{"id":35068,"date":"2021-04-28T13:00:05","date_gmt":"2021-04-28T11:00:05","guid":{"rendered":"https:\/\/www.maildesigner365.com\/why-you-need-to-consider-customer-journey-in-your-email-campaigns\/"},"modified":"2022-01-21T14:42:20","modified_gmt":"2022-01-21T12:42:20","slug":"why-you-need-to-consider-customer-journey-in-your-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.maildesigner365.com\/de\/why-you-need-to-consider-customer-journey-in-your-email-campaigns\/","title":{"rendered":"Warum du die Customer Journey in deinen E-Mail-Kampagnen beachten solltest"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]Wenn du an deiner E-Mail-Marketing-Strategie arbeitest, ist es f\u00fcr die einzelnen Kampagnen immer sinnvoll, ein grunds\u00e4tzliches Ziel zu setzen. So kannst du deine Inhalte besser auf die jeweiligen Empf\u00e4nger zuschneiden.<\/p>\n<p>Daf\u00fcr lohnt es sich, die f\u00fcnf einfachen Schritte der <strong>Customer Journey<\/strong>\u00a0kennenzulernen, um dich besser in die Gedanken deiner Kunden hineinversetzen zu k\u00f6nnen. So kannst du k\u00fcnftig E-Mail-Kampagnen versenden, die f\u00fcr deine Kunden noch relevanter und damit auch noch erfolgreicher sind.<\/p>\n<p>In diesem Guide erkl\u00e4ren wir dir das Customer Journey-Modell und teilen zudem noch n\u00fctzliche Tipps mit dir, wie du die unterschiedlichen Schritte des Modells in deiner E-Mail-Strategie widerspiegeln kannst.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><strong>Men\u00fc<\/strong><\/h3>\n<ul>\n<li><strong><a href=\"#what\">Was ist die Customer Journey?<\/a><\/strong><\/li>\n<li><strong><a href=\"#steps\">Was sind die Schritte der Customer Journey?<\/a><\/strong>\n<ul>\n<li><a href=\"#step1\">Schritt 1: Bewusstsein<\/a><\/li>\n<li><a href=\"#step2\">Schritt 2: \u00dcberlegung<\/a><\/li>\n<li><a href=\"#step3\">Schritt 3: Kauf<\/a><\/li>\n<li><a href=\"#step4\">Schritt 4: Bindung<\/a><\/li>\n<li><a href=\"#step5\">Schritt 5: Bef\u00fcrwortung<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"#md365\">Kundenorientierte E-Mail-Kampagnen in Mail Designer 365 erstellen<\/a><\/strong><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_background\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#3d4ab4\" color_overlay_2=\"#ffffff\" overlay_strength=\"1\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#ffffff\" shape_divider_position=\"both\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"50\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" 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href=\"https:\/\/www.equinux.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12px !important;line-height: 20px !important;color: #ffffff\"><u>Mehr zum Thema Datenschutz<\/u><\/span><\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][\/vc_row_inner][divider line_type=\"No Line\" custom_height=\"50\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"30\"][vc_column_text]\n<h2><a id=\"what\"><\/a>Was ist die Customer Journey?<\/h2>\n<p>Die Customer Journey beschreibt den Gedankenprozess und die Aktionen eines Kunden vom ersten Kontakt bis nach dem Kauf.<\/p>\n<p>Dieses Modell dient als gute Grundlage f\u00fcr deine E-Mail-Marketing-Strategie und sorgt daf\u00fcr, dass jede geplante E-Mail einen klaren Zweck hat, um einen wichtigen Schritt der Customer Journey zu vertreten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h2><a id=\"steps\"><\/a>Was sind die Schritte der Customer Journey?<\/h2>\n<p>Kurz zusammengefasst besteht die Customer Journey aus f\u00fcnf aufeinanderfolgenden Schritten: das Bewusstsein, die \u00dcberlegung, der Kauf, die Kundenbindung und die Bef\u00fcrwortung.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-35072\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-1024x485.jpg\" alt=\"die f\u00fcnf schritte der customer journey\" width=\"1024\" height=\"485\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-1024x485.jpg 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-300x142.jpg 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-768x364.jpg 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-1536x728.jpg 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Customer-Journey-de-2048x970.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Diese Schritte und ihre jeweilige Bedeutung werden im n\u00e4chsten Abschnitt im Detail erkl\u00e4rt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><span style=\"color: #3d4ab4;font-size: 24px\"><strong><a id=\"step1\"><\/a>Schritt 1: Bewusstsein<\/strong><\/span><\/h3>\n<h4><strong>Potenzielle Kunden werden auf dein Produkt aufmerksam.