{"id":35618,"date":"2021-06-22T12:24:23","date_gmt":"2021-06-22T10:24:23","guid":{"rendered":"https:\/\/www.maildesigner365.com\/?p=35618"},"modified":"2023-01-11T13:25:51","modified_gmt":"2023-01-11T11:25:51","slug":"back-to-school-e-mail-kampagnen-unsere-top-tipps","status":"publish","type":"post","link":"https:\/\/www.maildesigner365.com\/de\/back-to-school-e-mail-kampagnen-unsere-top-tipps\/","title":{"rendered":"Back-to-School E-Mail-Kampagnen: Unsere Top-Tipps"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]Der Hochsommer bedeutet f\u00fcr viele Marketer, dass die Back-to-School-Zeit vor der T\u00fcr steht. In vielen Branchen ist dies einer der wichtigsten Verkaufszeitr\u00e4ume des\u00a0<a href=\"https:\/\/www.maildesigner365.com\/your-2021-marketing-calendar-key-dates-and-events-for-2021\/\">Marketing-Kalenders<\/a>\u00a0mit jeder Menge spannender Aktionen, die Studenten, Sch\u00fcler und Eltern auf das neue Schuljahr vorbereiten.<\/p>\n<p>F\u00fcr viele ist der Schulbeginn die optimale Zeit, um die Vorr\u00e4te an Schulsachen aufzuf\u00fcllen \u2013 seien es neue Schreibwaren, Klamotten, Hefte, Technik-Zubeh\u00f6r oder vieles mehr \u2013 deine Kunden haben in dieser Zeit bestimmt einige W\u00fcnsche und Bed\u00fcrfnisse.<\/p>\n<p>Aus diesem Grund macht eine Promotion oder Kampagne zum neuen Schuljahr auf jeden Fall Sinn.<\/p>\n<div id=\"attachment_35575\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35575\" class=\"size-large wp-image-35575\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-1024x768.jpg\" alt=\"back to school supplies\" width=\"1024\" height=\"768\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-1024x768.jpg 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-300x225.jpg 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-768x576.jpg 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-1536x1152.jpg 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/matt-ragland-02z1I7gv4ao-unsplash-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-35575\" class=\"wp-caption-text\">Der Schulbeginn ist ein gro\u00dfes Shopping-Event f\u00fcr Eltern, Sch\u00fcler und Studenten<\/p><\/div>\n<p>In diesem Beitrag erkl\u00e4ren wir die Basics erfolgreicher Back-to-School-Aktionen und zeigen dir einige gute Beispiele unserer Lieblings-E-Mail-Kampagnen sowie Tipps, wie du die Ideen und Designs f\u00fcr dein Unternehmen nachbauen kannst.[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Men\u00fc:<\/strong><\/h3>\n<ul>\n<li><a href=\"#when\">Wann beginnt die Back-to-School-Zeit?<\/a><\/li>\n<li><a href=\"#tips\">Was geh\u00f6rt in meine Schulanfangs-E-Mail?<\/a><\/li>\n<li><a href=\"#examples\">Beispiele von Back-to-School-Kampagnen<\/a><\/li>\n<li><a href=\"#md365\">E-Mail-Templates f\u00fcr den Schulanfang gestalten - so geht's<\/a><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=\"No Line\"][\/vc_column][\/vc_row][vc_row type=\"full_width_background\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#3d4ab4\" color_overlay_2=\"#ffffff\" overlay_strength=\"1\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#ffffff\" shape_divider_position=\"both\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"50\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" 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href=\"https:\/\/www.equinux.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12px !important;line-height: 20px !important;color: #ffffff\"><u>Mehr zum Thema Datenschutz<\/u><\/span><\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][\/vc_row_inner][divider line_type=\"No Line\" custom_height=\"50\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\"][vc_column_text]\n<h2><a id=\"#when\"><\/a>Wann ist Schulanfang?<\/h2>\n<p>In Deutschland und Europa sowie in den USA, Kanada, Gro\u00dfbritannien und in anderen L\u00e4ndern in der Nordhemisph\u00e4re startet der Back-to-School-Zeitraum in der Regel Ende Juli bis Anfang August, da die meisten Schulen ab Mitte August wieder \u00f6ffnen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"Small Line\" line_alignment=\"default\" line_thickness=\"2\" divider_color=\"default\" animate=\"yes\"][divider line_type=\"No Line\"][vc_column_text]\n<h2><a id=\"#when\"><\/a>Was geh\u00f6rt inhaltlich in meine Back-to-School-Mails?<\/h2>\n<p>Du willst zum ersten Mal eine Back-to-School-Promo erstellen oder willst eine \u00e4ltere Kampagne mit neuen Ideen auffrischen? Hier findest du Inspiration f\u00fcr Inhalte, die du f\u00fcr eine erfolgreiche Marketing-Kampagne zum neuen Schuljahr aufgreifen k\u00f6nntest.