As the unofficial start of the festive holiday season, Thanksgiving is undoubtably a key date for your email marketing calendar. However, thinking of interesting ideas for your Thanksgiving email campaigns can be a challenge. Especially as the holiday falls so close to "Black Friday", a Thanksgiving sale may not feel like your best option.
With a population of over 325 million celebrating the special day, it's definitely not a marketing opportunity to pass up! Here are 5 ideas you can try out for your Thanksgiving email campaigns without overshadowing your Black Friday promotions...
Thank your subscribers
What better time to say thanks to your subscribers than Thanksgiving? Thank you emails are always a pleasant surprise for your readers, but especially over Thanksgiving, they're a nice touch. Keep your Thanksgiving thank you message short and sweet so it gets straight to the point. Remember to include seasonal colors and festive imagery to make your design perfect for the holiday.
This email design by Anthropologie has a super sweet, personal touch thanks to the use of handwriting fonts. The minimal, wintery pine-cone design is also great at making the email holiday appropriate:
Another example of a thank you email which pulls out all the festive stops is this one by Stich Fix. Again, the message is short and to the point, but the colors and images used in the background are super traditional and help get readers in the holiday spirit:
Share handy Thanksgiving hacks
The run up to Thanksgiving is a very busy time for those celebrating. Organising food and drink, buying gifts and coordinating plans can be hard. Use your business's experience to help your subscribers out and share some useful tips with them.
Your customers are much more likely to appreciate and remember your Thanksgiving email campaigns if they contain useful information. This year, a great idea would be to think about ways your business can help subscribers find ways to still enjoy Thanksgiving safely.
Try sharing recipe tips, entertainment ideas, postage information, or even gift suggestions. Using your email campaign to present your business as the solution to their problem is a great way to strengthen your relationship with customers.
Uber does a great job of this in this Thanksgiving email. The "holiday how-tos" concept shows readers how the taxi service can help them over the holidays:
As shown here by Brooks Brothers, you can even include tips which aren't necessarily directly related to your business. Including a festive pumpkin pie recipe in their Thanksgiving email is a special way for the company to share useful advice with their customers before the big day:
Start a giving back campaign
Show your business's compassionate side this Thanksgiving with a charitable campaign. No matter how big or small, giving something back is a great way to show your appreciation for everything your business has.
Whether you're donating some of your profits, supporting local organisations, or using your platform to raise awareness of a good cause, there's always a way you can give back. Not only will you be helping those less fortunate, you'll also be strengthening your public image and building on your CSR (corporate social responsibility.)
This Thanksgiving/Black Friday crossover campaign by Everlane is an especially powerful way to give back. Their generosity not only gains their brand more respect, it also encourages customers to spend more and increase the amount of profits that will be donated:
Put together a yearly round up
What is your business thankful for? Your Thanksgiving email campaigns are also a great opportunity for you to reflect on the previous year and everything your business has accomplished. Use Thanksgiving as a chance to look back on everything your business has done and also to share exciting plans for the coming year with your subscribers.
If you want to go the extra mile, you can tie in your yearly round up with a thank you email. After all, where would you be without your customers?
This email by Sakara is a heartwarming example of how you can combine your round up email with a thank you message. In this example, they make sure to thank their suppliers, colleagues and their customers all at once!
Create fun Thanksgiving content
Last but not least, if all else fails, you can try your hand at creating fun, Thanksgiving-themed content to celebrate with your customers. This is your chance to get creative and share your Thanksgiving message in unique and inventive ways.
GIFs, videos, web fonts, big graphics and vibrant color schemes are all great ways to spice up your Thanksgiving email campaigns. Here are a couple of examples of bold and brilliant Thanksgiving emails which celebrate the big day in style:
Hopefully you're feeling inspired after reading through these five ideas for unique Thanksgiving email campaigns. Give your readers a breather before the Black Friday sales emails start and try out one of these ideas instead.
Want to get start building your Thanksgiving email campaigns? Sign up to Mail Designer 365 free and discover a huge range of creative tools you can use to make your emails shine this Thanksgiving.
Until next time,
Your Mail Designer 365 Team
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First published: November 2019
Updated: November 2020