{"id":21472,"date":"2019-01-07T15:56:48","date_gmt":"2019-01-07T13:56:48","guid":{"rendered":"https:\/\/www.maildesigner365.com\/?p=21472"},"modified":"2021-05-10T14:54:50","modified_gmt":"2021-05-10T12:54:50","slug":"5-schlaue-tipps-wie-ihr-html-mails-verkleinern-koennt","status":"publish","type":"post","link":"https:\/\/www.maildesigner365.com\/de\/5-schlaue-tipps-wie-ihr-html-mails-verkleinern-koennt\/","title":{"rendered":"5 schlaue Tipps, wie ihr HTML-Mails verkleinern k\u00f6nnt"},"content":{"rendered":"[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]Bei manchen E-Mail-Apps gibt es Beschr\u00e4nkungen hinsichtlich der Gr\u00f6\u00dfe von E-Mails. HTML-Mails sind im Vergleich zu reinen Text-Mails in der Regel viel gr\u00f6\u00dfer, was die Dateigr\u00f6\u00dfe angeht.<\/p>\n

Deshalb muss man beim Gestalten darauf achten, dass sie das Gr\u00f6\u00dfen-Limit der Clients nicht \u00fcberschreiten, da die Mails sonst einfach mitten im Inhalt abgeschnitten werden k\u00f6nnten.\u00a0Zum Beispiel werden bei Gmail E-Mails \u00fcber 102kb nicht vollst\u00e4ndig angezeigt.<\/p>\n

Um euch zu helfen, eure E-Mail-Designs zu verkleinern, haben wir 5 schlaue Tipps gesammelt...[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_background\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#3d4ab4\" color_overlay_2=\"#ffffff\" overlay_strength=\"1\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#ffffff\" shape_divider_position=\"both\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"50\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"2\/3\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]\n

Erhalte praktische E-Mail-Marketing-Tipps direkt in deine Inbox!<\/h2>\n[\/vc_column_text][divider line_type=\"No 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zum Thema Datenschutz<\/u><\/span><\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/6\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][\/vc_column_inner][\/vc_row_inner][divider line_type=\"No Line\" custom_height=\"50\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"30\"][vc_column_text]\n

5 Wege, wie ihr HTML-Mails verkleinern k\u00f6nnt<\/h2>\n

Seid smart mit eurem Inhalt<\/strong><\/h3>\n

Manchmal sind die einfachsten Tipps am effektivsten. Achtet darauf, dass auch wirklich der ganze Inhalt eurer Mail f\u00fcr die Leser relevant und interessant ist. Eure Mails k\u00f6nnten viel kleiner sein, wenn ihr nur die relevantesten Informationen drin lasst. Ein n\u00fctzlicher Tipp w\u00e4re auch, eure Leser durch eine klare Call-To-Action auf eine weiterf\u00fchrende Seite zu verlinken, wo sie mehr Informationen finden k\u00f6nnen. So werden eure Mails knapper und\u00a0kommen schneller auf den Punkt.<\/p>\n

Weniger Layoutbl\u00f6cke verwenden<\/strong><\/h3>\n

Layoutbl\u00f6cke bieten euch einen effektiven Weg, um eure Mail-Inhalte stylisch zu arrangieren. Jeder zus\u00e4tzliche Layoutblock l\u00e4sst jedoch auch eure Mail-Gr\u00f6\u00dfe anwachsen. Um trotzdem coole Designs zu kreieren, k\u00f6nnt ihr Kombi-Bl\u00f6cke einsetzen. Kombi-Bl\u00f6cke helfen euch, Platz in eurem Design zu sparen, indem Text und Bilder nebeneinander statt untereinander angeordnet werden. So k\u00f6nnt ihr sicher einige Bl\u00f6cke einsparen...<\/p>\n

\"flexible<\/strong><\/h3>\n

Padding statt Abstandshalter<\/strong><\/h3>\n

Noch ein schlauer Tipp sind die Padding-Tools in Mail Designer 365. Diese findet ihr im Stil-Men\u00fc: Statt einen Abstandshalter einzuf\u00fcgen, um Abstand zwischen zwei Bl\u00f6cken zu schaffen, k\u00f6nnt ihr bei Textbl\u00f6cken das Padding anpassen, um den gew\u00fcnschten Abstand festzulegen. So reduziert ihr den HTML-Code und gleichzeitig auch die Dateigr\u00f6\u00dfe.<\/p>\n