<\/strong><\/h4>\n<p>Bevor du einen potenziellen Kunden \u00fcberzeugen kannst, dein Produkt zu kaufen, musst du ihn zuerst auf\u00a0das Produkt \u2013 und seine Vorteile \u2013 aufmerksam machen. Auf deine E-Mail-Strategie bezogen, sind <a href=\"https:\/\/www.maildesigner365.com\/de\/eine-willkommens-e-mail-serie-fuer-dein-unternehmen-gestalten\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=customer+journey\">Willkommens-Mails<\/a> eine gute M\u00f6glichkeit, um dein Unternehmen und deine Produkte zu pr\u00e4sentieren, damit neue Kunden dein Unternehmen besser kennenlernen k\u00f6nnen.<\/p>\n<p>F\u00fcr Bestandskunden sind E-Mails, die z. B. \u00fcber eine Aktion, ein neues Sortiment oder einen Produkt-Launch informieren, gute Beispiele daf\u00fcr, wie du Aufmerksamkeit und somit mehr Bewusstsein f\u00fcr deine Kampagnen erzielen kannst.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><span style=\"color: #3d4ab4;font-size: 24px\"><strong><a id=\"step2\"><\/a>Schritt 2: \u00dcberlegung<\/strong><\/span><\/h3>\n<h4><strong>Potenzielle Kunden informieren sich \u00fcber dein Produkt.<\/strong><\/h4>\n<p>Im zweiten Schritt der\u00a0Customer Journey wei\u00df der Kunde bereits \u00fcber dein Angebot Bescheid und \u00fcberlegt sich, ob er es wahrnehmen soll. Hier solltest du potenzielle Kunden \u00fcberzeugen, dass dein Produkt die beste Wahl ist. Hier hast du mehrere M\u00f6glichkeiten:<\/p>\n<ul>\n<li><strong>Testimonials<\/strong>: Nutze positives Feedback von Bestandskunden in deinen E-Mails, um potenziellen Kunden zu zeigen, dass dein Produkt oder Dienst auch bei anderen K\u00e4ufern beliebt ist. Dieses Beispiel von Kate Spade pr\u00e4sentiert durch eine coole GIF positive Kommentare zu den in der Promotion beworbenen Produkten:\n<div id=\"attachment_16976\" style=\"width: 533px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6be894edd6bde8b487b3ec1a6c8bb356.gif\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16976\" class=\"wp-image-16976 size-full\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6be894edd6bde8b487b3ec1a6c8bb356.gif\" alt=\"\" width=\"523\" height=\"773\" \/><\/a><p id=\"caption-attachment-16976\" class=\"wp-caption-text\">Kunden-Feedback hilft dir dabei, neue Kunden von der Qualit\u00e4t deiner Waren zu \u00fcberzeugen.<\/p><\/div><\/li>\n<li><strong>Anreize<\/strong>: Wenn der Kunde erf\u00e4hrt, dass es f\u00fcr das Produkt eine exklusive Promotion gibt (z. B. gratis Versand oder einen Rabatt), kann dies auch als Kauf-Anreiz dienen.<\/li>\n<li><strong>Schalte die Konkurrenten aus<\/strong>: Erkenne deinen USP (unique selling point) und nutze diesen, damit sich deine Produkte von anderen \u00e4hnlichen Produkten auf dem Markt abheben. Liste die einzigartigen Vorteile deines Produktes in deiner Mail auf, damit neue Kunden sehen, dass dein Unternehmen der klare Gewinner ist.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><span style=\"color: #3d4ab4;font-size: 24px\"><strong><a id=\"step3\"><\/a>Schritt 3: Kauf<\/strong><\/span><\/h3>\n<h4><strong>Der Kunde entschlie\u00dft sich dazu, dein Produkt zu\u00a0kaufen.<\/strong><\/h4>\n<p>F\u00fcr die meisten Unternehmen ist das Ziel, dass der Kunde durch deine E-Mail auf deiner Webseite landet. Ein komplizierter Kaufvorgang ist aus diesem Grund ein Nachteil und k\u00f6nnte zu einem abgebrochenen Kauf f\u00fchren.<\/p>\n<p>Um sicherzustellen, dass deine Mail den Kauf zum Kinderspiel macht, solltest du folgende Punkte beachten ...<\/p>\n<ul>\n<li>Achte darauf, dass alle Produktinformationen, wie z. B. die Preise, die Versanddetails und \u2013 mit am wichtigsten \u2013 Angaben zur Verf\u00fcgbarkeit aktuell sind<\/li>\n<li>Wenn ein bestimmtes Produkt auf Fotos gezeigt oder im Text erw\u00e4hnt wird, sollte auch immer auf die entsprechende Produktseite verlinkt werden. So k\u00f6nnen interessierte Kunden das Produkt schneller finden und hoffentlich auch kaufen.<\/li>\n<li>Lass deine CTA-Buttons (call to action) in der Mail herausstechen. Der Kunde muss sofort sehen, wie er zu der Webseite bzw. den Angeboten kommt.<\/li>\n<li>Aktuelle Kontaktinformationen sind auch sinnvoll, damit Kunden Kontakt zu dir aufnehmen k\u00f6nnen, falls sie Fragen zu einem Produkt haben.<\/li>\n<\/ul>\n<p>Nordstrom macht den Kaufvorgang einfach und problemlos und fasst in dieser Mail die oben genannten Punkte sch\u00f6n zusammen:<\/p>\n<div id=\"attachment_16980\" style=\"width: 574px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/64b5c47ff93a62f66ce1327b3e455ae6.