{"id":34992,"date":"2021-04-23T18:34:14","date_gmt":"2021-04-23T16:34:14","guid":{"rendered":"https:\/\/www.maildesigner365.com\/how-to-build-emails-with-a-wysiwyg-editor-what-to-consider\/"},"modified":"2022-01-21T14:42:32","modified_gmt":"2022-01-21T12:42:32","slug":"how-to-build-emails-with-a-wysiwyg-editor-what-to-consider","status":"publish","type":"post","link":"https:\/\/www.maildesigner365.com\/de\/how-to-build-emails-with-a-wysiwyg-editor-what-to-consider\/","title":{"rendered":"E-Mails mit einem WYSIWYG Editor gestalten: Unsere Tipps"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]In den letzten Jahren ist die Qualit\u00e4t von HTML E-Mail-Designs enorm gestiegen. Designer arbeiten st\u00e4ndig daran, <a href=\"https:\/\/www.maildesigner365.com\/10-awesome-email-designs-we-have-loved-so-far-in-2021\/de\/?utm_source=newsletter_academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">E-Mail-Kampagnen zu gestalten, die einen perfekten Eindruck machen.<\/a><\/p>\n<p>F\u00fcr viele Designer ist ein WYSIWYG Tool eine optimale L\u00f6sung, um sch\u00f6ne E-Mail-Inhalte schneller und leichter erstellen zu k\u00f6nnen. So sparen sie sich viel Zeit und Aufwand.<\/p>\n<p>In diesem Guide gehen wir das Thema \"Drag &amp; Drop E-Mail-Design\" an und teilen zudem aus eigener Erfahrung unsere besten Tipps, um WYSIWYG-Tools effektiv zu verwenden.[\/vc_column_text][divider line_type=\"No Line\"][vc_column_text]\n<h3><strong>Men\u00fc:<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong><a href=\"#definition\">Was ist WYSIWYG?<\/a><\/strong><\/li>\n<li><strong><a href=\"#benefits\">Lohnt sich ein WYSIWYG Tool f\u00fcr mich?<\/a><\/strong><\/li>\n<li><strong><a href=\"#tips\">Unsere Tipps f\u00fcr das Erstellen von E-Mails mit einem WYSIWYG Editor<\/a><\/strong><\/li>\n<li><strong><a href=\"#md365\">Den WYSIWYG Editor in Mail Designer 365 nutzen<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"50\"][\/vc_column][\/vc_row][vc_row type=\"full_width_background\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#3d4ab4\" color_overlay_2=\"#ffffff\" overlay_strength=\"1\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#ffffff\" shape_divider_position=\"both\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"50\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" 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href=\"https:\/\/www.equinux.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12px !important;line-height: 20px !important;color: #ffffff\"><u>Mehr zum Thema Datenschutz<\/u><\/span><\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][\/vc_row_inner][divider line_type=\"No Line\" custom_height=\"50\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"50\"][vc_column_text]\n<h2><a id=\"definition\"><\/a>Was bedeutet WYSIWYG?<\/h2>\n<p>WYSIWYG \u2013 what you see is what you get \u2013 ist das Prinzip, nach dem viele Design-Tools f\u00fcr die Gestaltung verschiedener Inhalte, wie z. B. Webseiten oder in unserem Fall E-Mail-Templates, arbeiten.<\/p>\n<p>Wenn du ein WYSIWYG Tool verwendest, wird dein Design in Echtzeit aktualisiert, sodass du deine E-Mail bearbeiten und gleichzeitig direkt sehen kannst, wie sich deine \u00c4nderungen auf die fertige Mail auswirken. Du kannst so dein Design schon w\u00e4hrend dem Gestalten auf Optik und Funktionalit\u00e4t \u00fcberpr\u00fcfen.<\/p>\n<p>In der Regel stellen WYSIWYG Tools dem Benutzer eine Vielfalt fertiger Layoutbl\u00f6cke und Grafiken zur Verf\u00fcgung, um die Gestaltung einfacher zu machen (wie z. B. die Mail Designer 365 Content Library). Au\u00dferdem werden jegliche Layout-\u00c4nderungen per Drag &amp; Drop durchgef\u00fchrt.<\/p>\n<div id=\"attachment_34969\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34969\" class=\"size-large wp-image-34969\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23-1024x728.png\" alt=\"Mail Designer 365's WYSIWYG editor\" width=\"1024\" height=\"728\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23-1024x728.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23-300x213.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23-768x546.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23-1536x1093.