<\/p>\n<h3><strong>Neue Produkte\u00a0ank\u00fcndigen<\/strong><\/h3>\n<p>Der Anfang des Schuljahres ist die optimale Zeit, um ein neues Produkt anzuk\u00fcndigen. Nutze deine Kampagne, um Neuheiten aus deinem Sortiment vorzustellen. So gewinnst du sicher einige Kunden, die auf der Suche nach passenden Produkten sind.<\/p>\n<h3><strong>Checklisten<\/strong><\/h3>\n<p>In kurzer Zeit muss vor dem Schulbeginn immer viel erledigt, organisiert und besorgt werden. Deshalb setzen sich viele deiner Kunden sicherlich unter Druck.<\/p>\n<p>Erstelle eine n\u00fctzliche Checkliste, die deine Kunden als Shopping-Hilfe nutzen k\u00f6nnen, um sicherzustellen, dass am Ende nichts wichtiges fehlt.<\/p>\n<p><strong>Tipp:<\/strong>\u00a0Verlinke direkt auf alle Produkte, die in der E-Mail erw\u00e4hnt werden, um das Ganze noch einfacher zu machen.<\/p>\n<h3><strong>Sparangebote und Mengen-Rabatte<\/strong><\/h3>\n<p>Da gerade in dieser Zeit so vieles auf der Einkaufsliste steht, k\u00f6nnte eine Aktion oder ein Sonderangebot f\u00fcr viele Familien die Rettung sein \u2013 vor allem bei Familien mit vielen Kindern, die alle neue Materialien brauchen.<\/p>\n<p>Ein attraktives Sparangebot oder Mengen-Rabatte wie z. B.\u00a0\"3 f\u00fcr 2\" oder \"Zwei zum Preis von einem\" k\u00f6nnte ein effektiver Anreiz f\u00fcr Kunden sein, deren Einkaufsliste lang ist.<\/p>\n<h3>Gratis Express-Versand<\/h3>\n<p>Kurzfristig f\u00e4llt einem manchmal auch noch etwas ein, das f\u00fcr die kommende Woche gekauft werden m\u00fcsste \u2013 das passiert auch den Organisationstalenten! Um Kunden in diesem Fall zu helfen, k\u00f6nntest du Gratis-Versand oder reduzierten Express-Versand anbieten.<\/p>\n<h3><strong>Tipps und Tutorials<\/strong><\/h3>\n<p>Neben traditionellen werblichen Mails kannst du auch noch einen Schritt weiter gehen und informative Inhalte f\u00fcr deine Leser zusammenstellen.<\/p>\n<p>Insbesondere k\u00f6nnten Studenten, die zum ersten Mal von zuhause ausziehen oder Eltern, die sich auf den ersten Schultag vorbereiten m\u00fcssen, von ein paar Tipps oder Ideen profitieren.<\/p>\n<p>\u00dcberlege, wie dein Unternehmen bei diesen Situationen besonders hilfreich sein k\u00f6nnte und zeige deine Produkte in einem realistischen, relevanten Zusammenhang.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"Small Line\" line_alignment=\"default\" line_thickness=\"2\" divider_color=\"default\" animate=\"yes\"][divider line_type=\"No Line\"][vc_column_text]\n<h2><a id=\"#examples\"><\/a>Beispiele von Back-to-School-Kampagnen<\/h2>\n<p>Um dir ein bisschen Inspiration f\u00fcr deine Back-to-School-Mails zu geben, haben wir unten einige unsere Lieblings-Aktionen aufgelistet und au\u00dferdem Tipps, wie du mit Mail Designer 365 diese tollen Styles in deine eignen Kampagnen einbauen kannst.[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Grammarly<\/strong><\/h3>\n<p>Diese Back-to-School-Promotion von Grammarly hilft ihrer Studenten-Zielgruppe, sich auf das kommende Semester vorzubereiten.<\/p>\n<p>Der E-Mail-Text fasst kurz und knapp die Vorteile des Produkts zusammen und die attraktive Promotion wird durch die kreative Wimpel-Grafik gut sichtbar platziert:<\/p>\n<div id=\"attachment_35600\" style=\"width: 624px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35600\" class=\"wp-image-35600 size-large\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/get-55-off-614x1024.png\" alt=\"back to school promotion by grammarly\" width=\"614\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/get-55-off-614x1024.png 614w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/get-55-off-180x300.png 180w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/get-55-off.png 680w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-35600\" class=\"wp-caption-text\">Der Wimpel-St\u00f6rer in diesem Design macht die Promotion noch effektiver<\/p><\/div>\n<p><strong>Tipp:<\/strong> Nutze die Formen-Tools in Mail Designer 365, um eine \u00e4hnliche Wimpel-Grafik in deine Kampagnen zu integrieren.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-35602\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-1024x324.png\" alt=\"back to school pennant graphic - made in Mail Designer 365\" width=\"1024\" height=\"324\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-1024x324.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-300x95.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-768x243.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-1536x486.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-17-at-17.42.33-2048x648.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Staples<\/strong><\/h3>\n<p>Das Design dieser Back-to-School-Kampagne von Staples ist schlicht aber dennoch sehr effektiv. Wir lieben die starken Prim\u00e4rfarben und den fetten Text, die einen sofort an ein Klassenzimmer erinnern.