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16980\" class=\"wp-image-16980 size-full\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/64b5c47ff93a62f66ce1327b3e455ae6.jpg\" alt=\"\" width=\"564\" height=\"2096\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/64b5c47ff93a62f66ce1327b3e455ae6.jpg 564w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/64b5c47ff93a62f66ce1327b3e455ae6-81x300.jpg 81w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/a><p id=\"caption-attachment-16980\" class=\"wp-caption-text\">Mach den Kaufvorgang m\u00f6glichst einfach, um zu vermeiden, dass K\u00e4ufe abgebrochen werden.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><span style=\"color: #3d4ab4;font-size: 24px\"><strong><a id=\"step4\"><\/a>Schritt 4: Kundenbindung<\/strong><\/span><\/h3>\n<h4><strong>Die\u00a0Kundenbeziehung\u00a0nach dem Kauf st\u00e4rken.<\/strong><\/h4>\n<p>Auch nach dem Kauf gibt es viele M\u00f6glichkeiten, die Beziehung zu deinen Kunden zu st\u00e4rken. Wenn du also an diesem Punkt die Kommunikation nicht weiterf\u00fchrst, wirst du diese Chancen verpassen.<\/p>\n<p>Eine effektive Methode, um Kunden zu zeigen, dass sie dir wichtig sind, ist eine Dankesch\u00f6n-Mail. Um diese E-Mail noch effektiver zu machen, k\u00f6nntest du auch einen Rabatt oder eine Promo anbieten, damit der Einkauf nicht einmalig bleibt.<\/p>\n<p>Reengagement-Mails sind hier besonders effektiv. In dieser Mail erinnert Amazon den Kunden an bereits gekaufte Produkte, um eine eventuelle Nachbestellung zu erzielen:<\/p>\n<div id=\"attachment_16985\" style=\"width: 574px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/1ee6b18b6012d99bb1324aae796e5a3f.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16985\" class=\"wp-image-16985 size-full\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/1ee6b18b6012d99bb1324aae796e5a3f.jpg\" alt=\"\" width=\"564\" height=\"1274\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/1ee6b18b6012d99bb1324aae796e5a3f.jpg 564w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/1ee6b18b6012d99bb1324aae796e5a3f-133x300.jpg 133w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/1ee6b18b6012d99bb1324aae796e5a3f-453x1024.jpg 453w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/a><p id=\"caption-attachment-16985\" class=\"wp-caption-text\">Optimiere deine Kommunikationsstrategie, um die Kundenbeziehung nach dem Kauf zu st\u00e4rken.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h3><span style=\"color: #3d4ab4;font-size: 24px\"><strong><a id=\"step5\"><\/a>Schritt 5: Bef\u00fcrwortung<\/strong><\/span><\/h3>\n<h4><strong>Kunden zeigen durch eine positive Rezension oder eine Weiterempfehlung ihre Loyalit\u00e4t gegen\u00fcber deinem Produkt.<\/strong><\/h4>\n<p>Wenn dein Unternehmen viele Social Media-Abonnenten hat, macht das f\u00fcr Neukunden einen guten Eindruck. Nutze deine E-Mails, um Kunden dazu aufzufordern, deinen diversen Social Media-Accounts zu folgen, wie z. B. Twitter, Instagram und Facebook. So unterst\u00fctzen sie dein Unternehmen und deine Produkte \u00f6ffentlich.<\/p>\n<p>Schon im zweiten Schritt haben wir die Wichtigkeit von Kunden-Feedback betont. In diesem Schritt kannst du Kunden jetzt um positives Feedback und Bewertungen bitten, was f\u00fcr zuk\u00fcnftige potenzielle Kunden eine Entscheidungshilfe sein k\u00f6nnte.<\/p>\n<p>In diesem Beispiel von\u00a0Nasty Gal werden Kunden dazu aufgefordert, die E-Mail mit einem Freund zu teilen. So unterst\u00fctzen sie dein Unternehmen durch eine pers\u00f6nliche Empfehlung, was oft eine starke Wirkung hat.<\/p>\n<div id=\"attachment_16989\" style=\"width: 574px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6a97690fa263a3212e5de4df2ac7979b.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16989\" class=\"wp-image-16989 size-full\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6a97690fa263a3212e5de4df2ac7979b.jpg\" alt=\"\" width=\"564\" height=\"691\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6a97690fa263a3212e5de4df2ac7979b.jpg 564w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2018\/02\/6a97690fa263a3212e5de4df2ac7979b-245x300.jpg 245w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/a><p id=\"caption-attachment-16989\" class=\"wp-caption-text\">Appelliere an deine Kunden, sich \u00f6ffentlich f\u00fcr dein Unternehmen und deine Produkte einzusetzen, um zuk\u00fcnftige Kunden zu \u00fcberzeugen.