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-15.48.23.png 1552w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34969\" class=\"wp-caption-text\">WYSIWYG E-Mail Editoren erm\u00f6glichen es dir, ganze HTML E-Mail-Designs per Drag &amp; Drop zu erstellen.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h2><a id=\"benefits\"><\/a>Lohnt sich ein WYSIWYG Editor f\u00fcr mein Unternehmen?<\/h2>\n<p>Wenn es um E-Mail-Design geht, bietet ein WYSIWYG Editor viele Vorteile \u2013 vor allem, wenn du Zeit sparen willst oder keine Coding-Kenntnisse hast.<\/p>\n<div style=\"display: inline-block;text-align: left\">\n<div>\n<h3 style=\"font-size: 22px !important\"><img decoding=\"async\" style=\"display: inline-block;margin-bottom: -4px !important;max-height: 24px;margin-right: 10px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2017\/09\/haken.png\" \/> Nach und nach bearbeiten und anpassen<\/h3>\n<\/div>\n<\/div>\n<p>Auch die erfahrensten Designer kennen den Frust, Entw\u00fcrfe st\u00e4ndig anpassen zu m\u00fcssen, wenn Kleinigkeiten ge\u00e4ndert werden sollen. Mit einem WYSIWYG Editor hast du immer ohne gro\u00dfen Aufwand die pixelgenaue Kontrolle.<\/p>\n<p>Passe deine Design-Inhalte mit wenigen Klicks an \u2013 ohne dir Sorgen \u00fcber die Funktionalit\u00e4t des Codes machen zu m\u00fcssen.<\/p>\n<div style=\"display: inline-block;text-align: left\">\n<div>\n<h3 style=\"font-size: 22px !important\"><img decoding=\"async\" style=\"display: inline-block;margin-bottom: -4px !important;max-height: 24px;margin-right: 10px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2017\/09\/haken.png\" \/>\u00a0Mehr Zeit f\u00fcr andere wichtige Aufgaben<\/h3>\n<\/div>\n<\/div>\n<p>Dank der einfachen Gestaltung per Drag &amp; Drop k\u00f6nnen Aufgaben, die bisher zeitaufw\u00e4ndig waren, jetzt innerhalb von Minuten durchgef\u00fchrt werden. So bleibt dir mehr Zeit, um andere Elemente deiner E-Mail-Marketing-Strategie zu optimieren.<\/p>\n<p>Du bist mit dem Design fertig \u2013 nimm dir jetzt Zeit, um dir zum Beispiel den perfekten Betreff auszudenken, deinen E-Mail-Text zu perfektionieren und deine Zielgruppe zu definieren.<\/p>\n<div style=\"display: inline-block;text-align: left\">\n<div>\n<h3 style=\"font-size: 22px !important\"><img decoding=\"async\" style=\"display: inline-block;margin-bottom: -4px !important;max-height: 24px;margin-right: 10px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2017\/09\/haken.png\" \/>\u00a0F\u00fcr das ganze Team zug\u00e4nglich<\/h3>\n<\/div>\n<\/div>\n<p>Der intuitive WYSIWYG Editor erm\u00f6glicht es jedem im Team, fortgeschrittene Design-Techniken durchzuf\u00fchren \u2013 ohne eine Zeile Code. So kann jeder zum E-Mail-Profi werden!<\/p>\n<div style=\"display: inline-block;text-align: left\">\n<div>\n<h3 style=\"font-size: 22px !important\"><img decoding=\"async\" style=\"display: inline-block;margin-bottom: -4px !important;max-height: 24px;margin-right: 10px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2017\/09\/haken.png\" \/>\u00a0Praktische Ressourcen f\u00fcr E-Mail-Designs<\/h3>\n<\/div>\n<\/div>\n<p>Die meisten WYSIWYG Editoren beinhalten auch eine Kollektion fertiger Grafiken, wie z. B. Buttons und Social Media Icons, die du in deine E-Mail-Templates einf\u00fcgen kannst. Insbesondere, wenn du keine eigenen Grafiken zur Hand hast, kannst du dadurch viel Zeit sparen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h2><a id=\"tips\"><\/a>Tipps, um E-Mails in einem WYSIWYG Editor zu gestalten<\/h2>\n<p>Obwohl WYSIWYG Tools das Erstellen von E-Mail-Templates vereinfachen, gibt es trotzdem noch einige wichtige Punkte zu beachten, wenn du dich f\u00fcr diese Methode entscheidest.<\/p>\n<h3><strong>Die E-Mail-Gr\u00f6\u00dfe<\/strong><\/h3>\n<p>Weil die E-Mail-Gestaltung per Drag &amp; Drop so einfach ist, wird man schnell von der Begeisterung mitgerissen und es besteht die Gefahr, dass man die Gr\u00f6\u00dfe der E-Mail nicht im Hinterkopf beh\u00e4lt.<\/p>\n<p>Wenn du zu viele Elemente in dein Design einf\u00fcgst, wird die Datei zu gro\u00df. Dadurch k\u00f6nnen diverse Probleme entstehen, wie u. a. eine langsame Ladegeschwindigkeit, nicht vollst\u00e4ndig dargestellte E-Mails oder ein\u00a0fehlgeschlagener Versand.