\"\"

Verwendet die Padding-Tools als Ersatz f\u00fcr Abstandshalter<\/p><\/div>\n

Bilder optimieren<\/strong><\/h3>\n

Dies ist einer der wichtigsten Faktoren, um die Datenmenge \u00fcberschaubar zu halten, da Bilder oft den Gro\u00dfteil der Dateigr\u00f6\u00dfe eurer Designs ausmachen. Mail Designer 365 bietet deshalb ein cooles Bildoptimierungs-Feature, das automatisch die optimalen Einstellungen f\u00fcr eure Bilder erkennt. Nat\u00fcrlich k\u00f6nnt ihr diese auch individuell anpassen. So k\u00f6nnt ihr eure Bilder (einzeln oder alle auf einmal) ganz einfach komprimieren und spart euch eine Menge Bytes!<\/p>\n

\"\"

Verwendet die Bildoptimierung, um die optimale Gr\u00f6\u00dfe und Qualit\u00e4t f\u00fcr Bilder zu konfigurieren.<\/p><\/div>\n

Alt-Text knapp halten<\/strong><\/h3>\n

Auch kleine \u00c4nderungen helfen euch, Daten zu sparen. So kann es auch helfen, die Alt-Text-Beschreibungen knapp zu halten - besonders, weil l\u00e4ngere Alt-Texte in E-Mail-Diensten wie Gmail abgeschnitten werden. Es ist ganz einfach, in Mail Designer 365 Alt-Texte f\u00fcr ein Bild zu konfigurieren. Klickt einfach auf ein Bild und geht zu \"Link und Hintergrund bearbeiten\" im Stil-Men\u00fc:<\/p>\n

\"\"

Alt-Texte sollten knapp sein, damit der HTML-Code nicht zu gro\u00df wird.<\/p><\/div>\n

Bonus Tipp...<\/strong><\/h3>\n

Der Design-Checker in Mail Designer 365 zeigt euch die genaue Gr\u00f6\u00dfe eures Designs, damit ihr wisst, ob ihr noch Anpassungen vornehmen m\u00fcsst:<\/p>\n

\"\"

Mail Designer 365 zeigt euch die genaue Gr\u00f6\u00dfe eures fertigen Designs<\/p><\/div>\n

Wir hoffen, dass wir euch mit unseren Tipps zur Reduzierung der E-Mail-Gr\u00f6\u00dfe helfen konnten. Vergesst nicht, sie gleich beim Gestalten eures n\u00e4chsten Mailings mit Mail Designer 365 auszuprobieren![\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" bg_color=\"#3d4ab4\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" enable_gradient=\"true\" color_overlay=\"#ffffff\" color_overlay_2=\"#3d4ab4\" overlay_strength=\"0.5\" gradient_direction=\"left_t_to_right_b\" enable_shape_divider=\"true\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"mountains\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_row_inner column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" text_align=\"left\"][vc_column_inner column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

Du kennst Mail Designer 365 noch nicht?<\/span><\/strong><\/h1>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n
Mail Designer 365 hilft dir, zusammen mit deinem Team stylische, professionelle HTML E-Mail-Newsletter zu gestalten.
\nStarte deine kostenlose Demo und werde zum Designer!<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n

Kostenlose Demo starten<\/a><\/p>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"10\"][vc_column_text]\n

Keine Kreditkarte erforderlich<\/strong><\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n
Kompatibel ab Mac OS X 10.11<\/div>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][divider line_type=\"No Line\" custom_height=\"30\"][\/vc_column][\/vc_row][vc_row type=\"full_width_content\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" enable_shape_divider=\"true\" shape_divider_color=\"#3d4ab4\" shape_divider_position=\"top\" shape_divider_bring_to_front=\"true\" bg_image_animation=\"none\" shape_type=\"curve_opacity\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][divider line_type=\"No Line\" custom_height=\"60\"][vc_column_text]\n

Dieser Beitrag hat dir gefallen?<\/h2>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"30\"][vc_column_text]\n

Entdecke weitere Tipps, Tricks und best-practice Beispiele in der Mail Designer 365 Newsletter Academy -
\ndein exklusives Portal f\u00fcr alles zum Thema E-Mail-Marketing-Strategie und Newsletter-Design.<\/p>\n[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"20\"][vc_column_text]\n

Alle Beitr\u00e4ge ansehen<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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