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h2><a id=\"md365\"><\/a>Kundenorientierte E-Mails in Mail Designer 365 erstellen<\/h2>\n<p>Wir hoffen, wir konnten dir ein bisschen Inspiration f\u00fcr deine E-Mail-Strategie geben, damit du k\u00fcnftig die Customer Journey beim Erstellen deiner Mails im Hinterkopf hast und so deine Kampagnen noch erfolgreicher werden.<\/p>\n<p>Mail Designer 365 hat alle Tools und Features, die du brauchst, um kundenorientierte E-Mail-Templates zu erstellen, die sich wunderbar in deine bestehende E-Mail-Strategie integrieren lassen:<\/p>\n<ul>\n<li>Fertige <a href=\"https:\/\/www.maildesigner365.com\/de\/design-ideas\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=customer+journey\">E-Mail-Templates<\/a> f\u00fcr diverse Anwendungsf\u00e4lle<\/li>\n<li>Intuitiver WYSIWYG Editor f\u00fcr den schnellen Aufbau von HTML E-Mails<\/li>\n<li>Smartphone-Ansicht f\u00fcr mobiloptimierte Designs<\/li>\n<li>Integrierte Teamwork- und <a href=\"https:\/\/www.maildesigner365.com\/de\/workflow\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=customer+journey\">Approval-Tools<\/a> f\u00fcr Marketing-Teams<\/li>\n<li><a href=\"https:\/\/www.maildesigner365.com\/de\/export\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=customer+journey\">Flexible Versand- und HTML-Export-Optionen<\/a>, inklusive direktem Export zu Mailchimp, Direct Mail und Campaign Monitor<\/li>\n<\/ul>\n<div id=\"attachment_34872\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34872\" class=\"size-large wp-image-34872\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1024x626.png\" alt=\"create mobile responsive email designs in mail designer 365\" width=\"1024\" height=\"626\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1024x626.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-300x183.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-768x470.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1536x939.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-2048x1252.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34872\" class=\"wp-caption-text\">Schaffe dauerhafte Kundenbeziehungen \u2013 mit Mail Designer 365<\/p><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"60\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" bg_color=\"#3d4ab4\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#ffffff\" color_overlay_2=\"#3d4ab4\" overlay_strength=\"0.5\" gradient_direction=\"left_t_to_right_b\" enable_shape_divider=\"true\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<h1 style=\"text-align: center\"><strong><span style=\"font-size: 35px !important;line-height: 50px !important;color: #ffffff\">Du kennst Mail Designer 365 noch nicht?<\/span><\/strong><\/h1>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center\">Mail Designer 365 hilft dir, zusammen mit deinem Team stylische, professionelle HTML E-Mail-Newsletter zu gestalten.<br \/>\n<strong>Starte deine kostenlose Demo und werde zum Designer!<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]<a href=\"https:\/\/www.maildesigner365.com\/goto\/MT7607\"><img decoding=\"async\" class=\"aligncenter newsletter_academy_evergreen_start_trial\" style=\"max-height: 55px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/01\/Demo-weiss-de.png\" \/><\/a>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"10\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center;font-size: 20px\"><strong>Keine Kreditkarte erforderlich<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"clear: both;color: #ffffff;text-align: center\">OS X 10.11 - macOS Big Sur<\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_content\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#3d4ab4\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"curve_opacity\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][vc_column_text]\n<h2 style=\"text-align: center\">Dieser Beitrag hat dir gefallen?<\/h2>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][vc_column_text]\n<p style=\"text-align: center\">Entdecke weitere Tipps, Tricks und Anwendungsbeispiele in der Mail Designer 365 Newsletter Academy -<br \/>\ndein exklusives Portal f\u00fcr alles zum Thema E-Mail-Marketing-Strategie und Newsletter-Design.<\/p>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<p style=\"text-align: center\"><a class=\"md_button_blue md_button_big\" href=\"https:\/\/www.maildesigner365.com\/de\/newsletter-academy\/\">Alle Beitr\u00e4ge ansehen<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; 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