<\/p>\n<p>Au\u00dfer die Anzahl der Layoutbl\u00f6cke und anderer Designelemente zu kontrollieren, solltest du auch darauf achten, dass du die Bilder in deiner E-Mail optimierst, um die finale Dateigr\u00f6\u00dfe zu reduzieren.<\/p>\n<div id=\"attachment_34983\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34983\" class=\"size-large wp-image-34983\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-1024x621.png\" alt=\"image optimisation tools in mail designer 365's WYSIWYG editor\" width=\"1024\" height=\"621\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-1024x621.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-300x182.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-768x466.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-1536x931.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.23.00-2048x1242.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34983\" class=\"wp-caption-text\">Optimiere die Bilder in deiner E-Mail, um die Dateigr\u00f6\u00dfe m\u00f6glichst klein zu halten.<\/p><\/div>\n<p>Weitere Informationen dazu findest du <a href=\"https:\/\/www.maildesigner365.com\/de\/5-schlaue-tipps-wie-ihr-html-mails-verkleinern-koennt\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">in diesem Blog-Beitrag.<\/a><\/p>\n<h3><strong>Die E-Mail-Kompatibilit\u00e4t<\/strong><\/h3>\n<p>Kompatibilit\u00e4t ist f\u00fcr jedes E-Mail-Design ein wichtiger Erfolgsfaktor. Es gibt viele E-Mail-Dienste und jeder verh\u00e4lt sich anders. Obwohl es kein allgemeing\u00fcltiges Erfolgsrezept gibt, gibt es doch einige Schritte, die du durchf\u00fchren kannst, um sicherzustellen, dass dein Design in allen Mail-Clients gut aussieht.<\/p>\n<p>H\u00e4ufig k\u00f6nnen bei der Nutzung von WYSIWYG-Tools Probleme mit Schriften vorkommen, z. B. dass in manchen E-Mail-Diensten falsche Schriftarten angezeigt werden. Textstile und <a href=\"https:\/\/www.maildesigner365.com\/de\/mail-designer-365-handbuch\/ein-vordefiniertes-schriftset-verwenden\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">e-mail-sichere Ersatzschriften<\/a> helfen dir, solche Probleme zu vermeiden.<\/p>\n<div id=\"attachment_34977\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34977\" class=\"size-large wp-image-34977\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-1024x597.png\" alt=\"adding fallback fonts in Mail Designer 365\" width=\"1024\" height=\"597\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-1024x597.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-300x175.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-768x448.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-1536x896.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.02.44-2048x1195.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34977\" class=\"wp-caption-text\">Verwende Textstile und Ersatzschriften, um Kompatibilit\u00e4tsprobleme bei verschiedenen E-Mail-Diensten zu vermeiden<\/p><\/div>\n<h3><strong>Barrierefreiheit f\u00fcr deine Mails<\/strong><\/h3>\n<p>Um R\u00fccksicht auf alle in deiner Zielgruppe nehmen zu k\u00f6nnen, sollten deine E-Mails barrierefrei sein. Auch, wenn du eine E-Mail ohne Probleme lesen kannst, gibt es eventuell Empf\u00e4nger mit Lese- oder Sehschw\u00e4chen, die damit Schwierigkeiten haben k\u00f6nnten. Aus diesem Grund ist es wichtig, dass du vor dem Versand die richtigen Ma\u00dfnahmen getroffen hast.<\/p>\n<p>Die Verwendung von Alt-Texten spielt hier eine wichtige Rolle. So k\u00f6nnen Bildschirmleser die Inhalte deiner E-Mails besser beschreiben \u2013 vor allem, wenn du viele Bilder und Grafiken verwendest.<\/p>\n<div id=\"attachment_34979\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34979\" class=\"size-large wp-image-34979\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-1024x655.png\" alt=\"setting up alt texts for an email design in mail designer 365\" width=\"1024\" height=\"655\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-1024x655.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-300x192.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-768x492.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-1536x983.