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-35588\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/staples-on-hand-for-hands-only-1-66-634x1024.png\" alt=\"back to school email from Staples\" width=\"634\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/staples-on-hand-for-hands-only-1-66-634x1024.png 634w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/staples-on-hand-for-hands-only-1-66-186x300.png 186w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/staples-on-hand-for-hands-only-1-66-768x1240.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/staples-on-hand-for-hands-only-1-66.png 862w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/>[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Kate Spade<\/strong><\/h3>\n<p>Dieses clevere Design ist eine lustige und stylische Option, um n\u00fctzliche Produkte f\u00fcr das kommende Schuljahr zu bewerben.<\/p>\n<div id=\"attachment_35590\" style=\"width: 332px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35590\" class=\"size-large wp-image-35590\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/fresh-start-to-back-to-school-email-322x1024.jpg\" alt=\"fun email campaign for back to school by Kate Spade\" width=\"322\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/fresh-start-to-back-to-school-email-322x1024.jpg 322w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/fresh-start-to-back-to-school-email-94x300.jpg 94w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/fresh-start-to-back-to-school-email.jpg 624w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" \/><p id=\"caption-attachment-35590\" class=\"wp-caption-text\">Diese Promotion von Kate Spade pr\u00e4sentiert das Back-to-School-Sortiment perfekt<\/p><\/div>\n<p><strong>Tipp:<\/strong>\u00a0Baue m\u00fchelos das Layout von Kate Spade in Mail Designer 365 nach \u2013 mithilfe der Kombi-Layoutbl\u00f6cke:<\/p>\n<div id=\"attachment_35606\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35606\" class=\"size-large wp-image-35606\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-1024x711.png\" alt=\"building a back to school promotion in mail designer 365\" width=\"1024\" height=\"711\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-1024x711.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-300x208.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-768x534.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-1536x1067.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-10.30.34-2048x1423.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-35606\" class=\"wp-caption-text\">Nutze Kombi-Laoyutbl\u00f6cke in Mail Designer 365, um ein \u00e4hnliches Layout zu gestalten<\/p><\/div>\n[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Vitruvi<\/strong><\/h3>\n<p>In dieser Back-to-School-Aktion von Vitruvi werden f\u00fcr den Schulstart eher weniger typische Produkte wirkungsvoll beworben. Neben dem n\u00fctzlichen Tipp zu \u00e4therischen \u00d6len wird das Produkt zentral mit einer prominenten CTA dargestellt.<\/p>\n<div id=\"attachment_35598\" style=\"width: 613px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35598\" class=\"wp-image-35598 size-large\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-essentials-603x1024.png\" alt=\"back to school email promotion by vitruvi\" width=\"603\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-essentials-603x1024.png 603w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-essentials-177x300.png 177w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-essentials.png 680w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><p id=\"caption-attachment-35598\" class=\"wp-caption-text\">Diese Kampagne von Vitruvi zeigt, wie auch auf den ersten Blick untypische Produkte f\u00fcr den \"Back to School\"-Use-Case relevant sein k\u00f6nnten<\/p><\/div>\n[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Britannica <\/strong><\/h3>\n<p>Diese interessante Aktion von Britannica f\u00fchrt vor Augen, dass die Back-to-School-Zeit auch eine gute Zeit ist, um ein neues Produkt anzuk\u00fcndigen.<\/p>\n<p>Die Kampagne wird relevanter, da Britannica die wichtigsten Vorteile des neuen Produkts f\u00fcr den Schulstart in der Mail auflistet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-35594\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55-839x1024.png\" alt=\"back to school product launch campaign by britannica\" width=\"839\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55-839x1024.png 839w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55-246x300.png 246w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55-768x937.