Anniversary Email Examples – 9 Great Templates & Ideas

A key factor behind successful email marketing is the ability to produce interesting content for your subscribers. One popular trend that has taken off over the past few years is sending anniversary emails to keep subscribers engaged with your business.

Whether you are creating a heartfelt thank you message or celebrating a customer milestone, having the right email template creator makes it easy to design eye catching anniversary emails that feel personal and polished without starting from scratch.

In this guide, we will show you step by step how to create awesome anniversary emails and share inspiring anniversary email examples from recent years.

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• What is an anniversary email and why should I be sending them?
• Anniversary emails for customer milestones
• Anniversary emails for business milestones
• How to create anniversary emails

What is an anniversary email and why should I send one?

An anniversary email is sent to commemorate a special event or milestone. This can either be a customer's own personal milestone, or a general business milestone. Typically, the main aim of these emails is to maintain the relationship between your business and your email subscribers.

Here are some great advantages of sending an anniversary email:

• Make customers feel special. Anniversary emails can easily be integrated into your existing automated email workflow and sent out after certain triggers (e.g. 1 year after signing up). This is a great way to use email to make the customer journey more personalised.
• Create a new sales opportunity. Many businesses take anniversary emails as an opportunity to launch a sale or offer a discount code.
• Showcase your achievements. Use your anniversary email as a way to share your success with customers and other key stakeholders.
• Provide interesting email content. An anniversary email gives you the chance to put a unique spin on your typical marketing emails and provide new content.

Customer Anniversary Email Examples

Every business has a unique customer journey and aims to create a specific experience for both new and existing customers. This plays an important role when considering which milestones to celebrate.

Using anniversary email examples as inspiration is a great way to build your own campaigns. These emails are also an excellent addition to your automated email strategy, as they are unique to the recipient and therefore offer much more potential in terms of open rates and clicks.

Examples of Customer Anniversary Emails

Here are some creative customer anniversary email examples sent by businesses to celebrate milestones with their users.

Grammarly

In this fun, birthday-themed design by Grammarly, the customer is offered an exclusive discount. This is one of the most effective anniversary email examples because the simple design and clear white space make the message easy to read.

ModCloth

This colorful design by ModCloth is another great customer milestone message. It belongs to the most eye-catching anniversary email examples thanks to its bold graphic and playful layout.

Twitter

This Twitter design shows how anniversary email examples can be used to boost engagement. With a strong CTA, the email motivates recipients to share the milestone directly on the platform.

Uber

Uber celebrates drivers by highlighting their achievements over time. This is one of the best customer anniversary email examples because it motivates users and improves loyalty by reflecting on shared progress.

PlayStation

PlayStation uses personalization and bonus content to make customers feel valued. It stands out among anniversary email examples for its creative design and fun reward system.

Business Anniversary Email Examples

As well as gaining access to the latest information on your products and offers, many customers signed up to your mailing list to learn more about your company. For this reason, business anniversary email examples can be just as powerful as customer-focused ones.

These types of campaigns differ greatly from the customer-specific designs above. Generally, a business event such as a company birthday or sales milestone is a big occasion and an excuse for a grander, one-off mailing.

Examples of Business Anniversary Emails

Here are some anniversary email examples from companies that celebrated major milestones with customers and stakeholders.

Casper

Casper stayed on brand with this fun design to celebrate their 2nd birthday. It is one of the simplest yet most effective business anniversary email examples.

Fitbit

Fitbit took a more formal approach for their 10th anniversary statement. Among business anniversary email examples, this one stands out for being suitable for both customers and stakeholders, especially with the numbers section showcasing achievements.

DAVIDsTEA

This unique campaign by DAVIDsTEA combines customer milestones with the company anniversary. It is a great example of blending approaches and is one of the more memorable anniversary email examples.

Harley Davidson

Harley Davidson marked the anniversary of a classic product with a limited edition. This creative approach makes it a standout among product-focused business anniversary email examples.

Best Practice Tips and Ideas for Anniversary Emails

Now you've seen a variety of anniversary email examples, here are some best practice tips to follow in your own campaigns.

Use Personalization

Emails are much more effective when speaking directly to the recipient. Many of the anniversary email examples above show how using personalization can increase engagement and customer loyalty.

Offer a Gift

Every anniversary is a special occasion and warrants a gift. Rewarding customers with discounts or free offers is a recurring theme across many successful anniversary email examples.

Highlight Your Shared Experiences

The customer experience is an important part of how your business connects with users. Anniversary email examples like theSkimm highlight shared experiences to strengthen the customer relationship.

Include a CTA

Every anniversary email needs a clear call to action. Looking at anniversary email examples across industries, the most effective campaigns include strong buttons or links that show the reader what to do next.

• Shop now (with discount or promo code)
• Refer us to a friend
• Log in to your account
• Share the news on Twitter

How to Create an Anniversary Email in Mail Designer 365

Got a big anniversary coming up? Mail Designer 365 makes it easy to celebrate your success with customers and stakeholders.

Choose from one of our many HTML email templates, or use the drag & drop editor to build your own design using an impressive set of creative tools.

Once you've finished building your design, check out the huge range of export options to send your template to your chosen email service provider for a mass, one-time mailing, or a long term, automated campaign.

Not got a Mail Designer 365 plan yet? Download your free trial to get started.