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New Year Email Campaign Ideas to Help You Kickstart the Year

By 11. December 2019June 15th, 2020

Just like that, another 12 months have passed and it's time to start looking towards a new year. Working on a New Year email campaign gives you the perfect chance to refresh your marketing strategy ready for the coming months.

A new year gives you a blank canvas to start again after all that holiday hype. Take this opportunity to get inspired by these awesome New Year email campaign ideas which you could use for your business... 

New Year greeting

If you're stumped on what to say, or just want to keep things simple this year, the humble New Year greeting is for you!

A simple and sweet "Happy New Year" message like this one from SumAll is a thoughtful way to wish your customers all the best for the coming year. The fireworks motif is also super fitting for the exciting occasion.

A simple New Year's greeting is always a safe bet for any business.

New Year promotion

Think your customers are bored of sales? Think again! Everyone loves a chance to save money - especially after the holiday season.

Launching a sale or promotion to start the New Year is a great way to get your customers shopping with you again. In the run up to the holidays, your customers were spending money on gifts for others, now they can start treating themselves!

This design by Giraffe is a nice way to advertise their exclusive New Year promotion with their customers and get them dining in their restaurant.

Launch a sale or promotion to celebrate the New Year with your customers.

New Year nostalgia: Year in review

Before we move forward to a new year, many of us like to look back. This is what makes the year in review concept great for your New Year email campaign.

Looking back on the previous year is a fun way to celebrate together with your customers. This could be significant events in your sector, important business achievements, or the customer's personal milestones.

This email is a nice take on the year in review concept. Boohoo invites customers to look back on some of their best styles by including images of influencers and celebrities wearing their clothes.

Celebrate the start of a new year by looking back on the previous one.

New Year's resolutions

Each year, many of us make New Year's resolutions to try and better ourselves. If your business can play on this, it would be a great theme for your New Year email campaign.

Popular resolutions include reading more, working out, learning a new skill, or finding a hobby. Try and find ways your business can capitalise on this and encourage your customers to get on board.

This inspiring example by Duolingo is perfect for anyone wishing to improve their skillset in the coming year. The simple layout and bold CTA (call-to-action) help customers get started right away.

Use your New Year email campaign to inspire your readers to make good on their New Year's resolution.

New Year travel inspiration

If your business operates in the travel and tourism sector, a New Year email campaign gives you the perfect opportunity to get your customers booking a trip.

The New Year means new adventures for many of us. Use striking feature images and bold, eye-catching headlines to really target readers experiencing wanderlust.

This email by tripadvisor certainly gets readers excited about the prospect of a holiday. The bold "Where will you travel in 2019" headline is also super direct and personal; getting straight to the point.

Tempt customers with an exciting trip to look forward to in the New Year.

New Year style tips

This New Year email campaign idea is particularly effective for the fashion and beauty industry. Encourage your customers to try something new this January and use your email to showcase the latest trends to them.

This email by New Look is all about the neon trend and encourages customers to add some color to their wardrobes for the coming year.

Encourage customers to get adventurous and try out some daring new styles in the New Year.

We hope we've managed to get you inspired in time for the New Year. You can try out all of these New Year email campaign ideas in Mail Designer 365.

Sign up for free today to test the app and discover all of the creative tools and design resources you need to build your New Year email templates.

Happy New Year!
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