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55-1259x1536.png 1259w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.03.55.png 1556w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/>[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Bose<\/strong><\/h3>\n<p>Bose nutzt auff\u00e4llige Produktfotos und gro\u00dfe Headlines, um ihre Back-to-School-Kampagne perfekt in Szene zu setzen.<\/p>\n<p>Auch die potentiellen Ersparnisse der Aktion werden hier deutlich betont. Zudem generiert der begrenzte Zeitraum der Promotion ganz automatisch einen gewissen Zeitdruck.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-35608\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/save-big-on-headphones-and-speakers-for-back-to-school-season-1-288x1024.png\" alt=\"back to school promo by Bose\" width=\"288\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/save-big-on-headphones-and-speakers-for-back-to-school-season-1-288x1024.png 288w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/save-big-on-headphones-and-speakers-for-back-to-school-season-1-84x300.png 84w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/save-big-on-headphones-and-speakers-for-back-to-school-season-1-432x1536.png 432w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/save-big-on-headphones-and-speakers-for-back-to-school-season-1.png 680w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/>[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Childsplay Clothing<\/strong><\/h3>\n<p>Zus\u00e4tzlich zu dem starken Featurebild verf\u00fcgt diese Back-to-School-Mail von Childsplay Clothing auch \u00fcber eine auff\u00e4llige Headline im Comicheft-Stil, die das Thema der Kampagne sofort veranschaulicht.<\/p>\n<div id=\"attachment_35596\" style=\"width: 849px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35596\" class=\"size-large wp-image-35596\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23-839x1024.png\" alt=\"back to school email campaign by childsplay clothing\" width=\"839\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23-839x1024.png 839w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23-246x300.png 246w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23-768x937.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23-1259x1536.png 1259w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-09-at-11.04.23.png 1556w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><p id=\"caption-attachment-35596\" class=\"wp-caption-text\">Die Comicheft-\u00dcberschrift passt super zum Back-to-School-Thema<\/p><\/div>\n<p><strong>Tipp:<\/strong> Nutze die Schrift \"Bangers\" (du findest sie bei den Webschriften) und experimentiere mit den Schatteneffekten in Mail Designer 365, um in deinem Design eine \u00e4hnliche Headline zu kreieren:<\/p>\n<div id=\"attachment_35610\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35610\" class=\"size-large wp-image-35610\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-1024x459.png\" alt=\"back to school comic book style headline in mail designer 365\" width=\"1024\" height=\"459\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-1024x459.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-300x134.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-768x344.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-1536x688.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/Screenshot-2021-06-18-at-11.09.00-2048x918.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-35610\" class=\"wp-caption-text\">Nutze die Schrift \"Bangers\" f\u00fcr einen coolen Comic-Effekt<\/p><\/div>\n[\/vc_column_text][divider line_type=\"No Line\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"Small Line\" line_alignment=\"default\" line_thickness=\"2\" divider_color=\"default\" animate=\"yes\"][divider line_type=\"No Line\"][vc_column_text]\n<h2><a id=\"#md365\"><\/a>Back-to-School-E-Mails f\u00fcr das neue Schuljahr mit Mail Designer 365 gestalten<\/h2>\n<p>Wir hoffen, du konntest durch diesen Beitrag ein wenig Inspiration f\u00fcr den kommenden Schulstart mitnehmen!<\/p>\n<p>Mail Designer 365 ist deine ultimative L\u00f6sung, um hervorragende Back-To-School-Mails auf deinem Mac zu gestalten. Baue ein ganz neues Template mit dem WYSIWYG-Editor auf oder passe eines unserer fertigen Back-to-School-<a href=\"https:\/\/www.maildesigner365.com\/de\/design-ideas\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=back+to+school+marketing\">E-Mail-Templates<\/a>\u00a0an deine Bed\u00fcrfnisse an \u2013 du findest bei uns alle Tools und Ressourcen, die du f\u00fcr eine erfolgreiche Kampagne ben\u00f6tigst.