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.03.58-2048x1311.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34979\" class=\"wp-caption-text\">Alt-Texte sorgen daf\u00fcr, dass deine E-Mail-Designs f\u00fcr deine Empf\u00e4nger barrierefrei sind<\/p><\/div>\n<p><a href=\"https:\/\/www.maildesigner365.com\/de\/inclusive-email-campaigns\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">Erfahre mehr \u00fcber barrierefreie E-Mails in diesem Beitrag.<\/a><\/p>\n<h3><strong>Die Zustellbarkeit deiner E-Mail<\/strong><\/h3>\n<p>Ein letzter Punkt, auf den du achten solltest, ist das Spam-Testing. Wenn deine Mails als Spam markiert werden, riskierst du erstens, dass sie einen gro\u00dfen Teil deiner Zielgruppe nicht erreichen und zweitens, dass du von bestimmten E-Mail-Clients als Absender gesperrt wirst.<\/p>\n<p>Bei HTML E-Mails empfehlen wir drei Schritte, um zu vermeiden, dass deine Mail im Spam-Ordner landet:<\/p>\n<ol>\n<li>Nutze eine Mischung aus Texten und Bildern. E-Mails, die nur aus Bildern bestehen, werden h\u00e4ufiger als Spam markiert<\/li>\n<li>Nutze einen sichtbaren Abmelde-Link in der Mail (dies ist gesetzlich erforderlich!)<\/li>\n<li>Verzichte in deinem Text und auch im Betreff auf typische Spam-W\u00f6rter und Begriffe wie z. B. \"Jetzt gewinnen\", \"gratis\", \"Geld\", \"\u20ac\u20ac\u20ac\" usw.<\/li>\n<\/ol>\n<div id=\"attachment_34981\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34981\" class=\"size-large wp-image-34981\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-1024x509.png\" alt=\"adding an unsubscribe link to an email design\" width=\"1024\" height=\"509\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-1024x509.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-300x149.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-768x382.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-1536x763.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Screenshot-2021-04-23-at-18.19.21-2048x1017.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34981\" class=\"wp-caption-text\">Ein Abmelde-Link ist in jeder werblichen Mail erforderlich<\/p><\/div>\n<p><a href=\"https:\/\/www.maildesigner365.com\/de\/8-regeln-damit-deine-newsletter-nicht-im-spam-ordner-landen\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">Dieser Beitrag<\/a>\u00a0enth\u00e4lt mehr Informationen dar\u00fcber, wie du es vermeiden kannst, als Spam-Absender markiert zu werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n<h2><a id=\"md365\"><\/a>Den Mail Designer 365 WYSIWYG Editor nutzen<\/h2>\n<p>Du bist auf der Suche nach einem Drag &amp; Drop E-Mail Tool f\u00fcr den Mac?\u00a0<strong>Mail Designer 365 ist der beste WYSIWYG E-Mail-Editor f\u00fcr macOS.<\/strong><\/p>\n<p>Neben einer vielf\u00e4ltigen und gro\u00dfen Kollektion <a href=\"https:\/\/www.maildesigner365.com\/design-ideas\/de\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">versandfertiger E-Mail-Templates<\/a> bietet Mail Designer 365 auch folgende tolle Features:<\/p>\n<ul>\n<li><strong>\u00dcber 1000 m\u00f6gliche Layout-Kombinationen, inklusive <a href=\"https:\/\/www.maildesigner365.com\/de\/mail-designer-365-tables-tool\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">Tabellenlayouts<\/a><\/strong><\/li>\n<li><strong>Smartphone-Ansicht zum Erstellen mobiloptimierter E-Mail-Designs<\/strong><\/li>\n<li><strong>Moderne Vorschau-Ger\u00e4te: iPhone, iPad, Apple Watch u. v. m<\/strong><\/li>\n<li><strong>Integrierter Testmail-Service<\/strong><\/li>\n<li><strong>Inklusive webbasierter Freigabe-Tools f\u00fcr einfaches Arbeiten im Team (<a href=\"https:\/\/www.maildesigner365.com\/de\/workflow\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">mehr erfahren<\/a>)<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.maildesigner365.com\/de\/export\/?utm_source=newsletter+academy&amp;utm_medium=referral&amp;utm_campaign=wysiwyg+editors\">Direkter Export<\/a>\u00a0zu Mailchimp, Campaign Monitor und Direct Mail sowie\u00a0<\/strong><b>Kompatibilit\u00e4t mit allen f\u00fchrenden E-Mail-Diensten<\/b><\/li>\n<\/ul>\n<div id=\"attachment_34872\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34872\" class=\"size-large wp-image-34872\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1024x626.png\" alt=\"create mobile responsive email designs in mail designer 365\" width=\"1024\" height=\"626\" srcset=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1024x626.png 1024w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-300x183.png 300w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-768x470.png 768w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-1536x939.png 1536w, https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2021\/04\/Mobile-Responsive-Mood-Pic-2048x1252.