Frequently Asked Questions

Many app providers finance themselves as follows: They flood the free version of the app with advertising so that you can "buy yourself free" from advertising with the paid version. We call that extortion. Interestingly, this is often done by providers such as traditional publishers who desperately try to monetize their old magazine offerings digitally: without attractive features, without understanding of mobile platforms. If the revenue is then not high enough, the free version is increasingly flooded. We don't think much of that. Our advertising principles are as follows:

Advertising "No-Gos":

• No overlay advertising that you have to "tap away" ("Find the close box")
• No full-screen preroll clips for games and other advertising trash
• No advertising timers ("Banner/video must be viewed for at least 10 seconds until you find the close box")
• No permanent occupation of the screen by advertising
• No combinations/chains of the aforementioned on buttons and functions of the app

We are for:

• Target group-relevant advertising, in the form of hints and banners
• No "flooding" with advertising in the free version
• No "buying" of advertising freedom in the paid version

Conclusion: We offer discreet advertising in all versions. We do not primarily finance ourselves through advertising, but offer exciting new features in our paid and free versions as a technology provider. We want to convince customers to buy because they want innovative features. Not to "buy themselves free" from advertising floods.