[\/vc_column_text][divider line_type=\"No Line\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/3\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]<a href=\"https:\/\/www.maildesigner365.com\/back-to-school-shopping-html-email-template\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=back+to+school+marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-35546 aligncenter\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee-757x1024.png\" alt=\"back to school shopping design idea\" width=\"757\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee-757x1024.png 757w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee-222x300.png 222w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee-768x1039.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee-1136x1536.png 1136w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-shopping-designidee.png 1251w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/3\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]<a href=\"https:\/\/www.maildesigner365.com\/back-to-school-savings-html-email-template\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=back+to+school+marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-35527 aligncenter\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee-757x1024.png\" alt=\"html email template for back to school promotions\" width=\"757\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee-757x1024.png 757w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee-222x300.png 222w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee-768x1039.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee-1136x1536.png 1136w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/06\/back-to-school-savings-designidee.png 1251w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/3\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]<a href=\"https:\/\/www.maildesigner365.com\/back-to-school-sale-html-email-template\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=back+to+school+marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-29731\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee-757x1024.jpg\" alt=\"back to school sale html email template\" width=\"757\" height=\"1024\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee-757x1024.jpg 757w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee-222x300.jpg 222w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee-768x1039.jpg 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee-1136x1536.jpg 1136w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/04\/backtoschool-designidee.jpg 1251w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\"No Line\"][vc_column_text]Du hast noch keinen Mail Designer 365 Plan? <a href=\"https:\/\/www.maildesigner365.com\/goto\/MT10649\">Registriere dich heute kostenlos<\/a>, um Mail Designer 365 zu testen und einzigartige Back-to-School-Kampagnen gestalten zu k\u00f6nnen.[\/vc_column_text][divider line_type=\"No Line\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" bg_color=\"#3d4ab4\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#ffffff\" color_overlay_2=\"#3d4ab4\" overlay_strength=\"0.5\" gradient_direction=\"left_t_to_right_b\" enable_shape_divider=\"true\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<h1 style=\"text-align: center\"><strong><span style=\"font-size: 35px !important;line-height: 50px !important;color: #ffffff\">Du kennst Mail Designer 365 noch nicht?<\/span><\/strong><\/h1>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center\">Mail Designer 365 hilft dir, zusammen mit deinem Team stylische, professionelle HTML E-Mail-Newsletter zu gestalten.<br \/>\n<strong>Starte deine kostenlose Demo und werde zum Designer!<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<p style=\"text-align: center\"><a class=\"md_button_white md_button_big cta_newsletter_academy_backtoschool2021\" href=\"https:\/\/www.maildesigner365.com\/goto\/MT10649\">Kostenlose Demo starten<\/a><\/p>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"10\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center;font-size: 20px\"><strong>Keine Kreditkarte erforderlich<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"clear: both;color: #ffffff;text-align: center\">Kompatibel ab Mac OS X 10.11<\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_content\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#3d4ab4\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"curve_opacity\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" 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ansehen<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; 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