Frequently Asked Questions

Ideally, we recommend keeping your unsubscribe rate below 0.5% for optimal performance. Rates above 1% can be a warning sign, as only a fraction of people who want to unsubscribe will actually click the unsubscribe link—many others will mark your emails as spam instead. This means a 1% unsubscribe rate could result in 2–3% of your emails being flagged as spam by providers like Google or Hotmail. Over time, this can harm your sender reputation and cause all your emails to land in spam folders. To reduce your unsubscribe rate, focus on sending emails only to engaged subscribers. Start by targeting those who have opened your emails within the past 365 days, and adjust this timeframe based on your audience’s behavior. Additionally, segmenting your audience to deliver more tailored, relevant content can significantly improve engagement and reduce unsubscribes.