Who shall we send our first campaign to? If you're not sure at the moment, copy these email addresses – they're ours and you're free to use them to try out Campaigns!

Add new contacts by clicking Contacts in the Mail Designer 365 toolbar.

A new window will open. Paste email addresses into the address box to make up your first audience. Add your own email addresses too, if you like!

Now let's say all the new contacts you've added are cat lovers. Make a note of this by assigning them an attribute.

Try it out: Just enter "Interest" into the attribute field and click on "Create". To show they are interested in cats, enter "Cats" and click on "Create".

You can also attach further values to an existing attribute category to represent different interests – for example, "Dogs", "Reptiles", etc.

Finally, click on "Add contacts".

Your cat-themed campaign is bound to be a hit for your cat loving contacts, but for dog lovers and other contacts? Maybe not so much. Let's set up your first audience to consist only of cat fans.

Get started in the Audiences tab:

Let your recipients know an email is from you by updating your from address:

You’ll already see the email address you verified earlier. Now enter the name you want your recipients to see – i.e. your full name or company name.

To get started, choose the design you built in Mail Designer 365.

Next, choose your Audience. Here you will see the Cat Lovers target group you added earlier.

Now choose when to send your campaign: Send now or schedule for later.

Happy with your campaign settings? Select "Queue this mailing for delivery" and hit Review to go to the next step. Otherwise, you'll see the save option so you can come back to your campaign later.

Ready to go? Click the green button, you know you want to!