel and Mailto links so customers can reach your team with a single click.

Best Practice Entertainment Email Marketing Examples

Looking for inspiration? These real-world campaigns from well-known leisure and entertainment brands show how effective email marketing can attract visitors, boost ticket sales, and build customer loyalty.

The Gym Group

This colorful fitness promotion by The Gym Group uses motivational imagery, a clear discount offer, and a bold call-to-action to drive sign-ups.

Legoland

Family fun is the focus of this Legoland campaign. Bright imagery and playful Lego brick CTAs make the promotion stand out and appeal to parents planning holiday activities.

ATG Tickets

ATG Tickets highlights glowing reviews and testimonials to encourage bookings. Photos from the performance generate excitement and give potential guests a preview of the show.

Cineworld

Cineworld’s newsletter promotes upcoming movie releases with strong visuals and easy-to-find CTAs, helping customers quickly book tickets or learn more.

Science Museum London

The Science Museum email combines practical reopening information with exciting announcements about new exhibits. A priority booking upsell adds urgency and value.

Hollywood Bowl

Hollywood Bowl’s bold campaign uses a clear headline and central CTA button to promote a limited-time bowling deal, generating excitement and urgency.

Madame Tussauds

This Father’s Day campaign by Madame Tussauds taps into seasonal marketing opportunities. A prominent red information box also communicates health and safety guidelines clearly.

The National Gallery

The National Gallery uses a clean, minimalist email design to stylishly present their upcoming exhibitions and cultural events, paired with clear booking links.

Creating Entertainment Email Marketing Templates in Mail Designer 365

We hope these examples have inspired you to refresh your email strategy and explore new ways to engage your audience. From gyms and theme parks to museums and theaters, every leisure business can benefit from professional, well-designed emails.

With Mail Designer 365, you’ll find a wide range of ready-to-use HTML templates created specifically for leisure sector marketing. Whether you’re promoting seasonal offers, sending a booking confirmation, or designing a stylish event invitation, our drag & drop editor makes it easy to build responsive emails that look great on every device.

Get started today and create your own entertainment email marketing templates with Mail Designer 365. Try the app free for 7 days and see how simple it is to design high-performing newsletters for your leisure business.

You can try out all of these tips and Design Ideas in Mail Designer 365. Download the app for free today and see what you can create.