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-34872\" class=\"wp-caption-text\">Erstelle mobiloptimierte E-Mail-Designs innerhalb weniger Minuten \u2013 mit dem WYSIWYG Editor von Mail Designer 365<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" bg_color=\"#3d4ab4\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#ffffff\" color_overlay_2=\"#3d4ab4\" overlay_strength=\"0.5\" gradient_direction=\"left_t_to_right_b\" enable_shape_divider=\"true\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<h1 style=\"text-align: center\"><strong><span style=\"font-size: 35px !important;line-height: 50px !important;color: #ffffff\">Du kennst Mail Designer 365 noch nicht?<\/span><\/strong><\/h1>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center\">Mail Designer 365 hilft dir, zusammen mit deinem Team stylische, professionelle HTML E-Mail-Newsletter zu gestalten.<br \/>\n<strong>Starte deine kostenlose Demo und werde zum Designer!<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]<a href=\"https:\/\/www.maildesigner365.com\/goto\/MT10473\"><img decoding=\"async\" class=\"aligncenter cta_newsletter_academy_wysiwyg\" style=\"max-height: 55px\" src=\"https:\/\/data.equinux.com\/com.equinux.wordpress\/uploads\/sites\/4\/2020\/01\/Demo-weiss-de.png\" \/><\/a>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"10\"][vc_column_text]\n<div style=\"color: #ffffff;text-align: center;font-size: 20px\"><strong>Keine Kreditkarte erforderlich<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<div style=\"clear: both;color: #ffffff;text-align: center\">OS X 10.11 - macOS Big Sur<\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_content\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#3d4ab4\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"curve_opacity\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][vc_column_text]\n<h2 style=\"text-align: center\">Dieser Beitrag hat dir gefallen?<\/h2>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][vc_column_text]\n<p style=\"text-align: center\">Entdecke weitere Tipps, Tricks und Anwendungs-Beispiele in der Mail Designer 365 Newsletter Academy -<br \/>\ndein exklusives Portal f\u00fcr alles zum Thema E-Mail-Marketing-Strategie und Newsletter-Design.<\/p>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n<p style=\"text-align: center\"><a class=\"md_button_blue md_button_big\" href=\"https:\/\/www.maildesigner365.com\/de\/newsletter-academy\/\">Alle Beitr\u00e4ge ansehen<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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tablet_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":7,"featured_media":34988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2908,3552],"tags":[],"class_list":{"0":"post-34992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-newsletter-academy-2-de","8":"category-newsletter-academy-mail-designer-pro-de"},"_links":{"self":[{"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/posts\/34992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/comments?post=34992"}],"version-history":[{"count":0,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/posts\/34992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/media\/34988"}],"wp:attachment":[{"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/media?parent=34992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/categories?post=34992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maildesigner365.com\/de\/wp-json\/wp\/v2\/tags?post=34992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}